Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

Best of the Web (“Hall of Fame”)



The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

While primarily designed to steer buyers to online vintage clothing shops, this blog is chock full of interesting, … [read review or visit site]



Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]

The Antique Corset Gallery

The Antique Corset Gallery

Take a deep breath, and check out this sparse, simple, and beautifully designed site showcasing 250 years of corset… [read review or visit site]

Clubs & Associations

Most watched eBay auctions    

Emilio Pucci Black, Pink & Pale Yellow Square Neck Dress Size Us 8 NewEmilio Pucci Burgundy & Tan Print Mock Neck Long Sleeve Dress Size Us 8Emilio Pucci Lavender, Teal & Black Print Tie Neck Dress Size Us 10Emilio Pucci Pastel Yellow & Pink Print Sleeveless Belted Dress Size Us 8 NewEmilio Pucci Orange Navy & Purple Printed Dress Size 42 New W/tagsEmilio Pucci Lilac & Grey Print V-neck Long Sleeve TopVtg 70's Emilio Pucci Silk Jersey Palazzo Pants/jumpsuit Small 4/6Emilio Pucci White & Pink Print Pencil Skirt Size Us 8Pucci Spring Stunning Print Tunic 10 TlcEmilio Pucci Pink, Brown & Black Wrap Dress Size Us 6 NewEmilio Pucci Green & White Print Silk Halter Belted Dress Size Us 6 NewEmilio Pucci Designer 100% Cotton Satin 1950-1960 Style Skirt Size 16 Uk, L - XlVtg 70's Mint Springy Emilio Pucci Faux Wrap Gown/dress Silk Jersey Small 4/6Emilio Pucci White, Purple & Teal Button Front Shirt Size Us 8Emilio Pucci Multicolor Print Bow Shoulder BagAb-vintage 70s Bessi 100% Silk Black Pucci Maxi Dress L/xlFab! Nwt $2895 Emilio Pucci 100% Silk Logo Signature "gems" Dress Pinks 44 NorsvAf-vintage 70s Bessi Black 100% Silk Pucci Maxi Dress L/xlAbsolutely Stunning Pucci Beaded And Sequined Crystals Silk DressEmilio Pucci Mid Century Modern Covered Bowl Rosenthal Studio Line LinieEmilio Pucci Made In Italy Big Jersey Fabric For Dress Or Shirt Cm 200 X160 Ad-vintage 70s Bessi 100% Silk Yellow Fluted Hem Pucci Maxi Dress L/xlAa-vintage 70s Holt Renfrew 100% Silk Pink Pucci Maxi Dress L/xlEmilio Pucci Multicolor Printed Tie Front Long Sleeve Top Size Us 10Vintage Pucci 1960s Emilio Pucci Pale Silk Pastel ScarfEmilio Pucci Purple, Green & Fuchsia Print Jeweled Sleeveless Top Size Us 6 NewEmilio Pucci Clutch Bag Handbag1960's Vintage Vogue Couturier Design By Emilio Pucci - 1418 -sz 16Ae-vintage 70s Bessi Navy/turquoise 100% Silk Pucci Maxi Dress L/xlAc-vintage 70s Bessi 100% Silk White Floral Pucci Maxi Dress L/xlVintage 1970's Peter Max Emilio Pucci Multicolor Mid Century Modern Design RugEmilio Pucci Made In Italy Big Jersey Fabric For Dress Or Shirt Cm 200 X160 Emilio Pucci Made In Italy Big Jersey Fabric For Dress Or Shirt Cm 200 X160 Emilio Pucci Silk Top Stunning Vibrant Colours Size Medium Long SleevesEmilio Pucci Long SkirtAuthentic Emilio Pucci Floral Multicolor Sporty Ballet Flats Shoes Size 36 Us 6Emilio Pucci Made In Italy Pure Silk Fabric For Dress Or Shirt Cm 200 X140 Vintage Emilio Pucci Boutique Italy Saks Fifth Avenue Full Length Gown Silk Sz SEmilio Pucci Satin Wedge Sandals 38 / Us 7.5 8Lot/15 Highend Perfume Samples:peace Love&juicy Prada Candy Pucci Edhardy D&g CkAuthentic Vintage Couture Emilio Pucci Mod 60s Clutch Purse BagEmilio Pucci Multicolored Floral Cotton Silk Lightweight Tied Palazzo Pants Sz 6Emilio Pucci Multi Color Silk Italian Evening Dress Gown Sz 6 $420Pucci Bright Multi-color Abstract Pattern Large Oversized Scarf/shawl/pareoAuthentic Emillio Pucci Fabulous Knit Top Size 12 Exc. Pre Owned Condition! Vintage Vogue Couturier Design Pucci Of Italy #2113 Size 12 UncutNwt $1708 Emilio Pucci Green Meshpanelled Back Dress Sz SmallNwot Emilio Pucci Women's 100% Silk Large Scarf/phenomenal Geometric/abstract ExEmilio Pucci Vivara 1oz Women's PerfumeEmilio Pucci Formfit Rogers Psychadelic Floral Print Skirt Size Medium - EucEmilio Pucci Woman Skirt Usa 4.Stunning Emilio Pucci Velvet SkirtVintage Bathing Suit 60s Mod Glam Pinup Bombshell Floral Pucci-esque Glam ! Authentic Pucci Print Silk Fan /w/ Wooden Base 18" Span...exclusive! Never Used!Authentic Emilio Pucci Pink/black/cream Top Size MEmilio Pucci Caftan Size 2 Emilio Pucci Print Top Shirt Cotton Blue White Purple Green Us SmallNew Pucci 4 Tine Frog Spear Frs-4Emilio Pucci Vivara 2oz Women's Parfum Rare Original Sealed!1970s Large PerfumeVtg Emilio Pucci Creamsicle Orange Oversized Sunglasses Eyeglass Frames 1970s

