At the beginning of the 20th century, when men and women went to the beach, splashing about in the surf was called bathing rather than swimming. According to swimwear collector Pam Fierro, “Swimming didn’t come into vogue until the 1920s.” Part of the problem was that many people simply didn't know how to swim, but early-1900s bathing costumes, as they were called, were also to blame—it’s tough to do the Australian crawl when you are covered from head to toe in heavy, water-absorbing wool.
That changed in the 1920s, when it became acceptable for men and women alike to show a little bit of skin at the beach or by the pool. Sunbathing came into vogue, as did actual swimming, although logic tells us there were probably more people enjoying the former than the latter. Swimwear of that period was often paired with fashion accessories like hats and parasols, and still is today.
One company to capitalize on these two coincidences of history was Jantzen, which proclaimed the new free spirit for female swimmers with its classic diving-girl logo, which was stitched on the outside of their suit’s left thigh. Catalina put its logo, a flying fish, in the same spot. Jantzen and Catalina suits of the 1920s and ’30s, including Jantzen’s Shouldaire, were still made of wool, but there was less material to drag the swimmer down, as the arms, legs, neck, and back were now bare.
Wool suits from this period are quite collectible today, but wool was not the only material used by swimwear manufacturers. Stretch satin was also employed, and by the 1940s, when the first two-piece suits began to appear, nylon and Celanese rayon were also popular. The obvious benefit these materials had over wool was their weight, which made them more comfortable to wear and faster to dry.
By the 1950s, swimwear designers were sprinkling the outsides of their one-piece swimsuits with rhinestones and elaborate appliqué designs. Clothing and costume designer Rudi Gerhreich, who’s best know today for inventing the topless monokini in 1964, first gained acclaim in 1956 when his pink, wool, one-piece swimsuit, with buttons down the front, was featured on the cover of “Collier’s” magazine.
But the biggest news of the 1950s and ’60s was the widespread acceptance of the smallest swimsuit ever, the bikini. As usual, Hollywood paved the way for its acceptance. Ava Gardner and Lana Turner had donned two-piece suits in the 1940s, but their outfits were tame compared to the bikini worn by Bridget Bardot in the 1956 film “And God Created Woman.”
In 1960, pop singer Brian Hyland made a hit of "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini," and in 1962 the original “Bond girl,” Ursula Andress, wore a white bikini in the first film of that series, “Dr. No.” Still, not all women were confident enough to swim or sunbathe wearing so little, as evidenced by the Sears catalog of 1964, which promised its customers “swimsuit glamour” when wearing its latest one-piece Lycra and nylon suits.
Best of the Web (“Hall of Fame”)
Fashion Columbia Study Collection
1960s Fashion and Textiles
Vintage Fashion Guild
The Antique Corset Gallery
Clubs & Associations
Most watched eBay auctions
Recent News: Womens Swimwear
Source: Google News
Robert Pattinson Makes Out With Sexy Blonde in Behind-the-Scenes Dior ...E! Online, December 4th
Over the summer, a series of provocative shots were released showing the two getting pretty darn cozy on the beach (and in a vintage convertible, oh, and in the aforementioned elevator). In one of the previous shots, R.Pattz's model makeout partner...Read more
Hunter TAFE students showcase their designsNewcastle Star, December 2nd
Certificate IV and Diploma in Applied Fashion Design and Technology students showcased a range of new generation designs, from red carpet gowns, calico garments, vintage swimwear and Latino day dresses. The main categories included swimwear, ...Read more
Vasstra Partnering with Fluid Sunwear, for Small Business Saturday Event: 40 ...SBWire (press release), December 2nd
Fluid's design studio, Studio-E, offers an array of swimwear styles inspired by the concept of a woman's classic beauty using vintage movie sirens as muses. Creating every design to accentuate the true beauty of a woman; revealing their own glamorous...Read more
A guide to Knightsbridge/BelgraviaThe Australian, November 29th
From the store's creaking wooden floors to the elegant candles, made in collaboration with Japanese perfume house Takasago, everything has an authentic vintage pedigree. Referencing cities such as Delhi, with hints of musk, myrrh, vanilla and betel, or...Read more
The Hot List 11.29.13Indianapolis Monthly, November 28th
Because November 30 is when the biggest-ever Indie Arts & Vintage Marketplace (a 2012 Best of Indy winner) unfolds at The Fountains, and you can cross names off your shopping list like crazy while supporting local artisans. Mid-century modern, vintage...Read more
Fluid Sunwear is Serving Free-range Fashion this Season by Offering Hand ...Newsday, November 27th
designed by renowned Designer Ellis Dixon who created this line to enhance the classic shape and beauty of a woman. These delicate silhouettes were inspired by the vintage glamour of its swimsuits and have been individually inspected prior to shipping...Read more
How to: the ultimate retro-tropicana beauty lookStyleBistro, November 25th
Charlotte Tilbury of MAC cosmetics is the woman behind this retro tropicana look. Inspired by the '50s and the beach, this look goes perfectly with vintage swimwear cuts and bombshell attitude. Check out our complete how to for this look right after...Read more
Beauty from a bygone eraWestern Advocate, November 24th
Mahalia now boasts more than 30 vintage dresses and a growing range of swimsuits, hats, jewellery and other accessories. "Everything made around that time is just so beautiful and well made," she said. "A lot of my wardrobe was made more than 60 years ...Read more