Founded in Brooklyn in 1883, Gretsch started out making banjos, tambourines, and drums. It didn’t really get into guitars until the 1930s, when the guitar began to overtake the banjo in popularity. Evidence of that shift could be seen in the success of the L-5, Gibson’s fast-selling acoustic archtop, with its trapeze tailpiece and a pickguard that seemed to float above the f-holes carved into the instrument’s body.
Gretsch answered in the mid-1930s with the American Orchestra line of acoustic guitars, which started at $25 each. These guitars had spruce tops, maple backs and sides, and either rosewood or ebony fingerboards. By all accounts, they did little to slow down Gibson.
In 1939, Gretsch came out with a true competitor, the Art Deco-styled Synchromatics. These acoustic archtops included the top-of-the-line 400, which was designed to do battle in the marketplace with Gibson’s 1935 Super 400. The Synchromatics were unique in that they had a stairstep bridge, a harp-shaped tailpiece, an asymmetrical neck, and cat’s-eye sound holes instead of the more traditional-looking f-holes.
Like the American Orchestra guitars, the Synchromatics failed to make a significant dent in Gibson’s dominance, but today, a vintage Gretsch Synchromatic 400 is every bit as collectible as Gibson Super 400, so perhaps the guitar was simply ahead of its time.
The other Gretsch introduction of 1939 was its first line of electric guitars. Called the Electromatics, they were offered in Hawaiian and Spanish models. After World War II, Gretsch came out with three flat top acoustics, model numbers 6007, 6021, and 6042. Instead of cat’s eyes or even f-holes, these big-bottomed guitars had triangular sound holes in their centers.
The 1950s were an outstanding decade for American electric guitars: Gibson debuted the Les Paul in 1952 and Fender launched the Stratocaster in 1954. For Gretsch, the 1950s was the decade when its guitars really started to come into their own. The Duo-Jet, made popular in the 1960s and 1970s by the likes of George Harrison and Jeff Beck, went into production in 1953, and the Electro II was introduced in 1954. That guitar evolved into the Country Club line, which lasted 27 years.
1954 was also the year the Electromatic became the Streamliner (although the Electromatic logo remained on the guitar until 1958) and when the first Chet Atkins hollow-body debut...
The other Gretsch trend of the 1950s was to jazz up its Duo Jets. In addition to the original black model, Gretsch added a sparkly silver version, the Western-themed Round-Up (complete with leather-tooled strap and a big G branded into its knotty-pine top), and the Jet Fire Bird, whose bright red top caught the eye of Bo Diddley.
In the 1960s, the continued association of Gretsch with George Harrison and The Beatles kept the company in the limelight. Harrison played a Country Gentleman on the Ed Sullivan show, so it shouldn’t have been too surprising when Chet Atkins repaid the favor by recording an album of Beatles covers. The Monkees, a made-for-TV group, played Gretsch instruments exclusively, albeit under marketing contract. Naturally Gretsch produced a Monkees signature guitar.
Gretsch was sold to Baldwin in 1967—for many Gretsch fans, this sale had the same negative effect as the 1965 sale of Fender to CBS. But Gretsch heir Fred W. Gretsch vowed to one day get the company back, which he did in 1985, coincidentally, the same year CBS let go of Fender.
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Winner Reveal: Gretsch Guitar Giveaway!Rock Square, April 15th
There are few things that say “rock 'n' roll” better than a Gretsch guitar – which is why last month found us rolling out the red carpet and offering up a brand new red Gretsch Electromatic® CVT III to one lucky Rock Square community member! Since its...Read more
Singer-songwriter Jessica Lea Mayfield Offers a Track-by-track Analysis of Her ...Cleveland Scene Weekly, April 15th
When you're a three-piece band, the guitar is what carries everything. Before everything else was held up behind me and I floated over the top. I wanted to change things so I could hold down the fort. My main guitar is this Gretsch and I found one at...Read more
Moonalice grooves Sally TomatoesSonoma State Star, April 15th
The backup guitarist, donning a hat like Sting, migrated away from keyboard and onto a red Gretsch guitar, where he remained for the next few songs. As the piece ended and applause erupted from the crowd, McNamee addressed the audience again...Read more
Inside the Country Music Hall of Fame's massive expansionReverb MSN Music (blog), April 15th
A walk through the new ACM and Fred & Dinah Gretsch Family galleries feels like being in a high-tech country music playground. Your first stop is at a virtual ... And just outside the bus is a 52-foot guitar that doubles as a slide. While much of the...Read more
Country music museum expandsIndiana Gazette, April 15th
The new exhibit galleries, called the ACM Gallery and the Fred and Dinah Gretsch Family Gallery, focus on the latest trends and emerging artists in country music, such as George Strait's farewell tour; Florida Georgia Line's record-breaking single...Read more
Ten Things You May Not Know About the Gretsch GuitarRock Square, April 10th
To celebrate one of the greatest guitar companies, we decided to offer up a brand new Electromatic CVT III to one lucky member of our community and to mark the occasion – here are Ten Things You May Not Know About the Gretsch Guitar! 1. Gretsch was ...Read more
Vintage guitar market anxious for high notes at auctionReuters India, March 28th
Up for sale are electric and acoustic guitars by D'Angelico, Gibson, Gretsch, Martin and Washburn and others, from the 1890s to the 1950's, a period many collectors see as a golden era of guitarmaking. A 1930 Martin OM-45 deluxe acoustic, one of only...Read more
Okoboji High School to compete in art guitar programSpencer Daily Reporter, March 27th
Junior Kenny Olson showed the progress he has made thus far on Okoboji High School's entry for the 2014 Iowa Rock 'n' Roll Association Gretsch Art Guitar Program. Olson will eventually add to the wire frame to make it look like a Japanese cherry...Read more