With a successful history of high-quality hand-crafted dolls that spans over 80 years, Madame Alexander has become a household name in doll collecting.

Founder Madame Beatrice Alexander Behrman grew up surrounded by dolls. She lived above her father’s doll hospital, the first ever in the U.S., and started making her own cloth dolls during World War I to help his business. These cloth dolls are rare and highly collectible today.

Some of Madame Alexander’s first creations were dolls representing popular characters, such as Alice in Wonderland, Little Women, and the Three Little Pigs. She produced the first doll based on a licensed character (Scarlett O’Hara from Gone With the Wind), and she was the first doll manufacturer to make dolls based on living people (she created composition dolls representing the Dionne Quintuplets and a young Queen Elizabeth when she was still a Princess).

During World War II, she developed doll representations of the armed forces to boost morale, and by the late 1940s, she switched to using hard plastic for her dolls because it was harder to break.

In 1953, she released the Alexander-kins, eight-inch dolls made of plastic. Alexander-kins may be the most well-known Madame Alexander dolls today.

Madame Alexander also produced popular fashion dolls, First Lady dolls, international dolls, and baby dolls. Although she sold the company in 1988, dolls bearing the name "Madame Alexander" are still sold today.


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Recent News: Madame Alexander Dolls

Source: Google News

An Excuse to Splurge on Her Girls
New York Times, March 25th

One year, I was captivated by a doll named Elise, who had a trunk full of clothes. (Elise was introduced by the renowned Madame Alexander Doll Company in the late 1950s and came in different versions throughout the 1960s into the 1980s, according to...Read more

Today is Makers Day at New Jersey libraries
MyCentralJersey.com, March 21st

So now I am going to donate that doll and some handmade clothes to the Butterfly Ministry. (I have a Madame Alexander doll that I'll donate later this year to the United Way for their annual coat and toy giveaway at the Somerset County Food Bank next ...Read more

Toy Shop at Lexington Center to close March 31
Lexington Herald Leader, March 19th

Owner Beth Evans said her traditional toy store, which stocks what she calls "good traditional toys" including Breyer brand horses and Madame Alexander dolls, is closing because buying habits have changed. "I think my retirement has happened because ...Read more

How Much Would You Pay for a Scary Haunted Dolly?
New York Magazine, March 16th

ventriloquist dummies, and horrifying Byers' Choice Carolers, there's a well established market for creepy, evil-looking, dream-haunting dolls. So why not go one further and purchase dolls that will actually haunt you? The Madame Alexander...Read more

Montgomery club highlights vintage dolls, fashions
Montgomery Advertiser, March 10th

Armand Marseille was one of the premiere doll manufacturers in Germany during the Victorian Age, and one of its 26-inch antique dolls was the main attraction of the silent auction. It was featured among an array of Madame Alexander dolls; a pioneer...Read more

The Madame Alexander Doll Company, LLC And Crayola Enter Licensing ...
PR Newswire (press release), February 10th

The Madame Alexander Doll Company encourages girls of all ages to enjoy a lifetime of doll fun, play, gifting, and collecting with products that include Madame Alexander Play, Baby, Fashion, and Collection dolls that are beautifully designed and ...Read more

Batman, 'Frozen' highlight new Madame Alexander dolls
USA TODAY, February 5th

You know Batman. Now meet Bat-baby doll. The longtime New York City-based Madame Alexander Doll Co. has a refreshed branding strategy in 2015 aimed at moms and girls with new high-end toy collections featuring DC Comics characters, Crayola ...Read more

Madame Alexander Doll display featured for reopening
Chico Enterprise-Record, January 31st

Madame Alexander is a brand of American collectible dolls that were introduced in 1923. The doll line was the creation of Beatrice Alexander who as a young girl grew up surrounded by dolls as she lived above her father's doll hospital, the first ever...Read more