When Jennie Graves opened “Ye Olde Vogue Doll Shoppe” in Somerville, Massachusetts, she set out to design superior quality clothing for high-end doll companies like Kämmer & Reinhardt. In the late 1940s, after more than 20 years running this successful small business, Graves introduced her own eight-inch composition doll. By 1951, demand for the miniature fashion doll had grown and Graves renamed the new hard-plastic series “Ginny” dolls, after her oldest daughter, Virginia.

Ginny was an immediate hit, particularly because of her many detailed outfits available for purchase separately. Graves continued to insist on using high quality fabrics for the doll’s attire, including taffeta, cotton, felt, velveteen, and brocade, sometimes even embellished with lace trimming. The first plastic Ginny products were marked “VOGUE” on their heads and “VOGUE DOLL” on their bodies, sometimes including a patent number.

The series of miniature toddlers in stylish adult clothing was sold in packaging that read “Fashion Leaders in Doll Society.” The success of the Ginny dress-up dolls allowed Vogue to expand and create tiny shoes, handbags, eyeglasses, jewelry, and more. By 1954, the dolls incorporated more realistic features, such as sleeping eyes or jointed walking legs, and accessories like a tiny stuffed terrier by Steiff.

Vogue also created additional dolls in matching outfits to grow the Ginny family, first adding her baby sister Ginnette in 1955 as a drink-and-wet companion. The company soon released other characters, like the brother-sister duo Eve and Steve in identical plaid, or the Rock ‘N Roll styled teenagers Jill and Jeff. Jill, who was modeled as an older sister for Ginny, even had real earrings to wear in her pierced ears. Younger brother Jimmy was born in 1958, in outfits to complement Ginnette, but because of slow sales, Jimmy was discontinued the following year.

By 1957, Vogue had become the largest doll manufacturer in America. At the peak of their department-store distribution, Ginny dolls brought in more than five-million dollars a year.


Best of the Web (“Hall of Fame”)

Dollreference.com

Dollreference.com

This densely packed index of antique and vintage dolls claims to offer over 10,000 images of dolls from the 1800s … [read review or visit site]

Vintage Dolls of the 50s

Vintage Dolls of the 50s

Rhonda Wilson's collection of 1950s dolls, organized by name (Ginny and friends, Littlest Angel and friends, etc.) … [read review or visit site]

Kaylees Korner of Collectible Dolls

Kaylees Korner of Collectible Dolls

Kaylee's extensive collection of vintage dolls from the 1930s to 90s. Click the balloons to browse. Though Kaylee s… [read review or visit site]

