When Guccio Gucci founded his leather-goods company in Florence, Italy in 1922, his modest goal was to produce upscale luggage for an affluent clientele. Today, Gucci is known as much for the dresses, shoes, boots, and hats packed in those Gucci bags as the bags themselves.

Like all design firms, Gucci had to improvise during World War II, when materials such as leather were in short supply. Gucci began to make his luggage out of canvas, and used cheap and plentiful bamboo on the handles of his handbags. For some designers, these improvisations would have been considered compromises, but for Gucci, they became trademarks.

After the war, Gucci’s star was on the rise. During the 1950s, Gucci introduced its green-red-green stripe, which was reportedly taken from the girth, or cinch, that secures a saddle to a horse. By the 1960s, the word Gucci was synonymous with “men’s loafer”; Grace Kelly wore Gucci’s multicolored Flora scarf everywhere; and a Gucci bag was seen so frequently on Jacqueline Onassis’s shoulder that it was often called the Jackie O. Accessories from sunglasses to purses were soon covered with the firm’s new double-G logo. Counterfeiters saw double-dollar signs, knocking off countless Gucci products because there was just so much of it in the marketplace.

By 1972 the brand was beginning a death spiral of ubiquity. Even the lowly AMC Hornet, a no-frills economy car, had a Gucci interior. By the 1980s, with Gucci family members in open warfare with each other, a former Bergdorf Goodman executive named Dawn Mello finally took the company’s reins in a last-ditch attempt to salvage the brand. Her most important decision was to hire designer, and now film director, Tom Ford as Gucci’s new creative director.

More than anyone, it was Ford who made Gucci hot again. The company continued to make loafers (no need to kill that cash cow), but it also offered knee-high boots in alligator with tiny little heels in the back, a counter-intuitive reversal of the standard practice of finishing similarly styled boots with high stilettos.

Ford gave Gucci looks that Guccio could not have imagined—backless evening dresses in burgundy velvet; lace-up jersey tunics in jet black; baseball and ski caps that are walking billboards for the now-iconic double-G; and lipstick-red bikinis and other revealing examples of swimwear.


Best of the Web (“Hall of Fame”)

MyVintageVogue

MyVintageVogue

The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

The VFG is a non-profit international educational organization dedicated to the promotion and preservation of vinta… [read review or visit site]

Fashion-Era

Fashion-Era

Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Gucci Tom Ford Leather Shearling Coat Jacket Medium ItalyAuthentic Gucci Multi-colored Batwing Silk Button-up Blouse Top Size 38 347578Authentic Nwt Gucci Women's 310436 Blue Cotton Sweater Dress Size Extra SmallAuthentic Gucci Long Sleeve Black Cowl Neck Dress - Size Xs - No Reserve! Wow!Authentic Gucci Tiger Print Crepe De Chine Silk Shirt Blouse Top Size 38 357054Gucci White 2 Xs 38 Leopard Printed L/s Button Down Blouse Shirt Top New $1390Gucci Tom Ford Leather Beige Ivory Motorcycle Blazer Jacket Coat MGucci Black Turtleneck Long Sleeve Sweater Size SAuthentic Gucci Gold Black Embellished Neck Sleeveless Dress Gown Size Xs 333397Gucci Wool Luxury 895$ Trench Black Women's Size 40 / 8 Uk Coat Jacket BlazerGucci Fox Leather Coat Jacket Brand New Size Small ItalyAuth Gucci Beige Peak Lapel V Neck Belted Waist 4 Pocket Blazer Sz It 42Gucci Velvet Signature Color Abstract Plaid Skirt Size 38Auth Gucci Brown Silk Long Sleeve Tie Front Detail Blouse Sz It 42Gucci White Horsebit Button Front Blouse Size 40Gucci Vintage Cream Lace Front Short Sleeve Sweater Size 42Gucci Women's S Alpaca& Wool Vintage Coat Horse Shoe Buckles !!Gucci Rose-embroidered Mink-pompom Crochet Cardigan. Women's Size XsWomen Gucci Jean Khaki Signature Italia Jacket Only One On Ebay L@@kGucci Authentic Black Cotton Shirt Collar Shift Long Sleeve Dress 38Gucci Black Wool Sleeveless Solid Print Boat Neck Knit Tops Sz LGucci Dress Auth Gucci Black V Waist Back Zipper Knee Length Slit Pencil Skirt Sz It 42Gucci Black Wool Long Sleeve Single Button Blazer Jacket Size It 40 Bn767Gucci Black Flat Front Cropped Pants Sz It 44Gucci Lambskin Biker Jacket W/ Beaded Tiger Embellishment - Womens Size 4 - New!Authentic Gucci 208903 Women's Sheer Black Wool Button-up Blouse Top Size 38Gucci Black Low Rise Wide Leg Creased Dress Pant It Sz 38Gucci Dress XsGucci Black Athletic Or Lounge PantsAuthentic Gucci, Classic Straight Denim Trousers, Size It42, Uk 10-12, MGucci Black Cotton Textured Flat Front Creased Slim Straight Khaki Pants Sz 44Gucci Open Back Top M (gucci Silhouette Logo)Vintage 1970s Mod Gucci Dress Size 44 Italy 10 U.s. Cotton Belt Purple BronzeGucci Women Light Green Top Tank Size SAuth Gucci V-neck Button Down Fitted Cotton Silk Ls Blouse White 42 Wide CuffsGucci Black Cotton Flat Front Creased Flare Leg Khaki Pants Sz 6Auth Gucci Black Cotton Blent Velvet Buckled Hip Detail Low Rise Pants Sz 30Gucci Woman HoodieWomen's Gucci White TopGucci Rare Vintage 70s Women's Black Velvet Blazer Logo Button Size MediumGucci Womens Silk Skirt Light Purple/grey Rare Sz 40 Eur 8 Us Fabulous ConditionGucci Womens Light Purple/grey Long Sleeve Twist Front Top Rare Sz 40 Eur 8 Us