Antique and Vintage Heddon Fishing Lures

The oft-told Heddon fishing lure creation myth goes something like this: Once upon a time in the late 1800s, no one is exactly sure when, James Heddon was whittling by the side of a lake. Having had his way with the small piece of wood, he casually tossed it in the water where, to his surprise, it was attacked by a big, beautiful bass. Thus the idea of carving a piece of artificial bait, known as a plug, from wood was born.

It’s a nice story, but in an article from the 1921 issue of American Angler magazine, Charles Heddon, one of the sons of Dowagiac, Michigan’s famous James Heddon and Sons, confessed the following: "When asked who made the first wooden bait or plug, my father used to always exhibit two types of wooden minnows used by his grandfather… as far back as from 1850 to 1855."

Whether or not James Heddon was present at the moment of conception for antique fishing lures, he was a fishing-lure force to be reckoned with. The reason is the sheer inventiveness of Heddon plugs and lures, their craftsmanship, and, above all, the fact that they worked.

One of the earliest Heddon plugs was a hook-laden painted frog, carved from a broomstick, with a bottle cap for a head. That was in 1890. By 1902, Heddon was making lures for sale in his family kitchen. The first of these were named after his hometown, Dowagiac. The Dowagiac lures had sloped noses that were painted blue to contrast with the rest of the lure’s white bodies and red aluminum collars.

Perhaps the most interesting accident to come out of the Heddon kitchen was the crackled-paint effect, sometimes called "fancy back." To meet the demand of his customers, wet, freshly painted lures were often hurriedly dried in Mrs. Heddon’s oven. The resulting crackled surface of the lures was deemed a feature rather than a mistake.

Almost at the beginning, Will Heddon joined his father (the company’s 1903 catalog reads "James Heddon and Son" to reflect this change) and a few years later, Charles came on board (the 1909 catalog refers to the firm as "James Heddon and Sons").

By now the Heddons had moved their operation out of Mrs. Heddon’s kitchen and their lines of lures had grown to include the oval-shaped Dowagiac Underwater lures of 1904, with th...

For collectors of antique Heddon lures, the only thing more prized than one of these early lures, in good shape, is a lure in its original box, made of cardboard or wood. Rarer still is a lure in its box with the original information sheet describing the care and use of the lure.

Other rare lures from the first decade of the 20th century include the Underwater Expert with its exterior belly weight, the #450 Killer, the #50 Artistic Minnow (its tail was made of deer hair, and it was sold with a casting weight), and the #400 Bucktail Surface Minnow (it was only made from 1908 to 1909). At the end of the decade, Heddon introduced the #20, a series of smaller, squatter minnow lures.

The 1910s brought a bulbous-headed lured called Radiant Moonlight Bait; very few of these appear to have been made since they don’t appear in any of the old Heddon catalogs. This was also the decade of the Woodpecker, the #1300 Black Sucker Minnow, the #210 Dowagiac Minnows, and #1600 and #1700 Deep Diving Wigglers.

In the 1920s, Heddon expanded its repertoire to include bugs made out of wood, Weedless Pork-Rind lures made out of Bakelite and, later, of a plastic called Pyralin, Musky Minnows, Tad Pollys, Deep-O-Divers, Lucky 13s, Bassers, and Luny Frogs. Of particular to collectors are the #8500 Bassers from 1922 stamped with the words "Head-On Basser." Those are more rare than the later ones that were simply stamped "Basser."

Also popular in the 1920s were the various Vamp lures and the #8300 Zig-Wag lures. By the end of the decade, fly fisherman were hooked on Heddon’s Tiny Tease lures, which featured a single hook that dangled below the lure floating on the surface.

Other vintage Heddon fishing lures of note from the 1930s and 1940s include the River Runts, the #350 Musky Surface lures, the Flap-Tails, and the bird-like Crazy Crawlers.

