When Guccio Gucci founded his leather-goods company in Florence, Italy in 1922, his modest goal was to produce upscale luggage for an affluent clientele. Today, Gucci is known as much for the dresses, shoes, boots, and hats packed in those Gucci bags as the bags themselves.

Like all design firms, Gucci had to improvise during World War II, when materials such as leather were in short supply. Gucci began to make his luggage out of canvas, and used cheap and plentiful bamboo on the handles of his handbags. For some designers, these improvisations would have been considered compromises, but for Gucci, they became trademarks.

After the war, Gucci’s star was on the rise. During the 1950s, Gucci introduced its green-red-green stripe, which was reportedly taken from the girth, or cinch, that secures a saddle to a horse. By the 1960s, the word Gucci was synonymous with “men’s loafer”; Grace Kelly wore Gucci’s multicolored Flora scarf everywhere; and a Gucci bag was seen so frequently on Jacqueline Onassis’s shoulder that it was often called the Jackie O. Accessories from sunglasses to purses were soon covered with the firm’s new double-G logo. Counterfeiters saw double-dollar signs, knocking off countless Gucci products because there was just so much of it in the marketplace.

By 1972 the brand was beginning a death spiral of ubiquity. Even the lowly AMC Hornet, a no-frills economy car, had a Gucci interior. By the 1980s, with Gucci family members in open warfare with each other, a former Bergdorf Goodman executive named Dawn Mello finally took the company’s reins in a last-ditch attempt to salvage the brand. Her most important decision was to hire designer, and now film director, Tom Ford as Gucci’s new creative director.

More than anyone, it was Ford who made Gucci hot again. The company continued to make loafers (no need to kill that cash cow), but it also offered knee-high boots in alligator with tiny little heels in the back, a counter-intuitive reversal of the standard practice of finishing similarly styled boots with high stilettos.

Ford gave Gucci looks that Guccio could not have imagined—backless evening dresses in burgundy velvet; lace-up jersey tunics in jet black; baseball and ski caps that are walking billboards for the now-iconic double-G; and lipstick-red bikinis and other revealing examples of swimwear.


Best of the Web (“Hall of Fame”)

MyVintageVogue

MyVintageVogue

The history of 20th-century women’s fashion largely played out in the pages of magazines such as “Harper’s Ba… [read review or visit site]

Fashion Columbia Study Collection

Fashion Columbia Study Collection

The Fashion Columbia Study Collection (FCSC) is the digital home of the Columbia College Chicago’s fashion archiv… [read review or visit site]

1960s Fashion and Textiles

1960s Fashion and Textiles

Put on your go-go boots and check out this wavy, groovy tribute to 1960s fashion and textiles, courtesy of the Vict… [read review or visit site]

Vintage Fashion Guild

Vintage Fashion Guild

While primarily designed to steer buyers to online vintage clothing shops, this blog is chock full of interesting, … [read review or visit site]

