Posted 10 months ago
Ran across this early case on eBay. BIN was right at approx a C-note, so I had to have it. Cool factor (to me) is off the chart. I expected the bottle holder holes to be larger, but found them to be 1-1/2" in diameter. The old bottles must have been shipped upside down (never would have guessed)? After buying, I sent pictures to earlycoke who reported the following:
"I think it probably dates to right when they began selling the straight sides. It would have been used on a train, or on a horse and wagon to carry the drink to the outlaying areas of the bottler's territory. Especially in the winter when a person couldn't make it very far out of town because of the roads. "
I've been involved in packaging design during my career. This piece offers a window into a time long past. It fascinates me to think of how far we've come in a hundred years.