Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.
Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.
Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations...
In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.
No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.
At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.
By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.
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Recent News: Pucci
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Emilio Pucci apre una nuova boutique a Miami BeachFashionblog (Blog), June 19th
A Miami le novità diventano tendenza e la moda è una sorta di linfa vitale. Qui tutto diventa ora e c'è limite a quello che i vip sono disposti a spendere pur di essere sempre all'ultimo grido. Emilio Pucci non si è fatto scappare l'occasione di aprire...Read more
Stealth shopper: Life of Manek curates affordable vintage, designer piecesToronto Star, June 19th
I find an Emilio Pucci sweater with a Creeds label for $250 near a pinstriped YSL pantsuit. On the cocktail/evening wear rack: a knockout Jean Patou yellow silk dress for $250. All it lacks is a special occasion. A dramatic Givenchy wrap dress ($110...Read more
This Week's Best Dressed Star: Taylor Swift (But Not in the Outfit You're ...People Magazine, June 15th
When Taylor Swift arrived at the FiFi Awards in N.Y.C. wearing a flowing white Emilio Pucci Grecian goddess gown, we immediately predicted the singer would earn the top spot on the Most Loved Looks list. And we were right, only Swift didn't land at...Read more
RED CARPET RECAP: Taylor Swift Goes Angelic In Emilio Pucci With An Aqua ...Global Grind, June 13th
Last night was no exception to the perfection, as Taylor stepped out draped in angelic white to attend the 2013 Fragrance Foundation Awards at Alice Tully Hall at Lincoln Center in New York City. The 23-year-old was on the scene to show appreciation...Read more
Taylor Swift wears Pucci to 2013 FiFi AwardsLos Angeles Times, June 13th
By Susan Denley. June 13, 2013, 7:35 a.m.. Taylor Swift wore an Emilio Pucci white silk plisse halter-neck dress with sheer midriff and a train to the 2013 FiFi Awards in New York on Wednesday, where she won for celebrity fragrance of the year. [Perez...Read more
Taylor Swift Sizzles In Emilio Pucci At Fragrance Foundation AwardsMarie Claire.co.uk, June 13th
Upstaging just about everyone else in the room - including this summer's hottest fashion face, Sky Ferreira - the songstress sizzled in a stunning white Emilio Pucci gown. IN PICTURES: TAYLOR SWIFT STYLE HIGHS AND LOWS. Taylor was attending the ...Read more
Dragon Wedge Sandals, Emilio PucciAsia Property Report, May 30th
The unique designs of Emilio Pucci have been showcased by some of the most influential style icons of the 20th century, including Jackie O, Marilyn Monroe and Elizabeth Taylor. Pucci's striking design has gone from strength to strength of late and...Read more
Joan Smalls Gets Fancy In Emilio Pucci For Cannes Film FestivalThe Atlanta Post, May 22nd
If you take in Joan Smalls look from head-to-toe, you'll see a beautiful mix of old and new. The model wore an Emilio Pucci powder pink lace dress with crystal belt to the premiere of “Cleopatra” at the Cannes Film Festival on Tuesday. The gown from...Read more