Posted 11 years ago
SpiritBear
(813 items)
It came out of the Saturday Evening Post long ago and was one of my first ads, also being my first truck ad.
The theme is STAMINA, advertising the power and long endurance of their superior Dodge-built product (I myself drive a Dodge.)
Behind a powerful dump-truck is a tank ripping through a muddy battlefield, thus somehow comparing the civilian street vehicle to the war-town battlefield weapon (yeah, they gone looney.)
