The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.


Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Most watched eBay auctions    

Transformers Rescue Bots (playskool Heroes) - Lot Of 5. Easy To Transform!Playskool Vintage Puzzletown Richard Scarry Htf Rare Egg Apple Doughnut Car +Playskool Vintage Puzzletown Richard Scarry A B C D E Sets CompleteTransformers Rescue Bots Medix Gobots Playskool The Ambulance Bot RatchetVintage Playskool Pipeworks 1000 Bulding Complete Set With Box And Manual1985 Vintage Star Wars Lot 4 Ewok Animated Cartoon Playskool Action Figure SetTransformers Rescue Bots Hoist Gobots Playskool The Tow Truck Bot Vintage Toy Story Mr Mic Mike Toy Character ( Voice Recorder ) Playskool Disney1996 Playskool Toy Story Ps-368 Voice Changer Mr Mike Working MicrophoneFisher Price Loving Family Dollhouse Figures Lot Played With 1 Playskool EarlierPlayskool Orange Blossom Special Ii Sst TruckPlayskool Jammie Pie Doll "pittipin" - 1986 Vintage Rare Vintage 1983 Big Foot 4x4 Monster Truck With Key Works PlayskoolVintage 1983 Playskool Black Gold Monster Truck Rare Chevy 4x4 - Playskool Heroes Transformers Rescue Bots Optimus Prime Rescue Trailer Vintage Playskool Teach-a-tot Wipe Off Drawing Board Magnetic Numbers & LettersVintage Disney Roger Rabbit 1988 Playskool Plush Stuffed Animal Toy 18"3" Playskool Weebles Wooble Animal Figures Lot Of 4 Sheep Pig Puppy Dog GirlPlayskool Triceratops Kota Ride-on Animated Interactive DinosaurPlayskool Puzzletown Richard Scarry's Lowly Worm's Rail & Roadway Set E C1976Vintage 1985 Playskool War Lord Dragster Vintage 1983 Playskool Bigfoot Monster Truck Big Foot - UntestedAwesome Playskool Express Train & Track Set! Engine, Caboose & 2 Cars! Q89Transformers Rescue Bots Chase Gobots Playskool The Police Car BotVintage 1983 Playskool Bigfoot Monster Truck Big Foot - Vintage 1979 Frame Tray Puzzle Playskool Sesame Street Big BirdPlayskool Puzzletown Richard Scarry's Mayor Fox's Town Center Set D C1976Mixed Lot Childrens Wooden Puzzles - Playskool, Battat, Ravensburger, Safari Vintage Playskool Victorian Dollhouse Roof Accessory ReplacementVintage Playskool Pounding Bench And Hammer Pound-a-pegBarney Playskool Programable E Specially My Barney Purple Dinosaur 2000Transformers Rescue Bots Bumblebee Gobots Playskool Bumble Bee AutobotPlayskool Speedstars Extra Race Car 2 BodiesHasbro Playskool Rose Petal Cottage Table And Chair Dinette Set Girl Toddler KidPlayskool Puzzletown Richard Scarry's Mayor Fox's Town Center Set D C1976Vintage 1973 Playskool Familiar Places Rescue Center Squad Room Playset #470Transformers Go-bots Racer Bot Rescue Bots Playskool Hot Rod Race Car MuscleTransformers Rescue Bots Billy Blastoff With Jetpack Gobots Playskool Police CopVintage Playskool Nosey Bear Nosy 1980s Plush Yellow Stuffed Teddy BearVtg 80s Playskool Gloworm Glow In The Dark Plastic Snail Toy Small Finger PuppetPlayskool Sesame Street Big Hugs Elmo By Hasbro Playskool Talking VacumePlayskool Weebles Goldilocks Cottage Tree House Bear Excellent ConditionHasbro Playskool Rose Petal Cottage Dream House W/ Washing Machine And StovePlayskool Peek 'n' Play Discovery DomePlayskool Bug World 40 Weeble Wobbles Lot, Tree House/ Ice Slide By Playskool Playskool Tj Bearytales Animated Bear Reader And Book, Sharing The Gift Of StoryPlayskool Vintage Village Cloth Play Mat Buildings, Cars, Trains, Original Tonka Playskool Truck Play Sets ~ 13 Piece! ~ Great Holiday Gift!Playskool Tonka Choo Choo Wheel Pals Train Lot Chuck & Friends Race Car,police Lot Of 32 Tonka Playskool Chuck Friends Die Cast Trucks Vehicles Magnetic BookVintage Playskool Nok Out Bench With Original 8 Wooden Pegs And Org. HammerTransformers Go-bots Scrap Bot Rescue Bots Playskool Constructicon BulldozerVintage Playskool Mcdonalds 7 Little People Play Set Cars Merry Go RoundPlayskool Kota & Pals Triceratops W/ Voice & Moving Head Dinosaur Plush Toy1985 Playskool Hasbro Muscle Machines Sst War Lord Dragster Restore Or Parts"sing Along With T.j. Bearytales" Playskool T. J. Bearytales Hasbro CartridgeSesame Street Big Bird Talking Vintage Phone PlayskoolTeletubbies 16" Playskool Laa-laa Talking Yellow Plush 1998 Hasbro Lala Laa Laa!