The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.

Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]

The Wheelmen

The Wheelmen

This elegant tribute to turn-of-the-century bicycling includes memorabilia, photographs, and an index of 3140 bicyc… [read review or visit site]

Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

Vintage Playskool/hasbro Glo Friends Worms ~prayer Bug~ Mail Away 1986Vintage Playskool/hasbro Glo Friends Worms ~sluggerbug~ & Sleeping Bag 1986Vintage Playskool/hasbro Glo Friends Worms ~glo Firefly~ & Sleeping Bag 1986Vintage Playskool/hasbro Glo Friends Worms ~glo Sniffles Snail~ & Sleeping Bag Vintage Playskool/hasbro Glo Friends Worms ~cabby Bug~ & Sleeping Bag 1986Playskool 1983 Bigfoot Monster Truck 460 Powered With KeyPlayskool 1983 Bigfoot Monster Truck Battery Operated 4wd/2wd Toy TruckRare 1984 Playskool Sst Super Size Trucks Pull Sled With BoxTransformers Playskool Heroes Rescue Bots Salvage 5" Action Figure - Very RareNib Playskool 1980's Alphie Ii Robot Computer Game A Child's First Computer Toy1930s Playskool Pullman Railroad Sleep Dolly Sleep Tin Toy Train Car SuitcaseVintage Playskool Familiar Places Holiday Inn Playset #480 Playskool Heroes Transformers Rescue Bots Optimus Prime Rescue TrailerPlayskool Pipeworks Basic Set 1000 59 PiecesVtg-80s-hasbro-playskool Glo-bug-glow-worm-friend--figure Tootle Bug- RareVintage 1974 Playskool Holiday Inn Familiar Places & Fisher Price Little PeopleVintage Fisher Price, Playskool Little People Accessory Lot & More1988 Playskool Express Train Lot Of 24 Curved And Straight TracksVintage 1974 Playskool Mcdonald's Familiar Places Playset #430 (complete In Box)Playskool Weebly Wobbly Weebles Wobbles Musical Tree House W/lots Of ExtrasBigfoot Playskool 1983 4x4 460 Powered Monster Truck / Lights Works Vintage 5 Vintage Playskool Wood Puzzles/ Baby Lamb,hippo,tiger & 2 Sesame StreetPlayskool Dollhouse Lot Washer / Dryer, Plant, Phone, PicturePlayskool Mr. Mrs. Potato Head Lot Bodies Parts Pieces Playskool 2-in-1 Showcam Digital Camera & Projector White & Purple HasbroVintage Playskool/hasbro Glo Friends Worms ~bonnie Beetle~ & Sleeping Bag 1986Star Wars Playskool Heros/galactic Heroes Ship/vehicle LotLoving Family / Playskool Dollhouse Lot Playskool Mrs Potato Head And 5 Mini Potato Heads Lot.Playskool Mr Potato Head Bundle , Bucket Full 4 Heads , Lots AccessoriesPlayskool Heroes Transformers Rescue Bots Energize Bumblebee FigureMr Potato Head Bundle, Little Taters, Pirate Playskool HasbroVtg 1975 Busytown Puzzletown Richard Scarry Lowly Worm Rare Pvc Figure PlayskoolVintage Playskool/hasbro Glo Friends Worms Lot PlayImaginext Playskool Super Hero Figure Lot Of 14 Hulk Marvel Dc Playskool Mr Potato Head Marvel Mixable Mashable Heroes Spider-man And Doc Ock Playskool Star Wars Galactic Heroes Jedi Force Barc Speeder Vintage Playskool Postal StationVintage 1984 Playskool Sst Orange Blossom Special Ii Monster Truck Non-workingHasbro Playskool Tonka Wheels Pals Triple Tower Race Track Ramp/ Batteries Incl. Fisher-price Coins Playskool Vintage Toy Register Lot Nickels Dimes Quarters Sesame Street Playskool Talking Singing Potty Time Elmo Plush Toy Doll W/ PottyStar Wars Galactic Heroes Rivals Action Figure 6 Playskool Hero Hasbro ImaginextPlayskool Baby Soft Lil Squeaker Toy Glo BugVintage Playskool Wooden Puzzle - Mickey Takes A PicturePlayskool Hong Kong Dairy Cow Action Figure Busytown Richard ScarryPlayskool Wheel Pals - Animal Tracks Squishy Critters X 6 Farm AnimalsPlayskool American BricksFree Ship Lot 6 Playskool Heroes Marvel Super Hero Adventures Iron Hulk FigurePlayskool Mr Potato Head Silly Suitcase With AccessoriesPlayskool Heroes Marvel Super Hero Adventures Spider-man And Rhino FiguresPlayskool Heroes Star Wars Galactic Heroes 4 FiguresFree Ship Playskool Heroes Black Panther Marvel Super Hero Squad FigureVtg Playskool Numbers To Count Look Inside 10 Pc Wood Tray Puzzle 320-04 3-6 YrVtg Playskool Walt Disney Moon Adventure 6 Pc Wood Peg Tray Puzzle 383-02 1-4 YrVtg Playskool Sesame Street Big Bird Snuffleupagus 12pc Wood Tray Puzzle 315-33 Vintage Playskool 1973 Sesame Street Hen Pen Men Puzzle 315-6Playskool Colored Wood Blocks 1976Lot Of 2 Vintage 1970s Playskool Hasbro Mr. Potato Head Parts Pipe Shoe SparesPlayskool Mrs. Potato Head (2005)