When Jennie Graves opened “Ye Olde Vogue Doll Shoppe” in Somerville, Massachusetts, she set out to design superior quality clothing for high-end doll companies like Kämmer & Reinhardt. In the late 1940s, after more than 20 years running this successful small business, Graves introduced her own eight-inch composition doll. By 1951, demand for the miniature fashion doll had grown and Graves renamed the new hard-plastic series “Ginny” dolls, after her oldest daughter, Virginia.

Ginny was an immediate hit, particularly because of her many detailed outfits available for purchase separately. Graves continued to insist on using high quality fabrics for the doll’s attire, including taffeta, cotton, felt, velveteen, and brocade, sometimes even embellished with lace trimming. The first plastic Ginny products were marked “VOGUE” on their heads and “VOGUE DOLL” on their bodies, sometimes including a patent number.

The series of miniature toddlers in stylish adult clothing was sold in packaging that read “Fashion Leaders in Doll Society.” The success of the Ginny dress-up dolls allowed Vogue to expand and create tiny shoes, handbags, eyeglasses, jewelry, and more. By 1954, the dolls incorporated more realistic features, such as sleeping eyes or jointed walking legs, and accessories like a tiny stuffed terrier by Steiff.

Vogue also created additional dolls in matching outfits to grow the Ginny family, first adding her baby sister Ginnette in 1955 as a drink-and-wet companion. The company soon released other characters, like the brother-sister duo Eve and Steve in identical plaid, or the Rock ‘N Roll styled teenagers Jill and Jeff. Jill, who was modeled as an older sister for Ginny, even had real earrings to wear in her pierced ears. Younger brother Jimmy was born in 1958, in outfits to complement Ginnette, but because of slow sales, Jimmy was discontinued the following year.

By 1957, Vogue had become the largest doll manufacturer in America. At the peak of their department-store distribution, Ginny dolls brought in more than five-million dollars a year.


Best of the Web (“Hall of Fame”)

Dollreference.com

Dollreference.com

This densely packed index of antique and vintage dolls claims to offer over 10,000 images of dolls from the 1800s … [read review or visit site]

Vintage Dolls of the 50s

Vintage Dolls of the 50s

Rhonda Wilson's collection of 1950s dolls, organized by name (Ginny and friends, Littlest Angel and friends, etc.) … [read review or visit site]

Kaylees Korner of Collectible Dolls

Kaylees Korner of Collectible Dolls

Kaylee's extensive collection of vintage dolls from the 1930s to 90s. Click the balloons to browse. Though Kaylee s… [read review or visit site]

