At the beginning of the 20th century, when men and women went to the beach, splashing about in the surf was called bathing rather than swimming. According to swimwear collector Pam Fierro, “Swimming didn’t come into vogue until the 1920s.” Part of the problem was that many people simply didn't know how to swim, but early-1900s bathing costumes, as they were called, were also to blame—it’s tough to do the Australian crawl when you are covered from head to toe in heavy, water-absorbing wool.

That changed in the 1920s, when it became acceptable for men and women alike to show a little bit of skin at the beach or by the pool. Sunbathing came into vogue, as did actual swimming, although logic tells us there were probably more people enjoying the former than the latter. Swimwear of that period was often paired with fashion accessories like hats and parasols, and still is today.

One company to capitalize on these two coincidences of history was Jantzen, which proclaimed the new free spirit for female swimmers with its classic diving-girl logo, which was stitched on the outside of their suit’s left thigh. Catalina put its logo, a flying fish, in the same spot. Jantzen and Catalina suits of the 1920s and ’30s, including Jantzen’s Shouldaire, were still made of wool, but there was less material to drag the swimmer down, as the arms, legs, neck, and back were now bare.

Wool suits from this period are quite collectible today, but wool was not the only material used by swimwear manufacturers. Stretch satin was also employed, and by the 1940s, when the first two-piece suits began to appear, nylon and Celanese rayon were also popular. The obvious benefit these materials had over wool was their weight, which made them more comfortable to wear and faster to dry.

By the 1950s, swimwear designers were sprinkling the outsides of their one-piece swimsuits with rhinestones and elaborate appliqué designs. Clothing and costume designer Rudi Gerhreich, who’s best know today for inventing the topless monokini in 1964, first gained acclaim in 1956 when his pink, wool, one-piece swimsuit, with buttons down the front, was featured on the cover of “Collier’s” magazine.

But the biggest news of the 1950s and ’60s was the widespread acceptance of the smallest swimsuit ever, the bikini. As usual, Hollywood paved the way for its acceptance. Ava Gardner and Lana Turner had donned two-piece suits in the 1940s, but their outfits were tame compared to the bikini worn by Bridget Bardot in the 1956 film “And God Created Woman.”

In 1960, pop singer Brian Hyland made a hit of "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini," and in 1962 the original “Bond girl,” Ursula Andress, wore a white bikini in the first film of that series, “Dr. No.” Still, not all women were confident enough to swim or sunbathe wearing so little, as evidenced by the Sears catalog of 1964, which promised its customers “swimsuit glamour” when wearing its latest one-piece Lycra and nylon suits.


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Recent News: Womens Swimwear

Source: Google News

How the beachwear business boomed
Telegraph.co.uk, April 25th

But while vintage swimwear is enjoying a nostalgia-fuelled revival, it's contemporary brands and start ups that are really cashing in from our obsession with the beach and the lifestyle built around it. Adam Brown set up his swim-based brand Orlebar...Read more

WOMEN IN SURFING HONORED
Surfline.com Surf News, April 23rd

The exhibit showcases significant surfboards, including a 1920s solid redwood plank and a vintage Kivlin balsa board, Joyce Hoffman's '60s progressive designs and Lisa Andersen's modern thruster. ... “Trailblazers in Women's Surfing,” which is being...Read more

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The Fashion Spot, April 21st

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Trailblazers In Women's Surfing Exhibit opens April 25 at Surfing Heritage ...
Transworld Business, April 21st

To complement the historical perspective, the exhibit will showcase significant surfboards — from a 1920s solid redwood plank and a vintage Kivlin balsa wood board, to Joyce Hoffman's 1960s model and Lisa Andersen's modern thruster. Linda Benson's...Read more

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Buffalo Exchange expands with Internet, sell-by-mail
Arizona Daily Star, April 18th

The store recommends sending basics and name-brand and designer pieces. Buffalo Exchange will not accept shoes, swimwear, children's items, maternity, intimates, counterfeits, bridal wear or clothing from fast-fashion stores such as Forever 21 or Target...Read more

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The Everything But Water 30th-anniversary capsule collection includes 30 vintage-inspired pieces by 30 leading swimwear designers, like a high-waist bikini with an off-the-shoulder top ($137 each for top and bottom) that refers to Claire McCardell's ...Read more