Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Pucci

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10 Looks Selena Gomez Wore That Prove Her Style Is Totally Underrated
TheGloss, July 21st

Despite the fact that she's a talented actress, a good performer, and an interesting human being, Selena Gomez is all too often overshadowed by her on-and-off boyfriend, douche master general Justin Bieber. It sucks that people tend to discuss her...Read more

Jenna Ushkowitz of Glee Hits Celebration of Dance; The Glee Star Will Hit ...
KpopStarz, July 21st

Sarah wore an Emilio Pucci dress, Rupert Saunderson heels, an Amanda Pearl clutch and Lorraine Schwartz jewelry. Jenna Ushkowitz and Glee co-star, Amber Riley will appear in a production of Hair at the Hollywood Bowl in Los Angeles. Jenna will be ...Read more

'I feel so blessed!' Bikini-clad Gisele Bundchen blows out the candles on 34th ...
Daily Mail, July 20th

It has been a busy year for the former Victoria's Secret angel who become the face of H&M, starred in a film for Chanel shot by Baz Luhrmann and modelled for labels including Carolina Herrera, Isabel Marant, Emilio Pucci and Balenciaga. This month...Read more

Winston-Salem woman was one of the first black models successful on NY ...
myfox8.com, July 20th

in every hotel and department-store showroom on Seventh Avenue: The Pierre, The Sherry-Netherland, Orbach's, Macy's, Gimbel's —where she had once sold rugs — to name a few; and for all the big designers: Yves St. Laurent, Emilio Pucci, Oleg...Read more

Fearne Cotton ties the knot in Emilio Pucci
My Fashion Life, July 7th

The Radio One presenter walked down the aisle in a stunning Emilio Pucci dress created by the brand's creative director Peter Dundas, which came complete with sparkling sequin embellishment at the top. The tulle dress hugged Fearne's flawless figure ...Read more

Emilio Pucci / Resort 2015
Vogue.com, June 25th

Outside the Emilio Pucci showroom in Milan, Laudomia Pucci was debating what to do with the reams of eye-popping Emilio Pucci fabric (anarchival designs by her father that dates back to 1957) recently seen draping Florence's octagonal landmark—the ...Read more

The Baptistery of San Giovanni in Florence gets a Pucci makeover for Pitti Uomo
HGIssue, June 25th

Designed by Emilio Pucci in 1957, the scarf originally featured an aerial view of Piazza San Giovanni, where the Baptistery of San Giovanni is situated, in vibrant lemon yellow, orange, fuchsia and the emblematic Emilio pink. The apse side of the...Read more

Polychromatic print tiles fit for supermodels: Bisazza interprets iconic Pucci ...
The Oregonian, June 24th

Italian fashion house Emilio Pucci, known for its exuberant and polychromatic prints, teamed with luxury glass mosaic tile manufacturer Bisazza to re-imagine fabled patterns from the fashion archives into modern tiles. The pieces premiered in April at...Read more