When Jennie Graves opened “Ye Olde Vogue Doll Shoppe” in Somerville, Massachusetts, she set out to design superior quality clothing for high-end doll companies like Kämmer & Reinhardt. In the late 1940s, after more than 20 years running this successful small business, Graves introduced her own eight-inch composition doll. By 1951, demand for the miniature fashion doll had grown and Graves renamed the new hard-plastic series “Ginny” dolls, after her oldest daughter, Virginia.

Ginny was an immediate hit, particularly because of her many detailed outfits available for purchase separately. Graves continued to insist on using high quality fabrics for the doll’s attire, including taffeta, cotton, felt, velveteen, and brocade, sometimes even embellished with lace trimming. The first plastic Ginny products were marked “VOGUE” on their heads and “VOGUE DOLL” on their bodies, sometimes including a patent number.

The series of miniature toddlers in stylish adult clothing was sold in packaging that read “Fashion Leaders in Doll Society.” The success of the Ginny dress-up dolls allowed Vogue to expand and create tiny shoes, handbags, eyeglasses, jewelry, and more. By 1954, the dolls incorporated more realistic features, such as sleeping eyes or jointed walking legs, and accessories like a tiny stuffed terrier by Steiff.

Vogue also created additional dolls in matching outfits to grow the Ginny family, first adding her baby sister Ginnette in 1955 as a drink-and-wet companion. The company soon released other characters, like the brother-sister duo Eve and Steve in identical plaid, or the Rock ‘N Roll styled teenagers Jill and Jeff. Jill, who was modeled as an older sister for Ginny, even had real earrings to wear in her pierced ears. Younger brother Jimmy was born in 1958, in outfits to complement Ginnette, but because of slow sales, Jimmy was discontinued the following year.

By 1957, Vogue had become the largest doll manufacturer in America. At the peak of their department-store distribution, Ginny dolls brought in more than five-million dollars a year.


Best of the Web (“Hall of Fame”)

Dollreference.com

Dollreference.com

This densely packed index of antique and vintage dolls claims to offer over 10,000 images of dolls from the 1800s … [read review or visit site]

Vintage Dolls of the 50s

Vintage Dolls of the 50s

Rhonda Wilson's collection of 1950s dolls, organized by name (Ginny and friends, Littlest Angel and friends, etc.) … [read review or visit site]

Kaylees Korner of Collectible Dolls

Kaylees Korner of Collectible Dolls

Kaylee's extensive collection of vintage dolls from the 1930s to 90s. Click the balloons to browse. Though Kaylee s… [read review or visit site]

