Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
Best of the Web (“Hall of Fame”)
Vintage Guitars Info
Vintage Guitar and Bass
Clubs & Associations
Other Great Reference Sites
Most watched eBay auctions
Recent News: Gretsch Guitars
Source: Google News
Brian Setzer's rockabilly music is made to lastOCRegister, December 18th
He first found fame with his Gretsch guitar and blond pompadour as a member of the Stray Cats, a band that revived rockabilly in the era of punk and new wave. In the early '80s, the group became one of the staples of rock music on MTV in the early days...Read more
Readers recommend: songs with vibrato, tremolo and oscillationThe Guardian (blog), December 18th
Gretsch guitar with Bigsby tremelo arm. Photograph: Martin Godwin/Guardian. Let's look at the detail. Vibrato is defined as subtle variations of pitch (to slightly higher or lower frequency notes), or can also be the speed of that variation. This is...Read more
Bid On A Signed Guitar From U2's Bono, Proceeds To Benefit Almost Acoustic ...KROQ, December 18th
We've linked up with U2 and Bono to offer you the chance to score a limited-edition signed Gretsch guitar! We're hosting an auction now through Christmas morning, with 100% of auction proceeds benefitting Para Los Niños and the Al Wooten Jr. Heritage ...Read more
Concerts feature variety of musicVisalia Times-Delta, December 17th
Central Valley's own Motel Drive will kick off the live music evening; representing as the Valley's premiere rockabilly-meets-Americana roots music powerhouse. JD Goodwin (vocals/guitar), Jake Finney (upright bass) and Isaac Carillo (drums) deliver...Read more
Liam Gallagher - Liam Gallagher getting 'rare' guitar for ChristmasContactmusic.com, December 17th
A source told the Daily Star newspaper: ''Liam has been spending a lot of time playing his guitar recently and Debbie knows how much a rare Gretsch would mean to him. ''It's a US company but there are dealers and private sellers here. ''She's put a lot...Read more
Brian Setzer donates Gretsch guitar to SmithsonianNewsday, November 27th
Grammy Award-winning guitarist and Massapequa native Brian Setzer has donated his signature orange Gretsch guitar to the Smithsonian Institution's National Museum of American History. "What an honor it is to be in the Smithsonian just for playing the ...Read more
John Lennon guitar misses out on £400000 reserve at auctionLiverpool Echo, November 23rd
A classic guitar used by John Lennon, during the recording for Paperback Writer, in 1966, failed to sell at auction when it did not reach its £400,000 reserve. Bids for the Gretsch 6120 Chet Atkins Nashville model hollow body guitar reached £380,000 at...Read more
Imagine that: Lennon guitar stars in auctionCNBC, November 21st
Although lot 214 -- Lennon's Gretsch 6120 guitar – won't come cheap, the buyer can rest-assured they have bought "one of the most significant of John's guitars to come onto the market in the last 30 years," according to auction website, tracksauction...Read more