Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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Fashion & Style, February 27th Emilio Pucci Teams Up With Ladurée For Exclusive Milan ... Khloe Kardashian. Lamar Odom, Khloe Kardashian Rekindling Marriage While ... Karl Lagerfeld January 2015. Karl ...Read more

Emilio Pucci Teams Up With Ladurée For Exclusive Milan Fashion Week Pastries
Fashion Times, February 27th

Italian fashion house Emilio Pucci has partnered with French patisserie Ladurée to launch a limited-edition colorful box of macaroons. The tasty treats are available at Ladurée shops in Milan just in time for the city's fashion week. Pucci designed the ...Read more

K. Michelle Performs 'Judge Me' at 2015 BET Honors
The BoomBox, February 23rd

Following a quick wardrobe change out of her Emilio Pucci curve-hugging red carpet ensemble, K. Michelle hit the stage at the 2015 BET Honors to perform “Judge Me” in a royal blue gown with a dramatic chiffon skirt attached on Monday night (Feb. 23)...Read more

Miranda Kerr Shows Lots Of Skin In A Sexy Emilio Pucci Cutout Gown At The ..., February 23rd

Despite a strong showing of supermodels and Hollywood A-listers it was former Victoria's Secret angel Miranda Kerr who stunned at Sunday night's Vanity Fair post-Oscars party, showing off her sexy curves in a cutout Emilio Pucci white and gold dress...Read more

Marco Zanini for Emilio Pucci?
Sunday World, February 9th

Shortly after the rumours surfaced his departure was announced, and WWD claims Marco is now being considered for a position at Emilio Pucci. Peter Dundas, who currently helms the brand, is thought to be showing his last collection during Milan Fashion ...Read more

More Zanini Rumours: Where's He Going Now?, February 9th

Rochas for Schiaparelli in 2013, which he then did; in 2014 was rumoured to be departing Schiaparelli after only a year, which was then confirmed, citing creative differences; and now - currently unattached - is rumoured to be headed to Emilio Pucci...Read more

Chrissy Teigen's White Dress from the 2015 Grammy Awards (Emilio Pucci)
StyleBistro, February 8th

Model Chrissy Teigen attended The 57th Annual GRAMMY Awards at the STAPLES Center on February 8, 2015 in Los Angeles, California. (Getty Images)more pics » 57th GRAMMY Awards - Arrivals Chrissy Teigen wore a sexy white Emilio Pucci gown...Read more

Flower power in Paris
Optician Online, February 2nd

Marcolin CEO Giovanni Zoppas said: 'We are very pleased and honoured to start our collaboration with Emilio Pucci today. It's a brand with a very unique position in the consumers' mindset due to its extraordinary heritage, iconic and with a great and ...Read more