Museum of Childhood

Museum of Childhood

Embrace your inner child on this website from the Victoria and Albert Museum, filled with high-quality images and i… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage 1950's Vogue Ginny Walker Doll No. 8 Blonde Braid W/ Box Vintage 1950's Red Hair And Rosy Cheeks Vogue Ginny Doll In Long GownPristine Nancy Ann Storybook Muffie Doll In Complete #809 With Center Snap Shoes1950s Strung Vogue Ginny Doll Rare Brunette Brown Eyes Beautiful!Vintage 1953 Strung 8" Vogue Ginny #60 Pamela Debutante Series, Factory Original2 Vintage Pink Outfits 1950s Madame Alexander Kins W Dresses & Box Doll ClothesVtg Vogue Red White Polka Dot Bathing Suit Outfit W Accesories Tag Doll ClothesVintage 1950s/60s Vogue Ginny Doll Vtg Vogue 7 Pc Black & Pink Dress Outfit Hat Purse Shoes Socks Tag Doll ClothesVintage Vogue 7 Pc Red Dress Outfit Shoes Purse Bloomers Panty Tag Doll ClothesVogue Ginny Pink & Green Dress Bloomers Socks Shoes Medford Doll ClothingVogue Ginny 1952 Rare Dress - For Strung Doll - Gorgeous!Vogue Ginny 1950 Strung Doll W/ Brown Eyes And Wonderful Bright Blush!1950's Blonde Vogue Ginny Strung Non Walker Doll - 7-1/2"Vintage 1952 Ginny Tagged Skating Dress, Bloomers, Skates, Socks. Nice!1950s Vogue Ballerina Outfit Dress Tutu 2 Pair Shoes Tag Box Ballet Doll ClothesVintage Vogue Bkw, Tagged Dress, Cute Brown Hair, Valentine!1950s Vogue Ginny Doll Shoes Green W Green Snaps & Fuzzy Bottoms & Socks VintageVintage Vogue Strung Ginny Red Head Doll W/steiff Scotch Terrier DogVogue Strung 1950 Ginny Doll "mary Lamb" W/plastic Lamb & Ginny Box Ptd. Eye Hp1950s Vogue Roller Skating Outfit Dress & Skates & Panties Box Doll Clothes VtgVintage Vogue Ginny Doll Gingham Whale Dress Panty Shoes Hair Bow Tagged Outfit1950s? Vogue Ginny 7-1/2" Plastic Doll Dressed In Skiing Outfit-nice-lookVintage Steiff Ginny's Pup Dog With Leash, Tag & Button In EarLtd Toy Stamp & 1950's Vogue Dolls 8" Hp Strung Ginny Doll In Tagged Dress BGinny Nurse Walker Vintage Hard Plastic Vogue DollVogue - 8 Inch GinnyLtd Toy Stamp & Set Of 2 Nice Straight Leg 50's Vintage Vogue Ginny WalkersVintage 7" Vogue Ginny Doll, Trunk & Clothes, 1950'sVtg Vogue Ginny Greek Key Center-snap Green Shoes A+ Clean Fuzzy SolesVogue Strung Ginny~~ Dawn 1953 #30~~ Kindergarten School Series~~wowVintage Lot Of 5 Vogue Ginny Dolls W/clothes & Furniture Must See Pictures 2 Pink 1950's Ginger Dress Outfits W Hats Shoes Bloomers Vogue Box Doll ClothesVintage Early Vogue Ginny Doll Strung W/ Mohair Painted Eyes ~red Riding Hood1950's Vogue Red Velvet Coat & Hat Outfit W Shoes Socks Tag Doll Clothes VintageStrung 8" Vogue Ginny 1953 Hope #27 Kindergarten Series, Blue Chambray VariationSteiff Fox Terrier Sparky Vogue Ginny's Pup Mohair Dog 1954Vintage Vogue Ginny Doll HatsVogue 1953 Ginny Doll Dress - Talon Zipper Series "party" #74 Vogue Ginny DollsVintage Steiff Pony For Vogue Ginny Betsy Mccall Muffie Doll Display Vgc!!!!Vtg Vogue Red & White Lace Dress Outfit W Tag Bonnet Purse Bloomers Doll ClothesVintage 1950s Vogue Ginny Story Book Muffie Walking 2 Doll 9 Pc Clothing Acc Lot1952 Rare Wavette Dress With Cape Tagged Skinny Vogue.Ltd Toy Stamp & Big Lot Of Vintage 50's Vogue Ginny Footwear 4 W/ BoxesVintage Vogue Repro Crib Crowd Bunny Blue Ufdc 2003 Limed 275 Easter New/cert Ltd Toy Stamp & 1950 Vogue Ginny Walker Sleep Eyes Brunette W Tagged Outfit E34 Vintage 50's Cosmopolitan Ginger Doll Clothes Pretty Blond Blue Eyes Like GinnyCute Little Slw Ginny Painted Eye Blonde Braids Tagged OutfitPair Of Ginny Doll Crib Crowd Hp Curved Baby Legs Vogue C1948-52 Vintage Vogue Ginny Doll Bridesmaid Gown & Hat So Minty!!!!2 Vintage Outfits 1950s Madame Alexander Kins W Dresses & Box Doll Clothes1950's Ginny Ice Skating Outfit Skater Dress & Skates Vogue Box Doll Clothes VtgLtd Toy Stamp & 1950 Vogue Ginny Walker Bent Knee Brunette W Tagged Outfit E32Early Vintage Vogue Crib Crowd Or Ginny Doll OutfitLot Of 1950’s Tagged Clothes For 7 ½ Ginny Doll Vintage Ginny Vogue Talon Zipper Dress 1953Mib 1957 Vogue Jill Doll Never Played WithVintage Red Greek Key Center Snap Shoes To Fit Wendy, Ginny, Muffie With SocksVintage Vogue Ginny Doll E-z Do Wardrobe Wood/cardboard W/ Clothes And Hangers!