Recent News: Pucci

Source: Google News

Madame chairs by Emilio Pucci and Philippe Starck for Kartell
Vogue Australia, April 15th

For Salone del Mobile 2014, Kartell enlisted Emilio Pucci to upholster one of Philippe Starck's newest designs for the brand, the padded polycarbonate 'Madame' chair, to create Madame – World of Emilio Pucci Edition. Composed of a polycarbonate base ...Read more

Bisazza wears Emilio Pucci for Salone del Mobile, April 11th

One of the most exuberant collaborations of this year's design fair is the partnership between Bisazza and Pucci, two Italian brands internationally renowned for their masterful use of colour and their graphic design flair. The fashion label gave the...Read more

Cameron Diaz In Emilio Pucci Mini-dress
BoldSky, April 8th

Cameron Diaz attended the German premiere of the film The Other Woman in Munich, Germany wearing a chic intricately embellished, golden Emilio Pucci short dress. The actress has attended The Other Woman's premiere at different locations where she ...Read more

Pucci's Peter Talks Women, April 3rd

"WHAT don't I love about London?" Peter Dundas smiled as we sat down in Emilio Pucci's newly refurbished space in Selfridges. "I actually have a pad here. I love the city: the people are the best thing, and there are not many cities you can say that about...Read more

Bisazza to wear Emilio Pucci for Milan Design Week
Yahoo Philippines News, March 29th

Bisazza to wear Emilio Pucci for Milan Design Week. AFP Relax – Fri, Mar 28, 2014. Share 0. Tweet. 0. Share0; Print. Related Content. Emilio Pucci inspired Amelie print by Bisazza View Photo. Emilio Pucci inspired Amelie print by Bisazza. Emilio Pucci ...Read more

Agnona Nabs Former Emilio Pucci CEO Alessandra Carra
Fashionista, March 24th

According to a release from Agnona, Carra will assume the title in May, having spent the last three years at LVMH as the president and CEO of Emilio Pucci. (Her departure from Emilio Pucci was announced two weeks ago.) Agnona's current CEO, Bruno ...Read more

Bisazza unveils Emilio Pucci prints mosaic patterns line, March 21st

Interpreted in generously proportioned mosaics, the new BISAZZA collection draws upon details from original prints signed by the Marquis Emilio Pucci and transforms the famous designs into virtual “blow-ups” of swirling color - new, stylistically...Read more

Emilio Pucci crafts Harper's Bazaar limited edition covers, March 17th

Opening on 5 April 2014, the exhibit will showcase over 90 outfits and accessories from the end of the Second World War to the present day, featuring styles from Italy's leading fashion houses including Emilio Pucci, sourced from the V&A collection as...Read more