When Jennie Graves opened “Ye Olde Vogue Doll Shoppe” in Somerville, Massachusetts, she set out to design superior quality clothing for high-end doll companies like Kämmer & Reinhardt. In the late 1940s, after more than 20 years running this successful small business, Graves introduced her own eight-inch composition doll. By 1951, demand for the miniature fashion doll had grown and Graves renamed the new hard-plastic series “Ginny” dolls, after her oldest daughter, Virginia.

Ginny was an immediate hit, particularly because of her many detailed outfits available for purchase separately. Graves continued to insist on using high quality fabrics for the doll’s attire, including taffeta, cotton, felt, velveteen, and brocade, sometimes even embellished with lace trimming. The first plastic Ginny products were marked “VOGUE” on their heads and “VOGUE DOLL” on their bodies, sometimes including a patent number.

The series of miniature toddlers in stylish adult clothing was sold in packaging that read “Fashion Leaders in Doll Society.” The success of the Ginny dress-up dolls allowed Vogue to expand and create tiny shoes, handbags, eyeglasses, jewelry, and more. By 1954, the dolls incorporated more realistic features, such as sleeping eyes or jointed walking legs, and accessories like a tiny stuffed terrier by Steiff.

Vogue also created additional dolls in matching outfits to grow the Ginny family, first adding her baby sister Ginnette in 1955 as a drink-and-wet companion. The company soon released other characters, like the brother-sister duo Eve and Steve in identical plaid, or the Rock ‘N Roll styled teenagers Jill and Jeff. Jill, who was modeled as an older sister for Ginny, even had real earrings to wear in her pierced ears. Younger brother Jimmy was born in 1958, in outfits to complement Ginnette, but because of slow sales, Jimmy was discontinued the following year.

By 1957, Vogue had become the largest doll manufacturer in America. At the peak of their department-store distribution, Ginny dolls brought in more than five-million dollars a year.


Best of the Web (“Hall of Fame”)

Dollreference.com

Dollreference.com

This densely packed index of antique and vintage dolls claims to offer over 10,000 images of dolls from the 1800s … [read review or visit site]

Vintage Dolls of the 50s

Vintage Dolls of the 50s

Rhonda Wilson's collection of 1950s dolls, organized by name (Ginny and friends, Littlest Angel and friends, etc.) … [read review or visit site]

Kaylees Korner of Collectible Dolls

Kaylees Korner of Collectible Dolls

Kaylee's extensive collection of vintage dolls from the 1930s to 90s. Click the balloons to browse. Though Kaylee s… [read review or visit site]

