Born in a barn in 1909, Leo Fender seems an unlikely father of rock ’n’ roll. But as the man whose company perfected the solid-body electric guitar, his contribution to contemporary music cannot be overstated. Just take a look at the albums whose musicians thought enough of their Fender guitar to put it on the cover: Eric Clapton’s "Layla," Bruce Springsteen’s "Born To Run," Jeff Beck’s "Wired," The Pretenders’s (Chrissie Hynde) "Get Close," Bonnie Raitt’s "Nick of Time." The list of influential artists who play a Fender is just about endless.
Fender’s first solid-body electric guitar was introduced in 1950. It debuted as the one-pickup Esquire before the name of the two-pickup model was changed to Broadcaster. But Gretsch was already using the name Broadkaster on some of its instruments, so the name was changed again.
Between names, the company made the most of its remaining Fender Broadcaster decals by cutting off the word Broadcaster so that only the Fender brand made it onto the guitar’s headstock. Today, collectors call these guitars Nocasters. Only about 60 Nocasters were made, which makes them extremely collectible, but by April of 1951 the guitar would finally get a name that would stick, the Telecaster.
The Stratocaster came next in 1954. Unlike the Telecaster, whose ash body was outlined with rib-digging 45-degree edges, the Strat had a sculpted body that fit players like a glove. Three pickups gave the instrument unprecedented tonal range, as did a vibrato bar that would bend the guitar’s strings when pressed. And instead of the Telecaster’s blond, natural-wood finish, the Strat was offered in a number of colors, including the iconic sunburst (golden-yellow in the middle fading to black on the outside).
Solid-body electric bass guitars were also a Fender innovation. The Precision bass was introduced in 1951. It had a headstock that was virtually identical to that of the Telecaster and a body that turned out to be a preview of the 1954 Strat. By 1957, the Precision’s headstock had been redesigned to mirror the Stratocaster’s, and that version of the bass remains largely unchanged today. The Jazz Bass was added to the low-octave lineup in 1960, and a six-string bass was offered in 1961.
Fender launched two other major guitar lines in the 1950s. The first of these was a pair of low-cost models, the Duo-Sonic and the Musicmaster, both of which were introduced in 1956. These guitars were for kids who wanted to learn how to play without having to shell out the big bucks for a Stratocaster ($274.50 for a Strat versus $119.50 for a Musicmaster). The other initiative was a high-end guitar called the Jazzmaster, which retailed at the time for $329.50. It had a rosewood fingerboard on the standard maple neck, and switches that let the guitarist bounce between rhythm and lead sounds.
In 1962, Fender introduced the Jaguar, which combined a Jazzmaster body with a Stratocaster head. The Mustang, an update of the Duo-Sonic, was added in 1964. Years later, Nirvana...
But the 1960s are best known as the decade when Jimi Hendrix did things to his Stratocaster that nobody had thought possible, from setting it on fire to playing wailing, psychedelic versions of "The Star-Spangled Banner." Alas for Fender, it was also the decade that the company was sold to CBS—for Fender purists, the years 1965 to 1985 are like a 20-year musical drought.
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Electric Etudes: U2's The EdgePremier Guitar, February 28th
Edge's guitar parts are perfectly crafted, full of hooks, and offer an incredible amount of melody. He's also a master of creatively using effects in order to best serve the song. ... Finally, end with a 16th-note pattern in the upper register over a D...Read more
Guitar display opens Saturday at ridge museumOroville Mercury Register, February 26th
A collection of guitars owned by Jim Campbell will be on display for the at the Gold Nugget Museum, 502 Person Road in Paradise, starting Saturday. A reception will take place 5-9 p.m. Saturday featuring performances by local musicians as well as an...Read more
Young brothers pick North East for new music storeGoErie.com, February 22nd
"I had a Fender Stratocaster, or a Fender Strat guitar, and brought it to several places because it wasn't playing the way I wanted it to play,'' Marzano said. "I have a heavy hand, and when I put fingers on the strings and they go out of tune, and...Read more
'The Butterfly Effect': Hundreds attend Vintage Affair fundraiser for cancerMontgomery Advertiser, February 21st
Even more wines, wine dinners, special vacation get-aways, a Fender guitar signed by Smokey Robinson, and a Pappy Van Winkle Family Reserve 23-year bourbon (perhaps the rarest American whiskey ever), were among the 33 specially-selected live ...Read more
Home > Blogs > Twin Reverb: The Curious Convergence of Cars and GuitarsMotor Trend (blog), February 17th
If you think the inspiration for the Fender Jaguar electric guitar, first produced in the early 1960s, had nothing to do with the automotive brand, take one look at the vintage advertisement showing a guitarist playing a Fender Jaguar while leaning on...Read more
How Carmel's Rumble Seat Music owner went from rocker to vintage guitar ...Monterey County Herald, February 17th
Rumble Seat Music buys and sells premium vintage guitars. The walls of the store are adorned with electric Gibsons, Rickenbackers, Gretsches, Fenders, acoustic Martins and instruments built by boutique luthiers. There's a Fender Telecaster once owned...Read more
Vintage Vault: 1963 Fender Esquire Custom and 1962 Fender SuperPremier Guitar, February 1st
The elegant Esquire Custom featured a rosewood fretboard, a detail Fender had previously offered on their Jazzmasters. The Esquire was officially unveiled in April of 1950 as Fender's first standard electric solidbody guitar. It originally had one...Read more
Feedback Mixed Over Guitar Maker Fender's Move to Online SalesKQED, January 31st
As he gingerly placed a vintage-looking sunburst-colored Fender guitar back on the rack I asked the Orange County musician if he'd consider buying that same guitar online. “I would. As long as it had a good return policy just in case. But given Fender...Read more