Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


Best of the Web (“Hall of Fame”)

MyVintageVogue

MyVintageVogue

The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

The VFG is a non-profit international educational organization dedicated to the promotion and preservation of vinta… [read review or visit site]

Fashion-Era

Fashion-Era

Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Emilio Pucci For Saks Fifth Avenue Vintage Silk Tie NecktiePucci Ski JacketVivara (2007) Emilio Pucci Edp 2.7 Oz/ 80 Ml. New. Discontinued. Rosenthal Piedmont,tea,coffee,creamer,sugar, Cups Set Studio Line Pucci FlowersEmilio Pucci Long Sexy Red Dress Sz 44 Resort Wear Emilio Pucci Black Stretch Lambskin Nappa Leather Top £1,680 BnwtEmilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Emilio Pucci Italy Abstract Swirl Viscose Rayon Dress Eu 36 Us 6 I 40Emilio Pucci Turquoise/blue Lace Insert On Stretch Jersey/cocktail Dress Mint1960's Emilio Pucci Silk Shirt Dress W/ Belt Half In Yellow Half In Green Sz 10Emilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Vintage Emilio Pucci Stra Vivara 4 Fl. Oz. Splash HtfNwt Emilio Pucci 2 Piece Swimwear Bikini Size 46/12Emilio Pucci Tunic ~ 100% Cotton ~ Orange ~ Size Large ~Emilio Pucci Made In Italy Pure Silk Heavy Chiffon Fabric Cm 200 X 140Emilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Beautiful Flattering Emilio Pucci Jersey Dress "bluebell" Print Size SEmilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Caroline Rose ~ 1x New 100% Silk Pucci Design Coral Duster Long Tunic W Slits Emilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Emilio Pucci Pink Yellow White Oval Toe Abtract Print Slides Size 37.5 7.5Emilio Pucci Silk Fringe ScarfEmilio Pucci Made In Italy Silk Jersey Fabric Cm 200 X 140Emilio Pucci Yellow/green Printed And Straw Sunhat OsVintage Pucci Velvet Cropped Jacket Size SmallCapodimonte Vintage Porcelain Figure Signed By Pucci - Horseless Carriage 3245Emilio Pucci $425 Bandeau Two Piece Bikini Sz 42/8 Pastel Purple Blue Paisley Emilio Pucci Made In Italy Pure Cotton Satin Stretch Fabric Cm 200 X 140Emilio Pucci 90 X 90 Pink Silk Scarf NwtEmilio Pucci Made In Italy Silk Jersey Fabric Cm 160 X 140Emilio Pucci Made In Italy Silk Jersey Fabric Cm 140 X 140Emilio Pucci Pink & Brown Print Turtleneck Top Size XlEmilio Pucci Made In Italy Silk Jersey Fabric Cm 150 X 140Emilio Pucci Made In Italy Pure Cotton Satin Stretch Fabric Cm 180 X 140Vintage 1960's 60's Emilio Pucci Formfit Rogers Slip Mini Dress SEmilio Pucci Multi-color Pink Floral Print Bucket Ladies Hat Emilio Pucci Multicolor Silk Print Beaded Tunic DressEmilio Pucci Size 4 Top Blouse Vtg Pucci Formfit Rogers Lingerie Lot Of 5 Five Peignoir Half+ Full Slip NightieRare Emilio Pucci Swimsuit Luna Print, S / 10, Excellent Condition, Very NiceEmilio Pucci Multicolor Cotton Loosefit Widebrim Abstract Print Round Bucket HatFuilio Pucci Italy Size 10 Dress & 2 Handbags & Pair BootsAn Exceptional Pair Of Silk Pink Unsigned Pucci Italy Chandelier EarringsEmilio Pucci Multicolor Patterned Block Heels Pull On Rain Boots Size 38Vtg 1960's Emilio Pucci Italy Print Psychedelic Silk Jersey Craft Cutter DressEmilio Pucci Firenze Gold Lame' Op Art Silk ScarfEmilio Pucci $695 Grey Silk Black Leather Round Toe Simple 100 Pumps Sz 38.5 8Emilio Pucci Green & Yellow Cotton Print Belted Skirt Size Us 8Retired Rosenthal Germany Pucci Baumann Piemonte Mid Century Porcelain Bud VaseBeautiful Emilio Pucci Multicolor Floral Motif 100% Silk Scarf An Vintage Oversized Pair Of Unsigned Pucci Coral & Turquoise Tassel EarringsSix Packs Pucci Rubber Snubbers Fishing Lures4 Yards Of Vintage Fabric "al Fresco" - Albert Pucci - 1954 Artists CollectionWomens Emilio Pucci Heeled Sandals Size Eur 38 Us 7 1/2 BEmilio Pucci 100% Viscose Jacquard Lining Fabric Made In Italy Cm 110 / 1,19 YdEmilio Pucci Beach Towel Unused And PristineEmilio Pucci Orange Short Sleeve Wool Knit Cropped Cardigan Size 10Emilio Pucci Multi-color Geometric Cotton Leather Trim Card Holder Wallet Rhb32Emilio Pucci Blue Leather Embossed Snakeskin Peep Toe Pumps Size 37 7Vtg Pucci Eau Fraiche By Emilio Pucci 5ml Bottle Flacon In Box