Question: Where does postwar meet psychedelic? Answer: In the brain of Italian fashion designer Emilio Pucci, whose 1950s silk print dresses, tunics, and shirts were at once an antidote to 1940s monochromes and a preview of 1960s Technicolor pop.

Pucci was an Olympic skier at Lake Placid in 1934, and it was skiwear that first launched him onto the fashion stage. In 1947, while hitting the slopes in Zermatt, Switzerland, “Harper’s Bazaar” photographer Toni Frissell admired the stretch-fabric ski pants that Pucci had designed. Frisell invited Pucci to create some women’s winter fashions for an upcoming feature, which led to inquiries from Lord & Taylor and others who wanted to manage Pucci’s output.

Instead, Pucci struck out on his own, opening a shop on Capri that sold a lot of his swimwear. Before long, though, Stanley Marcus of Neiman-Marcus suggested he make blouses and dresses. Cut from silk and other lightweight fabrics, these clothes became instant favorites of jet setters, who had little room in their luggage as they winged their way to the world’s sunniest, and most fashionable, destinations.

In addition to tops, Pucci designed slacks—Capris, of course—in vibrant solid colors. He also created scarves, silk handbags, and gloves. Today, for the vintage clothing fan who can’t afford a 1950s or ’60s Pucci dress, a vivid Pucci scarf tied to almost any handbag can make strong statement.

No wonder: Typical Pucci colors range from a relatively understated, geometric combination in purple, aqua, and white to dresses crammed with trippy floral patterns of pink, green, yellow, and orange.

At Pucci’s height, everyone from Marilyn Monroe to Jackie Kennedy to Gina Lollobrigida wore Pucci. In the mid-1960s he designed uniforms for Braniff airline stewardesses, as well as a bubble helmet to keep their hair from being mussed when outdoors. Even Barbie wore Pucci.

By the 1980s the label had fallen into decline, but in the 1990s Pucci was back, as women snapped up Lycra leggings covered in Pucci’s riotous designs. Madonna shopped at Pucci, while designers such as Gianni Versace never disguised the debt they owed to the great Italian designer.

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Recent News: Emilio Pucci

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National Television Awards 2015: BEST And WORST Dressed
Yahoo Lifestyle UK, January 22nd

couldn't pronounce "Geordie Shore'. She wore this white cut-out Emilio Pucci dress. We can't say we're too keen. Kris Jenner was somewhat the focus for ridicule when she couldn't pronounce "Geordie Shore'. She wore this white cut-out Emilio Pucci...Read more

Emilio Pucci Pre-Fall 2015 RTW, January 20th

Effortless is an oft-used phrase in fashion parlance. “I've just come back from a holiday in Brazil—to Trancoso,” said the quite tanned Emilio Pucci designer Peter Dundas, ensconced in the house's elegant Milanese salon, clad in double-denim and...Read more

Emily Blunt: Red Hot In Lace Dress At Critics' Choice Awards
Hollywood Life, January 16th

After wearing an angelic white dress to the Golden Globes, Emily Blunt totally switched things up with this bold red look. She arrived at the Hollywood Palladium wearing a beautiful fit and flare Emilio Pucci gown and we loved it! Get into her look below...Read more

Natasha Poly is Bohemian-Chic in Emilio Pucci's SS15 Campaign
FashionOne, January 15th

Natasha Poly stuns in Emilio Pucci's bohemian-chic Spring/Summer 2015 collection, as the Italian brand unveils its latest campaign. The pop art-inspired prints were displayed in several psychedelic images shot by Dutch duo Inez & Vinoodh, and directed...Read more

Natasha Poly goes 70s chic for Emilio Pucci
The New Age Online, January 15th

Emilio Pucci, a label known for its colorful Pop Art-inspired prints, chose Russian supermodel Natasha Poly as the face of its latest collection, which has a distinctive 1970s vibe. Shot by the Dutch duo Inez & Vinoodh under the creative direction of...Read more

Is Natasha Poly the Campaign Queen of Spring 2015? (Forum Buzz)
The Fashion Spot, January 13th

Natasha Poly is raking in the campaigns this Spring 2015 season. She joined the likes of Kendall Jenner and Adriana Lima for Marc Jacobs' new campaign, scored the Isabel Marant fashion spots solo and is now the face of Emilio Pucci. After Natasha ...Read more

Toni Garrn Vs. Eva Longoria In Emilio Pucci: Who Wore It Best [VOTE]
Fashion & Style, December 30th

And if that's the case, Toni Garrn is totalliy winning! Fresh off her split from boyfriend Leonardo DiCaprio, the German model rocked the red carpet at the IWC Schaffhausen Celebrates "Timeless Portofino" Gala Event during Art Basel in Miami on Dec. 3...Read more

Emilio Pucci, September 20th

All of Milan seems to be on a 1970s trip, but the fringe, gossamer goddess gowns, and hippie beading we've seen on the runways here have been in Peter Dundas' bag of tricks since the beginning at Emilio Pucci. On the penultimate day of fashion week, ...Read more