Posted 7 years ago
The decor insulated wine carrier with wine chiller was designed in 1978 to meet the needs of people in Melbourne who patronised 'BYO' (bring your own) restaurants, which was a popular practice at this time. It can also be used as a bottle drink carrier for sporting events, picnics and barbecues. Designed by Richard Carlson, it was very different from any other product on the market. It can hold two bottles of wine or four drink cans, and the removable chiller can be frozen before being placed between the bottles to keep them cool. The swing handle locks the lid into position.
This product represents one of the most successful products from Decor, a significant Australian homewares company. The cooler was awarded an Australian Design Award in 1979 and the Prince Philip Prize in 1980. In 1980 the wine carrier was being manufactured under licence in USA, Sweden and West Germany and continues to sell more than 25 years later in the USA. Decor went on to expand their range of coolers, creating a wine cask carrier, ice box and picnic hamper.The company won more than 250 Australian Design Awards over the 1980s. Decor founder Brian Davis, along with designers Richard Carlson and Tony Wolfenden were inducted into the Design Institute of Australia Hall of Fame in 1996.
This wine carrier represents the popular Australian practice of 'BYO' first introduced in the 1960s in response to unlicensed consumption of alcohol in restaurants. Dining out, wine and BYO became popular in Australia from the 1970s. And by 2004 Australia had a higher consumption of wine per glass per person than the USA, UK or New Zealand. But in the late 1990s the practice of BYO declined as more restaurants became fully licenced, and their sales of wine and alcohol became critical in a very competitive market