When Jennie Graves opened “Ye Olde Vogue Doll Shoppe” in Somerville, Massachusetts, she set out to design superior quality clothing for high-end doll companies like Kämmer & Reinhardt. In the late 1940s, after more than 20 years running this successful small business, Graves introduced her own eight-inch composition doll. By 1951, demand for the miniature fashion doll had grown and Graves renamed the new hard-plastic series “Ginny” dolls, after her oldest daughter, Virginia.

Ginny was an immediate hit, particularly because of her many detailed outfits available for purchase separately. Graves continued to insist on using high quality fabrics for the doll’s attire, including taffeta, cotton, felt, velveteen, and brocade, sometimes even embellished with lace trimming. The first plastic Ginny products were marked “VOGUE” on their heads and “VOGUE DOLL” on their bodies, sometimes including a patent number.

The series of miniature toddlers in stylish adult clothing was sold in packaging that read “Fashion Leaders in Doll Society.” The success of the Ginny dress-up dolls allowed Vogue to expand and create tiny shoes, handbags, eyeglasses, jewelry, and more. By 1954, the dolls incorporated more realistic features, such as sleeping eyes or jointed walking legs, and accessories like a tiny stuffed terrier by Steiff.

Vogue also created additional dolls in matching outfits to grow the Ginny family, first adding her baby sister Ginnette in 1955 as a drink-and-wet companion. The company soon released other characters, like the brother-sister duo Eve and Steve in identical plaid, or the Rock ‘N Roll styled teenagers Jill and Jeff. Jill, who was modeled as an older sister for Ginny, even had real earrings to wear in her pierced ears. Younger brother Jimmy was born in 1958, in outfits to complement Ginnette, but because of slow sales, Jimmy was discontinued the following year.

By 1957, Vogue had become the largest doll manufacturer in America. At the peak of their department-store distribution, Ginny dolls brought in more than five-million dollars a year.


Best of the Web (“Hall of Fame”)

Dollreference.com

Dollreference.com

This densely packed index of antique and vintage dolls claims to offer over 10,000 images of dolls from the 1800s … [read review or visit site]

Vintage Dolls of the 50s

Vintage Dolls of the 50s

Rhonda Wilson's collection of 1950s dolls, organized by name (Ginny and friends, Littlest Angel and friends, etc.) … [read review or visit site]

Kaylees Korner of Collectible Dolls

Kaylees Korner of Collectible Dolls

Kaylee's extensive collection of vintage dolls from the 1930s to 90s. Click the balloons to browse. Though Kaylee s… [read review or visit site]

