Soon there were Batman lunch boxes, trading cards, posters, model cars of the Batmobile, and, of course, action figures. While the ones produced by Marx predate the TV show, Ideal capitalized on the show’s popularity by creating Batman and Robin costumes for its Captain Action figures.

In the early 1970s, Mego licensed the likenesses of Batman, Robin, Catwoman, and The Joker, among others, from DC Comics as a part of numerous product lines, from World’s Greatest Super Heroes (1972-1982) to Bend ’n Flex Super Heroes (1974-1975). Mego’s Comic Action Heroes line ran from 1975 to 1978. These smaller figures were rebranded in 1979 as Pocket Super Heroes.

Mego also offered larger, 12-inch Batmans and Robins in 1978, some of which had magnetic bodies for “fly away action.” The company also created diecast figures for collectors (i.e., adults) and squat, elastic versions of Batman for kids. But its biggest Batman was the Super Softies version in 1974—this cuddly cloth doll was made in 18- and 22-inch versions, the latter of which talked.

Since the 1940s, Batman has appeared on the silver screen, most memorably, perhaps, in 1966, when Adam West’s Batman, based on his TV character, socked and powed such adversaries as Burgess Meredith’s Penguin and Frank Gorshin’s Riddler. But the character’s Tim Burton incarnation in 1989, with Michael Keaton in the starring role and Jack Nicholson as the scene-stealing Joker, is considered a more potent, modern-day take on the comic-book character’s morally ambiguous roots.

More importantly for action-figure fans, the films spawned a veritable industry devoted to Batman toys. Toy Biz offered the first sets of Batman action figures, whose release was timed with the film’s. The figures all came with the same Batrope and Bat-a-rang, but because Toy Biz hired three different manufacturers to mold the figures, three slightly different versions were the result. Today, collectors look for Batman figures from that first 1989 release with either a painted face, a square jaw, or a round jaw.

Naturally an animated TV series followed the film, which just as naturally spawned an entirely new series of action figures, noteworthy for their Gothic, almost Art Deco packaging. Kenner made the toys as part of the Dark Knight Collection from 1992 until 2000, when the figures were given the Hasbro brand. There was the Combat Belt Batman, the Turbojet Batman, and even a figure for Bruce Wayne, whose facial features closely resembled Keaton’s. Villains included Scarecrow, Mr. Freeze, Poison Ivy, and a maniacal clown called Harley Quinn.

In 1992, Kenner also produced action figures for “Batman Returns,” which kept the Burton-Keaton team together but added Michelle Pfeiffer as Catwoman and Danny DeVito as the Penguin. The cat-suited Catwoman action figure is fairly true to Pfeiffer’s physique, but the Penguin toy looks nothing like DeVito because it was made from inventory that had been created for a figure in Kenner’s Super Powers toy series.

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