Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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Nicki Minaj Gets Back Her Lost Pricey Wedding Dress
Urban Islandz, August 27th

Nicki Minaj lost a pricey dress that she took along with her to her brother's wedding last weekend. TMZ first broke the story that the hotel that she was staying at in New York contacted her team and informed them that they found the Emilio Pucci gold...Read more

Poppy Delevingne, Julia Restoin Roitfeld Share Their All-Time Favorite Outfits
Observer, August 27th

And without further ado, here are their absolute, all-time favorite outfits. Poppy Delevingne: “My Emilio Pucci wedding dress: it was very hippie, covered in flowers. I wander around in it barefoot at home.” Julia Restoin Roitfeld: “A dress that Mark...Read more

Defying Tradition, and Working Out, to Wear Bridal Crop Tops
New York Times, August 27th

Visions of Emilio Pucci danced in her head: specifically, a photo she came across years ago, in which a model wore a tight short-sleeved crop top and a long skirt reminiscent of a bunch of doilies. “People are finally doing more and more skirts, but...Read more

Nicki Minaj left this $11000 designer dress at her brother's wedding by accident, August 25th

Someone might need to Pound the Alarm because it looks like rapper Nicki Minaj is missing something pretty pricey from her wardrobe. The Anaconda singer reportedly left this $11,000 Emilio Pucci gown at a venue in New York this weekend following her ...Read more

Nicki Minaj oublie une robe Emilio Pucci à 9 500 euros dans un hôtel
Closer, August 25th

Une création tout aussi époustouflante que la première puisqu'il s'agit d'une robe longue, couleur or, et brodée de strass signée Emilio Pucci. Le prix de l'oubli ? 11 000 dollars soit 9 500 euros, comme l'indique l'étiquette. Selon Page Six, le lieu...Read more

Style Emilio Pucci Resort 2016, June 17th

Talk about a reboot! MSGM honcho Massimo Giorgetti made his debut as the creative director of Emilio Pucci today, presenting a group of clothes that he pointedly described not as a Resort collection but a "pilot episode." "It's like the pilot of Game...Read more

Massimo Giorgetti Is in at Pucci: Here's What You Need to Know About the Designer, March 18th

Lest you think that the seemingly never-ending game of Young Designer Musical Chairs had paused, well, it didn't: Hot on the heels of Peter Dundas taking the reins at Roberto Cavalli, Emilio Pucci has just announced that its new creative director will...Read more

Emilio Pucci, February 28th

It was all but official before the show began. This would be Peter Dundas' last collection for Emilio Pucci. The reasons still aren't clear, but if we had to guess, it's because Dundas' Pucci is more hot-blooded than blue-blooded. Pucci, the brand, was...Read more