Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Pucci

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You can buy everything in Vogue Australia for the price of a house
Sydney Morning Herald, July 29th

The most expensive item in Vogue Australia was a $74,730 Celine coat and the most affordable was a $45 pair of knickers designed by Stella McCartney, however the model was photographed on an Emilio Pucci fur coat with a $POA price tag – fashion ...Read more

Ujjwala shines at fashion soiree
India Today, July 28th

Known as India's first supermodel Ujjwala Raut, who has walked the ramp for fashion houses such as Yves Saint- Laurent, Roberto Cavalli, Hugo Boss, Dolce & Gabbana, Emilio Pucci and Victoria's Secret, was the showstopper of the evening. Decked in an ...Read more

Au Naturel! Gisele Bundchen Goes Without Makeup Or Underwear In New ...
Global Grind, July 28th

In addition to going commando, Gisele also posed resting back on an armchair in a form-fitting sweater dress with the French word “moi” printed all over it. In addition to the Sonia line, this 34-year-old mother of two is also the face of Emilio Pucci...Read more

Jada Pinkett Smith's Abs Steal The Show At 'Gotham' Press Tour, At San Diego ...
Huffington Post Canada, July 27th

Say hello to Mrs. Smith. Mrs. Pinkett Smith, that is. Jada Pinkett Smith is in superhero shape, showing off her fit, toned tummy at "Gotham's" San Diego Comic-Con panel, on Saturday. This 42-year-old will play sly villainess Fish Mooney, a street-smart...Read more

Justin Bieber Jealous Of Selena Gomez's Friendship With Cara Delevingne
Hollywood Life, July 27th

Selena and BFF Cara also attended Leonardo DiCaprio's Foundation Gala on July 23 and she absolutely wowed in a bronze Emilio Pucci gown. She's no longer letting her Justin past define her and is even mending her feud with BFF Taylor Swift, 24, who ...Read more

Selena Gomez Sizzles: 2 Sexy Dresses In 1 Night For Gala
Hollywood Life, July 24th

After spending the day tanning with Cara in the French Riviera, Selena dazzled in an Emilio Pucci slinky dark bronze asymmetric Grecian dress. The silky gown with chained straps and crystal embellished detailing skimmed the floor, and featured a gold ...Read more

La nouvelle adresse tropézienne d'Emilio Pucci
VOGUE.fr, July 23rd

Alors que la saison estivale bat son plein à Saint-Tropez, la station balnéaire vient d'accueillir une nouvelle adresse Emilio Pucci où l'on peut retrouver les lignes de prêt-à-porter et d'accessoires de la griffe toscane. L'ancienne adresse de la...Read more

Fearne Cotton ties the knot in Emilio Pucci
My Fashion Life, July 7th

The Radio One presenter walked down the aisle in a stunning Emilio Pucci dress created by the brand's creative director Peter Dundas, which came complete with sparkling sequin embellishment at the top. The tulle dress hugged Fearne's flawless figure ...Read more