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage Vogue Strung Ginny Doll "ginger" 1952 #64 Debutante Series, Beautiful!Vintage Vogue Ginny Doll Lot Walker 50's-60's Clothes Accessories Jeff Baby JillGorgeous Nancy Ann Storybook Muffie Rare Brown Eyed Brunette In 702-3 With Box Strung Sleep Eye Ginny Doll Vogue Tiny Miss Series1952 Almost Mint! Vogue Toddles Pre Ginny Composition 1940s In All Original Factory Crisp OutfitVintage Lot Vogue Ginny Doll Freckles Red Hair Green Eyes Storybook Clothes Vintage Ginny Doll Steiff Puppy Dog 1954 Old Made Germany Toy Miniature .99 Cent1950s Breathtaking Strung Vogue Ginny High Color Tosca Red Braids Gorgeous Face2 Vintage Vogue Ginny Dolls Blonde Hair Walker Clothes Dress Coat Hat Raincoat1953 #63 Nmib Beautiful Doll Karen. Correct BoxVogue Ginny 8" Doll W/ Pup - Tagged - Orig Clothes - Strung (needs Arm Repair)Vintage Early Vogue Ginny Toddles Boy Indian DollVintage Vogue Ginny Doll Painted Lash Walker In BoxVintage Vogue Strung Ginny Doll Set "hansel & Gretel"1953 #33 & #34 Twin SeriesVintage Early Vogue Ginny Toddles Girl Indian Doll Vintage 1950"s Ginny Doll 6 HatsDoll 8 Inch Hard PlasticGinny Doll Dresses, Etc. (2) Vogue Vintage Strung Ginny 1950 Group D, "susie" Factory Original & AccessoriesLot 32 Vogue Doll Clothes Dress Set Pants Rabbit Fur Coat Shirt Skirt TaggedVintage Vogue Ginny Doll Bent Knee Walker Dressed In Box Vintage Early Vogue Ginny Toddles Girl From Turkey Turkish DollVtg Vogue Ginny Doll With Freckles Brunette Braids Green Eyes Bk WalkerVintage 1950s Vogue Ginny Doll Outfit-talon Zipper Series #75 Vintage Ginny Blonde Vogue Doll In Box Great ConditionVintage Vogue Ginny Doll - WalkerGinny Vogue Doll - 1950's - 8" Tall - Original Clothes - Needs RepairLtd Doll Stamp & 1950's Vogue Ginny Tagged Clothing Shoes And Hat LotGinny Doll 1954 Walker With Painted Lashes, Wardrobe, Clothes And AccessoriesVintage Early Vogue Ginny Toddles Boy Cowboy Doll1951 Strung Vogue Ginny, Nan #32 Kindergarten Kiddie Beautiful Cheek Color! 1951 Strung Straight Leg Ginny Painted Lash Doll N Tagged Dress In Ice SkatesVogue Strung Ginny Doll Rich Aunt Trunk #825 With Ginny And Many OutfitsRarely Seen Vintage Vogue Ginny 8" Judy 1950 #8-2d Sleep Eyed DollVintage Vogue Ginny Doll Pink & Blue Dress W/abc Trim, Panties, Socks, Shoes TagVintage Vogue Ginny Doll Yellow W/pink Rosebud Dress W/panites And Tagged Vogue Ginny Strung Blonde 1951 Miss Muffet HtfVintage Vogue Ginny Doll Pl Strung Ginny -golden Long Blonde W/ Blue Eyes 7.5" Lot Of Vtg Hard Plastic Ginny Type 8" Dolls W/clothes~1 Tagged Vogue Dress~manyC1950s Vintage 8" Ginny Doll Lot Of 6 Pairs Of Socks, New In Package!Vtg Early 1 Ginny Doll, 2 Ginny Heads, Tri-color Eyes, Transitional Eyes, PartsVintage 1954 Vogue Ginny First Corsage Wedding Gown-veil 4 Ginger Muffie 2 NiceVintage Ginny Betsy Mccall Dolls W Clothes Tagged Vogue 1950s Lot Outfits 8 Old1952 Painted Lash #52 Square Dancer Edie Non Smoking Home Faded Lashes Good WigVintage Ginny Lot Shoes Red Pink White Gloves Hair Band Hangers+doll For Parts Vintage 1950"s Ginny Doll Green Dress With White Lace Trim W/bottomsVintage Ginny 1950's Black Oil Cloth Shoes1955 Vogue Ginny Doll Slw + 4 Outfits Tiny Miss Box Gloves Accessories ShoesVintage Vogue Ginny Walker Doll & Clothes In Need Of Tlc Stunning 1952 Ginny TinaVintage 1950s Vogue Ginny Doll Walker W/ Outfit Lot WVintage 1950"s Vogue Ginny Doll Yellow Dress W/ Yellow Hearts & Bottoms W/tagVtg '50's Doll Belt Accessory Clothes Fits Muffie Alex Kins Ginny Vogue Ginger Rare Book Piece Vogue Valentine Girl Ginny Doll 1950/ Original Box?Gorgeous Vintg Painted Eyes Vogue "toddles Doll In Orig Outfit Circa 1948"Strung 1953 Dawn #30 Kindergarten Series Vgc Cute And CleanVintage Ginny 1950's Red Oil Cloth Shoe (1) Good ConditionVintage 1950"s Vogue Ginny Doll Black Shoes With Center Snaps, Socks And BoxVintage Ginny Ginger Virga Muffie Pam Type Doll W Dress Old Vtg 8 Inch Cute!Rare Vintage Vogue Black Ginnette Doll - Ginny's Sister