It’s fitting that fishing reel maker Abu Garcia began near the banks of the Mörrum River, one of Sweden’s favorite places to fish. But in 1921, when Carl August Borgström started the company, its first products were watches and other precision timing devices.

That focus changed in the late 1930s, when Borgström’s son Göte took over the company. Göte, you see, was an avid fisherman as well as a mechanical engineer, and his interests, coupled with depressed demand for his company’s products, prompted him to shift gears.

Göte’s first fishing reel was the Abu Record, produced in 1941. After World War II, the company made an ice-fishing reel called the Pimpel—they were cheap at the time but are scarce, rare, and expensive for collectors today.

Abu Garcia’s most famous fishing reel, the Record Ambassadeur Model SG, arrived in 1952. From the beginning, the reel was hugely popular, quickly gaining a worldwide following. Purists believe the reel should be red, as apparently preferred by Göte Borgström himself, but his company made the reels in red, green, black, and even gold, which gives collectors more to acquire today. The Ambassadeur family of vintage fishing reels includes the original SG, followed by the 5000, 5500, and 6000.

Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Abu Garcia Ambassadeur 8000cdl 8000c Delux Made In Sweden Ex W/boxVintage Abu Garcia Ambassadeur Fishing Reel - Model 5000-c - Works GreatAbu Garcia Ambassadeur 2500ciVtg Mib Abu Garcia Ambassadeur 2600 Manual Wrench Sweden RareAbu Garcia Ambassadeur 6500c, 6500cdl - Milkyway - Prototype By Simon ShimomuraHtf Rare Abu Garcia Ambassadeur 1500c Blue ColorAbu Garcia Ambassadeur Revo Stx-l Baitcasting Reel, Lh - Flymasters TradeupVtg Mib Abu Garcia Ambassadeur 5000 Sn791000 Manual Wrench Lube Rare SwedenAbu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Pple #1294324Abu Ambassadeur 5500c BaitcasterAbu Ambassadeur 6500c Baitcasting ReelVintage Abu Garcia Ambassadeur 7000 Baitcasting #800101 Bass Fishing ReelAbu Ambassadeur Royal Extreme 5600c Rxt, W/boxAbu Garcia Ambassadeur 7000 High Speed Levelwind Baitcasting Reel Sweden Made Vintage Abu Garcia Ambassadeur 6000 Right Hand Red Bait Cast Fishing Reel SwedenAbu Garcia Ambassadeur 6500 Ci Baitcasting ReelAbu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Blue #1313194Abu Garcia Ambassadeur 6500c4 High Speed Baitcast Reel Musky Striper CatfishVtg Mib Abu Garcia Ambassadeur 5000 "a" Sn750103 Case Manual Wrench Lube SwedenAbu Ambassadeur 4 Screw 6000 - Excellent + (one Tiny Nick) With Case, Parts, OilAbu Garcia Ambassadeur 5500c3 Casting Reel - Darn Clean - Priced 2 SellAbu Garcia Ambassadeur 6000c BlackAbu Garcia Ambassadeur 5500c Reel $15.00Abu Garcia Ambassadeur 4600cVintage Abu Ambassadeur 5000d 3-screw Green Baitcasting Reel Made In Sweden-abu Garcia Ambassadeur Vntg 6500 Tcs Trophy Collection Reel- Excellent3 Bait Casting Reels Abu Garcia Pro Max-ambassadeur, Sigma-sbc2804, Solene~ UsedAbu Garcia Ambassadeur Royal Express Reel W/box & Booklet "sweet"2 Abu Garcia Ambassadeur Ambs 5500 S Right Hand Bait Cast Reels Abu Garcia Ambassadeur - 5000 Limited Edition " The Original " Black Side PlatesAbu Garcia Ambassadeur 5500s Ambs-5500 Baitcasting Reel - Parts Or RepairAbu Garcia Ambassadeur Classic 6500 C3 Baitcast Reel New In Box Display ModelAbu Garcia Ambassadeur Casting Reel 6501-c3 Left Hand SwedenVintage Abu Garcia Ambassadeur 7000 Baitcasting #81 4 90 91 Bass Fishing ReelSilver Abu Garcia Ambassadeur 1500c Fishing Reel 771100Vtg Mnib Abu Garcia Ambassadeur Record 6600 Rcn-6600 Manual Wrench Lube SwedenAbu Garcia Ambassadeur 5500cl3 Baitcasting Reel~w/box & Paperwork~very Clean Abu Garcia Ambassadeur 5500c Fishing ReelAbu Garcia Ambassadeur Limited Edition Champagne Reel "new"Abu Ambassadeur De Luxe #5000 Fishing Reel - No Reserve!!Lot Of 2 Abu Garcia Ambassadeur Ambs 6500 S Right Hand Bait Cast ReelsAmbassadeur Tournament Grade Reel Tgc5000c Abu Garcia Ambassadeur 6500 Cs Pro Rocket Rh Black Edition Abu Garcia Ambassadeur 7000i Trolling "new"Abu Garcia Ambassadeur 1500c ReelAbu Garcia Ambassadeur C4 5600c4 Freshwater Fishing ReelAbu Garcia Ambassadeur 6500s Ambs-6500 Baitcasting ReelAbu Garcia Ambassadeur 6500c High Speed Salmon Steelhead Baitcast Fishing Reel Abu Garcia Ambassadeur 5500c ReelVintage Abu Ambassadeur 5500c Casting Reel/leather Case/paperwork/tool/oilAbu Garcia Ambassadeur Casting Reel 6501-c3 Left Hand SwedenAbu Garcia Ambassadeur 5600bcx Baitcaster Reel (lot 10135)Abu Garcia Ambassadeur 5500cl3 Baitcasting Reel Made In Sweden ExcellentAmbassadeur 7000 Ic Fishing Reel New In BoxAbu Garcia Ambassadeur 7000i Salmon Special "new"Abu Garcia Ambassadeur 6500Vintage Ambassadeur 6000 Casting Reel - Priced 2 SellAbu Garcia Ambassadeur 6500c Custom Rainbow Rocket Right Hand Reel #1312365Abu Garcia Ambassadeur 4000d Baitcasting ReelVintage Abu Ambassadeur 5000d Baitcasting Reel