The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.

Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]

Most watched eBay auctions    

Vintage Playskool Bigfoot Sst Pull Sled + Orig Box - Nice Play Food Kitchen Dishes Lot 250+pieces Playskool Talking GrillPlayskool Sst Bigfoot 2001 Star Wars Playskool Galactic Heroes Lot, HasbroLarge Lot Of Vintage Fisher Price Little People & Playskool, Barn, Airport TrainVintage 1960's Playskool Wooden Riding Scooter Toddler Toy BikeVintage Playskool Bigfoot Trailer Sst + Orig Box - Nice 6 Vintage Puzzles My Little Pony Plastic Playskool Wood Miss Piggy Nosy Bears +1988 Playskool Express Train Set #2150 Complete Tracks Working Engine W/ LightLot Of 4 Vintage Hasbro Playskool Glo-worms Glow In Dark Finger Puppets 1985 Vintage Original Playskool Wooden Fireman Fire Engine Truck 1950s Used Worn1966 Vintage Playskool Sewing Machine / Old Toy / Wooden & PlasticThe Children's Animating/projecting Camera Playskool Show Cam Stores 1000 PicsStar Wars Jedi Force Playskool Luke's X-wing Nib HasbroJammie Pies Doll 1980's PlayskoolLot Of 3 Vintage Playskool Wooden Wood Childrens PuzzlesS51 Playskool Super Hero Adventures Thor Dr Doom Hulk Captain America Figure LotVintage Playskool Playset - National Park 1975Playskool Hasbro Star Wars Jedi Force Lot Electronic Sounds X-wing Luke Yoda Hasbro Playskool Tonka Chuck & Friends Wheel Pals 16 Soft Car Truck Train LotHasbro Playskool Crew Dusty The Talking Vacuum - Purple/yellowPlayskool Showcam 2-in-1 Digital Camera And ProjectorVintage 1974 Playskool Original Lincoln Logs Pioneer Set W/cannister.Vtg 1994 Crazy Style Mr. Potato Head With Box Complete Playskool Vintage 90sPlayskool Train Express Track 1988 Lot Of 41 Pieces No Reserve!5 Playskool Vintage Wooden Puzzles, Sesame Street, Mickey MousePlayskool Video Now 1977 Playskool Spider Man American Bricks Playset MarvelVintage 1980's Playskool Glo-friends Glow Worm Bug Glo-bopbug ˜Playskool Hasbro Puppy Surprise Mom & 4 Puppies Plush Stuffed AnimalLot Of 3 Nice Vintage Playskool Wood 4-piece Puzzles Pets Hats & Fruit PreschoolVintage Playskool Wooden Bell Rings Original Colors, Great Condition! Rare!!Vintage 1986 Granny Ladybug Gloworm Glo In Dark Friends Bug Worm PlayskoolVintage 80's Playskool Glo-friends Gloworm Bug Glow Finger Puppet 1986 Glo RarePlayskool Dollhouse Blonde Infant Baby Girl With Bottle People FigureNew In Boxes Hasbro Playskool Sesame Street Figures Collection~6 FiguresPlayskool Little People Tree House With Miscellaneous ToysVintage Playskool Bristle Blocks Set Of 76 In Box 7 Shapes & Wagon Wheels3 Playskool/tonka Cushy Soft Vehicles - GucPlayskool Lot Of 7 Wood Tray Puzzles Disney 101 Dalmations Bambi Lion King +Lot 4 Marvel Playskool Super Hero Adventures Thor Dr Doom Captain America Hulk Vintage Playskool Wooden Pump-a-ball Toy, Includes (rare) BallRare Vintage Playskool Glow Bug Glo Bug Figure Toy GlowwormPlayskool Vintage Baby Mickey MouseVintage Preschool 1965 Snoopy & Woodstock Playskool Wood PuzzleVintage Playskool Muppets Metal Die Cast Cars Sesame Street Lot Of 14 Toys Playskool Video Now Jr. Sesame Street 3 DiscsVintage 1986 Playskool Glo Worm Friend 3" Figure Snugbug Glow Bug Finger PuppetHasbro/playskool Animal Wheel Pals AssortmentPricedrop! Playskool Mickey Mouse #190-5 Wooden PuzzleHasbro Playskool Sesame Street Steps To School Ready For School ElmoPlayskool Speedstars 4 Interchangeable Bodies Very Nice UsedImaginext Batman, Plus Shrek And Indiana Jones Fisher Price Playskool Lot Of 10Hasbro Playskool 1996 Talking Barney Purple Dinosaur Plush Stuffed Animal Euc Vintage 1974 Playskool Mcdonald's Familiar Places Set With Mat Playskool Rubbadubbers 5 Piece Toy LotPlayskool Ps-450g Cassette Tape Recorder Player Microphone Karaoke WorksPlayskool Heroes-marvel Hulk & Iron Man And Star Wars Captain RexVintage Playskool Parquetry Block Set Ca 1940s-1950sPlayskool Muppet Workshop ( Kermit ) 1993 & N.r.f.b.