F.G. Worden of South Bend, Indiana started making lures at home about 1894, and within a few years had made the South Bend Bait Company into a prosperous venture. Worden is said to have invented the 'bucktail' lure, a minnow-shaped lure with a feathery tail. But the company's most famous product was the Oreno, a minnow-shaped lure with bass and trout sizes, which can be dated by looking at the eyes. Those from the 1920s have no eyes, those from the 30's have glass eyes, and those from the 40's and onward have painted-on eyes. South Bend was sold in 1958, but continued to produce and sell reels, rods, and lures.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

South Bend No. 291 4 Piece Bamboo Fly Rod With Sock And TubeBeautiful Vintage South Bend Plug Oreno Tuff Frog SpotVintage South Bend Bait Company, South Bend Indiana Vacuum Bait Antique LureSouth Bend Panetella Minnow Lure In Red Scale Finish In Correct Intro BoxSouth Bend Minnow Intro BoxSouth Bend Wiz Oreno Lure In Perch Scale In Correct BoxVintage Old Wood South Bend Nip-i-diddee Fishing Lure In Box W/papers Nice!!Vintage South Bend Surf-oreno--very Nice!!Superoir 1931 Vintage South Bend First Ge Fly Rod Mouse Lure Black + Red FinishEstate Fresh Lot Of (8) Vintage Wooden South Bend, Keeling & Other Fishing LuresSouth Bend Four Piece Bamboo Fly Rod 359-9' In Ted Williams CaseSouth Bend Surf Oreno Ge RainbowVintage South Bend Split Bamboo Fly Rod Model 346-9 Hdh Or DSouth Bend King Bass Oreno Lure Blue Mullet ScaleSouth Bend Oreno No. 1165 Fly Reel, Small Size, Nice!South Bend Fish Oreno In Orange With Black Spots3 Antique South Bend Pflueger Minnows (2) 3 Hook, (1) 5 HookBox Lot Wood Lures Heddon South Bend Shakespeare Smithwick Florida Unknown FrogVintage Fly Fishing Reel South Bend Finalist 1144*vintage Fishing Lure Lot; Heddon, South Bend & Paw Paw LuresSouth Bend Bass Oreno Strawberry Wood 3 Hook Lure. Nice Used Condition.Vintage ~ South Bend Callmac Fly Rod Fishing Lure No.10 Hook On Card *professor*(lot Of 3) Vintage Pflueger, Ccbc, South Bend, Fishing Lures (wood)Vintage Old Wood Fishing Lure South Bend Babe Oreno Red & White NibBass Limited Edition Series South Bend Bass-oreno Fishing Lure In Box Nice!!Vintage 1934 Intro South Bend Bait Co. Better Bass-oreno In Box & Paperwork South Bend "goplunk" Lure Frog Spot PopperVintage ~ South Bend Callmac Fly Rod Fishing Lure No. 10 Hook On Card *royal*Vintage Late 1940's South Bend Bait Company Midget Teas-oreno In Original Box South Bend Spin-i-diddee 3" Vintage Fishing Lure Tackle Box Find Nice L@@kVintage South Bend Bait Co Model A No 1165 Fly ReelLot Of 19 Vintage Super Duper South Bend Fishing Lures - L@@k!Vintage Old Wood Fishing Lure South Bend Surf Oreno Perch W/ Box TePair Of Vintage Old South Bend Rubb-oreno Cricket Fishing Lures On CardVintage South Bend Tease Oreno. #940. Nice LureSouth Bend Bass Oreno " Frog Spot " Wood, 3 Hook, Glass Eyes.Tough No Eye South Bend Bass Oreno Lure In Red & White In Correct BoxSouth Bend N0 1201 Level Winding Anti Backlash Rell In Original Box LookVintage Fishing Lure Wooden South Bend Bass Oreno Red Arrowhead White With Box Vintage South Bend Pike Oreno Wood. Glass Eyes.South Bend Pike O Reno (early) Vintage South Bend Two-oreno LureVintage Tackle~metal~south Bend Flash Oreno~red White~fishing~lureSouth Bend Nip-i-diddee 4" Vintage Fishing Lure Tackle Box Find Ex-cond L@@k Vintage South Bend Split Bamboo Model 15-9' Bait Casting Rod Three Wood South Bend Old Fishing LuresSouth Bend LureWood South Bend Bass Oreno Old Fishing Lure New In Correct BoxSouth Bend LureVintage Wooden South Bend Spin-i-diddee Lure Check It Out...Vintage South Bend Bass Oreno Lure With BoxLuhr Jensen South Bend Special Edition Nip I Diddee Fishing Lure Nib Frog SpotVintage South Bend Minnow Lure Box, C.c.b. Co. Lure Box, Boxes Only3 Vintage South Bend Nip I Diddee 3 Generations Wood 1991 Fishing LuresLuhr Jensen South Bend Special Edition Nip I Diddee Fishing Lure Nib PerchMakinen Empty Box W/papers And South Bend Bass Oreno Wood Lure Red Waves - #15Vintage South Bend No. 550 Model G And Ocean City 1970 Bait Casting ReelsLuhr Jensen South Bend Special Edition Nip I Diddee Fishing Lure Nib R&wSouth Bend Pike-oreno Spin-i-diddee Lot Of 3 Vintage Wood Fishing Lures Exc CondVintage Old Wood Fishing Lure 8 Heddon South Bend & More