The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.

Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]

Most watched eBay auctions    

Vintage 1977 Playskool Gilligan's Floating Island Bath Toy Rare & Complete Huge Lot 830 Pieces 19 Pounds Vintage Playskool Wood Lincoln Logs Building Toy Mr Potato Head Bundle/figures/playskool/minifigures/accessories/toys BundleTransformer Rescue Bots Salvage Garbage Truck Playskool HeroesPlayskool Sst Super Size Trucks Orange Blossom Special Ii W Box ManualHasbro Transformers Rescue Bots Playskool Fire Station Playset Plus TransformersFisher Price Playskool Loving Family Dollhouse Figures Dad Mom Boy Girl Cute Elephant Toy Playskool Poppin' Park Elefun Busy Ball Popper Hasbro BabyPlayskool Sst Super Size Trucks Black Gold W Box ManualDisney Pixar Toy Story Collection Playskool Animated Talking Mr Potato Head 201012 Vintage Playskool Richard Scarry Figures PuzzletownMixed Lot Of Playskool Transformers Rescue Bots Figures & VehiclesLot Of Childrens Vintage Playskool Wooden Puzzles Pre-school DaycareVintage Playskool Victorian Dollhouse With AccessoriesVintage Original Gloworm Glow Worm - Playskool Hasbro 1982 Works!Vintage 1970's Playskool Familiar Places Mcdonald's Play Set #430 ToyHoist Used Playskool Transformers Rescue Bots Tow Truck Super Rare Tow-botStar Wars Playskool X-wing Adventure R2-d2 Darth Vader Luke Skywalker X-wingKota Interactive Electronic Triceratops Dinosaur Playskool W/hard To Find LeafRare! Vintage Gorilla Banana Car Playskool Puzzletown Set 1977 Richard ScarryRare! Vintage Pig Pickle Car Playskool Puzzletown Set 1977 Richard ScarryVintage 60s Wood Lincoln Logs Playskool Milton Bradley, 3 1/2 Pounds Nocontainer10 Vintage Playskool People Dolls - Police Woman African American Kids Family Playskool Weebles Wobble Musical Tree House Hasbro Star Wars Playskool Hero 3.5" Stormtrooper Doll Light Up Action Figure Move ToyHasbro Transformers Rescue Bots Playskool Heroes Fire Station Prime Playset...Lot Of 2 Vintage"83" Playskool "bigfoot", & Buddy L "pto" Hong Kong For Parts Vintage 1950's Halsam Playskool Products Wood Alphabet Blocks In Original Bag Large Lot Playskool Victorian Mansion Loving Family Dollhouse Furniture, PeoplePlayskool Heroes Marvel Super Heroes Lot Ironman,spider-man,wolverine,hulkVintage Disney Gummi Bears Playskool Figure Lot Cubbi Tubbi Zummi Afternoon WaltVintage Playskool Chime Roly Poly Penguin Baby Toy Duck Bird Weeble Wobble ChickRare Vintage Wooden Lot 22 Playskool Furniture Dollhouse Kitchen Living RoomMr. Potato Head Vintage Baby Spud Potato Head Playskool 1986S32 Marvel Playskool Super Hero Squad Adventures Dr Doom Action Figure !!!Vintage Wooden Puzzles Sesame Street Playskool Lot Disney Big Bird Cookie 10Rare! Vintage Rabbit Carrot Car Playskool Puzzletown Set 1977 Richard ScarryVintage Playskool Cool Tools Toy Lot W/ Tool Box - Hack Saw Tape Measure Etc.2 Hasbro Playskool Dressy Bessy Dolls 1976 & 2001Star Wars Playskool Naboo StarfighterPlayskool Marvel Spiderman Boys Toy Speed LoopPlayskool Definitely Dinosaurs Caveman 1987 Yellow Hair And BeardLincoln Logs Large Vintage Set Playskool Wood Building 275+ PiecesVintage Playskool Lincoln Logs 203 Pieces Set # 887 With Box 1978Vintage Playskool Camper Peg People And AccessoriesVintage Building Toys Tinker Toy's Playskool Wood Beads & Ringa Majigs Hasbro Playskool Busy GearsPlayskool Familiar Places Parts: Mcdonalds, Rescue, CampVintage Playskool Original Tinkertoy Classic Set W Original Tin Over 150 Pieces Mrs. Potato Head Prima Spuderina Playskool Figure Toy Ages 2+Playskool Weeble Lot Of 7/ 5 People ,green Car And AirplaneBlue 1995 Playskool Busy Basics Poppin Pals Pop Up Jungle Animals1997 Playskool Dinosaurs Lot Of 7 Different Still On Original Cards Neat-o Toddler Baby B J Pop Up Learning Toy Barney & Friends 1991 Classic Playskool ToyPlayskool Car Alarm Remote Keys Ring Chain Toy Sounds Pretend Toddler PlayPlayskool Heroes Marvel Spider-man Adventures Electronic Spider-man Stunt City 1992 Playskool Dollhouse Family Car Convertible With Baby Seat And Trunk Hasboro Playskool Helmet Heroes Interactive Helmet & Handle Bars # 08757Glo Worm Doll Playskool Vintage 1982 Original ToyVintage Playskool Puzzles