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Pristine Platinum Strung Muffie Doll Nancy Ann Storybook In School Styles #501-51950s, 50s Vintage Vogue Ginny Doll Blonde Painted Eyes Strung 7.5" Mohair Vintage Vogue 1950s 50s 7.5" Ginny Doll, Poodle/caracul Hair Strung Painted EyesVintage Vogue Ginny Doll 1953 Strung Body Painted Lash Needs Retoration TlcHuge Lot 70 Pieces Plus Vintage Vogue Ginny Mixed, Clothes Accessories *~strung Vogue Ginny 1952 Coat Series/rich Uncle Dressed Dollw/wrist Tag SweetVintage Early 50's Strung Vogue Ginny Doll, Really Beautiful, L@@k!!!!!!!! Vintage Dark Blue Horsehair Doll Hat With Blue Ribbon, Ginny,muffie,alex,ginger!Vintage Vogue Ginny Doll With Orginal Outfit Lot 59Vintage Vogue Doll Ginny Doll Parts, Repair, Restore With Tagged Outfit & ShoesStrung Vogue Ginny 1952 Dressed Doll Silk Screen Print Outfit W/elusive Hat L@@kVintage Vogue Ginny Carucal Poodlecut Doll W Box & Tag In Excellent ConditionVintage Vogue Strung Ginny Red Wig TlcVintage 1950s Vogue Ginny Doll Dress W Label & Straw HatVintage Vogue Ginny Doll With Orginal Outfit Lot 55 Yelow EyebrowsVtg. 1952 Vogue Ginny "jan" Outfit-brother & Sister Series-fits 8" Muffie Ginger1950’s Brunette Ginny Walker Ballerina In Original Box, Vogue Vintage Strung Vogue Ginny Doll Cheryl Outfit, 1952,#44, Tiny Miss, Beautiful!!!% 1950s 8 Inch Blonde Vogue Ginny Doll With Outfits Lot-18Vintage Vogue Ginny Doll With Orginal Outfit Lot 54Vintage Vogue Ginny Doll 1950 Mary Lamb Mint! Vintage Vogue Ginny Doll With Orginal Outfit Boy Doll Lot 64Vintage Strung Vogue Ginny Doll Cheryl Outfit, 1952,#44 Tiny MissVintage Vogue Ginny Doll Cute Original Clothes Bent Knee WalkerVintage Vogue Ginny Doll Clothes Tagged Four Dresses Riding Outfit Very Good Vintage Vogue Ginnys With Clothes And Shoes Parts, Repair, RestoreVintage 1955 Vogue #46 Ginny Dutch Girl - Original Box & Paperwork - Never UsedVintage Vogue Ginny Doll With Orginal Outfit Lot 50! 1950's Vintage Blonde 8 Inch Vogue Doll Lot 31Gorgeous Face Painted Lash Blush Cheeks Ginger Vintage 8 Inch DollVintage Early 50's Strung Vogue Ginny Doll White Gauze Slip, Very Nice!!!!!Vintage Vogue Ginny Doll With Orginal Outfit Lot 53Vintage Vogue Ginny Doll With Orginal Outfit Yellow Eyebrows And Shoes Lot 57Vintage Vogue Ginny Doll With Orginal Outfit Lot 611950's Ginny Dollall Original Oilcloth Shoes #24 Party Of The Zipper Styles 1953Vintage Vogue Plw Ginny Doll, My Tiny Miss Series,# 44 1954Beautiful Vintage Vogue Ginny In Fitted ChestVintage Beautiful Vogue Strung Ginny Doll (1952) Connie In Minty Tagged OutfitVintage Vogue Strung Ginny Blonde Flip WigVintage Vogue Ginny Doll Skinny Tagged Frolicking Fables Ballet Outfit 1952Vintage Early 50's Strung Vogue Ginny Doll! Kay Outfit, 1952, #23, Really Nice!!% 1950s 8 Inch Blonde Madame Alexander Alex Doll Collection With Outfits Lot-19Vogue Vintage 1950 Pink Tie-leatherette Shoes W/ Socks- A/o, HtfVogue Toddles 1942-43 Pre Ginny 8" Composition Doll Excellent Beautiful1950's Ginny Doll Vogue On Back Vogue Dolls Dress Lot 4 Painted Lashes1955 Tagged Ginny Doll Dress W/ Bloomers #84 Bon-bons Series Very Nice! Vintage Vogue Ginny Doll 54 Slw Painted Lash Red Braids Project Restoration Tlc Vintage Doll Clothes Lot Vogue Ginny Nancy Ann Clothing Red Dress Raincoat PurseVintage Ginny Vogue Doll Original Clothes Scool Girl Dress Blonde Ponytails! Nr!Vogue Strung Ginny Pink Poodle Cloth Coat & Hat Set #86 From "ginny Series" 1952Beautiful Very Victorian Outfit For Vintage Ginny New And MintVintage Vogue Ginny Doll Red Gingham Romper Sunsuit Medford Ml Slw Red BraidsDarling 1950s Straight Leg Ginny Doll In Vintage Dress And Medford Tagged Coat Vintage Vogue 8" Strung Ginny Doll Western Outfit + Clothes + Shoes + Case Lot Vogue Toddles And Pe Doll Parts TlcVintage Vogue Ginny Doll With Orginal Outfit Blue Eyebrows Lot 63Cute Band Stand Outfit For Modern GinnyVintage Vogue Ginny Doll With Orginal Outfit Lot 58Original Medford Mass Ginny Dress And HatVintage Vogue Ginny Doll With Dress