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage 1950s Painted Lash Ginny Blonde Pigtail Doll Blue Eyes Strung Vintage Vogue Ginny Crib Crowd "peg" (1951) So Cute~ Rare~50's Vogue Strung Ginny Doll Blonde Braids, Tagged Clothing, Hats, Shoes & MoreVintage Vogue Ginny Doll 1950's Strung Jointed Clothes Hair Do Blue Eyes 7 1/2"Vintage Vogue Strung Ginny Doll 1953 Deputante Series Cathy-strung Ginny RareVintage 1952 Strung Painted Lash Vogue Ginny Doll Donna? Afternoon KindergartenVintage Vogue Ginny Doll, "tina" 1952 #29, From The Kindergarten SeriesBeautiful Vintage Vogue 1950s Blonde Hair Blue Eyed Ginny Doll 7"Vogue 8" Strung Ginny 1951 Nan #32 Kindergarten Kiddies Series, Beautiful BlondeBeautiful Vintage 1950s Brunette, Blue Eyed Doll 7" Nancy Ann Storybook MuffieVintage Ginny Vogue DollsStrung Vogue Ginny 1953 Pat #31 Nr. Mint-in-box, Correct Mkd Box, Stapled Bow!Vintage Vogue Ginny Doll 1950's Strung Jointed Sleep Eyes Clothes Shoes 7 1/2"Vintage Ginny From Vogue Strung Painted Lash Blond Tagged ClothesVintage Vogue Ginny Doll, "kay" 1952 #23, From The Kindergarten Series~adorable~1950s Vogue Ginny Red Plaid Beach Outfit Top Skirt Panty Shoes Hat/vogue Box Vintage Vogue Strung Ginny 1952 Gorgeous Blond Brown Brows Lahses Great Color!Vintage Ginny Doll Lot Of 10+ Items-shoes In Orig.box, Dresses,girl Scout DressVintage Ginny Vogue Doll Caracul Red Poodle Hair 1951-52 Sl StrungVintage 1950s Painted Lash Walker Ginny Brunette Doll Blue Eyes Strung Vintage Vogue Ginny Pl Strung - "at The Gym"Early Strung Ginny Bride, Complete, Nice ConditionVintage Vogue Repro Ginny Rain Or Shine Club Auburn Store Display W/ Cert BoxVintage Vogue Repro Ginny Rain Or Shine African American Club Store Display AsisVintage Tagged Vogue Dolls Clothes Ginny? From Late 50's/60's 15 Pieces Total Tiny Miss Strung Ginny 1953 In Box With Additional Clothing1950's Ginny Undressed Walking Doll , Clothes, Box. Possibly Unused Condition Vintage 50's Vogue Ginny + 2 Boy Dolls, Clothes, Shoes, Socks Need TlcVogue Ginny Strung Blonde Poodle Doll 1952 Connie Outfit Beauty1950s Vogue Ginny Yellow Kindergarten Outfit Dress, Panty Shoes/vogue Box Vintage Tagged & Untagged Vogue, Ginny Doll ClothesVintage "vogue" Doll Clothes, Medford, Mass. Dresses Tagged VogueVintage Vogue Early 8" 3 Piece Doll Outfit For Painted Eye Or Crib Crowd DollVintage Vouge Ginny Walker In Tagged Clothes And Portrait In WatercolorVintage Vogue Ginnette Vinyl Ginny Baby Original Sunsuit Bonnet Carrier Tote Vintage Vogue Old Medford Tag Blue Print Dress VgcStrung Painted Lash, Straight Leg Blonde Ginny, Tagged Dress, Accy & BoxVintage Strung Vogue Ginny Doll~painted Lash~tagged Outfit~Vogue Strung 8" Ginny 1952 "connie" #25 W/mkd Box - Crisp, Blonde Sweetie L@@k1957-58 Vintage Ginny Organdy Doll Dress W/ Panties & Hair Bow Ginger, Muffie Walker Ginny Doll In Excellent Condition With Tons Of Tagged Outfits1960 Vogue Baby Dear Doll Top Knot 18" Designed By Eloise WilkinVogue Doll Just Me Pink 10" 2002 Limited Edition Two Vintage Ginny Doll Walkers By Vogue And Wardrobe CaseVogue Ginny Doll Vintage Boxes & Outfit Boxes NrVintage Ginny Vogue Doll Walker Made In U S A Vintage Betsy Mccall Doll 4x Dress + Robe + Shoes + Fur Collar/shawl Vgc1950s Vogue Ginny Bedtime Outfit Jumpsuit Robe Shoes Towels Soap/vogue Box Vogue Ginny Doll Gym Swing Set Vintage Please LookVintage Vogue Soldier Doll~~vogue's 1956 'gym Kids' Outfit For Your Mlw Ginny Doll~~1950s Fashion For Ginny Muffie Ginter,cute Red Check Doll Dress, Red Felt HatOriginal Minty Ginny Vogueturq.rocking Horse Romper W/organza&lace On Orig CardVintage Red Plaid Dress Outfit For Ginger DollVintage 7 Pairs Ginny Ginger Muffy Shoes 3 Singles And Ginger Purse~~#4***back To School***vogue's #6021 Kinder Crowd Dress And Ginny~~Darling Ginny By Vogue 1950's (strung)Lot Of 4 Modern 8" Ginny Dolls Autumn, Victorian, Police Officer, Clown Nice NrVintage Vogue Ginny Doll Outfit 1954 Jersey Signature Shirt, Hat, Skirt, W/boxVintage Vogue Toddles - Chinese Boy (1942-43)