The origins of the German toymaker we know today as Playmobil can be traced to 1876, when a locksmith named Andreas Brandstätter opened a metal shop. By 1908, his son, Georg, took over the company from his father and renamed it after himself. Throughout the 1930s, the younger Brandstätter’s firm, renamed again as Geobra, made mostly telephones and cash registers, but it also produced some sheet-metal items for toy stores.
Plastic toys were added to the company’s line in the late 1950s, and in 1958 a molded race car was created as the first Playmobil prototype. But it would take more than a dozen years for the Playmobil look to coalesce, and the man credited with creating what would become a serious competitor to LEGO was Hans Beck, Geobra’s director of development.
One of the motivators behind Beck’s designs for Playmobil was the rising price of oil in the 1970s, which was pushing up the cost of plastic. In Playmobil, Beck created a world of toys for children that would be fun to play with despite their small size. In fact, their handheld size would be a key to their success.
Unlike LEGO, for whom figures were an afterthought to the building bricks themselves, Playmobil figures were an integral part of the toy from the start. Beck spent a lot of time on the figures, designing them after the look of children’s drawings, which are marked by exaggerated features and a liberal attitude when it comes to physical proportions. Thus the heads of Playmobil figures, which some fans called Klickies for the sound they would make when played with, lacked noses and were proportionally larger than the bodies they were attached to.
The first Playmobil system debuted at the Nurnberg Toy Fair in 1974. By all accounts, the reception was not overly enthusiastic, but an order from a Dutch wholesaler kept production going for a year. The initial systems featured medieval knights and horses in green boxes, construction workers with a pickup truck on a job site in blue boxes, and “Indians,” complete with feather caps for the braves, a canoe, and a teepee, in red boxes.