In the 1950s, lunch boxes were produced in rectangular shapes and in domed versions. Increasingly, each lunch box was sold with a matching Thermos (although not all of these vacuum flasks, as they are generically known, were made by the Thermos company).

ADCO made a Disney lunch box with Mickey on one side and Donald Duck and his mischievous nephews on the other. That 1954 lunch box is highly prized by collectors—Aladdin’s “Mary Poppins” lunch box from 1965, alas, is not. Aladdin’s bright yellow, dome-topped Disney School Bus, however, was on the market from 1961 until at least 1973, selling as many as nine-million units during that profitable period.

Television characters and movie heroes proved perfect fodder for lunch boxes and their matching drink containers. Aladdin made Hopalong Cassidy lunch boxes throughout the 1950s, while American Thermos made nine styles of Roy Rogers lunch boxes between 1953 and 1957. During the same period, kids were also given space-age choices such as Aladdin’s “Tom Corbett Space Cadet” boxes in red or blue (1952).

The 1960s were even better for space imagery, from the imagined, cartoon future of “The Jetsons” (Aladdin, 1963) to the domed “Star Trek” containers made by Aladdin in 1968—these lunch boxes are much sought-after by Trekkies and lunch-box collectors alike.

Of course, not all lunch boxes were made out of metal. Companies made vinyl lunch boxes, too, which were basically shower curtains wrapped and sealed around pieces of cardboard. Needless to say, these flimsy products did not stand up well to being dragged to and from school every day for a year, which is why finding a vinyl lunch in good condition can take some doing.

Echoing, perhaps, the look of vinyl go-go boots, many vinyl lunch boxes from the 1960s featured pop stars on their outside surfaces. Especially collectible are lunch boxes emblazoned with likenesses of the Monkees (King Seely, 1967) and the Beatles (Air Flite and Standard Plastic Products, 1964; Aladdin, 1965).

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