Women’s blouses, sometimes simply referred to as shirts, are lightweight, loose-fitting garments worn above the waist. At the turn of the 19th and 20th centuries, fashionable women wore high-necked blouses made from cotton, linen, or voile covered in decorative lace trimmings or tiny eyelet patterns. The most stylish women in Paris and London had blouses handmade from fine fabrics like silk or sheer net finished with exquisite detail work in sequins and beads.
In America, the trend for simple, light-colored blouses called waists took off in the early 1900s, in part because of their popularity among growing numbers of working women. Ready-to-wear waists had plain sleeves, a shirtfront with vertical ruffles or stripes, and a high tight collar. This practical design made these shirts perfectly suited for the “New Woman,” a stereotype created to describe those who wanted less complicated garments that would allow them to take part in physical activities, whether for leisure or labor.
During the 1910s, exotic Eastern elements entered mainstream blouse fashion. The hit Ballet Russes in Paris had a strong influence on the period’s brightly colored and loosely draped blouses with beaded ornamentation. In the '20s, conventions regarding women’s attire relaxed even further, as blouses made by Coco Chanel and others began featuring geometric patterns made in slinky, transparent materials, sometimes with no sleeves whatsoever...
Blouses lost much of their careful tailoring during this period because they were increasingly mass-produced in a generic range of sizes. During the '30s and '40s, new synthetic fabrics were incorporated and blouse styles became more masculine, with simple square collars and button-down fronts.
By the 1940s, sportswear tops were in vogue, following the fashions of Hollywood stars whose casual attire suited California’s temperate climate. Blouses made by companies like White Stag, Pendleton, and Catalina added Mexican and Native American motifs to their lines. Other companies like Lee and Levi’s made comfortable western-style blouses and denim workshirts for women who spent their lives outdoors.
In contrast, the more formal blouses of the 1950s were often designed to be traditionally feminine, with strong bust lines, floral patterns, and rhinestone accents. Following this era of conservatism, designers went wild, experimenting with new shapes and colors: Brightly patterned fabrics were everywhere in the '60s, showcasing bold prints in paisley or floral shapes, like those made by Liberty of London. Ethnic styles were also popular, like loose-fitting West African dashikis or peasant blouses with their tight cuffs, billowing arms, and open necklines.
In the '70s, Valentino’s silky button-ups with oversized ascots set the tone for women’s workwear, while sequined tops with huge shoulder pads took blouses to a new level of ostentation in the 1980s.
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