Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.
Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.
Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.
In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.
No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.
At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.
By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.
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Recent News: Pucci
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Rising riches: 1 in 5 in US reaches affluenceTallmadge Express, December 5th
She was headed to one of her two art galleries -- this one between the Emilio Pucci and Cartier stores and close to the Louis Vuitton and Hermes storefronts. But Sponder says she doesn't consider her income of $250,000 as upper class, noting that she...Read more
LVMH Group Acquisition of Loro Piana Gains Final Approvals4-traders (press release), December 5th
Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs and Berluti. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, ...Read more
Your guide to the 2013 Kardashian Christmas cardNew York Post, December 3rd
As per usual, Kim stole the show in a strategically slit white Emilio Pucci gown, while the rest of the family stuck to a more muted palette with prom-inspired detail. They all got on board with serious faces, which only they are taking seriously...Read more
Sweater Weather: Top Ten Knitwear Designers to KnowPapermag, December 3rd
Continuing her foray in high fashion Backlund has created special knit pieces for Louis Vuitton and Emilio Pucci. HannahFitz.jpg Honor Fitzsimons After working for designers like Diane von Furstenberg and Louise Goldin and producing costumes for Robyn, ...Read more
Elena Ghisellini da Emilio PucciVogue.it, November 25th
La prima collezione realizzata da Elena Ghisellini per la maison sarà svelata a gennaio, con la presentazione della pre-collezione 2014 di Emilio Pucci. In precedenza Elena Ghisellini aveva già curato la leather goods division di Givenchy. E dal 2003...Read more
Emilio Pucci ficha a Elena Ghisellini para dirigir su línea de accesoriosVogue España, November 25th
Pero eso cambia para Emilio Pucci a partir de hoy, con el anuncio del fichaje de Elena Ghisellini como directora creativa de su línea de complementos. La diseñadora italiana, cuyo currículum fulgura por haber diseñado los bolsos Pandora y Nightingale ...Read more
M Missoni Unveiling Revamped Site, Gift for Pucci E-CustomersWomen's Wear Daily, November 11th
ON THE WEB: This is shaping up to be a good month for fans of Italian fashion: M Missoni is unveiling a revamped Web site with the introduction of e-commerce, and Emilio Pucci is celebrating five years of online sales by sending customers a...Read more
Pucci opening boutiques in global fashion capitalsKOIN.com, November 8th
PARIS (AP) — The storied Florentine house of Emilio Pucci, which made colorful, kaleidoscopic prints world-famous and once counted Marilyn Monroe as a top client, is embarking on a new chapter. The house has started an ambitious expansion campaign...Read more