Fender Guitars

Between names, the company made the most of its remaining Fender Broadcaster decals by cutting off the word Broadcaster so that only the Fender brand made it onto the guitar’s headstock. Today, collectors call these guitars Nocasters. Only about 60 Nocasters were made, which makes them extremely collectible, but by April of 1951 the guitar would finally get a name that would stick, the Telecaster.

The Stratocaster came next in 1954. Unlike the Telecaster, whose ash body was outlined with rib-digging 45-degree edges, the Strat had a sculpted body that fit players like a glove. Three pickups gave the instrument unprecedented tonal range, as did a vibrato bar that would bend the guitar’s strings when pressed. And instead of the Telecaster’s blond, natural-wood finish, the Strat was offered in a number of colors, including the iconic sunburst (golden-yellow in the middle fading to black on the outside).

Solid-body electric bass guitars were also a Fender innovation. The Precision bass was introduced in 1951. It had a headstock that was virtually identical to that of the Telecaster and a body that turned out to be a preview of the 1954 Strat. By 1957, the Precision’s headstock had been redesigned to mirror the Stratocaster’s, and that version of the bass remains largely unchanged today. The Jazz Bass was added to the low-octave lineup in 1960, and a six-string bass was offered in 1961.

Fender launched two other major guitar lines in the 1950s. The first of these was a pair of low-cost models, the Duo-Sonic and the Musicmaster, both of which were introduced in 1956. These guitars were for kids who wanted to learn how to play without having to shell out the big bucks for a Stratocaster ($274.50 for a Strat versus $119.50 for a Musicmaster). The other initiative was a high-end guitar called the Jazzmaster, which retailed at the time for $329.50. It had a rosewood fingerboard on the standard maple neck, and switches that let the guitarist bounce between rhythm and lead sounds.

In 1962, Fender introduced the Jaguar, which combined a Jazzmaster body with a Stratocaster head. The Mustang, an update of the Duo-Sonic, was added in 1964. Years later, Nirvana’s Kurt Cobain would work with Fender to create a left-handed hybrid of both called the Jag-Stang.

But the 1960s are best known as the decade when Jimi Hendrix did things to his Stratocaster that nobody had thought possible, from setting it on fire to playing wailing, psychedelic versions of "The Star-Spangled Banner." Alas for Fender, it was also the decade that the company was sold to CBS—for Fender purists, the years 1965 to 1985 are like a 20-year musical drought.

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