Epiphone Masterbilts of the early 1930s included the Broadway (the Regent version has a single cutaway), DeLuxe, Tudor, Triumph, and Zenith. Epimanondas made sure his company’s guitars were just a little bit bigger than Gibson’s, often by no more than 3/8ths of an inch in width. It was a silly feud but the guitars won the respect of some of the best musicians of the day, including Les Paul, who would become better known for the Gibson that bears his name.

Epiphone jumped into the electric market with the Electar archtop Spanish-style guitar in 1935, challenging Rickenbacker, which had pioneered the practice in 1931. Electrified Hawaiian guitars followed in 1939 (Gibson introduced one the same year), and in 1940, Epiphone launched a line of upright basses that are highly regarded by collectors and players today.

World War II put the fight between the instrument makers on hold, and by the end of the war, Epimanondas had succumbed to leukemia. Epi’s surviving siblings squabbled among themselves and the company drifted. Meanwhile, Gibson sharpened its game, looking past Epiphone to the west as it fought a new competitor in the electric arena, Fender. Finally, in 1957, the company that owned Gibson bought the upright-bass division of Epiphone for a fire-sale price.

At first, Gibson’s legendary general manager, Ted McCarty, planned to just build on the good name of the Epiphone basses, but it quickly became clear that using the Epiphone name to essentially get a second line of Gibsons into musical instrument stores would be a better strategy.

In fact, the Epiphones of this period—from the late 1950s until the middle of the 1960s—were, and are, considered poor-man’s Gibsons, although two factors have made some of the electric guitars quite collectible. One is their relative scarcity. For example, only 66 copies of the double-cutaway version of the Emperor were made, and blond versions of the Sheraton from 1958 are also rare and in demand.

But the other factor that has made some Gibson-built Epiphone guitars collectible was the list of artists who played them. For one model from 1961, the Casino, three out of four of The Beatles (Paul McCartney, John Lennon, and George Harrison), played the guitar, McCartney most famously for his solos on “Ticket to Ride” and “Taxman.”

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