Horace Ball and Charles Varney founded the Moonlight Bait Company in Paw Paw, Michigan in 1908, selling handmade wooden lures (shaped, painted, and hooked to catch the biggest fish). Since they didn't have time to fish during the day, most of their lures glowed for better visibility at night. Some still even glow today. Product lines included 'Floating Bait,' 'Zig-Zag,' 'Wiggler,' and 'Dreadnaught.' The company was bought by the Paw Paw Bait company around 1928, and expanded into fly fishing lures. Look for lures in their original packaging, and be careful of imitations.