The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.


Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Most watched eBay auctions    

Playskool Transformers Rescue Bot - Hoist The Tow-bot9 Pc Lot Fisher Price Loving Family Doll House People Mattel/playskool DollhouseLot Of 4 Vintage Hasbro Playskool Glo-worms Glow In Dark Finger Puppets 1985 1988 Playskool Express Train Set #2150 Complete Tracks Working Engine W/ Light1977 Vintage Playskool Gilligan's Island Floating Island "mary Ann & SkipperPlayskool Jammie Pies Spunkle Vintage Doll Crib Toy Baby Plush Hard To Find! 80sS51 Playskool Super Hero Adventures Thor Dr Doom Hulk Captain America Figure LotVintage Playskool Holiday Inn With People Dog Furniture Cars Luggage PlaygroundPlayskool Tj Bearytales My Bear-riffic Safari Adventures -book-cartridge-cameraPlayskool, Tonka & Fisher-price Little People Cars Some Die-cast VgcHasbro Playskool Tonka Chuck & Friends Wheel Pals 16 Soft Car Truck Train LotLot Of 3 Vintage Playskool Wooden Wood Childrens PuzzlesPlayskool Train Express Track 1988 Lot Of 41 Pieces No Reserve!Playskool Sesame Street Alphabet RoadwayHasbro Star Wars Playskool Heroes Jedi Force Millennium Falcon ShipVintage Playskool Sewing Box Toy 1950's Wooden Learning Tool1930/60 Tinker Toy 1948 Pickup Stix Playskool Wood Beads Stevens KaleidoscopeVtg 1994 Crazy Style Mr. Potato Head With Box Complete Playskool Vintage 90sGilligan’s Island Playskool Figures Gilligan Mary Ann Skipper Filmation 1977 Playskool Mr Potato Head Trick Or Tater Ghost Halloween CompletePlayskool Showcam 2-in-1 Digital Camera And ProjectorMonty T Rex Playskool Kota Pals Animated Dinosaur Playskool Vintage Dollhouse Furniture And Dolls 1977 Playskool Spider Man American Bricks Playset MarvelPlayskool Go-bots Lot Of 3 Different Playskool Transformers Go-bots Figures !!Scarlet Spider & Venom Marvel Super Hero Adventures Playskool Heroes FiguresPlayskool Mr.potato Head Spuds Bunny Pink (easter)Playskool Mr Potato Head Christmas Santa CompleteHasbro Playskool Rose Petal Cottage With Stove. EucPlayskool Original Lincoln Logs 1989 Wood 200 Pieces Euc Never Used Made In UsaVtg Playskool Wood Workbench Work Bench Toy Build Hammer Screwdriver Tool Shop Vintage 1976 Richard Scarry Toy Lot Lowly, Fresh Apples Car, Playskool Figures Vintage Playskool Tractor Wooden Jigsaw Puzzle 330-4 Complete 14 PiecesVintage Playskool Muppets Metal Die Cast Cars Sesame Street Lot Of 14 Toys Star Wars Jedi Force Playskool Heroes Stormtrooper Darth Vader Figures S2221992 Playskool Pretend Play Musical Notes Melody Radio-1998 Playskool Teletubbies Dipsy 11" Green Plush Toy Doll2012 Hasbro Transformers Rescue Bots Energize Playskool Heroes (bt)Star Wars Playskool Lot Of 8 Action Figures, Excellent Condition.Playskool Transformers Go-bots Lot Of 3 Playskool Rubbadubbers 5 Piece Toy LotBig Hugs Elmo Playskool Sesame Street Playskool Heroes Transformers Rescue Bots Beam Box Game System And Rescue BotsHtf, Playskool African American Grandparents & Girl, 6", Hasbro, Sandtray, EucPlayskool Clipo Creativity Table & 22 Clipo Building BlocksGilligan's Island Playskool Floating ToysVintage Playskool Wooden Pump-a-ball Toy, Includes (rare) BallPlayskool The Three Little Pigs With Wolf On Roof 21 Piece Wooden Puzzle1992 Playskool RadioSesame Street Playskool Potty Time Elmo Plush Toy Learning Time FunFisher Price-little People-rare "whoops"-black Body Man-htf! Playskool-preschoolVintage 1990 Playskool Keys Of Learning Toy - EucVintage Three Playskool Golden Press Native American Indian PuzzlesVintage 1976 Richard Scarry Toy Lot 2 Playskool Figures, Lowly Worm, Mrs. Goat Vintage Playskool Holiday InnLot 2 Playskool Barbie Dollhouse Double Twin Baby Stroller Blue Bed Kelly KrissyHasbro Playskool Sesame Street Steps To School Ready For School ElmoPlayskool Go-go Gears Mixer 1989 NosPlayskool Go-go Gears Train 1989 NosPlayskool Mr Potato Head Play Hockey With Accessories Gh8#2