Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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A Summertime-Ready Swimwear Collab From Pucci, April 9th

For this line, the London-based swimwear label joined forces with Italian luxury brand Emilio Pucci. Featuring Pucci's signature sharp patterns, these sleek swim shorts will lend your summer beach wardrobe a dose of opulence and make a flattering and ...Read more

This just in: Orlebar Brown x Emilio Pucci swim shorts, March 30th

This season, the label has teamed up with Italian printmaster Emilio Pucci on a distinctly Seventies-vibing set of swim shorts. Three prints have been revived from the fashion house's archive: Baiadera (a geometric triangular pattern from 1978...Read more

Poppy Delevingne Vs.Natasha Poly In Emilio Pucci: Who Wore It Best [VOTE]
Fashion & Style, March 27th

Following the 2015 Oscars, Poppy Delevingne hit up the glamorous Vanity Fair after-party wearing a printed Emilio Pucci Spring 2014 gown with layers of beading and embroidery. She styled the bohemian gown with a dramatic choker, Graziela Gems' 'Ray ...Read more

Emilio Pucci Brings Youth to the Table With Massimo Giorgetti
FashionOne, March 23rd

The magical world of fashion designer musical chairs continues as Massimo Giorgetti of MSGM has been announced as Emilio Pucci's latest new creative director. The 38-year-old designer initially studied accounting and his fashion industry experience ...Read more

Massimo Giorgetti Is in at Pucci: Here's What You Need to Know About the ..., March 20th

Lest you think that the seemingly never-ending game of Young Designer Musical Chairs had paused, well, it didn't: Hot on the heels of Peter Dundas taking the reins at Roberto Cavalli, Emilio Pucci has just announced that its new creative director will...Read more

Power Moves | Emilio Pucci, Roberto Cavalli and Paul Smith Appoint New ...
The Business of Fashion, March 20th

Following the departure of Peter Dundas, Emilio Pucci has appointed Massimo Giorgetti as its new creative director. Giorgetti will split his time between his existing role as creative director for Milan-based label MSGM, and his new job at Pucci, based...Read more

Emilio Pucci Names New Creative Director, March 20th

FOLLOWING the departure of Peter Dundas for Roberto Cavalli earlier this week, Emilio Pucci has announced that it has replaced him with Massimo Giorgetti. Currently the creative director for Milan-based label MSGM, which he founded in 2009, Giorgetti...Read more

Emilio Pucci Goes Italian: Taps MSGM's Giorgetti
WWD, March 19th

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise ...Read more