Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
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1955 Gretsch Duo Jet 6128 Guitar — Demo Video by Chicago Music ExchangeGuitar World Magazine, October 21st
The gang over at Chicago Music Exchange (where I recently bought a Line 6 expression pedal for my M9) posted a demo video for a very rare (and very beautiful) 1955 Gretsch Duo Jet 6128 that was originally bought by Ben Harper. To see and hear what ...Read more
Brian Setzer Donates Gretsch Guitar to SmithsonianGrateful Web, October 21st
Grammy Award-winning musician Brian Setzer donated his signature orange Gretsch guitar to the Smithsonian's National Museum of American History during a ceremony Oct. 17. The replica guitar is evocative of Setzer's original 1959 Gretsch 6120 “Stray ...Read more
Brian Setzer's guitar added to Smithsonian museumHollywood.com, October 20th
Former Stray Cats frontman Brian Setzer has donated a replica of the Gretsch guitar he used while writing and performing break-out hit Rock This Town to the Smithsonian National Museum of American History in Washington, D.C. The Grammy ...Read more
Smithsonian receives Brian Setzer's Gretsch guitareTurboNews, October 20th
WASHINGTON, DC - Grammy Award-winning musician Brian Setzer donated his signature orange Gretsch guitar to the Smithsonian's National Museum of American History during a ceremony Oct. 17. The replica guitar is evocative of Setzer's original 1959 ...Read more
Fred and Dinah Gretsch receive Georgia Governor's AwardSavannah Morning News, October 17th
On Oct. 7, Fred and Dinah Gretsch (president and CFO, respectively, of the Savannah-based Gretsch Company) were honored as recipients of the third annual Governor's Awards for the Arts and Humanities. Presented by the Office Of The Governor in ...Read more
Fred & Dinah Gretsch receive GA Governor's AwardConnect Savannah.com, October 10th
Fred Gretsch adds, “It was a special pleasure to meet with first lady Sandra Deal. She has visited schools in every county in Georgia promoting education—and Georgia has the most counties of any state in the union. In keeping with our personal goal of ...Read more
John Lennon's “Paperback Writer” Guitar Goes Up For AuctionPursuitist, October 8th
While John Lennon was most often photographed playing an Epiphone Casino or Rickenbacker 325, he used this Gretsch 6120 Chet Atkins Nashville model hollow body to record the the iconic Beatles' tune, Paperback Writer on 14 April 1966. A year later ...Read more
The Beatles memorabilia: John Lennon's Gretsch guitar may fetch $1m at auctionThe Independent, October 5th
Lennon gave his Gretsch 6120 guitar to his cousin, David Birch, in November 1967 – a year after the hit was recorded in April 1966 at London's Abbey Road studios. Mr Birch said he had fancied forming his own band. “I was just cheeky enough to ask John...Read more