It’s fitting that fishing reel maker Abu Garcia began near the banks of the Mörrum River, one of Sweden’s favorite places to fish. But in 1921, when Carl August Borgström started the company, its first products were watches and other precision timing devices.

That focus changed in the late 1930s, when Borgström’s son Göte took over the company. Göte, you see, was an avid fisherman as well as a mechanical engineer, and his interests, coupled with depressed demand for his company’s products, prompted him to shift gears.

Göte’s first fishing reel was the Abu Record, produced in 1941. After World War II, the company made an ice-fishing reel called the Pimpel—they were cheap at the time but are scarce, rare, and expensive for collectors today.

Abu Garcia’s most famous fishing reel, the Record Ambassadeur Model SG, arrived in 1952. From the beginning, the reel was hugely popular, quickly gaining a worldwide following. Purists believe the reel should be red, as apparently preferred by Göte Borgström himself, but his company made the reels in red, green, black, and even gold, which gives collectors more to acquire today. The Ambassadeur family of vintage fishing reels includes the original SG, followed by the 5000, 5500, and 6000.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Abu Ambassadeur 2500c 2500 C Casting Reel Nmib W/ Papers & Accessories!Abu Ambassadeur 5000c Deluxe Reel Unusual Looking Serial Number? Gold Plated?Vtg Mnib Abu Garcia Ambassadeur 1750 Manual Wrench Parts/tube Lure Sweden RareAbu Ambassadeur 6500c 6500 C Casting Reel Ex In Box W/ Papers & Accessories!Black Abu Garcia Ambassadeur 6500 Cl 6500cl Big Game Sweden Fishing ReelAbu Ambassadeur 5500c 5500 C Casting Reel Nmib W/ Papers & Accessories!Abu Garcia's Record Ambassadeur 5000 Custom Combo In 24k Cdl By Simon ShimomuraAbu Ambassadeur 6500a 6500 A High Speed Casting Reel Near Mint In Box!Abu Garcia Ambassadeur 4000-d Orange Anodized Color Pattern Casting ReelVtg Mnib Abu Garcia Ambassadeur 6000 Manual Sn027102 Wrench Tube Lure Sweden Abu Ambassadeur Royal Power Plus Narrow Spool Casting Reel 3.8:1 Power RetrieveVintage Abu Ambassadeur 5000 4-screw W/leather Case & Record Wooden Spool HolderVintage Abu Garcia Ambassadeur Baitcasting ReelAmbassadeur 1500 C Abu Sweden High Speed Vintage Bait Caster ReelVintage Ambassadeur Fishing Reel & Box 5500c Clean 1977 ! Abu GarciaVintage Ambassadeur Abu Garcia 5500c Baitcasting Reel Grey 740502 High SpeedVintage Abu Ambassadeur 5500-d Green Casting Baitcasting Fishing Reel SwedenAbu Sweden Ambassadeur 5000Two Abu Garcia Ambassadeur Reels 5500c3 & Other Vintage Abu Garcia Ambassadeur 6000c With Original Box And Paperwork.Simon Shimomura's Ambassadeur Reel Reference Guide"abu " Ambassadeur 5000c" (770504) - Smooth Reel - ( Please See All Pictures )Abu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Pple #1294324Abu Garcia Ambassadeur 6501cs Pro Rocket Left-handed Purple New In BoxAbu Garcia Ambassadeur 7000 Ics Pro RocketAbu Garcia Ambassadeur Record 6600 "new" Made In SwedenAmbassadeur 7000 C 3Abu Garcia Ambassadeur 2500c Red Baitcasting Reel Vgc W/boxAbu Garcia Ambassadeur 6500c Custom Black Rocket Right Hand Reel #1317549Abu Ambassadeur Nib 6500c3 Barra King Ft#090009/36Abu Garcia Ambassadeur 6500cs Fishing Reel. Made In Sweden.Abu Ambassadeur 6500c4 Le Australian Pro New In Box.Abu Garcia Ambassadeur 4601c4 High Speed Bait Casting Fishing ReelAbu Garcia Ambassadeur 10000c Reel With Original User Manual & Box Abu Garcia Ambassadeur Classic C4 4600c4 4600 C4 Baitcast Reel Sweden CastAbu Garcia Ambassadeur 6000 & 6600cb With Box & Accessories. Two Nice ReelsAbu Garcia Ambassadeur 6500 C 3 With Power Handle And 20lb Power Pro Never UsedAbu Garcia Ambassadeur 5500 C3 Limited Edition Reel 1952-2002Abu Garcia Ambassadeur Classic 5601c4 Blue Left Hand ReelAbu Garcia Ambassadeur 7000 C3 ReelVintage Nice Abu Ambassadeur Early 6500c Blue Grey Speed Reel For RepairClassic Abu Garcia Ambassadeur 6500 Ct Big Game CollectionAbu Garcia Ambassadeur 7000 C3 ReelAbu Garcia Ambassadeur 2500c Baitcasting ReelAbu Garcia Ambassadeur 6500cl3 ReelAbu Garcia Ambassadeur 7000 C3 ReelAmbs-6500/862m,abu Garcia Ambassadeur S Reel & Rod Combo 8 Feet 6 Inches MediumVintage Abu Garcia Ambassadeur Baitcast Fishing Reel Ambassadeur Abu New High Speed 6500 Reel With Clicker - Foot # 780600Classic Abu Garcia Ambassadeur 6500 Ct Big Game Collection - No BoxClassic Abu Garcia Ambassadeur 6500 Cs Mag "made In Sweden"Abu Ambassadeur 6500 Cs Mag Elite W/ Upgrades Ambassadeur Abu High Speed 6500c Reel With Clicker - Odd Color - Foot # 760904Abu Garcia Fishing Reel Ambassadeur 6500 C3 Abu Garcia Ambassadeur Pro Max 6600wAbu Ambassadeur Hpss 4600c Old Fishing Reel New In Box SwedenAbu Garcia Ambassadeur 6500-c3 Fishing Reel, Made In Sweden, Recently ServicedAbu Garcia Ambassadeur 6500a Fishing Reel, Made In Sweden, Recently ServicedNear Mint Vintage Abu Garcia Ambassadeur 5500c High Speed Reel Sweden 5500 CAbu Garcia Ambassadeur 6500cdl Right Hand Special Edition Custom Blue #1313194