Whether it’s a glowing Spuds Mackenzie or the Pabst Blue Ribbon logo outlined in neon, lighted beer signs are all an attempt to catch even the most inebriated customer’s eye from across a bar. The earliest styles featured ordinary light bulbs secured behind a glass front, which was reverse painted with a brewery name like Krueger or Schlitz. Eventually, companies tried more complicated approaches, like the round Blatz sign that featured a...Continue Reading