Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Pucci

Source: Google News

Madame chairs by Emilio Pucci and Philippe Starck for Kartell
Vogue Australia, April 15th

For Salone del Mobile 2014, Kartell enlisted Emilio Pucci to upholster one of Philippe Starck's newest designs for the brand, the padded polycarbonate 'Madame' chair, to create Madame – World of Emilio Pucci Edition. Composed of a polycarbonate base ...Read more

Bisazza wears Emilio Pucci for Salone del Mobile
Telegraph.co.uk, April 11th

One of the most exuberant collaborations of this year's design fair is the partnership between Bisazza and Pucci, two Italian brands internationally renowned for their masterful use of colour and their graphic design flair. The fashion label gave the...Read more

Cameron Diaz In Emilio Pucci Mini-dress
BoldSky, April 8th

Cameron Diaz attended the German premiere of the film The Other Woman in Munich, Germany wearing a chic intricately embellished, golden Emilio Pucci short dress. The actress has attended The Other Woman's premiere at different locations where she ...Read more

Pucci's Peter Talks Women
Vogue.com, April 3rd

"WHAT don't I love about London?" Peter Dundas smiled as we sat down in Emilio Pucci's newly refurbished space in Selfridges. "I actually have a pad here. I love the city: the people are the best thing, and there are not many cities you can say that about...Read more

Bisazza to wear Emilio Pucci for Milan Design Week
Yahoo Philippines News, March 29th

Bisazza to wear Emilio Pucci for Milan Design Week. AFP Relax – Fri, Mar 28, 2014. Share 0. Tweet. 0. Share0; Print. Related Content. Emilio Pucci inspired Amelie print by Bisazza View Photo. Emilio Pucci inspired Amelie print by Bisazza. Emilio Pucci ...Read more

Agnona Nabs Former Emilio Pucci CEO Alessandra Carra
Fashionista, March 24th

According to a release from Agnona, Carra will assume the title in May, having spent the last three years at LVMH as the president and CEO of Emilio Pucci. (Her departure from Emilio Pucci was announced two weeks ago.) Agnona's current CEO, Bruno ...Read more

Bisazza unveils Emilio Pucci prints mosaic patterns line
Fibre2fashion.com, March 21st

Interpreted in generously proportioned mosaics, the new BISAZZA collection draws upon details from original prints signed by the Marquis Emilio Pucci and transforms the famous designs into virtual “blow-ups” of swirling color - new, stylistically...Read more

Emilio Pucci crafts Harper's Bazaar limited edition covers
Fibre2fashion.com, March 17th

Opening on 5 April 2014, the exhibit will showcase over 90 outfits and accessories from the end of the Second World War to the present day, featuring styles from Italy's leading fashion houses including Emilio Pucci, sourced from the V&A collection as...Read more