Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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Amber Heard Slays In Emilio Pucci Dress At 'Magic Mike XXL' London Premiere
International Business Times, July 2nd

Stars arrive for the London premiere of "Magic Mike XXL" on June 30, 2015. From left are Amber Heard, Channing Tatum and Jada Pinkett Smith. Reuters/Luke MacGregor. Amber Heard slayed the red carpet at the premiere of “Magic Mike XXL” in London on ...Read more

Amber Heard Shows Us How to Wear Ruffles Like an Adult
Fashionista (blog), July 1st

On Tuesday, that was actress and newly-minted Mrs. Johnny Depp, Amber Heard, who arrived at the London premiere of "Magic Mike XXL" swaddled in a ruffled Emilio Pucci concoction. Like an expensive wedding cake, the scarlet gown — from fall 2015 ...Read more

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???????????????Amber Heard????????????????????XXL???????????????????????????? ???????Emilio Pucci 2015?????????????????????????????????? ...Read more

Kartell e Emilio Pucci celebrano l'Expo con "Madame Milano"
il Giornale, July 1st

Kartell e Emilio Pucci suggellano la loro collaborazione in occasione di Expo Milano 2015 con una versione inedita di Madame, la poltroncina imbottita disegnata da Philippe Starck celebrando Milano e due fra i suoi più noti gioielli architettonici: il...Read more

Exclusive: Emilio Pucci Reveals Full “Pilot Episode” Film, June 25th

If you need any additional proof that Massimo Giorgetti's new woman at Emilio Pucci is an eccentric at heart, the house's Pilot Episode, debuting exclusively here, should clear it up for you. Starring a slew of models in Giorgetti's patterned and...Read more

kartell x emilio pucci present madame milano armchair celebrating expo 2015
Designboom, June 25th

kartell and emilio pucci present 'madame milano', revealing a new version of philippe starck's iconic 'madame' armchair that highlights the city of milan and two of its most important architectural gems — the duomo and galleria vittorio emanuele II...Read more

Emilio Pucci Resort 2016 Collection
Be Global Fashion Network, June 22nd

Another beginning, right where it all started, with a new spirit and a founding perspective: timelessly modern, inclusively ageless and immediate. Emilio Pucci Resort 2016 Collection. Florence as a value. Respect for the past as the essence of progress...Read more

Style Emilio Pucci Resort 2016, June 17th

Talk about a reboot! MSGM honcho Massimo Giorgetti made his debut as the creative director of Emilio Pucci today, presenting a group of clothes that he pointedly described not as a Resort collection but a "pilot episode." "It's like the pilot of Game...Read more