F.G. Worden of South Bend, Indiana started making lures at home about 1894, and within a few years had made the South Bend Bait Company into a prosperous venture. Worden is said to have invented the 'bucktail' lure, a minnow-shaped lure with a feathery tail. But the company's most famous product was the Oreno, a minnow-shaped lure with bass and trout sizes, which can be dated by looking at the eyes. Those from the 1920s have no eyes, those from the 30's have glass eyes, and those from the 40's and onward have painted-on eyes. South Bend was sold in 1958, but continued to produce and sell reels, rods, and lures.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage South Bend Tarp Oreno Fishing LuresSouth Bend Sorf Oreno Old Wood Fishing Lure Glass Eyes In Box LuminousVintage South Bend Underwater Minnow Fishing LureVintage Old Wood South Bend Fish Oreno Fishing Lure Glass Eyes Nice Color Nr!!Rare South Bend Zane Grey Teaser Fish Decoy Lure Excellent ConditionVintage South Bend 5 Hook Panatella Minnow Wooden Lure Old Fishing Lures BaitVintage Early South Bend Model 359 Split Bamboo 8.5' Fly Rod Orig Sleeve & CaseSouth Bend Surf Oreno Old Fishing Lure New In BoxOld Vintage Fishing Lure South Bend Bait Fisherman Collectible PopperSouth Bend Sorf Oreno Old Wood Fishing Lure Glass Eyes In Box Reinforced HrdwVintage Old Wood South Bend 3 Hook Underwater Minnow Fishing Lure Glass Eyes Nr!South Bend Surf Oreno Fishing Lure Tackle Box Find Estate Lot# BsmtAntique South Bend Musk-oreno Wooden Fishing Lure Glass Eyes Eye Eyed In BoxVintage South Bend Minnow Fishing Lure Box Only 905 RhtwAntique South Bend Model 57c 9' Bamboo Fly Rod 4 Pcs. (2 Tips) + Tube/sock Nice!Lot Of Vintage Split Bamboo Fly Fishing Rods - South Bend, Montague 1950 South Bend Bait Company Store Display Sign - 26" X 16" Original!!!Unidentified Antique Wooden Fishing Lure Heddon South Bend PfluegerOld/vintage 3 Flyrod Reels Fly Fishing Pflueger-martin-south Bend Lot 10Vintage Old Wood South Bend Nip-i-diddee Fishing Lure For Your Tackle Box Nr!!Vintage South Bend No. 550-c Baitcasting Baitcast Bass Fishing ReelOld Fishing Lures South Bend Rock Hopper Rare 1/6 Oz. Nib New In Tube Look NiceSouth Bend Mouse Oreno Wood Vintage Fishing LureSouth Bend Feather Minnow Fly Rod Fishing Lure Group Of 6 BaitsT21) 6 Vintage Wood Fishing Lures, South Bend, Shakespeare, Paw Paw NrT22) 7 Vintage Fly Fishing Lures, South Bend Pflueger Trout Oreno Fly MoreVintage South Bend 1000 Fishing Reel In Box Vintage Fishing Lure Lot. Pflueger, Rush, Weber, South Bend, CcbcVintage Old Wood South Bend Spin-i-diddee Fishing Lure For Your Tackle Box Nr!!South Bend Surf-orenoUnidentified Antique Red Head Wooden Fishing Lure Heddon South Bend PfluegerSouth Bend # 760 Level Winding Reel ( Box Only ) L@@kSouth Bend Bass Oreno Vintage Fishing Lure OldSouth Bend No. 300 Vintage Casting Reel With Correct Box And Papers Exc. Cond !!Vintage South Bend Fish-orenoVintage South Bend Surf-oreno 1925Antique South Bend Double Propellor Wooden Fishing Lure Glass Eyes Eye EyedLitening Fish Catcher Box With Bonus South Bend Bass-oreno Lure Inside !!!!South Bend Surf-orenoVintage Pflueger Heddon Paw Paw Creek Chub Shakespeare South Bend Unknown LureSouth Bend Fish Obite Fishing Lure B&wSouth Bend Minnow 3.75" Old Vintage Fishing Lure Box# 001Lot Of 9 Vintage Fishing Lures Heddon & South Bend €Vintage Lure Boxes Heddon Dowagiac-c.c.b.c.-south Bend Junk Drawer Lot5ft Vintge Square Steel South Bend Casting Rod With Red Agate EyesVintage Best-o-luck Glass Eye Lure And Box-south Bend?South Bend Fishing Lures BookSouth Bend Rainbow Pike O RenoLot 6 Vintage Fishing Lures South Bend Dive-oreno Arbogaster Frog Popper BomberVintage South Bend Oren-o-matic Fly Rod Reel In Original Box And Bill Of SaleVintage Lot Millsite South Bend Striker North 3 Minnow Baby Bass Fishing Lures Vintage South Bend No. 350-b Baitcasting Baitcast Bass Fishing Reel*south Bend -midget Oreno* Wooden*nice Lure*12 Vintage South Bend Midge Oreno LuresSouth Bend Midget Surf-orenoSouth Bend Nip-i-diddee Wooden Fishing Lure - Frog -4 Vintage Lures - 3 "z-rays" And One Looks Like A South Bend Super Duper.Old Vintage South Bend No. 750 Perfectoreno Level Wind Fishing ReelLot Of 4 Vintage Fishing Lures South Bend Swimmin Minnow*early South Bend 972 Rh Babe Oreno & Intro Box *$.99 No Reserve