Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
Best of the Web (“Hall of Fame”)
Vintage Guitars Info
Vintage Guitar and Bass
Clubs & Associations
Other Great Reference Sites
Most watched eBay auctions
Recent News: Gretsch Guitars
Source: Google News
NC Music Festival celebrates homespun talentYes! Weekly, December 4th
Asheville post-rock experimentalists the E.Normus Trio bound Jay Sanders' dizzying fingerpicking on his N/S stick — a sort of eight-string guitar-bass combo that takes its design from the famous Steinberger headless models — and Steve Alford's...Read more
Rare guitar signed by The Monkees to fetch thousands at auctionEvening Standard, December 3rd
The guitar is the first ever Country Gentleman model to be made by the famous Gretsch Company in 1958. It later appeared in The Monkees TV show and is signed by all four members of the band, Davy Jones, Peter Tork, Mike Nesmith and Micky Dolenz...Read more
Mike McAbee dealing with loss of home to fireWaterloo Cedar Falls Courier, December 2nd
His most valuable guitar -- a 1968 Gretsch Atkinson Nashville model -- may have been damaged. The show goes on. McAbee played Wednesday night in Lansing and had performances in Wisconsin the rest of the week. He and his children will stay with his ...Read more
ICONS & IDOLS: Rock n' Roll EventDish Magazine Interviews Joaquin Phoenix, December 2nd
For the very first time, Julien's Auctions will offer one of the most significant guitars of rock history, the guitar that pioneered Jerry Garcia's tone and sound and was one of the most played guitars by the psychedelic leader of the legendary band...Read more
Win A Gretsch G5420T Guitar From Dawsons MusicMOJO (blog), November 28th
We've teamed up with the good people at Dawsons Music to offer MOJO4music.com readers the chance to win a Gretsch guitar – the iconic rock'n'roll axe brand played by George Harrison, Chet Atkins, Richard Hawley, Neil Young and many more. Dawsons ...Read more
Jerry Garcia's Travis Bean TB500 Guitar to Be Auctioned in DecemberGuitar World Magazine, November 21st
a Slash signed handwritten set list attributed to the 1988 Guns N' Roses performance at Giants Stadium, a Ronnie Montrose 1943 Gibson J45 Acoustic guitar in Sunburst, a Cordoba Ukulele signed on the body “Eddie Vedder,” a white Gretsch guitar...Read more
Gretsch upgrades hollowbody Electromatic guitars with 'secured bridge'MusicRadar.com, November 5th
"However, it works in kind of the opposite way to the pinned bridge: while the pinned bridge has grub screws mounted in the top of the guitar, which fit into holes on the underside of the bridge base, the secured bridge has pins that protrude from...Read more
Win A Gretsch White FalconSonic State, November 5th
D'Addario and VICE have announced the launch of the XL +Guitar Moves "Play Like a Pro" sweeps, which offers one winner a prize package including a Gretsch White Falcon guitar, free D'Addario strings for five years, a trip to tour the D'Addario string...Read more