After World War II, Heddon continued to innovate with bass lures, fly lures, and better rod technology. By the time the company was sold in 1951, it was producing as many as 15,000 lures a day.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Heddon Bamboo Fly Rod, 7'0, Featherweight, #4 LineHeddon Surface Minnow # 300 Model ( 3-hook ) With Rare Correct BoxHeddon Black Beauty Bamboo Fly Rod 7 1/2'56 Lot Antique Fishing Lures Tackle Box Metal 7 Reels Heddon Shakespeare 1907 Heddon 100 Underwater Minnow Ge Jersey Rigged In Sienna Crackleback1911-12 Heddon 100 Underwater Minnow Ge Jersey Rigged In Gold ColorHeddon # 50 Bamboo Fly Rod - 8 1/2' Classic Era, 1st ModelVintage Shakespeare Revolution Mickey Mouse Props Nice!!Heddon Basser ( Head - On ) 8509 J Tough Frog Scale With Correct BoxVintage Old Wood Fishing Lures 25 Creek Chub Paw Paw Heddon & MoreVintage Heddon Dummy Double 1500 Fishing Lure No Box Rare1907-08 Heddon 100 Underwater Trade Minnow Ge Jersey Rigged Wilburn SpecialVintage Heddon 100 Minnow In Rare Chrome Plated Finish With Jumping Bass Box!! Vintage Heddon Fly Rod Bamboo Hard Case Tackle Box Heddon Al Foss Ccbc Winchester Edger Bait Co Lures Many HtfAntique Heddon Dowagiac 150 Lure High Forehead Rare Color Old Tackle Box BaitMega Lot Shakespeare And Heddon Wood Boxes And PartsVintage Heddon Dowagiac 150 Minnow Lure W/ L- Rig / Glass EyesVintage Fishing Lures Vintage Tackle Box Umco 1000-s Heddon Arbogast Creek ChubHeddon Deluxe #35 8' Bamboo Fly Rod W/ 2 Tips Al Tube & Canvas Sock ExcellentVintage Antique Kennedy Tackle Box Full Of Vintage Fishing Lures HeddonVintage Old Wood Heddon Dowagiac 100 3 Hook Fishing Lure Glass Eyes Cup Rig Nr!!Heddon Underwater Minnow #100 Vintage Wood Fishing Lure Glass Eyes + Brush Box !Vintage Heddon Magnum Hedd 8850 Very Rare Lure/ultra Rare With Box Kch ColorVintage Heddon Tadpolly With Early Box Marked 5009l 2 Piece Hardware Ge ! ! !1900's Heddon 150 Fat Body In Frog Spot Color Cup Rigged High Forehead Rare Vintage Tackle~wood~heddon River Runt 2 Piece Flap~glass Eyes 119m~nib~lure~ex+Lot Of 8 Vintage Heddon Baby Torpedo LuresVintage Antique Wood Heddon Vamp Fishing Lure Flap Hardware Glass Eyes Exc CondSigned Heddon #10 7' 4wt. 2-pc Bamboo Fly Fishing Rod (extra Tip-repaired)Vintage Heddon Dowagiac LureVintage Heddon Magnum Hedd Very Rare Lure/ultra Rare With Box Natural Finish Nsc1911-12 Heddon 100 Underwater Minnow Ge Jersey RiggedVintage Old Wood Heddon Dowagiac Tadpolly Fishing Lure Glass Eyes Nice Color Nr!Heddon Basser ( Head - On ) 8509 H Tough Red ScaleHeddon Musky Crazy Crawler Vintage Fishing Lure OldHeddon Spindiver In Rainbow Colour RareVintage Heddon 300 Surface Minnow 3 3/4" Body With 2 Piece Hardware Ge ! !Vintage Old Wood Heddon Crazy Crawler Fishing Lure In Brush Box 2100bf Flap Rig1930s Heddon King-basser Ge Wood Lure In Correct Box Mi. Vintage Heddon Crab Wiggler With Rare 2 Side Mounted Hooks L-rig Round Collar!Heddon Crazy Crawler LureLot Of 14 Vintage Misc. Heddon Plastic LuresHeddon Punkinseed Lure And BoxVintage Antique Tackle Heddon No Snag Green Shore Minnow River Runt Fish LureEarly Heddon L-rig 100 Minnow , Vintage Lure!!!Vintage Fishing Lures Huge Lot Heddon Paw Paw Creek Chub Flat Fish Old LuresHeddon Spin Diver In Perch Scale Vintage Fishing Lure OldVintage 1920's Heddon Lure Box Product CatalogEstate Find 150+ Vintage Lures. Heddon, Smithwick, Mann's, Rebel, Rapala, BagleyVintage Old Wood Heddon 2120 Crazy Crawler Fishing Lure Old 2 Piece Hardware Nr!Very Nice Used Heddon Baby Torpedo Fishing Lure-very Good Cond. Plastic-vtg Vintage Old Wood Heddon Baby Crab Wiggler Fishing Lure Glass Eyes Rainbow Nr!!Vintage Old Wood Heddon Zig Wag Fishing Lure Glass Eyes For Your Tackle Box Nr!!Heddon River Runt 110 Rh Glitter In The Right Box Glass Eye Antique Old VintageVintage Heddon Musky Crazy Crawler/rare Lure!Vintage Old Wood Heddon Crab Wiggler Fishing Lure Glass Eyes Crackleback Nr!!Heddon Big Hedd Fishing Lure - 9330 Bjo Special Order Color - Mint In Box!Vintage Old Heddon Hi Tail Fishing Lure Red/white For Your Tackle Box Nice Nr!! Vintage Heddon 800 Swimming Minnow With Red Spots ! ! ! !

