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1950 Guinness Advertising Study With a Jaguar XK120

In Posters and Prints > Posters > Show & Tell and Classic Cars > Show & Tell.
Posters45 of 112coca cola cardboard posterWANTED  POSTER 1980  MARIJUANA  Probably only poster left in existance
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Posted 2 years ago

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rniederman
(169 items)

Mustangtony's recent post of a 1949 Jaguar advertisement gave me inspiration to photograph and post this original study (painting) for a print advertisement. It depicts a drop-dead, gorgeous rendering of a Jaguar XK120. The tag line says it all about Guinness' intents.

This is one of five automobile studies in my Guinness collection. (Yeah ... it's hard to believe, but I really do have interests outside of pre-1900 wooden cameras.)

Guinness (yes ... the folks who brew that marvelous stout) dabbled in a variety of advertising themes (e.g. Guinness for Strength, My Goodness My Guinness, etc.) and, IMO, their 'golden years' of creativity ran from the 1930s to the 1960s. What's interesting is in the 1950s, Guinness' advertising agency, S.H. Benson, did numerous studies tying their brand to British automobiles. These studies are practically unknown to Guinness collectors. In fact, there was a project started to create a calendar depicting a different car each month. I saw the presentation folio which still had 9 of the 12 paintings. Unfortunately it was simply to too pricey to acquire and I'll probably regret that decision in the future.

Comments

  1. epson233 epson233, 2 years ago
    drop dead poster to say the very least -- BEAUTIFUL!!!!!!
  2. rniederman rniederman, 2 years ago
    Thanks, mustangtony!
  3. rniederman rniederman, 2 years ago
    Thanks epson233 (yep - it's a beautiful study) and blunderbuss2!
  4. PhilDavidAlexanderMorris PhilDavidAlexanderMorris, 2 years ago
    Love that cobalt colour on this piece ! They seem to have a lot of auctions of automobilia, since it is such a hot collectible right now, makes them pricey, and they auction a lot of prints which reach high prices also now !~
  5. rniederman rniederman, 2 years ago
    Thanks ho2cultcha and miKKo!
  6. rniederman rniederman, 2 years ago
    Thanks Eric and Bootson!
  7. rniederman rniederman, 2 years ago
    Thanks, walksoftly!
  8. rniederman rniederman, 2 years ago
    Thanks, Sean!
  9. rniederman rniederman, 2 years ago
    Thanks, Phil!
  10. rniederman rniederman, 2 years ago
    Thanks, crabbykins!
  11. rniederman rniederman, 2 years ago
    Thanks, pops52!
  12. rniederman rniederman, 1 year ago
    Thanks, TrustyHuckster!
  13. rniederman rniederman, 1 year ago
    Thanks, Moonstonelover21!
  14. rniederman rniederman, 11 months ago
    Thanks, aghcollect!
  15. rniederman rniederman, 11 months ago
    Thanks, geo26e!

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