Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
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Making Millions Behind The MusicForbes, August 20th
Charles held back when Elvis and the folk boom brought the guitar into the public spotlight. “My dad was a little more ... (later renamed Darco Music Strings) to make steel strings for the likes of C.F. Martin, Gretsch, Guild and D'Angelico. (It merged...Read more
My Guitar: Chris Kirby's connection to the bluesCBC.ca, August 16th
In the seventh part of our summer series about musicians and their guitars, Central Morning's Leigh Anne Power spoke with musician Chris Kirby about his guitar that is known for producing an iconic blues sound. Kirby plays an old Gretsch Resonator. "I...Read more
Whether it's music or movies, Jeff Bridges abidesMilwaukee Journal Sentinel, August 14th
When Bridges performs, he uses the Gretsch guitar he played in the film. Acting and music "have a lot of similarities," Bridges said. They're both "communal art forms" and "there's also a lot of downtime, whether you're writing tunes or studying lines...Read more
Beloved guitar from the late Frankie Campagna stolen from Club DadaDallas Morning News (blog), August 8th
The guitar was one of the bar's most precious pieces, Florence says. It was donated by Frankie's dad, Frank Campagna, a few short days after the 24-year-old was found dead in his Dallas apartment on New Year's Day. The orange Gretsch Hollowbody guitar ...Read more
New Gretsch GuitarsSonic State, August 5th
Gretsch has introduced several new products for the summer including the limited edition G6137TCB Panther in Flagstaff Sunset, the limited release G9515 Jim Dandy Flat Top, G9202 Honey Dipper Special Round Neck and G9212 Honey Dipper Special Square...Read more
Gretsch Unleashes New Guitars for Summer 2014, Including G6137TCB PantherGuitar World Magazine, August 5th
This round-neck resonator guitar has all the same features as the wildly popular G9201 Honey Dipper, with the additions of aged white fingerboard binding, screened headstock graphic and a weathered “Cactus Flower” finish. The vital feature of all...Read more
G5434 Electromatic Pro Jet ReviewUltimate-Guitar.Com, July 31st
I much prefer the look of the hardtail (Bigsbys are ugly as sin), but now that I've spent some time with this axe, I feel like it's missing a key component to being a Gretsch guitar. Let's face it - if you can't bend full chords because there's no...Read more
Edward Ball's 'Manual of Gretsch Guitars: 1950s,' Is Ultimate Go-To Book for ...Guitar World Magazine, July 22nd
Guitar fans — and Gretsch fans in particular — might be interested in a new book from Schiffer Publishing, Ltd.: Edward Ball's Ball's Manual of Gretsch Guitars: 1950s. The book, which was published last month, is essential for collectors and just as...Read more