Fashion-Era

Fashion-Era

Bursting at the seams with content, this site contains hundreds of pages of fashion and costume history, including … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Gucci Aw12 Iconic Goddess Butterfly Pin Gold Wrap Dress L £1650 Net-a-porterGucci Brown Leather Double-breasted Button Up Jacket Size 44 Tom Ford For Gucci Classic Black Wide Leg Pleated Pants TrousersEvening Shine Gucci Made Italy Black Gold Stretch Stripe Sparkle Knit Sweater MGucci Firenze Made In Italy Pure Cotton Stretch Fabric Cm 170 X140Gucci Tom Ford Era G String Swimsuit Rare Vintage Gold G Hardware Bra Top 1997 Gucci Firenze Made In Italy Pure Cotton Stretch Fabric Cm 150 X 60Gucci Iconic Red Velvet Smoking Jacket Blazer By Tom FordTom Ford For Gucci Runway Spring 2004 Nude Rings Silk Corset Skirt Gucci Black Super High Design Lace Up Silk Blouse Euro 40 Made In Italy Gucci Italy Cotton Twill Db Overcoat Trench Topcoat Jacket 44 Eu 8/l Mint $2495!Auth Gucci Black Yellow Silk Floral Print Ruched Cap Sleeve Dress Sz S Bn668Vintage 1970's **gucci** Bright Yellow 100% Cotton Skirt! 44/4Omg! The Most Heavenly Fw03 Tom Ford 4 Gucci Black Silk Corsetted Runway Dress!Zara Leather Jacket (lulu Lemon Gucci North Face Ray Ban Kors True Religion)Gucci Vintage Coat Tartan Plaid With Fur Nwt Gucci Toffee Wool Zipper Front Pocket Straight Leg Trousers Sz It 38Very Rare, Collectible Tom Ford Gucci 1999 Kaftan Gown Dress Robe Sz 40 StunningNew W/ Def Women's Rhinestones Long Sleeve Gucci Slim Fit Top Blouse T-shirt MNwot Gucci Black White Colorblock Empire Sleeveless Dress Size 44 12 14 Bamboo Gucci Pussy Bow Blouse Shirt Sz 38New W/ Def Women's Rhinestones Long Sleeve Gucci Slim Fit Top Blouse T-shirt LGucci Black Wide Leg Trouser Pants Size 44Nwt! Vintage 1970's **gucci** Turquoise 100% Cotton Skirt! 48/6Gucci Tom Ford Iconic Python Snake Print Dress Halter Keyhole 42 6 8 (worn Once)Fabulous! Vntge Gucci Poodle Sweater Dress/ Tunic W/fringe Sleeves & Neck S/osfaGucci Stretch Skinny Jeans Dark Wash Rhinestones Size 26Gucci Black Satin Knee Length Straight Pencil Skirt Sz It 40 4 Bn681Gucci Pants Skinny Fit With Belt White Cotton Blend Trousers Pants Jeans 36Gucci Italy Triangle String Swim Bathing Suit Bikini Teal Gray Black MediumAuth Gucci Dark Blue Satin Gathered Pencil Skirt Sz 46 Ital Bn690Black Gucci Cocktail Dress Sizes 4-6Authentic Women’s Gucci Black Lace Up Long Sleeve DressGucci Black Straight Leg Zippered Ankle Trouser Pants Sz It 38 2 Bn674Gucci Brown Leather Pants 42Gucci Coctail Dress New Omg! That Utterly To Die For Tom Ford 4 Gucci Fw2003 Corsetted Top & Pants! 2-4Gucci Black Wool One Button Long Sleeve Blazer Jacket Sz M Bn378Nwt Auth Gucci Green Glittered Cotton Straight Leg Pants Sz 40 Ital $395 Bns15Gucci Black Leather Pants 44Gucci Black Silk Blazer Ital Sz 46 12 Bn684Vintage **gucci** Black 100% Wool Wrap-front Skirt! 44/6Gucci Dark Gray Spaghetti Strap Camisole Sz L Bn660Auth Gucci Navy Blue Cotton Mini Skirt Sz 42 Bn665Gucci White Women's PantNew W/ Def Women's Rhinestones Long Sleeve Gucci Slim Fit Top Blouse T-shirt XlOmg! Those Heavenly Tom Ford 4 Gucci Ss2004 Nude Silk Cigarette Leg Pants! 42Gucci T-shirt Size MAuth Gucci Ivory Off White Cotton Sateen Flare Leg Dress Pants Sz 38 Ital Bn611Gucci Black Wool Long Sleeve One Button Blazer Jacket Sz 44 Bn397Authentic Gucci Lamb Fur Coat Euro Sz40Runway Gucci Warm Sweater Coat Jacket Leather Belt Loops Grommet Logo Med $2500 Gucci Leather Pants - WomensWomen's Pink Gucci 2 Pc Wool Cami/tank + Cardigan Sz Xl Gucci Vintage Black Silk Bow-neck Blouse With Back Graphic Design Sz 46 Us 10Gucci Black Cotton Sleeveless Scoop Neck Camisole Size 38Auth Gucci Black Silk Spaghetti Strap V Neck Lace Up Back Dress Sz It 38Nwt Gucci Dark Maroon Ruched Long Sleeve V Neck Top Sz SGucci Womens Blouse Logo Mermaid Resort Valentines Gift Button Down Seashell NewWomens Gucci Cropped Pants Black Size 40 Boutique Black Designer