Posted 3 years ago
Mustangtony's recent post of a 1949 Jaguar advertisement gave me inspiration to photograph and post this original study (painting) for a print advertisement. It depicts a drop-dead, gorgeous rendering of a Jaguar XK120. The tag line says it all about Guinness' intents.
This is one of five automobile studies in my Guinness collection. (Yeah ... it's hard to believe, but I really do have interests outside of pre-1900 wooden cameras.)
Guinness (yes ... the folks who brew that marvelous stout) dabbled in a variety of advertising themes (e.g. Guinness for Strength, My Goodness My Guinness, etc.) and, IMO, their 'golden years' of creativity ran from the 1930s to the 1960s. What's interesting is in the 1950s, Guinness' advertising agency, S.H. Benson, did numerous studies tying their brand to British automobiles. These studies are practically unknown to Guinness collectors. In fact, there was a project started to create a calendar depicting a different car each month. I saw the presentation folio which still had 9 of the 12 paintings. Unfortunately it was simply to pricey to acquire and I'll probably regret that decision in the future.