Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.


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Recent News: Emilio Pucci

Source: Google News

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«?????? ?????????», February 8th

???? ????????, ??????? ?? ??????????, ??????? ???????? ? ????????? ????????? "Tann Model Management", ????? ???????????? ???? ????? ????? ???????????? ??????? ???? Emilio Pucci. ?????? ????????? ???????? ????????? ?? ...Read more

Lion Dancers Lined Madison Avenue to Celebrate the Chinese Lunar New Year
Observer, February 8th

Even the most glamorous stores were in on the action, with participation from CH Carolina Herrera, Chopard, Coach, Emilio Pucci, Fendi, Michael Kors and Mulberry. A Saturday shopping excursion will now seem incomplete without dragons beside them. 11...Read more

Time To Monkey Around: NYC's 2016 Lunar New Year Events
Gothamist, February 5th

activities, like calligraphy demonstrations, face-painting and more, will last until 3 p.m. and numerous stores (Baccarat, Bally, CH Carolina Herrera, Chopard, Coach, Dennis Basso, Emilio Pucci, Fendi, Michael Kors, Mulberry, NARS) will have in...Read more

Emilio Pucci apresenta sua campanha de Spring Summer 16
Finíssimo, February 5th

Emilio Pucci tem o prazer de anunciar a estreia de sua campanha de Spring Summer 2016 sob a direção criativa de Massimo Giogetti. Baseado na história da Pucci, ainda surgindo com uma energia pulsante, as imagens são a mais nova visão da corajosa ...Read more

Pucci twists, tweaks past for spring/summer 2016 ad campaign
Luxury Daily, February 3rd

Italian fashion house Emilio Pucci's spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti's “new rule-breaking dictate.” Mr. Giorgetti joined Pucci in March 2015 as creative director, replacing Peter Dundas who...Read more

Emilio Pucci apresenta seu Pre Fall 2016
Finíssimo, January 18th

Geometrias psicodélicas nos rooftops fiorentinos giram em velocidade metropolitana. Pucci mantém-se atento à sua origem: o Palazzo. Os ambientes sobrepostos, dos portões de ferro forjados ao contínuo modernismo do terraço, desenhado por Gae Aulenti ...Read more

????? Buro 24/7: Emilio Pucci, pre-fall 2016
???? 24/7, January 15th

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Emilio Pucci
Vogue.com, January 13th

The heavy-on-the-daywear aesthetic of Massimo Giorgetti might seem the polar opposite of the glamorous jet-setting Emilio Pucci, yet this young Italian designer shares the same fascination with sports and leisurewear found in the house's original work...Read more