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Posters and Prints1283 of 2321horse repostPublic Service Posters during WWII
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Posted 5 years ago


(665 items)

A rainy day at home. I arrived home deflated & empty-handed after a morning staking out my regular Tuesday haunts. I pulled out the camera, took a look in the drawers and came up with a few items that had been forgotten for too long. To tell the truth I can't remember where or when I bought this 'pochoir' but I know that it was over twenty years ago.

Georges LEPAPE signed.
France 1887 – 1971
Plate VII, Au clair de la lune 1913
from the fashion magazine La Gazette du Bon Ton No. 9 1913
Decorative Arts and Design, pochoir.

The 'pochoir' process is a form of stencilling "a form of coloring pictures that dates to a thousand years ago in China. It was introduced to commercial publishing in France in the late 1800s, and there it had its most exquisite expression." - Wikipedia.

The illustrated fashion magazine La Gazette du Bon Ton "was published in France from November 1912 to 1925. Founded in 1912 by Lucien Vogel, the magazine covered the latest developments in fashion, lifestyle, and beauty, and was distributed by Condé Nast." - Wikipedia.

"The centerpiece of the Gazette was its fashion illustrations. Each issue featured ten full-page fashion plates (seven depicting couture designs and three inspired by couture but designed solely by the illustrators) printed with the color pochoir technique."

"It employed many of the most famous Art Deco artists and illustrators of the day, including Georges Barbier, Erté (Romain de Tirtoff), Paul Iribe, Pierre Brissaud, André Edouard Marty, Thayaht (Ernesto Michahelles), Georges Lepape, Edouard Garcia Benito, Soeurs David (David Sisters), Pierre Mourgue, Robert Bonfils, Bernard Boutet de Monvel, Maurice Leroy, and Zyg Brunner, who all, rather than simply drawing a mannequin in the outfit, like most previous fashion illustrators, depicted the model in various dramatic and narrative situations." - Wikipedia.

Georges Lepape: Studied at the Ecole des Arts Décoratifs, Paris, and the ateliers of Humbert and Cormon. In 1911 illustrated Les Choses de Paul Poiret and the following year programmes for the Ballet Russe. Innumerable magazines covers and fashion plates for La Gazette du Bon Ton and Vogue.

In 1911, Poiret again published a brochure of his designs, this time created by another young artist, Georges Lepape, who had been trained in the atelier run by Fernand Cormon, where Toulouse-Lautrec, Van Gogh, Sérusier, Matisse, and Picabia had all studied. Les Choses de Paul Poiret, vues par Georges Lepape appeared in a larger edition: one thousand copies were printed (Paris: 1911). Lepape, too, had absorbed the lessons of bright color taught by the Ballet Russes, and his pochoir prints of Poiret's still high-waisted fashions in this brochure and later in the Gazette du Bon Ton used line drawings with large areas of blues, greens, reds, pinks, and yellows. -


  1. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Hi, vetraio50! Can't imagine you ever having a bad hunting day. It sounds trite to say this, but it's true - you are an amazing finder of treasures.

    Love old Lepape pouchoirs. Is the signature dated 1915? If so, how do you account for the two year interval between the 1913 issue of the pouchoir and the artist's signature? (I'm not doubting its authenticity, just looking to learn something from you : ) )

    Follows a link to an interesting online article on Poiret, with an interesting anecdote of his time as a House of Worthdesigner. Interesting that you mentioned Ballets Russes. Poiret and the Ballets' Sergei Pavlovich Diaghilev were two of a rare kind - both impressarios who captivated Paris and the greater world with their elaborate showmanship. Poiret came to be regarded in America as the "King of Fashion", but his great showmanship also contributed to his fall. The expense of maintaining his opulent profile ruined Poiret in the end....So glad that you have this beautiful print. miKKo
  2. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Sorry, I misspelled "pochoir".
  3. miKKoChristmas11 miKKoChristmas11, 5 years ago
    What an excellent link, Bellin!!! Here are some links to his perfume line/flacons.
  4. miKKoChristmas11 miKKoChristmas11, 5 years ago
    One more link before I must sign off.
  5. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Hi, Bellin, you caught me before I signed off. There are even more beautiful bottles. Your local library might have Christie Mayer-Lefkowith's first book, The Art of Perfume. It has wonderful pictures of Poiret flacons and their boxes. The boxes are often just as wonderful as the flacons. She also wrote a monograph on Poiret's Rosine perfume line, "Paul Poiret and his Rosine Perfumes" lines. I've not had the opportunity to examine the monograph, but it's sure to be splendid. Follows a link to Christie Mayer Lefkowith's profile. The Lalique firm chose her to write a monograph on Rene Lalique in honor of the anniversary of his birth, "The Art of René Lalique, flacons and powder boxes". Here's a link to the book.
  6. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Sorry to dash off Bellin, had an email that needed attention.

