F.G. Worden of South Bend, Indiana started making lures at home about 1894, and within a few years had made the South Bend Bait Company into a prosperous venture. Worden is said to have invented the 'bucktail' lure, a minnow-shaped lure with a feathery tail. But the company's most famous product was the Oreno, a minnow-shaped lure with bass and trout sizes, which can be dated by looking at the eyes. Those from the 1920s have no eyes, those from the 30's have glass eyes, and those from the 40's and onward have painted-on eyes. South Bend was sold in 1958, but continued to produce and sell reels, rods, and lures.


Best of the Web (“Hall of Fame”)

Joes Old Lures

Joes Old Lures

Joe Yates' website is a great showcase for hundreds of old fishing lures, providing high resolution photos and in m… [read review or visit site]

Mrlurebox.com

Mrlurebox.com

Take a big bite - you won't want to just nibble at Robbie Pavey's gallery of over 300 antique fishing lures, many w… [read review or visit site]

AntiqueLures.com

AntiqueLures.com

This extensive site features over 500 pages of information on pre-1940 wood fishing lures and lure boxes. Start wit… [read review or visit site]

Oldfishinglure.com

Oldfishinglure.com

This site is sure to snag you with its great collection of fishing lures from the early 1900s. Includes lures from … [read review or visit site]

TackleCollecting.com

TackleCollecting.com

Larry Nicholson's site dedicated to vintage fishing lures. Features beautiful images of lures and boxes from Fred A… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Early South Bend Lg. 5 Hk Minnow W/white Iris Eyes And Hand Painted Gill MarksSuperb Early South Bend Minbuck Minnow In Rainbow323 South Bend Excel Oreno Line Split Bamboo Fly Fishing Rod With Tube-4 SectionVintage Old Wood Dealer Box Of South Bend Super Snooper Fishing Lures Nice!!Vintage Old Wood South Bend Bass-oreno Fishing Lure Nib In Original CellophaneVintage 1940's Lloyd's Mermaid Queen Fishing Lure/tube South Bend Indiana-niceVintage South Bend Fin Dingo Fishing LureVintage South Bend - Fin Dingo No. 365gp I/boxVintage "super South Bend, No. 1300" Reel With Box & PapersSouth Bend Midget Surf-orenoVintage South Bend 925 Midget Woodpecker Fishiong Lure R/wVintage South Bend Spin-i-diddee Fishing LureEarly 1900's South Bend Red Head Whirl Oreno Wooden Spinner Fishing Lure -rare! Vintage South Bend Nip-l-diddee Rare Color Topwater Fishing LureVintage South Bend Finalist # 1133 Fly Reel - Priced To SellVintage Fishing Lure South Bend Bait South Bend Surf-oreno No. 962 Lum1956-1957 South Bend Catalog Excellent W/mailing Envelope Rods Reels Lines LuresSouth Bend Fly-oreno Lure 970 Gold & Red Vintage New With CardVintage South Bend Dive OrenoEarly South Bend LetterheadNice Vintage South Bend Surf Oreno Frog Spot Wood Fishing LureLot Of 3 Original South Bend Bass-oreno 3 3/4" Wood Fishing Plug, C.1980.90sLot Of 4 Vintage South Bend ReelsSouth Bend Fish Oreno #953Two South Bend Fish Obite Old Fishing Lures9 Vintage Baitcasting Fishing Reels Lot Shakespeare Pflueger South Bend BoxesVintage South Bend Bass Oreno3 Vintage South Bend Optic Lures In Three Colors-green-red & Yellow3 Vintage Wood South Bend Nip-i-diddee & Spi-i-diddee Lures-double & Treble HookVintage South Bend 963 Surf-oreno Wood Lure Double Propeller Red Head White BodyVintage 1930's South Bend Mouse-oreno Lure Solid Black 2 3/4" 2 South Bend Fly Rod LuresLot Of 13 Vintage Fishing Lures Heddon South Bend NiceAntique Leather Fishing Creel Heddon Shakespeare South Bend Creek Chub Very NiceVintage ~ Bass Oreno Style Could Be South Bend, Creek ChubVintage South Bend 5/8 Oz. Wooden Casting Weight Plug (c)South Bend Better Bass Oreno In Scale Finish Vg In Correct Box With CatalogVintage Fishing Lure Wooden South Bend Teas-oreno Scale Finish Green Blend C1941Vintage Old Wood South Bend Super Snooper Fishing Lure For Your Tackle Box Vintage Antique 3.75" Wood Unknown South Bend ? No Eyes Fishing Lure TackleVintage Original South Bend Babe Oreno Fishing LureUnknown Vintage Antique 3 Hook Fishing Lure Heddon South Bend Paw Paw Pflueger ?Huge Lot 14, Pflueger + Shakespeare+ South Bend + Vtg Level Wind Casting ReelsSouth Bend Two Obite LureVery Old Vintage South Bend Deluxe Underwater MinnowSouth Bend Bass-oreno Special Edition New In BoxVintage South Bend Rock Hopper & 2 FlipitsVintage Fishing Lure Wooden South Bend Spin-oreno #967 White W/red Yellow Blue Vintage South Bend Fish Oreno Wood Lure, Glass EyesVintage South Bend Spin I Diddee Fishing Lure Group Lot Of Vintage Metal Lures Pflueger South Bend Harder Specialty EtcVintage South Bend Spin-i-duzy Fishing LureVintage South Bend Classic 935 Spinning Reel (ohmori) Near Mint & BoxedVintage 3 Piece 4'6" South Bend Metal Fishing RodVintage South Bend 977 King Bass Oreno Fishing Lure (last One)Classic South Bend Bass-oreno Collectors Series Fishing Lure In Original Box1940 South Bend Midget Underwater Minnow Wood 3-hook 2.5" Fishing Lure-red/whiteVintage Fishing Lure Wooden South Bend Teas-oreno Scale Finish Green Blend C1941Vintage South Bend Oren-o-matic No. 1130 Model D Automatic Fly Fishing ReelVintage Fishing Lure Wooden South Bend Dive-oreno Perch Scale Pressed Eyes #952