If Schlitz is “The Beer That Made Milwaukee Famous,” as one of its oldest slogans proclaimed, then Milwaukee is the city that always had a soft spot in its heart for the 19th-century lager. To the world, Schlitz was hyped for its Gusto, quality ingredients, and extraordinary sales—as recently as 1976, Schlitz was the second-best-selling beer in America. But in Milwaukee, Schlitz was a beer taken seriously by serious Milwaukee beer drinkers,...Continue Reading
s