    You can find his perfume bottles on ebay and other auction venues. Some easy keywords are 'Rosine perfume', 'Paul Poiret perfume', 'Poiret perfume'. VolDeNuit probably has at least one of the Rosine flacons, and both he and flowerrose could help you find one. I recommend that you examine the Christie Mayer Lefkowith books, find the bottles you might want, and then search for them by name on the internet. They used to be terribly expensive, but some of them are quite affordable now - like many of Lalique's perfume bottles are now affordable : D. Regards, miKKo
  7. vetraio50 vetraio50, 5 years ago
    Hi miKKo, I have just awoke and read the comment about the date. I went back to the print and it is very small but it actually reads 1913. The little 3 has a very tiny hook. The "signature" is actually part of the print. It is in the same colour as the marks at the edge of the print. Mind you I see that you and Bellin have had a great profitable interchange about the topic.

    By the way check out the ho2cultcha posts on "les Ballets russes":
    They are amazing find! He has some really amazing stuff!

  8. vetraio50 vetraio50, 5 years ago
    Thanks SeanB, miKKo, inky, czechman and to you too toohot2cultchavultcha!
  9. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Thanks vetraio50 for checking the date/signature on your print and for the link to ho2cultcha's finds. I missed those!

    Did you notice that the nothing elegant blogspot link features a print that is a variation of yours? miKKo
  10. miKKoChristmas11 miKKoChristmas11, 5 years ago
    Thanks much, Bellin! Hope you had lots of fun! : )
  11. vetraio50 vetraio50, 5 years ago
    Hi miKKo! Thanks again. The other one on the elegant blog looks like it's been morphed slightly with a Aztec bee?
  12. vetraio50 vetraio50, 5 years ago
    Hi Sean! I'm armed with lots of pix until I find something interesting. Off to lunch with Mum and "mei-mei" (the younger sister who must be obeyed) and partners. We're celebrating her sixtieth with Chinese at a local. Looking forward to "William" greeting us all at the door with a very loud: "Wellcome Mother!"
  13. vetraio50 vetraio50, 5 years ago
    Many thanks Hunter!
  14. vetraio50 vetraio50, 5 years ago
    Many thanks Bellin for all of these Poiret links!
  15. vetraio50 vetraio50, 5 years ago
    Many thanks manddmoir!
  16. miKKoChristmas11 miKKoChristmas11, 4 years ago
    Thanks vetraio50 and Bellin! Yes, Bellin's links are wonderful!
  17. vetraio50 vetraio50, 4 years ago
    Thanks yet again miKKo!
  18. vetraio50 vetraio50, 4 years ago
    Many thanks to the Moirs and to Amy & inky too!
  19. AmberRose AmberRose, 4 years ago
    Hello V! Shouldn't this lovely piece be on the wall and not in the deep dark corners of the magical shed? And yes, I believe we all think of the shed as the wardrobe from The Lion, the Witch and the Wardrobe.
  20. vetraio50 vetraio50, 4 years ago
    Hi Amber! Unfortunately the one bedroom apartment does not have enough space for the 'collection'. I need something like the Tardis!
  21. AmberRose AmberRose, 4 years ago
    Hahahaha! I have spent my fair share of time in small apartments so I totally get it and the lovely reference.

    I just posted three new ones. I think we both have some kitch going this week!
  22. vetraio50 vetraio50, 4 years ago
    I have more to come Amber, but not today!
  23. vetraio50 vetraio50, 4 years ago
    Many thanks Jen!
  24. vetraio50 vetraio50, 4 years ago
    Many thanks betty4!
  25. vetraio50 vetraio50, 4 years ago
    Many thanks mustangtony!
  26. vetraio50 vetraio50, 4 years ago
    Many thanks ho2cultcha!
  27. vetraio50 vetraio50, 4 years ago
    Many thanks mustangT!
  28. vetraio50 vetraio50, 3 years ago
    Many thanks MANIKIN!
  29. vetraio50 vetraio50, 3 years ago
    Many thanks SARAhHOFF!
  30. SEAN68 SEAN68, 3 years ago
    OMG , ANOTHER ONE OF MY FAVORITES:) wow I will not forget the images of the clothing links ive pulled up for this one:) stunning ;)
  31. vetraio50 vetraio50, 3 years ago
    Thanks SEAN.

    La Gazette du Bon Ton.

    Good Taste!
  32. vetraio50 vetraio50, 3 years ago
    Many thanks ERIBUB!
  33. vetraio50 vetraio50, 3 years ago
    Many thanks AGHCOLLECT!

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