F.G. Worden of South Bend, Indiana started making lures at home about 1894, and within a few years had made the South Bend Bait Company into a prosperous venture. Worden is said to have invented the 'bucktail' lure, a minnow-shaped lure with a feathery tail. But the company's most famous product was the Oreno, a minnow-shaped lure with bass and trout sizes, which can be dated by looking at the eyes. Those from the 1920s have no eyes, those from the 30's have glass eyes, and those from the 40's and onward have painted-on eyes. South Bend was sold in 1958, but continued to produce and sell reels, rods, and lures.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

2 Vintage South Bend Fishing Lures 5 Hook Minnow Bass Oreno BaitSouth Bend Surf Oreno In Intro Box......Vintage My Buddy Tackle Box-lot Of 50 Vintage Lures-reels-heddon/south Bend Etc.Vintage Leather Reel Cases For Shakespeare, South Bend, Abercrombie & FitchSouth Bend Musky Troll-orenoVintage Knives Kabar Cattaraugus South Bend ImperialVintage South Bend 346-9 Split Bamboo Fly Fishing Rod & South Bend 1122 ReelVintage South Bend & Ropher Fin-dingo Lure. Excellent Condition Vintage Antique Tackle South Bend Surf-oreno Musky Fishing Minnow Wood Lure BaitVintage Pristine South Bend #13 Circa 1942 Split Bamboo Fly Fish Rod & ReelSuperb South Bend Bass Oreno In Box ~ Tough Color, Early Wood Lure W/ Glass EyesUnfished South Bend Bass Oreno Lure In Luminous With Correct BoxRare Vintage South Bend Go Plunk Wood Lure Dealer Box EmptyGorgeous Vintage "flamed" Bamboo South Bend 346-9' Fly Rod, Tube & Sock South Bend Surf Oreno Lure In Rh Gold With Braced Hardware 1927Vintage South Bend Wood Lure Empty Box Lot Surf Bass Babe OrenoEarly South Bend Midget Surf...slim Body & Nice!!!Vintage South Bend 1131a Fishing Reel W/box & Papers! Serial #36927aRare South Bend Fish Oreno Sfo Fireplug W/ Correct Box, Hang Tag!Vintage Tackle Box-lures-tackle-fish Mount-brass Scale-heddon-south Bend Etc..Vintage Rare South Bend Combination Minnow Wood Wooden Lure Glass Eyes Vintage South Bend King Oreno Fishing LureUnfished South Bend Bass Oreno Lure In Scale Finish With Correct BoxVintage**rare** South Bend Ketch-oreno Wooden 1930's LureVintage Old Fishing Lure South Bend Bass Oreno 973 Psp Brand New In Package!Vintage Fly Fishing Reels - Pflueger Medalist 1494 Cj Martin 63 South Bend 1122South Bend No. 1000 Vintage Casting Reel Mint + Correct Box Plus All Papers !!Vintage South Bend King Oreno Fishing LureVintage South Bend Baby Vacuum Bait 1921 Vacuum Rare!!!South Bend Surf-orenoSouth Bend Casting Reel Parts Kit For Reel Repair.South Bend Surf-orenoVintage Tackle~metal~south Bend~luhr Jensen Super Duper~fishing~lureVintage South Bend King Oreno Fishing LureVintage Old Fishing Lure South Bend Bass Oreno Sp973 Yrg Brand New In Package!!!Vintage Walton Tackle Box-lots Of Vintage Lures-reels-heddon/south Bend Etc.Very Early South Bend German Silver Reel #1131-a Style With Serial #6588 NrSouth Bend 59 - 8.5' 4 Pc Split Bamboo Fly Rod Vintage, Great Condition!!!*(2) South Bend Oreno / Surf Oreno Rhss *$.99 No Reserve*C22) Vintage 1950 South Bend Fishing Tackle Catalog Shows Rods Reels And LuresVintage Antique South Bend Whirl Oreno Lure...butterfly Finish!!! Vintage South Bend 3 Pc. Bamboo Fly Rod 8'7" For RestorationSouth Bend Nip-i-diddee No. 910 In Correct Box With Inserts5 Vintage Fishing Lures, Heddon, South Bend, Jitterbug With BoxesVintage Old Fishing Lure South Bend Top Oreno 964b Rare Blue Color! Brand New!!Vintage South Bend Level-wind Casting Reel No. 50 Works!South Bend Surf Oreno No 963 Lum Vintage 3 Treble Hook Fishing Lure W/ BoxVintage Old Fishing Lure South Bend Babe Oreno Rare 972 Blue Color!! New!!!!Old Fishing Lures Heddon South Bend Frenzy Fly Reel Spoons Spinners Salmon2 Vintage South Bend Bass Oreno Fishing Lure Rough But Tough ColorSouth Bend Surf-oreno No. 962 RwVintage South Bend Fishing Lure, Antique Tackle Box Bait, Musky Bass Walleye 1 South Bend Bass-oreno Red White Wood Lure Unknown See PhotographsSouth Bend Fish-oreno #953 RhSouth Bend Nip-i-diddee Two Different & 2 Spin-i-diddee2 Different South Bend Midget Teas-orenos Including Frog SpotVintage**rare**south Bend Bass-oreno #973f Fishing Lure In The Box. Frog2 Different South Bend Teas-orenos Including Yellow With Shadow-o-waveTubed Vintage South Bend Spin-i-diddee Spotted Ape Wood Spinning Fishing LureVintage South Bend 1122 Fly Reel