Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.
Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.
Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.
In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.
No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.
At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.
By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.
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Recent News: Pucci
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No more Chanel or Emilio Pucci for princeling Li Xiaolin at congress meeting ...South China Morning Post, March 4th
In 2012, Li was photographed wearing a 14,000-yuan salmon-pink trouser suit designed by Emilio Pucci and a Chanel pearl necklace worth 8,000 yuan to the annual CPPCC conference in Beijing. It triggered a heated discussion on how political power ...Read more
Beyonce Adds A Touch Of Beaded Emilo Pucci To Her Tour Costumes (PHOTOS)Global Grind, March 3rd
Beyonce is back on the road again and with the second leg of her Mrs. Carter World Tour, comes a lot of leg, and a lot of new outfits. In the past week, we've seen Bey introduce some looks from Versace, Tom Ford and The Blonds, but her latest debut has...Read more
Eva Herzigova models racy sheer frock for Emilio Pucci show at Milan Fashion ...Daily Mail, February 23rd
Based in Florence, Emilio Pucci clothes and accessories are sold through boutiques worldwide and in high-end department stores. They often feature brightly coloured, swirly, prints or variations the Italian designer's original distinct style. Emilio...Read more
Emilio Pucci Goes Tribal for Fall 2014 (Runway Review)The Fashion Spot, February 23rd
The Look: A far cry from traditional Pucci, but no less extraordinary, as Pucci's signature prints were given a tribal makeover. Of particular note were Peter Dundas' tribal fur outerwear pieces, which were wearable while being undeniably unique with...Read more
'Polished and Savage' Makeup at Emilio PucciWomen's Wear Daily, February 23rd
'Polished and Savage' Makeup at Emilio Pucci. Hairstylist Luigi Murenu created a tousled, loose braid for the Emilio Pucci show. Backstage at Emilio Pucci RTW Fall 2014. Comments . E-mail; Print; A- A A+. Sending... Close ...Read more
Dispatches from Milan: Pucci, Jil Sander & Bottega VenetaELLE UK, February 23rd
Thoughts that run through your mind when watching a Pucci show: Who is this woman? I don't know any women like this. Do you think she has a job? She must be rich. She likes to party. She must have a good body. And long hair. She probably wears Cavalli ...Read more
Emilio Pucci: WATCH Fall/Winter 2014-15 Milan Fashion Week Show NOW ...Beauty World News, February 22nd
Emilio Pucci has started their Fall/Winter 2014-15 Milan Fashion Week show on Saturday afternoon at 2 p.m. Watch the live stream now! Follow the models, fashion and all the runway action on EmilioPucci.com! The designer already has many great things up ...Read more
Gisele is a EMILIO PUCCI GALMy Fabulous Style, February 4th
Supermodel Gisele Bundchen is on fire on nabbing yet another campaign as she models for the Spring/Summer 2014 Emilio Pucci advertisements. She models the brands sporty print outfit. gisele-3. The International Italian Brand is very popular and it make ...Read more