It’s fitting that fishing reel maker Abu Garcia began near the banks of the Mörrum River, one of Sweden’s favorite places to fish. But in 1921, when Carl August Borgström started the company, its first products were watches and other precision timing devices.

That focus changed in the late 1930s, when Borgström’s son Göte took over the company. Göte, you see, was an avid fisherman as well as a mechanical engineer, and his interests, coupled with depressed demand for his company’s products, prompted him to shift gears.

Göte’s first fishing reel was the Abu Record, produced in 1941. After World War II, the company made an ice-fishing reel called the Pimpel—they were cheap at the time but are scarce, rare, and expensive for collectors today.

Abu Garcia’s most famous fishing reel, the Record Ambassadeur Model SG, arrived in 1952. From the beginning, the reel was hugely popular, quickly gaining a worldwide following. Purists believe the reel should be red, as apparently preferred by Göte Borgström himself, but his company made the reels in red, green, black, and even gold, which gives collectors more to acquire today. The Ambassadeur family of vintage fishing reels includes the original SG, followed by the 5000, 5500, and 6000.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

New Abu Garcia Ambassadeur 5000c 1975 Limited Owaa (writers) Edition W/box Abu Garcia Ambassadeur 6500c Baitcasting Reel Nice !!!Abu Garcia Ambassadeur 5000-6500 Parts LotAbu Ambassadeur 5000c Black 4 Screw Baitcasting Reel Excellent Condition !!!Abu Ambassadeur 6000 C Salmon/pike/sea Reel Abu Garcia Ambassadeur 7000i Baitcasting Reel With Abu Power HandleAbu Ambassadeur 5500 Brown Baitcasting Reel !!!(2) Abu Garcia Ambassadeur 6500 C4 Baitcasting Reel Lot Limited Edition VioletAbu Ambassadeur 5500 Bronze ReelAbu Garcia Ambassadeur C3 6500c3 Freshwater Fishing ReelAbu Garcia Ambassadeur Alphamar 12 Level Wind Saltwater Striper Boat Reel NewExcellent Abu Garcia Ambassadeur 6500c4 Musky,muskie Fishing Reel,castingAbu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Purple #1294324Abu Garcia Ambassadeur 7000 I Baitcast Reel Abu Garcia Ambassadeur 6000 Baitcasting Reel Made In Sweden W/ Abu Power HandleAbu Garcia Ambassadeur Black Max 1000 Right Hand Baitcasting Reel Made In SwedenAbu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Blue #1313194Vintage Abu Garcia Ambassadeur 5600c.with Box Very Clean And Good ConditionAbu Garcia Ambassadeur Classic 5501 C3 Left Hand Baitcast Reel Nib Display ModelVintage Swedish Abu Garcia Ambassadeur 5500c Silver Baitcast Fishing ReelAbu Garcia Ambassadeur C3 5501c3 Freshwater Fishing ReelAbu Garcia Ambassadeur 6000, Red, Ambassadeur In Script, Grooved SideplatesAbu Garcia 10000i Ambassadeur Big Game Conventional Fishing Reel 1121282Abu Garcia Ambassadeur 5500-c3 Baitcasting Fishing Reel Freshwater / SaltwaterAbu Garcia Ambassadeur Revo S Baitcasting ReelAmbassadeur 5000 Record, Original Box "no Reel" Abu Garcia Ambassadeur 7000 I Baitcast Reel Vintage Ambassadeur 5000 Fishing Reel & Box #2 Antique Tackle Abu Garcia LureAbu Garcia Ambassadeur 2500c-cdl Right Hand Custom Teal Limited Edition #1260016Abu Garcia Ambassadeur Revo Winch Left Handed Baitcast Nib Display ModelVintage Abu Garcia Ambassadeur 5000 Reel W/box, Parts, Oil, Wrench Near MintAbu Sweden Ambassadeur 8600 Vintage Fishing Reel.Abu Garcia Ambassadeur Record 40 Baitcasting Reel Made In SwedenNew Ambs 5500 Abu Garcia Ambassadeur 5500s Bait Casting Reel 5.1:1 Right HandedAbu Garcia Ambassadeur 5000c Deluxe 24k Gold PlatedAbu Garcia Ambassadeur 2500c High Speed Nice Abu Garcia Ambassadeur 650 Plus Reel No Reserve !! 6500 SizeAbu Garcia Ambassadeur Ambsx 5600sx Right-handed Baitcasting Reel Never UsedVintage Abu Garcia Sweden Ambassadeur 5500c Casting Reel For Parts Or RepairAbu Garcia Ambassadeur 6500c-cdl Right Hand Custom Teal Limited EditionAmbassadeur Abu Garcia Revo Stx Rh 6.4:1 11bb Baitcast ReelAbu Garcia Ambassadeur 7000c New In BoxVintage Abu Garcia Ambassadeur 5500c Lure Bait Casting Reel #730201 Big A ModelAbu Garcia Ambassadeur 7000iAbu Garcia Ambassadeur 6500s Levelwind Casting Reel No Reserve.Abu Garcia Ambassadeur 4601 C4 Reel. Brand New In BoxVintage Ambassadeur Abu Garcia 1750a Fishing Reel SwedenAbu Garcia Ambassadeur C3 6500c3 Abu Garcia Ambassadeur 6500c4 High Speed Reel--the Original-gear Ratio 6.3:1Vtg Ambassadeur 5000 Reel In Display BoxExcellent Abu Garcia Ambassadeur 6500 C3 Level Wind Fishing ReelVintage Abu Ambassadeur Left Hand 5001c Fishing Reel - Serial # 730802Abu Garcia Ambassadeur 5600c Baitcasting ReelVintage Abu Garcia Ambassadeur 2500c High Speed Fishing ReelAbu Garcia Ambassadeur The Original 6500c3Vintage & Mostexcellent Ambassadeur 7000-red Rh Retrieve-used Some But All 100%Abu Garcia Ambassadeur Swedish Pro Max 3600 Baitcasting Reel Abu Garcia Ambassadeur 6500 C3Abu Garcia Ambassadeur 5000Abu Garcia Ambassadeur 6501c3 The Original Left Hand Baitcast Fishing Reel