Recent News: Heddon Fishing Tackle

Source: Google News

Lipless Colors (press release), October 24th

BTW, many moons ago when Heddon manufactured the Sonic/Super Sonic series they had this really bright yellow that for whatever reason was a very good color to have. "Everybody 's talkin ' 'bout the new sound, funny, but it 's still rock n 'roll to me...Read more

It's a good time to catch a snakehead
Sun Sentinel, October 21st

Capt. Alan Zaremba is known for leading his clients to lots of peacock bass, but he's also pretty good at putting them on snakeheads. Zaremba, of Hollywood, fishes throughout South Florida, as well as in South America, for peacocks, but right now is a...Read more

St. Petersburg Area Fishing Report 10/21/14
The Ledger (blog), October 21st

Spoons are a great lure when this type of action is happening. A Johnson Sprite or similar spoon in ½ oz. to 1 oz. size will work. If you are ... The MirrOlure MirrOdine and Heddon Zaraspook Jr. are good artificial baits to use for snook, Hastick...Read more

Jackall Pompadour (press release), October 16th

I was wasting some time on TW yesterday and found this guy (Jackall Pompadour) - it looks like the Heddon Crazy Crawler. I was wondering if anyone has used it before and have you had success - it looks like it has nice action. Does the action in the...Read more

Bob McNally's Outdoors Outlook
Florida Times-Union, October 15th

Weedless rigged green plastic worms and top-water plugs (in calm water) such as Heddon “Jitterbugs” have been effective. Rick Hamilton of R&J Tackle Shop in Green Cove Springs reports St. Johns River bass in the 2- to 5-pound range are crashing surface...Read more

Sasser: Old fishing equipment collecting dust? It could be valuable
Dallas Morning News, October 8th

That's when the National Fishing Lure Collectors Club hosts its DFW Antique Fishing Tackle Show. Show hours are 8 ... If you're lucky enough to have a Heddon Dowagiac Expert, unused and still in the box, it could fetch more than $17,000. The box alone ...Read more

Catching is all about confidence, October 6th

The Vudu shrimp certainly qualified as one such lure and recently I have found that the Heddon One Knocker fills a niche in my topwater arsenal when the larger Spook or smaller She Dog will not get it done. As you would expect, I learned this only...Read more

The forgotten Spoon
News-Sun, October 3rd

I can remember back in the 60's when my family would take our annual two-week vacation to Rice Lake in Canada and the silver Johnson spoon was my favorite lure. Back then, my bass'n tackle consisted of only about a half-dozen lures; Fred Arbogast's...Read more