Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

Best of the Web (“Hall of Fame”)



The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

While primarily designed to steer buyers to online vintage clothing shops, this blog is chock full of interesting, … [read review or visit site]



Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]

Clubs & Associations

Most watched eBay auctions    

Authentic~emilio Pucci~sleeveless Boat-neck Dress W/belt~pink~size 42Boutique Cream Brown Pucci Print Bodycon Backless Towie Long Maxi Dress Size 8Iconic Emilio Pucci Spring Weight Cotton Corduroy Psychedelic Jacket 8 Nr WowEmilio Pucci Silk Tie NecktieEmilio Pucci 3/4 Sleeve Dress Size 10, Blue, Aqua, White, Fuchia, Black W/beltVintage Emilio Fucilio Pucci Small Blue Teal Coral Purple Brown 2 Pc Dress SuitEmilio Pucci 100% Silk Tie E2425 Made In Italy Classic (3 1/2 In.-3 3/4 In.)Vintage Emilio Pucci For Formfit Rogers Nylon NightgownRare Emilio Pucci Rare Rosenthal Vase Mid Century 1960's ScarceEmilio Pucci Firenze - Multi-color V-neck Top, 3/4 Sleeves, Size MEmilio Pucci Silk Tie NecktieVintage (1960's) Emilio Pucci Long Ladies WalletLot Of Five Designer Tops Emillio Pucci St John Sport Silk Rayon ¥Emilio Pucci Ladies Long Silk ScarfAuth. Pucci Silk Blouse Top Tunic Size 44. Would Fit 40-46 Or S-xlVivara By Emilio Pucci Eau De Perfum 1.7oz 50ml Rare Made In FrancePucci Bikini 100% Authentic Size 44 Us Size 6 Blue Purple BlackEmilio Pucci Made In Italy Big Jersey Fabric For Dress Or Shirt Cm 200x140Emilio Pucci Firenze Long Runway Summer Resort Wear Pink Peach Sexy Sz 44Authentic Emilio Pucci Signture Print 100% Silk Scarf Made In Italy 34" X 34"Vintage Vogue Couturier Design Pattern 1299 Pucci Coat & Dress Uncut B34 LabelEmilio Pucci ScarfNew Emilio Pucci Peach Pink Straight Leg Pants Sz 42 Ital $750 Bn141Emilio Pucci Multicolor Silk Short Sleeve Abstract Top Sz 12Pucci RunwayEmilio Pucci Multicolor Print Straight Skirt Size Us 10Uncut Vogue Couturier Pattern Pucci Design 16 Jacket Pants Overblouse 1394 Emilio Pucci Signature Print Jeweled Fabric Sandals Flip Flops Size 37 Fits 7-8Emilio Pucci Faux Fur Hat & Coat Ensemble Size 16 Dark BrownEmilio Pucci Belt Jersey Gold Signed Brown Dress 38 Us 4 Euc ItalyAuthentic Emilio Pucci Rain Boots 37Emilio Pucci Scoop Neck Dress Shades Of Green Size 44 Spring FashionEmilio Pucci Formfit Rogers Half Slip Size SmallEmilio Pucci Women's White Striped Spaghetti Strap Tank Top Sz S ItalyVintage Emilio Pucci Retro Signature Large Silk Scarf ItalyEmilio Pucci Dress Shirt, Size Small, Pink, Brown, White, Pre Owned Button DownEmilio Pucci T-shirt Women'sEmilio Pucci Short Sleeved Printed Cotton Top/tee Xs New With Tags Authentic5.121 Bespoke Custom Made Classic Pucci Chicago Blazer Sport Coat Jacket 40l 40Authentic Emilio Pucci Skirt, Made In Italy @ NrVintage Emilio Pucci Brushed Terry Designer Beach TowelVintage Emilio Pucci TopPucci Top Super Rare Pucci Dress Summer Swirl Print Uk 6 Us 2 Eu 34 It 38Emilio Pucci Baroque Geometric Printed Skirt Size 46 NwtEmilio Pucci Multi Color Geometric Long Sleeve Dress Size 6Mint Vintage Emilio Pucci For Formfit Rogers Tank Top Tunic Dress NightieEmilio Pucci Silver Leather Open Toe Thong T-strap Slide On Sandals Sz 39 9Emilio Pucci Tie Flowers & Curves Purple Pink NecktieEmilio Pucci 38 Small Pink Shirt Top Pattern EucEmilio Pucci Silk 22" Scarf Green With Starfish Detail AbstractEmilio Pucci Silk ScarfVtg 60s Emilio Pucci Chesa Poly Jersey All Over Print Button Up Shirt Sz 10 S/mEmilio Pucci Chiffon Dress Butterfly Print Size42/6-8us Brand New!!!Emilio Pucci Geometric Print Signature Dress Small Euc Rayon Emilio Pucci Tie Florence Silk Designer Geometric Color Dress Necktie ItalyBefore Again Pucci Inspired T Shirt V Neck Size Large Never WornEau De Vivara Emilio Pucci Miniature Vintage Perfume In Box

