Born in a barn in 1909, Leo Fender seems an unlikely father of rock ’n’ roll. But as the man whose company perfected the solid-body electric guitar, his contribution to contemporary music cannot be overstated. Just take a look at the albums whose musicians thought enough of their Fender guitar to put it on the cover: Eric Clapton’s "Layla," Bruce Springsteen’s "Born To Run," Jeff Beck’s "Wired," The Pretenders’s (Chrissie Hynde) "Get Close," Bonnie Raitt’s "Nick of Time." The list of influential artists who play a Fender is just about endless.
Fender’s first solid-body electric guitar was introduced in 1950. It debuted as the one-pickup Esquire before the name of the two-pickup model was changed to Broadcaster. But Gretsch was already using the name Broadkaster on some of its instruments, so the name was changed again.
Between names, the company made the most of its remaining Fender Broadcaster decals by cutting off the word Broadcaster so that only the Fender brand made it onto the guitar’s headstock. Today, collectors call these guitars Nocasters. Only about 60 Nocasters were made, which makes them extremely collectible, but by April of 1951 the guitar would finally get a name that would stick, the Telecaster.
The Stratocaster came next in 1954. Unlike the Telecaster, whose ash body was outlined with rib-digging 45-degree edges, the Strat had a sculpted body that fit players like a glove. Three pickups gave the instrument unprecedented tonal range, as did a vibrato bar that would bend the guitar’s strings when pressed. And instead of the Telecaster’s blond, natural-wood finish, the Strat was offered in a number of colors, including the iconic sunburst (golden-yellow in the middle fading to black on the outside).
Solid-body electric bass guitars were also a Fender innovation. The Precision bass was introduced in 1951. It had a headstock that was virtually identical to that of the Telecaster and a body that turned out to be a preview of the 1954 Strat. By 1957, the Precision’s headstock had been redesigned to mirror the Stratocaster’s, and that version of the bass remains largely unchanged today. The Jazz Bass was added to the low-octave lineup in 1960, and a six-string bass was offered in 1961.
Fender launched two other major guitar lines in the 1950s. The first of these was a pair of low-cost models, the Duo-Sonic and the Musicmaster, both of which were introduced in 1956. These guitars were for kids who wanted to learn how to play without having to shell out the big bucks for a Stratocaster ($274.50 for a Strat versus $119.50 for a Musicmaster). The other initiative was a high-end guitar called the Jazzmaster, which retailed at the time for $329.50. It had a rosewood fingerboard on the standard maple neck, and switches that let the guitarist bounce between rhythm and lead sounds.
In 1962, Fender introduced the Jaguar, which combined a Jazzmaster body with a Stratocaster head. The Mustang, an update of the Duo-Sonic, was added in 1964. Years later, Nirvana...
But the 1960s are best known as the decade when Jimi Hendrix did things to his Stratocaster that nobody had thought possible, from setting it on fire to playing wailing, psychedelic versions of "The Star-Spangled Banner." Alas for Fender, it was also the decade that the company was sold to CBS—for Fender purists, the years 1965 to 1985 are like a 20-year musical drought.
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Celebrate Your Wins: 5 Chicago Entrepreneurs Tell Us How they Toasted Major ...Chicago Inno, August 31st
in hand, I went to the iconic Chicago Music Exchange to buy my first vintage guitar. I looked at about 10 different instruments before finding a beautiful 1964 Fender Stratocaster with a sunburst finish. Once I sat down with that instrument I knew...Read more
San Francisco Police Recover Ex-Red Hot Chili Peppers Guitarist John ...NBC Bay Area, August 28th
A valuable piece of rock history is back with its rightful owner, thanks to San Francisco police investigators. A vintage 1966 Fender Telecaster that was owned by former Red Hot Chili Peppers guitarist John Frusciante was recovered this week by...Read more
Technical virtuoso helps shape electric guitar soundsMacon Telegraph, August 28th
ADVANCE FOR MONDAY AUG. 31 - In thisJune 18, 2015 photo, Lindy Fralin goes about the repair of an electric guitar pickup from a vintage Fender Telecaster in Richmond, Va. Fralin's inventive designs, as well as his knowledge of vintage pickups has him ...Read more
California surfers are boosting small winemakersQuartz, August 26th
Some wineries have turned to celebrities to promote their latest vintage. Drew Barrymore's name ... Fender, in turn, crafted one hundred guitars out of the stained wood and packaged the guitar with six rare Hill Family Estate wines. The collaboration...Read more
Vintage Vault: 1972 Fender JaguarPremier Guitar, August 12th
This '72 Jaguar's Lake Placid Blue finish and maple neck were offered by Fender as custom options. In 1962, Fender launched the Jaguar as its top electric guitar model. Its offset body shape continued the look of 1958's Jazzmaster, yet the Jaguar also ...Read more
Chicago Music Exchange Launches Exclusive Fender JazzmasterPremier Guitar, August 11th
Staying true to Fender heritage, the Fender American Special Jazzmaster includes historically accurate Fender American Vintage '65 Jazzmaster single coil pickups for the chimey tone synonymous with Jazzmaster sound, classic Fender custom colors ...Read more
Ode to Leo Fender and the Stratocaster: Dangerous CurvesGuitar World Magazine, August 10th
In his office at Fender's current Scottsdale, Arizona, headquarters, Ritchie Fliegler fishes in his top desk drawer and pulls out an old Fifties drawing template. “There isn't a line on the Stratocaster that can't be found on this,” he announces. In...Read more
METZ: Alex Edkins' Relentless AggressionPremier Guitar, August 6th
“I only want to play my Jazzmaster because nothing else sounds like it,” says Alex Edkins. He uses his backup guitar—a vintage Fender Jaguar—only when a string breaks. Photo by Debi Del Grande. In a time when the essential energy of punk rock has...Read more