When Guccio Gucci founded his leather-goods company in Florence, Italy in 1922, his modest goal was to produce upscale luggage for an affluent clientele. Today, Gucci is known as much for the dresses, shoes, boots, and hats packed in those Gucci bags as the bags themselves.

Like all design firms, Gucci had to improvise during World War II, when materials such as leather were in short supply. Gucci began to make his luggage out of canvas, and used cheap and plentiful bamboo on the handles of his handbags. For some designers, these improvisations would have been considered compromises, but for Gucci, they became trademarks.

After the war, Gucci’s star was on the rise. During the 1950s, Gucci introduced its green-red-green stripe, which was reportedly taken from the girth, or cinch, that secures a saddle to a horse. By the 1960s, the word Gucci was synonymous with “men’s loafer”; Grace Kelly wore Gucci’s multicolored Flora scarf everywhere; and a Gucci bag was seen so frequently on Jacqueline Onassis’s shoulder that it was often called the Jackie O. Accessories from sunglasses to purses were soon covered with the firm’s new double-G logo. Counterfeiters saw double-dollar signs, knocking off countless Gucci products because there was just so much of it in the marketplace.

By 1972 the brand was beginning a death spiral of ubiquity. Even the lowly AMC Hornet, a no-frills economy car, had a Gucci interior. By the 1980s, with Gucci family members in open warfare with each other, a former Bergdorf Goodman executive named Dawn Mello finally took the company’s reins in a last-ditch attempt to salvage the brand. Her most important decision was to hire designer, and now film director, Tom Ford as Gucci’s new creative director.

More than anyone, it was Ford who made Gucci hot again. The company continued to make loafers (no need to kill that cash cow), but it also offered knee-high boots in alligator with tiny little heels in the back, a counter-intuitive reversal of the standard practice of finishing similarly styled boots with high stilettos.

Ford gave Gucci looks that Guccio could not have imagined—backless evening dresses in burgundy velvet; lace-up jersey tunics in jet black; baseball and ski caps that are walking billboards for the now-iconic double-G; and lipstick-red bikinis and other revealing examples of swimwear.


Best of the Web (“Hall of Fame”)

MyVintageVogue

MyVintageVogue

The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

While primarily designed to steer buyers to online vintage clothing shops, this blog is chock full of interesting, … [read review or visit site]

Fashion-Era

Fashion-Era

Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]

The Antique Corset Gallery

The Antique Corset Gallery

Take a deep breath, and check out this sparse, simple, and beautifully designed site showcasing 250 years of corset… [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Auth Gucci Black Cotton Belted Trench Coat Ital Sz 38 4 Bns6Gucci Black Short Sleeve Scoop Neck Gathered Side Bow DressGucci Black Wool Oversized Collar Long Sleeve Zip Up Jacket Size 38Gucci Lambskin Leather Coat Jacket ItalyNwt~authentic~gucci Resort 2014~hammered Satin Dress W/necktie~size 40~$1900Gucci Runway Orange Saddle Print Dress W/ Belt & Scarf Size 42Gucci Trousers - Black Wool - Zipped Ankles - Size Uk 8(italian 40) -Gucci Leather Jacket Coat Blazer Abrigo Cappotto Manteau Mantel пAuth Gucci Black Silk Sheath Dress Ital Sz 42 8 Bn408Auth Gucci Black Long Sleeve Crew Neck Stretch Top Sz 42 Ital Bn295Authentic Gucci Floral Top Blouse , Sz 38Vintage Gucci Ladies Batwing Wool Coat Jacket Size 44Auth! Gucci Sz.medium Black Cut-out Soft Stretchy-knit Asian Sexy Sweater TopAuth Gucci Black Slim Leg Trousers Pants Sz 46 Ital Bns12Gucci Premiere Black Long Sleeve Top MGucci Black Leather Straight Leg Pants Ital Sz 38 4 Bns2Auth Gucci Black Cotton Two Button Notch Collar Blazer Ital Sz 42 8 Bns1 Authentic Gucci Black Classic Regular Fit TrousersAuth Gucci Beige Monogram Silk Turtleneck Sweater Sz S Bns12Gucci Black White Green Silk Leopard Print Pleat Textured Tank Blouse Sz 44Vintage Gucci Classic Black Silk Gg Monogram Golf Button Blouse Top Shirt 46Gucci Black Suede Leather Slim Leg Pants Sz 40 Bns11Gucci Light And Dark Gray Embellished Geometric Logo Print Turtleneck Knit Top MAuth Gucci White Silk Pleated Midi Straight Skirt Ital Sz 42 8 Bns4Gucci SweaterVintage Gucci Skirt Gray Wool Leather Detailing - Euc Size 44Size Xxl Gucci Womens White Polo Shirt Ladies Gucci Green Swimwear Bikini Top Size MAuth Gucci Heather Gray Cotton Knit Top Ital Sz 42 8 Bn408Gucci Boho Hippie Mohair Duster Knit Sweater Sz LVictoria's Secret Beige Push-up Bra Size 34d. Gucci!Gucci Beige Silk Beaded Hem A-line Knee Length Skirt Ital Sz 40 6 Bns4Gucci Black Silk Stretch Short Sleeve Crew Neck Sweater Sz S Bn306Nwt~authentic~gucci Spring 2014~jersey Dress W/satin Border~size L~$1800Auth Gucci Beige Long Sleeve Turtle Neck Sweater Sz L Auth Gucci Olive Green Sleeveless V Neck Tank Top Sz L Gucci Black 100% Wool Leather Trim Zip Up Sweater Cardigan Jacket Sz SVtg 60s Mod Gucci Suit Dress Leather Women's Cocktail Chic Black Evening A-lineWomens Gucci T-shirt Nwt Size MediumGucci. Pleated Detail Dress. Size. Uk.m. (8 - 10)Gucci Black Silk Spaghetti Strap Cut Out Detail Full Length Ball Gown Sz It 42Gucci Dress Black Cashmere Blend Knit * Made Italy * S * Wonderful Wow Wow WowBlack Gucci Shirt Dress, Size MediumGucci Black Green Silk Floral Print Short Sleeve Button Down Shirt Sz Eur 38Authentic Signature Gucci Short Sleeve Polo SmallGucci Floral TrouserGucci White Cotton Shirt Sleeve 2 Pocket Button Up Shirt Italy Sz 38Brand New W Tags Gucci Authentic Womens Coat $1995 Retail Plaid Size 40Womens Gucci Shirt Sheer Brown Euc 10 12 Italy 46New With Tags Gucci T-shirt Ladies Medium GrayGucci Military JacketAuth Gucci Olive Green 3/4 Sleeve V Neck Shirt Sz M Womens Vintage Gucci Blouse Silk Shirt. Size 40/4Gucci White Sheer V Neck Blue Red Striped Buckle Detail Sleeveless Blouse Sz MGucci Size L ~ Authentic Sweater, Crew Neck Pullover ~perfect ConditionAuthentic Gucci 100% Silk Ruffle Sleeveless TopFabulous Gucci Black Silky Slip Style Lace Trim Skirt 40Auth Gucci Womens Blazer Jacket Double Breasted Gray Wool Coat Sz 44 Italy MGucci Simple Little Black Dress Wool And Spandex 42$598 Sexy Rare Gucci "star" Blouse Stretchy Tank Top Dressy Evening Shirt Med