Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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Repossi Partners with LVMH
Business Wire (press release), November 30th

LVMH Moët Hennessy Louis Vuitton is represented in Fashion and Leather Goods by a portfolio of brands that includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, Nicholas Kirkwood ...Read more

Mariah Carey's diamond choker is $500k gift from beau James Packer
Daily Mail, November 28th

It's by Emilio Pucci and the balance between the daringly deep neckline, long sleeves and maxi length is flawless. Lace ups have been a big thing lately, with designer labels like Givenchy and Balmain leading the way. It's a detail that will add...Read more

Worth the Drive: Downtown Pittsburgh
Pittsburgh Post-Gazette, November 27th

Now serving men and women of good taste, they have Bandolier phone and credit card cases on a strap, men's blazers by Isaia Napolia, Lana gold jewelry, Kate Falchi bags, Emilio Pucci scarves, Etro shirts, Ermenegildo Zegna suits, Barbour jackets, and ...Read more

???? ???: ????? Emilio Pucci, November 26th

???????????? ??? ?? ????????? ??????? ? ???? ??, ? ??? ?? ?????? ????????????? ?? ?????????? ?????-???-?????. ????????? ????? ????? ????? ???????? ? ????? ?????? Emilio Pucci. ??, ??? ????????, ????? ??????? ?????????? ...Read more

Massimo Giorgetti: «Così racconto, con la moda, la passione per la musica ». L'intervista, November 19th

Neanche 40enne, Massimo Giorgetti è (già) a capo di due degli uffici stile più in vista del momento: quello di MSGM, il suo marchio, che ha fondato nel 2009, e da qualche mese quello di Emilio Pucci, la maison storica fiorentina. Due marchi...Read more

Skateboards for Fans of Italian Fashion and Pasta
Details, October 8th

Now add Emilio Pucci, the 100-year-old Florentine fashion house known for its signature prints and buoyant colors, to the list of brands looking tap into skateboarding's youthful vein. Borrowing from its archives, the label will release a collection of...Read more

Emilio Pucci's New Creative Director Doesn't Like the Word 'Luxury'
Fashionista (blog), September 24th

Of all the designer debuts taking place this week — Arthur Arbesser at Iceberg, Peter Dundas at Roberto Cavalli and Massimo Giorgetti at Emilio Pucci — I was most excited for the latter. The highly wearable, cool-girl aesthetic of Giorgetti's line...Read more

Emilio Pucci RTW Spring 2016
WWD, September 24th

He had done his diligence in the archives, homing in on Emilio Pucci's summer collections, specifically scarves from the Fifties and Sixties depicting shells, sea sirens and Capri. “In 2016, the attitude is completely different,” he said. “It's always...Read more