Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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LVMH Reports Profit Rise In First Half Of 2015; Marc Jacobs, Donna Karan Not ...
Fashion Times, July 29th

LVMH Chairman and CEO Bernard Arnault (Photo : Getty Images/Pascal Le Segretain ) LVMH Moët Hennessy Louis Vuitton reported its sales for the first six months of 2015, which revealed a 15 percent increase to € 2.96 billion (or about $3.3 billion at...Read more

Emilio Pucci: nuovo Ceo alla maison
Bluewin, July 28th

Mauro Grimaldi, attuale presidente delle vendite, di marketing e comunicazione di Elie Saab, si insedierà alla dirigenza del marchio a partire dal prossimo 14 settembre. Nuovo amministratore delegato per il brand Emilio Pucci. L'ex CEO del marchio...Read more

Pucci's New Era Continues With A New CEO, July 28th

EMILIO PUCCI has appointed Mauro Grimaldi as CEO. The executive is currently vice president of sales, marketing and communications at Elie Saab - having previously held roles at Valentino and Salvatore Ferragamo - and will begin his new role in ...Read more

My Little Pony Meets Versace... 4:38PM, July 20th

Balmain, Fendi, Kenzo, Marni, Missoni, Emilio Pucci, Rick Owens, Roberto Cavalli and Versace were just some of names behind the new ponies costumes. These one-of-a-kind pieces were auctioned on eBay on June 15 with proceeds going to SAVE THE ...Read more

See vintage Dior, Emilio Pucci, Jenny Kee and more as part of the largest ...
Vogue Australia, July 19th

Designers include Dior, Mary Katrantzou, Dolce & Gabbana, Emilio Pucci, Jenny Kee and Easton Pearson. Charlotte Smith inherited the Darnell Collection from her godmother Doris in 2004. The 8000-piece collection is considered the largest private vintage ...Read more

Amber Heard Slays In Emilio Pucci Dress At 'Magic Mike XXL' London Premiere
International Business Times, July 2nd

Stars arrive for the London premiere of "Magic Mike XXL" on June 30, 2015. From left are Amber Heard, Channing Tatum and Jada Pinkett Smith. Reuters/Luke MacGregor. Amber Heard slayed the red carpet at the premiere of “Magic Mike XXL” in London on ...Read more

Style Emilio Pucci Resort 2016, June 17th

Talk about a reboot! MSGM honcho Massimo Giorgetti made his debut as the creative director of Emilio Pucci today, presenting a group of clothes that he pointedly described not as a Resort collection but a "pilot episode." "It's like the pilot of Game...Read more

Emilio Pucci, February 28th

It was all but official before the show began. This would be Peter Dundas' last collection for Emilio Pucci. The reasons still aren't clear, but if we had to guess, it's because Dundas' Pucci is more hot-blooded than blue-blooded. Pucci, the brand, was...Read more