Recent News: Emilio Pucci

Source: Google News

Scarves for a classy touch
San Francisco Chronicle (subscription), May 21st

Fashion-loving “Mad Men” fans know that the 1970s-style scarves worn by Don Draper's ex-wife, Megan, perfectly completed her Laurel Canyon bohemian look. With the decade's designs dominating again, a silk scarf is one of the easiest ways to refresh...Read more

Ladurée Launches Boxes Covered in Emilio Pucci Fabrics
Architectural Digest (blog), May 18th

French macaron house Ladurée, known for its perfectly prim packaging, is punching things up this spring with boxes sheathed in Emilio Pucci's famous swirling fabrics. Done up in the fashion house's iconic Capri print, the fuchsia and turquoise ...Read more

Get pretty as Pucci with psychedelic makeup and hippie hair
New York Post, May 5th

Ultra-violet is the most vibrational color of all, and Peter Dundas tripped out on it in his spring collection for Emilio Pucci. Why not use this photo of Natasha Poly in his swirly, tie-dye gown as inspiration for some psychedelic makeup and hippie hair?...Read more

Striking Patterns, Bold Colors and Zodiac Motifs from Emilio Pucci in Milan
FashionOne, April 30th

Let us introduce you to the latest designs from Emilio Pucci for autumn/winter 2015 presented at Milan Fashion Week. Take a look at the models in hair and makeup, where the look for the show was center parted straight hair and fresh makeup as they pose...Read more

Emilio Pucci Battistero Print Benefits Baptistery Restoration
Architectural Digest (blog), April 30th

In 1957 fashion designer Emilio Pucci—forever inspired by his Florentine surroundings—created a hand-drawn print in the likeness of the city's dazzling octagonal landmark: the Baptistery. Appropriately named Battistero, the illustration became one of...Read more

Massimo Giorgetti Is in at Pucci: Here's What You Need to Know About the ..., March 20th

Lest you think that the seemingly never-ending game of Young Designer Musical Chairs had paused, well, it didn't: Hot on the heels of Peter Dundas taking the reins at Roberto Cavalli, Emilio Pucci has just announced that its new creative director will...Read more

Emilio Pucci Names New Creative Director, March 20th

FOLLOWING the departure of Peter Dundas for Roberto Cavalli earlier this week, Emilio Pucci has announced that it has replaced him with Massimo Giorgetti. Currently the creative director for Milan-based label MSGM, which he founded in 2009, Giorgetti...Read more

Emilio Pucci, February 28th

It was all but official before the show began. This would be Peter Dundas' last collection for Emilio Pucci. The reasons still aren't clear, but if we had to guess, it's because Dundas' Pucci is more hot-blooded than blue-blooded. Pucci, the brand, was...Read more