Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
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Fuse Recording studio brands creativity with flexibility, versatilityDaily Nebraskan, March 5th
“If you want a Gretsch Guitar with a Fender amp because you heard it on a record and liked the way it sounded, we can do that.” Johnson said. Fuse has covered every aspect of music. From growing up with their well developed musicality and influences...Read more
Showtime at the ApolloThe Independent, February 28th
Armed with a white, hollow-body Gretsch guitar, Linzie Helms wrestled the mic into position and had a seat before moving the crowd with her modified “Ain't No Sunshine When He's Gone.” The evening's performances concluded with a loud, aggressive ...Read more
All You Need To Know About GretschSonic State, February 26th
The Gretsch Electric Guitar Book is the latest book in Tony Bacon's bestselling guitar series. Backbeat Books says that it is a carefully researched text partnered with a gallery of full-color pictures of great guitars, rare memorabilia, and of famous...Read more
Colts owner Jim Irsay spends $335500 to buy controversial Les Paul guitarWashington Post (blog), February 19th
[The Holy Grail of electric guitars? Auction of a Les Paul ax has split six-string circles.] The Les Paul Custom wasn't the only item up for auction. Guernsey's also had a Gretsch guitar that once belonged to Chet Atkins as well as a slew of Les Paul...Read more
Vintage Vault: 1962 Gretsch 6196 Country ClubPremier Guitar, February 16th
In 1939, while expanding the line to include high-end archtops, Gretsch also reacted to Gibson's first electric Spanish guitar—the ES-150, introduced in 1936—by debuting the Electromatic Spanish Model. These non-cutaway 16"-wide guitars were equipped ...Read more
NAMM2015: Gretsch Releases Updated Professional Collection Brian Setzer ...Guitar World Magazine, January 22nd
Gretsch is proud to release the entirely new and updated Professional Collection Hollow Body Brian Setzer guitars, each built to Brian's exacting specs. Gretsch Brian Setzer Nashville models are modeled on the guitars in his killer vintage collection...Read more
Brian Setzer donates Gretsch guitar to SmithsonianNewsday, November 27th
The guitar is a replica of the 1959 Gretsch 6120 model guitar Setzer played on Stray Cats hits "Rock This Town" and "Stray Cat Strut." The original one fell apart and was duplicated down to the minute details by Gretsch guitar master builder Stephen...Read more
The Beatles memorabilia: John Lennon's Gretsch guitar may fetch $1m at auctionThe Independent, October 5th
Lennon gave his Gretsch 6120 guitar to his cousin, David Birch, in November 1967 – a year after the hit was recorded in April 1966 at London's Abbey Road studios. Mr Birch said he had fancied forming his own band. “I was just cheeky enough to ask John...Read more