Posted 2 years ago
spiritschw…
(6 items)
Of brands, marketing and rubbish.
The emergence of the branded article in the 19th century - and what we can learn from it. To understand and understand in marketing
Cabinet “spiritschweppes” by Hans-Jürgen Krackher in Potsdam.
The conceptionist, creative director and storyteller is on the trail of Coca Cola the origins of modern global brands. He collects them
Artifacts of early brands, which probers, excavators and divers in the garbage of the early industrial era and as "treasures
from the ash”.
His collection, which is unique in the world, is presented as a display depot unique objects from the historical garbage of the throwaway society. As "spiritschweppes", they contain the early inventive and entrepreneurial spirit of the branded article as well as the first mee-toos and fakes in the brand's history.