Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Emilio Pucci

Source: Google News

Could Roberto Cavalli Be Getting a New Designer?
New York Magazine, December 18th

Vogue U.K. has a roundup of the rumors: that Peter Dundas, currently at Emilio Pucci, is the leading candidate, with names like Marco Zanini (who recently departed Schiaparelli), Joseph Altuzarra, Blue Farrier (formerly of Issa), and Emilio de la...Read more

Emilio Pucci a Milano
Vogue.it, December 14th

Nuova apertura per Emilio Pucci. Il brand ha inaugurato una boutique al numero 27 di via Montenapoleone, a Milano. Lo spazio si estende su una superficie di 160 metri quadrati, distribuiti su due piani e segue lo speciale concept Palazzo creato dal...Read more

100 ?????? Emilio Pucci
? ??????????, December 8th

? ???????????? ?????? ???? ??? ????????? ??? ?? ??????? ??????, ?????????? ??? ????? ??? ??????? ????, ??? ? Emilio Pucci ?????????? ???? ??????????? ??? ?? ??? ??? ??????? ????? ??? ??????????? ??? ??? ?????? ??????? ??? ????????? ??? '60. ???????? ?? ...Read more

Pucci and Bisazza Celebrate a Collaboration at Art Basel Miami Beach
Fashionista (blog), December 5th

Peter Dundas, Emilio Pucci's artistic director, is commenting on a new collection of Bisazza mosaics inspired by a few of the late Florentine designer's patterns, which were on display Thursday night at Bisazza's Miami Design District boutique. One was...Read more

[S]carving trends through time
The Express Tribune, November 30th

The exhibition titled Luxe en Soie includes iconic pieces from the design houses of Hermès, Chanel, Salvatore Ferragamo, Emilio Pucci, Etro, Celine, Givenchy, Versace, Chopard, Cartier, Yves Saint Laurent, Christian Dior, Bvlgari, Fendi, Roberto...Read more

Emilio Pucci at 100: Brilliant by Design
TIME, November 20th

Emilio Pucci, the Italian designer known for striking, geometric patterns and wildly (but always tightly conceived) variegated colors in his fashion work, was born 100 years ago today, Nov. 20, 1914, in Naples. A member of an old Florentine noble...Read more

Emilio Pucci RTW Spring 2015
Women's Wear Daily, September 20th

Emilio Pucci. emilio pucci, rtw, spring 2015, fashion shows, reviews, runway, milan. Runway · pucci, backstage, spring 2015, fashion shows, reviews, runway, beauty, · Backstage/ Beauty. Emilio Pucci RTW Spring 2015. Emilio Pucci RTW Spring 2015...Read more

Emilio Pucci
Vogue.com, September 17th

THAT Seventies Show - is fast becoming the way to sum up Milan Fashion Week, from Gucci to Prada and onto Emilio Pucci. "It's always resonated with me. I think it's a reaction," said Pucci creative director Peter Dundas backstage by way of explanation...Read more