In 1910, the company created its first overseas agency in New Zealand. Soon it had offices in Australia, Canada, and the United States. Willing to experiment with the latest in industrial technologies, the company was an early adopter of kilns fueled by gas and electricity.

When Wild's sons joined the company in 1917, they quite naturally changed the firm’s name to "Thomas Wild & Sons" and started using a mark that doesn't have circles around the logo. Starting in 1927, Royal Albert used a wide variety of more stylized backstamps, some with the crown, some without, and others stylized with script and Art Deco lettering. Some of these marks even had roses or other parts of the pattern in them.

Patterns from the years between the wars include American Beauty, Maytime, Indian Tree, Dolly Varden, and Lady-Gay. The '40s saw patterns like Fragrance, Teddy's Playtime, Violets for Love, Princess Anne, Sunflower, White Dogwood, Mikado, Minuet, Cotswold, and the popular Lady Carlyle.

Despite its relative modernity, Royal Albert's most treasured pattern is probably Old Country Roses, which was introduced in 1962. Designed by Harold Holdcraft, this tremendously popular pattern, which has sold more than 150 million pieces, embodied English traditions like gardening and teatime. The design features red, pink, and yellow English roses in full bloom, a touch of greenery, and 22-carat gold trim. Later variations on Old Country Roses include the blue and gray Moonlight Rose and the red and orange Pacific Rose.

Collectors looking for OCR dishes, as they are known, need to watch out for "second quality" pieces (glazing mistakes and imperfections in size or color are the most common reason a piece is marked as a second). Seconds were often given to employees or sold at 50 percent of retail, and they can be identified by a scratch or mark across the backstamp.

Another very popular pattern with collectors is Kentish Rockery, produced from the '30s into the '50s. This dinnerware features a detailed pastel landscape view of an English garden.

Royal Albert incorporated as a limited company in 1933, and in the 1960s it was acquired by Pearson Group, joining that company's Allied English Potteries. By 1970, the porcelain maker was completely disassociated with its T.C. Wild & Sons origins and renamed Royal Albert Ltd.

Pearson Group also acquired Royal Doulton in 1972, putting Royal Crown Derby, Royal Albert, Paragon, and the Lawleys chain under the Royal Doulton umbrella, which at this point included Minton, John Beswick, and Webb Corbett. In the '70s, several popular Royal Albert patterns were discontinued including Old English Roses, Serena, and American Beauty.

Collectors were appalled when Royal Doulton placed the Royal Albert name on its Beswick Beatrix Potter figurines, made under license from Frederick Warne, in 1991. The branding was quickly switched back. In 1993, Royal Doulton Group was ejected from Pearson Group, for making less money than its other properties.

In 2002, Royal Doulton moved the production of Royal Albert from England to Indonesia, thus making all plates marked "Made in England" much more valuable to collectors. A few years later, Waterford Wedgwood absorbed Royal Doulton Group and all its holdings, which currently makes three brands, Royal Doulton, Minton, and Royal Albert, including the Old Country Roses pattern.

All this corporate upheaval, however, did not diminish the value of Royal Albert to the throne. In 2002, the company launched small lines to commemorate the Golden Jubilee of Queen Elizabeth II and the death of Queen Elizabeth the Queen Mother.

In addition, fashion designer Zandra Rhodes was hired in 2005 to create a new pattern for the Royal Albert line called My Favourite Things. This luxury dinnerware set, trimmed in mica, features a butterfly and wiggle motif inspired by one of Rhodes's fabrics.

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