In the early part of the century, the sons of the brothers joined the firm to lead sales efforts across Europe. After World War I, during the 1920s, a new colored clay called “Dawn” was introduced—it came in gray, rose, green, and gold. By the end of the decade, several Johnson grandsons had also joined the firm.

Flow blue patterns produced by Johnson Brothers in the early years of the 20th century included Albany, Astoria, Brooklyn, Claremont, Clarence, Clayton, Del Monte, Dresden, Eclipse, Florida, Fulton, Jewel, Montana, Neopolitan, Normandy, Oregon, Oxford, Pansey, Peach, Pekin, Persian, Princeton, Richmond, Royston, Stanley, St. Louis, Tokio, Tulip, Venice, and Vienna. Later, in the teens and early 1920s, Andora, Argyle, Coral, Georgia, Holland, Kenworth, Mongolia, Savoy, Sterling, and Turin were introduced.

Most Johnson Brothers marks from those years had a crown on them, some with squared-off corners. The pattern name was sometimes printed with quotes around it, but more often it went without.

Beyond flow blue, Johnson Brothers produced numerous transferware patterns for its plates, platters, and pitchers. The firm is most often associated with patterns featuring wild turkeys or the scenes in the Historic America series. Summer Chintz was another favorite, as were the Old Britain Castles from the 1920s, which were engraved by an artist identified only as Miss Fennel.

The 1930s saw the shuttering of the company’s original Charles Street Works and the replacement of its traditional coal-fired “bottle” kilns for all-electric tunnel versions. With a Depression on, it was a good time to modernize in the hopes of better days ahead.

After World War II, pieces in the Friendly Village pattern were widely sought, as were the company’s Christmas plates. By the 1950s, cups and saucers in the Carnival line featured bold solid colors and cups with tapering bases. The look was very Mid-century Modern, which was a long way from the company’s aesthetic roots. Finally, in 1968, unable to remain independent any longer, Johnson Brothers joined the Wedgwood Group.

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