The original Playskool Institute was founded in 1928 by a former Milwaukee, Wisconsin, school teacher named Lucille King. While working at the John Schroeder Lumber Company, King created various wooden prototypes for educational toys aimed at pre-school and kindergarten-age children. Within two years, the company’s Playskool division had a line of some 40 wooden toys, from an elevated sandbox to a pounding shoemaker’s bench.

Educational experts soon endorsed Playskool’s toys, and the company adopted the slogans “Learning While Playing” and “Playthings with a Purpose.” Early marketing for its variety of pull toys and activity sets emphasized improved hand-eye coordination and muscular control for children. Playskool also designed many role-play kits with small wood or fabric parts, like a Sewing Box and Postal Station.

In 1935, the Playskool Institute was relocated to Chicago, Illinois, as a division of toy manufacturer Thorncraft, Inc. Finally, in 1938, the Joseph Lumber Company purchased Playskool and soon renamed its entire business as the Playskool Manufacturing Company. Under the direction of Robert Meythaler and Manuel Fink, the company grew into a nationally-recognized brand, advertising in major magazines like “Psychology Today” and more than doubling its production facilities.

As the business expanded, Playskool acquired other educational toy makers like Holgate Toys and the John Lloyd Wright Company, which made Lincoln Logs. Toymaker Jerry Rockwell, who worked with Holgate before it was purchased by Playskool, joined the company’s ranks and designed the popular Tyke Bike, a sturdy four-wheeled seated scooter.

In the late 1960s, Playskool was sold to Milton Bradley, which was acquired by Hasbro in 1984. Some of Playskool’s most popular toy lines today include Mr. Potato Head, Play-Doh, Tonka, and Tinker Toys.

Best of the Web (“Hall of Fame”)

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]

Most watched eBay auctions    

Imaginext Playskool Super Heroes Lot Of 7 LookHuge Lot 830 Pieces 19 Pounds Vintage Playskool Wood Lincoln Logs Building Toy Vintage 1977 Playskool Gilligan's Floating Island Bath Toy Rare & Complete Transformer Rescue Bots Salvage Garbage Truck Playskool HeroesPlayskool Sst Super Size Trucks Orange Blossom Special Ii W Box ManualMr Potato Head Bundle/figures/playskool/minifigures/accessories/toys BundlePlayskool Heroes Transformers Rescue Bots Blades The Copter-bot FigurePlayskool Sst Super Size Trucks Black Gold W Box ManualCute Elephant Toy Playskool Poppin' Park Elefun Busy Ball Popper Hasbro BabyHasbro Transformers Rescue Bots Playskool Fire Station Playset Plus TransformersVintage Wooden Puzzles Playskool Smurf Donald Duck Kite Beauty/beast Lot Of 4Lot Of 375 Playskool Vintage Tinker Toys Wooden Building ConstructionVintage Original Gloworm Glow Worm - Playskool Hasbro 1982 Works!Lot 7 Vintage Playskool Puzzles Disney Sesame Mermaid,toy Story DalmationsaladdPlayskool Mr.potato HeadRare Vintage Playskool Pipeworks 1000 Set 100% Complete In Box With ManualDisney Pixar Toy Story Collection Playskool Animated Talking Mr Potato Head 2010Fisher Price Playskool Loving Family Dollhouse Figures Dad Mom Boy Girl Playskool Heroes Transformers Rescue Bots LotLot Of Childrens Vintage Playskool Wooden Puzzles Pre-school DaycareHoist Used Playskool Transformers Rescue Bots Tow Truck Super Rare Tow-bot2001 Star Wars Jedi Force Playskool Galactic Heroes Millennium Falcon Vintage Playskool Victorian Dollhouse With AccessoriesPlayskool Jurrasic Park Jr. T-rex & Truck Lot & Jurassic Park Iii DvdVintage 1940s? Playskool Take-apart Dump Truck--one Of Their First?--complete!Playskool Huge Lot Mr. Potato Head And Accessories Spuds Holiday Star WarsVtg Lot Of 7 Wooden Playskool Children's Tray Puzzles Dr Seuss Mickey Barney SqqVintage 60s Wood Lincoln Logs Playskool Milton Bradley, 3 1/2 Pounds NocontainerMixed Lot Of Playskool Transformers Rescue Bots Figures & VehiclesPlayskool Explore And Grow Busy Ball Popper Very Good Working Conditon Fisher Price Happy Apple Chime 1972 Short Stem VintagePlayskool Take Apart Tool Car Wood People 1970s Era * Playskool Heroes Star Wars Chicken Walker , Star Fighter Lot !Vintage Cool Tools 22 Piece Lot Plus Box Playskool5 Vintage Playskool Definitely Dinosaurs Cave PeopleVintage Playskool Chime Roly Poly Penguin Baby Toy Duck Bird Weeble Wobble ChickLot Of 2 Vintage"83" Playskool "bigfoot", & Buddy L "pto" Hong Kong For Parts 9 Piece Playskool Tonka Cars And Downhill Track Racing SetStar Wars Playskool Hero 3.5" Stormtrooper Doll Light Up Action Figure Move ToyVintage 1970's Playskool Familiar Places Mcdonald's Play Set #430 ToyPlayskool Animal Pop Up ToyVintage Playskool Busy Box Crib ToyPotato Head Lot-mr, Mrs, & Baby Spud 64 Loose Pieces Playskool-pirate-princessPlayskool Walker Ride-on Step Start Walk 'n Ride Push Toy Baby Toddler Toys Vintage Disney Gummi Bears Playskool Figure Lot Cubbi Tubbi Zummi Afternoon Walt10 Vintage Playskool People Dolls - Police Woman African American Kids FamilyPlayskool Sesame Street Lot Of Assorted CharactersS32 Marvel Playskool Super Hero Squad Adventures Dr Doom Action Figure !!!Vintage Playskool Dollhouse Huge Lot Horse Stable Pool Car Figures FurnitureVintage Wooden Puzzles Sesame Street Playskool Lot Disney Big Bird Cookie 10Glo Worm Doll Playskool Vintage 1982 Original ToyLincoln Logs Large Vintage Set Playskool Wood Building 275+ PiecesVintage Playskool Lincoln Logs 203 Pieces Set # 887 With Box 1978Hasbro Playskool Busy GearsPlayskool Wooden Wagon W/ 61 Assorted Wooden Blocks, Vintage Nursery DecorVintage Playskool Original Tinkertoy Classic Set W Original Tin Over 150 Pieces Vintage 1976 Playskool Richard Scarry Puzzletown - Lot Of 106 Pieces* Playskool Heroes Landspeeder Star Wars Jedi Forces !2 Hasbro Playskool Dressy Bessy Dolls 1976 & 2001Lot Of 14 Vintage Playskool Mcdonald's Playset Parts