C.S. Turbeville and Ike Walker, two north Texas fisherman, founded the Bomber Bait Company out of their garage in 1946. They invented the 'Bomber,' a lure that wouldn't snag, even when dropped deep into the water. Early Bombers were metal and wood, though the company also experimented with plastic in the late 1940s. Other models followed, like the smaller 'Bomberette,' the oddly-shaped 'Waterdog,' and the ever-popular 'Jerk.' More models appeared in the 1960s under the guidance of angler Floyd Mabry.