It’s fitting that fishing reel maker Abu Garcia began near the banks of the Mörrum River, one of Sweden’s favorite places to fish. But in 1921, when Carl August Borgström started the company, its first products were watches and other precision timing devices.

That focus changed in the late 1930s, when Borgström’s son Göte took over the company. Göte, you see, was an avid fisherman as well as a mechanical engineer, and his interests, coupled with depressed demand for his company’s products, prompted him to shift gears.

Göte’s first fishing reel was the Abu Record, produced in 1941. After World War II, the company made an ice-fishing reel called the Pimpel—they were cheap at the time but are scarce, rare, and expensive for collectors today.

Abu Garcia’s most famous fishing reel, the Record Ambassadeur Model SG, arrived in 1952. From the beginning, the reel was hugely popular, quickly gaining a worldwide following. Purists believe the reel should be red, as apparently preferred by Göte Borgström himself, but his company made the reels in red, green, black, and even gold, which gives collectors more to acquire today. The Ambassadeur family of vintage fishing reels includes the original SG, followed by the 5000, 5500, and 6000.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vtg Abu Ambassadeur Brown 5500 High Speed Fishing Reel, / Sunset Orange / RareVintage Abu Garcia Ambassadeur 2500 C1 Sweden Excellent Fishing ReelAbu Garcia Ambassadeur 6500c4 The Original Highspeed Mint Look Very Nice!!@@!!Vintage Abu Garcia Ambassadeur 7000 Lb/yd 30/200 Max High SpeedAmbassadeur 7000i Abu Garcia Level Wind Star Drag Reel - Big Catfish & StripersAbu Garcia Ambassadeur 6500c3 50th Anniversary Limited Edition Reel NibBrand New In Box Abu Garcia Ambassadeur 7000b Green Vintage Fishing Reel SwedenAbu Garcia Ambassadeur 5601c4 5601 C4 Made In Sweden Left Hand 2 Abu Garcia Ambassadeur 4600cb Baitcasting Fishing Reels SwedenVintage Abu Garcia Ambassadeur 5000 Boxed Fishing Baitcasting ReelRare Left Hand Vintage Abu Garcia Ambassadeur 6001 C Baitcasting Fishing ReelAbu Garcia Ambassadeur 6500 C3 Classic Round Baitcast Reel 1292722Vintage Abu Garcia Ambassadeur 5500 C3 Baitcasting Bass Fishing Reel BaitcastLot Of 4 - Abu Garcia 6'6" Ambassadeur Casting Rods - Im6 Graphite Baitcast RodsVintage Abu Garcia Ambassadeur 7000 Casting Fishing Reel SwedenAbu Garcia Ambassadeur 6600c4 Catfish, Pike, Striper, Muskie Reel!Abu Garcia 6000 New Vintage Ambassadeur Baitcasting Reel - New In Box FishgrainEx+++ Abu Garcia Ambassadeur Right Handed Baitcaster Reel 5000c Ultra Cast.Abu Garcia Ambassadeur 5501cl3 Left Handed Baitcasting Reel, Sweden, Nice!Abu Garcia Ambassadeur 5000-c Baitcasting Fishing Reel SwedenAbu Garcia Ambassadeur Tgc5000c Bait Casting Fishing ReelAbu Garcia Ambassadeur 5000 Red Baitcasting Fishing Reel SwedenAbu Garcia Ambassadeur 5500c3 50th Anniversary Limited Edition Reel NibAbu Garcia Ambassadeur 6500c Baitcasting ReelAbu Garcia Ambassadeur 5600 Bcx Baitcasting Reel / 5:3.1 Ratio / 12 Lb - 205 Yrd Abu Garcia Ambassadeur 6500 C3 With Box Made In SwedenVintage Abu Svangsta - Ambassadeur 6000c Reel - Sweden Very Good ConditionAbu Garcia Ambassadeur 5600bcx Baitcasting ReelBrand New Early Abu Garcia Ambassadeur 6000 Fishing Reel W/ Rare Case Sweden BoxAbu Garcia Record Rcn 40 New Record Series Rcn40 Ambassadeur Hard To Find ReelAbu Garcia Ambassadeur 6000 Baitcasting Fishing Reel SwedenAbu Garcia Ambassadeur 6600bcx Baitcasting ReelExcellent Abu Garcia Ambassadeur 5000c Smooth Baitcasting ReelAbu Garcia Ambassadeur 7000 Big Game High SpeedAbu Garcia Ambassadeur 10000iNice Abu Garcia Blue & Gold Ambassadeur 5600 C4 Baitcasting Fishing ReelAbu Garcia Ambassadeur 5500c Custom Rainbow Rocket Right Hand Reel #1313174Abu Garcia Ambassadeur 6500 Ambs Casting Reel,6500s Round Reel W/ Bait AlarmAbu Garcia Ambassadeur 6600bcx Baitcasting ReelAbu Garcia Ambassadeur Orra Sx Baitcasting ReelAbu Garcia Ambassadeur 7000c 7000 Levelwind Baitcasting Reel ExcellentAbu Garcia Ambassadeur 6500cs Pro Rocket Red Right Hand Reel 2014 #13387632 Abu Garcia Ambassadeur 5000-c Right Handed Baitcasting Reels Vintage Abu Ambassadeur 5000c Baitcasting Fishing Reel SwedenVintage Abu Ambassadeur 5000 Reel W/case, Service Kit - Exc 4-screw 1365157 Vintage Leather Abu Ambassadeur Reel Cases With Tube Of Parts4 Vintage Abu Garcia Ambassadeur Black Max 3600 Baitcast Fishing Reels SweedenAbu Garcia Ambassadeur 7000 - Very FineUnused Vintage Garcia Ambassadeur 5000 D Reel Dark Green Right Hand ExcellentAmbassadeur Abu Garcia 5600c4 Baitcasting Fishing ReelAbu Garcia Ambassadeur 6500ca Fishing Reel ReelsAbu Garcia Ambassadeur 6500c Custom Rocket Carpmaster Baitcast Reel Burgundy RedAbu Garcia Ambassadeur 5500c Fishing Reel ReelsAbu Garcia Ambassadeur Orra Sx Baitcasting ReelAbu Garcia Ambassadeur Royal Express Reel Made In SwedenAbu Garcia Ambassadeur " 6001 C " Left -handed Baitcast Reel Abu Garcia Ambassadeur 1500c Sunset Orange Limited Product NibVintage Platinum Beauty Ambassadeur 4500c High Speed With Orig Box Near Mint!!!Vintage Abu Ambassadeur 6500c In Excellent Cond. W/box & Accessories. L@@k!!Abu Garcia Ambassadeur 6600c4 Catfish, Pike, Striper, Muskie Reel!