F.G. Worden of South Bend, Indiana started making lures at home about 1894, and within a few years had made the South Bend Bait Company into a prosperous venture. Worden is said to have invented the 'bucktail' lure, a minnow-shaped lure with a feathery tail. But the company's most famous product was the Oreno, a minnow-shaped lure with bass and trout sizes, which can be dated by looking at the eyes. Those from the 1920s have no eyes, those from the 30's have glass eyes, and those from the 40's and onward have painted-on eyes. South Bend was sold in 1958, but continued to produce and sell reels, rods, and lures.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

South Bend Vacuum Bait Old Fishing LureVintage South Bend Bamboo Fly Rod 59 - 81/2' With A & F Rod Case Extra TipVintage South Bend Fly Rod Surf Oreno/tough Lure/great Color!Vintage South Bend Bait 973 Ry Bass Oreno Fishing Lure Vintage South Bend Rainbow Minnow / Excellent ConditionBox For South Bend Woodpecker Plus PaperworkVintage Fishing Lure South Bend Old Weedless Woodpecker - Very Old Huge Lot Vintage And New Fishing Lures 90 Items Heddon Jitterbug South Bend NrScarce Old Vintage Fishing Rod Reel South Bend 790s Box Collectible Lure DisplayLot Of 4 All Wood Heddon South Bend And UnknownOld Vintage Fishing Rod Reel South Bend 1000 Box Collectible Lure Display Lot Of (4) Vintage Wood Lures - Heddon - South Bend - Ccb Co.- Ccbc Vintage South Bend Fishing Lure Surface Minnow BaitVintage South Bend Fly Rod Surf Oreno/tough Lure/fantastic Color!Vintage South Bend Oreno Matic No. 1150 Fly Fishing Reel W/manuals W/boxVintage South Bend Bass Oreno Fishing Lure No EyeVintage Gladding South Bend 1130 Eg Oren-o-matic Fly Fishing Reel W/manual W/boxVintage Old Wood South Bend Rascal Fishing Lure For Your Tackle Box Rainbow Nr!!Vintage Old Wood South Bend Bass Oreno Fishing Lure In Box Nr!!Vintage South Bend Redi-rod Metal Telescopic Fishing Rod 1951 South Bend Deluxe Fishing Tackle Catalog, Bamboo Rods, Reels, Lures+, Fine+Unusual Spotted Ape Paint On Old South Bend Nip-i-diddie LureVintage Antique South Bend Fin Dingo Fishing Lure Tackle Crankbait Bait Exc CondVintage South Bend Pike Oreno Box No. 2956 Yp Box OnlyVintage Old Fishing Lure Bass Collector South Bend Bass Oreno Rew White Blue Vintage 4 Piece South Bend 9' Bamboo Fly Fishing Rod #359 With Sock And TubeSouth Bend 1140 Automatic Fly Fishing ReelVintage South Bend Babe Oreno Wood Fishing Lure & BoxVintage South Bend Bamboo 9', 3 Piece Fly Rod Stamped 59 9' StainlessVintage Old Wood South Bend Spin-i-diddee Fishing Lure Striped - Nice ShapeVintage Shakespeare And South Bend Fishing ReelsLot Of 16 - Vintage South Bend, Heddon, Eger, More Fishing Lures Nr South Bend Spin-i-diddee "very Nice Condition" L@@k!!Vintage South Bend Bass Oreno 97w Rw 3-hook Wood Fishing Lure W/org BoxLot Of (4) South Bend "super Duper" Metal Spinning Lures - 1 Is New In Tube!Antique Fishing Reel South Bend Model B Number20Lot Of 3 Mixed Spinning Reels- 2 Garcia & South Bend7 Vintage Antique Fishing Reels For Lures Tackle South Bend Pflueger EctSouth Bend Oren-o-matic Balanced Fly Reel Box.Vintage/original/south Bend "nip-i-diddee" Spotted Frog (185)Vintage Six South Bend Bass Oreno Lures Very NiceVintage 1949 South Bend Bait Co. Catalog And 1959 Hildebrandt's Hints No. 28 Antique South Bend Model 1131a - Serial #14396 - Bait Casting Fishing ReelVintage Old Wood South Bend Spin-i-diddee Fishing Lure Spotted - Nice ShapeVintage South Bend Spin-oreno Wooden Fishing LureVintage South Bend Bait Advertisement & Rapala Wobbler Lure Box & InstructionsVintage Old Wood South Bend Bass Oreno Fishing Lure For Your Tackle Box Nr!!Vintage Wood South Bend Midge Oreno Brown Topwater Lure New Old Stock In BoxVintage South Bend Lazy Ike Flatfish Spu Yellow Pike Bass Fishing Lure Lures LotVintage South Bend Best O Luck? Lure Underwater? Wood & Glass Eyes*2 HookVtg Fishing Reel South Bend 1000 Abl Box, Papers, Dust Cover, Wrench. No Reel!!!Vintage South Bend Black Oreno Casting Or Trolling Nylon Line 15 Lb TestLot Of 2 Fishing Lures - South Bend Bass Oreno And One Unknown Wood