Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
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Gretsch Announces 2015 LineupPremier Guitar, January 24th
The classic 1950s Gretsch New Yorker archtop guitar returns. From casual playing to pro performance, this grand auditorium size archtop will be your new favorite for its excellent tone, effortless playing action and handsome good looks. Features...Read more
Gretsch Releases Updated Professional Collection Brian Setzer GuitarsPremier Guitar, January 24th
Scottsdale, AZ (January 24, 2015) -- Gretsch is proud to release the entirely new and updated Professional Collection Hollow Body Brian Setzer guitars, each built to Brian's exacting specs. Gretsch Brian Setzer Nashville models are modeled on the...Read more
NAMM 2015: Gretsch announces new models, updates on classicsMusicRadar.com, January 22nd
NAMM 2015: Gretsch Guitar fans will find a lot to like in the company's offerings at Winter NAMM, as there are a number of updates and new models being unveiled. Of particular interest are three Chet Atkins models, including a splashy Cadillac Green...Read more
NAMM2015: Gretsch Releases Updated Professional Collection Brian Setzer ...Guitar World Magazine, January 21st
Gretsch Brian Setzer Hot Rod Models are stripped down and now feature a striking assortment of new colors over a flame maple body. The single-cutaway bound hollow body has an arched top, 1959-style trestle bracing and f-holes; the maple neck has a ...Read more
2015 She Rocks Awards Full Event Lineup AnnouncedGuitar World Magazine, January 10th
The She Rocks Awards is sponsored by The Gretsch Company, Guitar Center, Seymour Duncan, The Avedis Zildjian Company, C.F. Martin & Co, Weber Mandolins, Fishman, 108 Rock Star Guitars, Casio, PRS Guitars, Yamaha, Berklee Online, Roland, Kind, ...Read more
Les Paul 'Black Beauty' guitar goes to auctionUPI.com, January 7th
In 1976, Paul gave the guitar to Tom Doyle, his friend and luthier. The guitar joins Chet Atkins' prototype Gretsch guitar on the auction block, one of two the guitar maker made for the musician. The auction is scheduled to take place at Arader...Read more
Bono: I may never play guitar againTelegraph.co.uk, January 2nd
As I write this, it is not clear that I will ever play guitar again. The band have reminded me that neither they nor western civilisation are depending on this. "I personally would very much miss fingering the frets of my green Irish falcon or my (red...Read more
Bono Creates Signature (RED) Guitar with GretschWFJA Classic Hits and Oldies 105.5 FM, December 26th
Bono has teamed up with guitar makers Gretsch to create the GRETSCH (RED) guitar. The signature guitar takes its name from the U2 frontman's charity (RED), which raises money for the Global Fund to fight AIDS, tuberculosis and malaria. “The GRETSCH ...Read more