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Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched ...

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Pucci

Source: Google News

Elizabeth Banks Elevates Her Style
The Fashion Spot, February 6th

Late last month at the star's Los Angeles premiere for her current film, she styled this embellished Emilio Pucci mini with Christian Louboutin Lady Max sandals. Elizabeth completed the look with a Jimmy Choo Tube clutch and House of Lavande jewels...Read more

Celine Has Arrived, and Pucci is Coming to the Upper East Side
DNAinfo, February 6th

The famed Italian brand by Emilio Pucci is coming soon to the corner of Madison and 71st Street. The uber-trendy French shop Zadig et Voltaire is bringing a taste of Parisian chicness to the Mark Hotel, also on Madison Avenue...Read more

Monday most wanted: February 6
Stuff.co.nz, February 5th

Emilio Pucci cuff, approx $830 from net-a-porter. In true Pucci fashion this cuff combines bold colours with ornate and glamorous detail. Traffic stopping! Topshop Body Harness, approx $229. A body harness? What's that? Far from being some kinky sort...Read more

Emily VanCamp Covers 'Flare' March 2012
Just Jared, February 1st

Revenge actress Emily VanCamp wears Emilio Pucci on the cover of Flare magazine's March 2012 issue. On her style evolution: “Coming from a small town in Canada, it was not something that ever came naturally to me, this whole dressing up thing...Read more

2012 SAG Awards red carpet dresses
Fushion Magazine, January 30th

Kyra Sedgwick holds her own in a cut-out Emilio Pucci gown. Michelle Williams looks sweet in a Valentino dress with lace detail. Jennifer Carpenter poses beaded lace Emilio Pucci shift dress. Emma Stone looks sweet in a strapless Alexander McQueen...Read more

Kyra Sedgwick Exposes a New Tattoo on SAG Red Carpet
People Magazine, January 30th

Clad in a fire engine red Emilio Pucci column, The Closer star (and best drama actress nominee) explained the significance of the linear design resting just north of her exposed ribcage. "It's a family tattoo," she told E! "It's all our initials K, K,...Read more

Elizabeth Banks Wows in Emilio Pucci Dress
StyleBistro, January 25th

'Role Models' actress was dressed to impress in sparkling Emilio Pucci dress and dazzling Christian Louboutin sandals. 37-year-old star looked exactly WOW donning a gold embellished short-sleeved dress with a cut-out back from Emilio Pucci Resort 2012...Read more

Elizabeth Olsen Joins 'Kill Your Darlings' with Daniel Radcliffe
Just Jared Jr., January 13th

Elizabeth Olsen brightens up the red carpet in Emilio Pucci at the 2012 Critics' Choice Awards, held at The Hollywood Palladium on Thursday (January 12) in Los Angeles. It was just announced that the 22-year-old actress will be starring alongside...Read more