Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Pucci

Source: Google News

Five Art Powerhouses to Keep an Eye on This Fall
Flagpole Magazine, August 19th

Opening on Saturday, Oct. 18, "Emilio Pucci in America" will celebrate the 100th birthday of the Italian designer with a collection of gowns, lingerie, sportswear and swimwear. On Saturday, Nov. 1, "The Nightmare Transported into Art: Odilon Redon's 'St...Read more

Gisele Bundchen tops highest-paid models with $47 million
L.A. Biz, August 19th

Tied for second with $8 million are Dutch model Doutzen Kroes and another Brazilian, Adriana Lima. In addition to her ongoing work for L'Oreal and Victoria's Secret, Kroes added H&M, Emilio Pucci and Miu Miu to her portfolio last year. The 29-year-old...Read more

Emilio Pucci habilita a compra online desde España
FashionUnited España, August 19th

Ya es posible comprar desde España en la e-shop Emilio Pucci. La firma ha ampliado el acceso a todas sus prendas en diferentes puntos del planeta y entre ellos acaba de incorporar el mercado nacional. En al direcciónwww.emiliopucci.com se puede ...Read more

Emilio Pucci: autunno etnico e tradizioni messicane
Sfilate, August 19th

Ed infine, Emilio Pucci, non poteva farsi mancare gli accessori coordinati. Scarpe ricche di decorose perline che celebrano un mix di colori cupi e vivaci. Il tacco è rivestito in pelle, con borchie in oro e metallo, mentre la seta ed il velluto si...Read more

Russian Model Natalia Vodianova World's Fifth Highest Paid
RIA Novosti, August 19th

Lima also works with Maybelline and Desigual, while Kroes represents L'Oreal, H&M, Emilio Pucci and Miu Miu. Third place was split among four models – British Kate Moss, American Kate Upton, Australian Miranda Kerr and Chinese Liu Wen, who earned ...Read more

Emilio Pucci | Occhiali da sole | Occhiali da vista | Mido 2015
Fashionblog (Blog), August 18th

Occhiali e stampe colorate firmate Emilio Pucci. È un matrimonio questo destinato ad avere un gran successo. Marcolin ha conquistato una nuova licenza del lusso. Si occuperà di produrre l'occhialeria della famosa maison italiana. Gli occhiali da vista...Read more

Rosie Huntington-Whiteley Wears Sheer Emilio Pucci Gown To 'The ...
Fashion & Style, August 13th

The “naked dress” trend can be difficult to pull off, if only because no one can ever beat Rihanna's Swarovski-covered CFDA look. Rosie Huntington-Whiteley tried out a slightly more subtle version of the trend at “The Expendables” premiere on Monday, ...Read more

Twinkle Khanna Or Rita Ora In Emilio Pucci
BoldSky, July 31st

This Emilio Pucci designer gown is taken from the rack of the Pre-Fall 2014 collection. The sequined gown was first seen on Hollywood celebrity Rita Ora when she walked the red carpet for Gabrielle's Gala In London. The floor-length gold sequined dress...Read more