Before iTunes, CDs, 8-tracks, LPs, or even seven-inch EPs, 78s were the main medium for recorded music, so-called because they were played at 78 rotations per minute (rpm). Produced primarily by Victor, Columbia, Brunswick, and Capitol, 78s were first invented by Emile Berliner in the late 19th century.
At first, Berliner made the “plates,” as the records were called, out of celluloid and rubber-based materials, but in 1894 he switched to shellac, inspired by its transformative impact on the telephone industry. Early shellac 78s measured seven inches across, but by 1900 they were generally 10 or 12 inches in diameter.
For years, early radio stations in both the U.S. and Britain did everything they could to drive 78s out of the market. At the time, most radio stations provided listeners with live music—recorded music represented a threat to their business model. Thus, they discouraged their listeners from spending money on “canned” music. In England, the Musicians Union went so far as to require radio stations to pay the Union for every minute they played records instead of live music...
Thanks to these policies and the poor sound quality of 78s, records took a while to catch on. In the 1920s, Thomas Edison released a competitor to the 78, the Edison disc, which was much thicker (a full quarter-inch!) and featured better audio quality. But the Edison disc required its own expensive phonograph, and it was discontinued in 1929, the same year opera star Arturo Toscanini declared that he would never record anything because a record could not fully capture the beauty of his voice.
Even so, record companies released a wide variety of genres on 78s, from classical to pop to recorded animal noises. In fact, classical releases spawned the origin of the term “album”: because each side of a 78 could only hold about five minutes of music, hour-long symphonies had to be divided into six discs, which were bound together in something resembling a photo album. Seventy-eights were better suited to short pop songs, but this length limitation would prove to be the format’s biggest weakness in the decades to come.
Still, 78s gradually gained acceptance, helped along by the popularity of jukeboxes after the Depression. Then, in 1942, the American Federation of Musicians declared that it would not record anything that did not directly help the American war effort—shellac was scarce, and it was an important material during wartime. The moratorium on record manufacturing lasted until 1944. When production got back on track, though, much of the shellac used for new records was recycled, which resulted in lower-quality discs.
Even so, shellac was on its way out anyway. In 1948, Columbia released the 10-inch LP; when Victor responded with the 45 in 1949, the “War of the Speeds” was on, and the industry soon switched from shellac to vinyl, which was much more durable and allowed for thinner grooves and, thus, longer playing times per side.
In the mid-1950s, seven-inch vinyl singles began cutting into the popularity of 78s even more. Indeed, 1958 was the last year the 78 was the best-selling format in the United States; within five years, 78s were no longer produced in any Western countries, though foreign labels like EMI’s Indian division kept producing them for a bit longer.
Since then, the 78 rpm speed and format have been revived a few times as a promotional gimmick, but these records are generally pressed on vinyl rather than shellac. One example was the Sundown Playboys’ “Saturday Nite Special” in 1971.
The most collectible 78s today are those from the late ’50s, when 78s were less common and releases were often pressed on multiple formats. In the U.K., for example, Elvis Presley’s “A Mess of Blues” is highly collectible as a 78 because it is much easier to find as a seven-inch vinyl single.
Interviews & Articles
Spinning at 78 RPM with Record Collector Gary Herzenstiel

I have about 20,000 records in my collection at my house and another 7,000 at another house. I keep them in a room in the basement… [more]
Record Collector Ted Staunton On His Favorite 78s

Ted Staunton was born in England, but now lives an active retired lifestyle in Vancouver, Canada. Ted has an outstanding collectio… [more]
Secrets of the Blue Note Vault: Rediscovering Monk, Blakey, and Hancock

When I was a jazz DJ in Philadelphia, Blue Note was always my favorite label. Naturally I had a lot of jazz-musician friends, and … [more]
Your Turntable Is Not Dead: Inside Jack White’s Vinyl Record Empire

When the White Stripes got signed, Jack White created Third Man Records as an insurance policy. With the White Stripes and, later … [more]
Stephen M. H. Braitman on the British Invasion, from the Beatles to the Sex Pistols

I was a Hollywood kid. My father was a TV and radio editor in the San Fernando Valley, and he allowed me to do my first writing to… [more]
Best of the Web (“Hall of Fame”)
Sun Records Discography