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

50's Vogue Strung Ginny Doll Blonde Braids, Tagged Clothing, Hats, Shoes & MoreVintage Ginny Vogue DollsVintage Vogue Ginny Doll 1950's Strung Jointed Sleep Eyes Clothes Shoes 7 1/2"Beautiful Vintage Vogue 1950s Blonde Hair Blue Eyed Ginny Doll 7"Vintage Vogue Ginny Doll 1950's Strung Jointed Clothes Hair Do Blue Eyes 7 1/2"Vintage Two 1950's 8" Ginny Vogue DollsVintage Vogue Ginny 51 Yellow Cotton Pinafore/silkscreened Unusual DressVogue Ginny Doll Vintage 1954 Medford Tag Dress 8" Painted Lash WalkerVintage Ginny Doll Lot Of 10+ Items-shoes In Orig.box, Dresses,girl Scout DressVintage Vogue Ginny Doll, "kay" 1952 #23, From The Kindergarten Series~adorable~Beautiful Vintage 1950s Brunette, Blue Eyed Doll 7" Nancy Ann Storybook MuffieLot Of 2 Ginny Vogue Dolls From Early 1950sVogue Ginny Strung Blonde Poodle Doll 1952 Darling W/friendVintage Vogue Strung Ginny Doll "beach" 1952 Sport Series, Adorable Outfit1950's Vogue Ginny Outfit Dress & Bloomers Gray With Pink Bows & Trim Euc Vogue Ginny Doll Christine Frolicking Fables Painted Lashes Vintage 1950'sVintage Vogue Old Medford Tag Blue Print Dress VgcVogue Ginny Doll Tagged Clothes Skates Vintage Lot 1950's Tutu Shoes Vintage "vogue" Doll Clothes, Medford, Mass. Dresses Tagged VogueVintage Vogue Ginny Doll 1955 Slw Ml Wearing 1957 Dress #7025 Brown Shoes1950's Vogue 8" Blond Ginny Doll In Majorette Outfit~blue Eyes~straight Leg DollVintage Tagged Vogue Dolls Clothes Ginny? From Late 50's/60's 15 Pieces Total Vintage Strung Vogue Ginny In Tagged Outfit- Very Nice!Vintage Betsy Mccall Doll 4x Dress + Robe + Shoes + Fur Collar/shawl VgcVogue Strung 8" Ginny 1952 "connie" #25 W/mkd Box - Crisp, Blonde Sweetie L@@kVintage Vogue Early 8" 3 Piece Doll Outfit For Painted Eye Or Crib Crowd DollVintage Vogue Repro Ginny Rain Or Shine African American Club Store Display AsisVintage Vogue Toddles - Chinese Boy (1942-43)Vintage Strung Vogue Ginny Doll~painted Lash~tagged Outfit~Vintage Tressy? Barbie? Ginny? Doll Big Lot Of 23 Pces Of Clothes 50's/60'sVintage Vogue Repro Ginny Rain Or Shine Club Auburn Store Display W/ Cert BoxVintage Vogue Ginny Doll 1954 Slw Pat. Pend. Painted Lash Pigtails2 Vintage Vogue Ginny Steve And Eve Dolls Ltd Ed 350 Only Nrfb Tags Coa Look!1952 Strung Ginny Red Hair Roller Skater Sport Series Tlc Non-smoking HomeVtg 1952-53 Vogue Doll Ginny Strung Painted Lash Red Mohair Wig Bangs Blue EyesVintage Ginny Vogue Doll Walker Made In U S A Vintage Tressy? Barbie? Ginny? Doll Big Lot Of 31 Pces Of Clothes 50's/60'sVintage Vogue Ginny Doll W/original Clothes Very Nice Condition 7 1/2" TallLarge Collection Of Vintage, Tagged Ginny Doll Clothing+moreVintage Vogue 2 Ginny Dolls & Jill Doll W/clothesVintage Vogue Ginny Strung Doll To Dress Minty W/ BoxVintage Lot 7 Tagged 1950's Vogue Ginny Doll Clothes Outfits Vogue Ginny Doll Gym Swing Set Vintage Please LookVintage 7 Pairs Ginny Ginger Muffy Shoes 3 Singles And Ginger PurseVogue Strung Ginny Doll In Rare Dress From Fitted Fiber Case 1952-19531953 Strung Ginny Kathy Debutante Series Tlc Non-smoking Home Blonde Rare HatVintage 1950's Strung Sleep Eyes Vogue Boy Doll Large Lot Of Vintage Rayon Socks For Ginny, Ginger, Alex, Muffie 8" Dolls1954 Ginny Doll In Complete, Tagged, Outfit - Great Condition!Two Vintage Ginny Doll Walkers By Vogue And Wardrobe CaseVintage Vogue Doll With Dress Broken Rubberbands Hard Plastic Early DollVintage 1955 Vogue Ginny Doll Straight Leg Walker Brunette Pigtails + ClothesVintage Ginger Cosmopolitan Doll 8" Vogue Ginny Doll Type 1950'sVintage 1950s Vogue Ginny Gingham Dress With Scotty Dog TlcVintage Ginny Doll By Vogue1950's Lot Ginny Clothes Includes Poodle Coat & Hat. Nice,~~#7***back To School***redhead, Braided Mlw Vogue Ginny Doll~~Vintage Ginny Vogue Doll Walker Hard Plastic Head Moves Back & ForthVintage Vogue Ginny Doll Outfit 1954 Jersey Signature Shirt, Hat, Skirt, W/box4 Pcs Ginny Clothing 1950-60's Vogue 8" Dolls Cowgirl Coat Skating Dress Pants