Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Emilio Pucci

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Beyoncé: Met Gala Red Carpet Style Evolution, Armani Privé, Pucci, Givenchy
Fashion Times, May 1st

Beyoncé took a break from the galas of 2009 and 2010, reappearing in 2011 at the Gala to honor the landmark exhibition, "Alexander McQueen: Savage Beauty." She was so hobbled by her black and gold fishtale Emilio Pucci gown that she had to be carried ...Read more

Gabrielle Union Reveals The 'Driving Force' Behind Getting Married
Hello Beautiful (blog), May 1st

For the May issue of Ocean Drive the 43-year-old stunner poses in Altuzarra, Norma Kamali, Emilio Pucci, and Dolce & Gabbana. Looking flawless as ever, she talks about her most challenging role yet, playing Mary Jane Paul, and her oh-so-sexy hubby...Read more

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Lily McMenamy Moves From Walking Saint Laurent to Costarring With Tilda Swinton
WWD, April 29th

She's also walked Marc Jacobs — in nothing but bloomers and gloves — as well as Chanel, Balmain, Fendi and Emilio Pucci. She makes her transition into acting on May 4 in “A Bigger Splash,” a remake of the 1969 Jane Birkin film “La Piscine,” in a role...Read more

'Rich Kids of Beverly Hills' star Bianca Espada: I stand up for myself
Miami Herald, April 29th

The entire time I was there I wore Emilio Pucci. I can get away with a lot more in Miami than in New York or L.A.. Any style tips for us? As far as fashion is concerned, an ultimate necessity is my Yves Saint Laurent leather jacket. It goes with...Read more

Massimo Giorgetti Is Fresh Catch At Emilio Pucci
Astro Awani, April 28th

Newly installed Creative Director Massimo Giorgetti — freshly plucked by LVMH who owns the Emilio Pucci brand which it bought in 2002 — is bringing his signature young and graphic sensibilities loved by fashionistas to Emilio Pucci from MSGM, the ...Read more

Emilio Pucci autunno inverno 2016: velocità e dinamismo
Donna Glamour, April 28th

Emilio Pucci autunno inverno 2016 ha presentato la nuova collezione creata da Massimo Giorgetti con una sfilata di look improntati ad uno stile casual, pensati per una donna sportiva, veloce e dinamica che non rinuncia a mise più femminili e ricercate...Read more

Emilio Pucci unveils new collection in New Delhi
Economic Times, April 8th

It was an evening that celebrated fashion, as Emilio Pucci recently unveiled its new collection over cocktails at DLF Emporio in New Delhi. Amongst the guests were Rajan and Ala Madhu and Divya Gurwara. Emilio Pucci unveils new collection in New Delhi...Read more