John Boija's comprehensive site offers photos of every 45, 78, and LP recorded at Sun Records—from those recorded… [read review or visit site]
78 RPM Record Label Collection

Ted Staunton's fabulous record label collection spanning six decades (1900-1960). Browsable by decade or label name… [read review or visit site]
New Zealands 78rpm Record Site

Even more compelling than Adam Miller’s collection of 78 rpm record labels from New Zealand and Australia are hi… [read review or visit site]
Vinyl Divas

Vinyl Divas pays homage to international female opera singers of the LP era. Chronicling more than 800 singers, the… [read review or visit site]
317X

Despite its mysterious title, 317X is plain and simple—an online gallery of vintage LPs, with a 1950s vintage fee… [read review or visit site]
Mybeatles.net

Jesse Barron's collection of Beatles 45s, picture sleeves, magazines, books, and memorabilia. Browse singles and al… [read review or visit site]
Association of Vogue Picture Record Collectors

This great site, from the Association of Vogue Picture Record Collectors, offers detailed background information an… [read review or visit site]
The Remington Site

Since 1999, the Remington Site has offered classical music collectors a glimpse into Remington Records, an independ… [read review or visit site]
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Source: Google News
Last Shop Standing – The Rise, Fall And Rebirth Of The Independent Record ...
Audiophile Audition, May 23rdThe narrative examines the influence of rock and roll (which included 78 rpm) that spurned the mania for vinyl. Of course, Elvis Presley (the British were anticipating a country star) was the catalyst. Then the sixties and The Beatles continued the craze...Read more
2014 Mitsubishi Attrage Revealed
autoevolution, May 21stPower comes from the now familiar 1.2 litre 3A92 three-cylinder MIVEC unit, which offers 78 PS at 6,000 rpm and 100 Nm at 4,000 rpm. Transmission choices comprise of a CVT or five-speed manual serving as a standard unit. It's not yet clear if the...Read more
Chevrolet Enjoy MPV launched in India - Wuling based
ASEAN Automotive News (blog), May 20thIn India, the rear-wheel drive Chevy Enjoy is available with 'Smartech' engines – a 1.4 litre petrol unit (104 PS, 131 Nm, 13.7 km/l claimed) or a 1,248 cc commonrail turbodiesel with 78 PS and 188 Nm of torque from 1,750 rpm. The latter is claimed to...Read more
Eagle County Property Transfers
Vail Daily News, May 20thRonald Richter to RPM Realty, 4/10, Lot 1440, Charter at Beaver Creek, $705,000. Karen Nulle to Dara Anselm, 4/10, Lot 1, High .... Eugene G. McRae to Jeffrey M. Hulse, 4/26, Lot 78, Miller Ranch Fil. 2, $273,000. J Foley LLC to Glen R. Miller, 4/26...Read more
Sitton proud of little-known tube industry
Wisconsin State Journal, May 19thSitton has plenty of other non-tube items, too, like an old Philco radio with a 78 rpm record changer and a microphone on top; an 1883 Edison-effect lamp; a 3-inch-long 1915 range-finder for ships cannons; a portable CD radio; an early battery...Read more
Whicker: Kings tough to please and beat
OCRegister (subscription), May 17thSome of that is the nature of this 60-minute, 78-rpm game, played with an unsteady puck on changing ice. There will always be bad shifts, wrong decisions, honest mistakes. Kings coach Darryl Sutter reprimanded those who brought him the ... Click Here...Read more
Lexingtonian-founded Vandaveer fills new album with killer songs about murder
Lexington Herald Leader, May 16th"These guys would actually make 78 rpm acetate records on the spot," Heidinger said. "So they invited amazing artists like Richard Thompson, Loudon Wainwright III and Rosanne Cash to come out and participate. And we were lucky enough to do one...Read more
Much-loved entertainer Dennis of Grunty Fen goes digital
Ely Standard, May 16th“I can't imagine what Dennis or Pete would have made of hearing themselves on an iPod although I'm fairly sure Dennis would have compared it unfavourably with the 78 rpm Mantovani records he used to charm rats out of their nests.” Every week for 17...Read more
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