Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer Frank DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster.

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains...

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Researching Costume Jewelry

Researching Costume Jewelry

Jewelry lovers, venture through this amazing database of vintage jewelry articles, catalogs, and brochures, as well… [read review or visit site]

Emerald City Vintage Costume Jewelry

Emerald City Vintage Costume Jewelry

It looks like we're not in Kansas anymore with Elizabeth Rowlands' site on vintage costume jewelry from the 1940s a… [read review or visit site]

Morning Glory Antiques and Jewelry

Morning Glory Antiques and Jewelry

Jewelry collectors, feast your eyes on this internet gem! It's a goldmine of jewelry information featuring all styl… [read review or visit site]

All About Jewels Dictionary

All About Jewels Dictionary

This incredible reference dictionary on jewelry, from Enchantedlearning.com, is both beautiful and comprehensive. S… [read review or visit site]

Cathy Gordon's Jewelry Gallery

Cathy Gordon's Jewelry Gallery

With its vast galleries featuring clear images of jewelry and style, this site really covers it all! Divided up by … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Vintage Sparkley Verified Juliana D&e Green Art Glass Ab Rhinestone Pin Ear SetVintage Book Piece Verified Juliana D&e Ab Green Rhinestone Owl Necklace Juliana Book Piece! Watermelon Rivoli Rhinestone Vintage PinJaw Dropping Vintage Juliana D&e Verified Cha Cha Necklace Rare Colors!!! S5587Jaw Dropping Vintage Estate High End Juliana D&e Red Carpet Necklace!!! S5582Juliana Purple Watermelon Rivoli Rhinestone Bracelet Earring SetStunning Vintage Juliana D&e Verified Cha Cha Necklace W Original Tag Rare S5566Adorable! Vtg Juliana D&e Aurora Borealis Glass Rhinestone Bee Bug Brooch! Jr580Juliana Book Piece Rare Egyptian Revival Cabochon Rhinestone NecklaceVintage D & E Juliana Clamp Hinged Bracelet Earrings Set Pink Rhinestone StippleJuliana Rare Flawed Ruby Rhinestone Golden Flower Necklace W/ Tag! Book Piece!Juliana Coral Matrix Glass Cabochon Rhinestone Dome PinVintage Juliana D&e Ruby Red Cranberry Rhinestone Pin Bracelet Set Super SparkleVintage Verified Juliana D&e Outstanding Sparkle Orange Citrine Rhinestone Pin Vintage Juliana Blue And Green Rhinestone BraceletJaw Dropping Ab Rhinestone & Bead Juliana D&e Verified Cha Cha Necklace!!! S5557Vintage Sparkly Juliana D&e Clear Rhinestone 1" Wide Bracelet Estate Vtg Juliana D&e Rhinestone Navette Autumn Amber Orange Dangle NecklaceVintage Juliana Aquamarine Blue Green Rhinestone Pillow Art Glass BroochStunning Vintage Estate Milk Glass Rhinestone Flower Juliana D&e Brooch!!! S5553Spectacular Huge Vtg Juliana Watermelon Ab Givre Glass Rhinestone Brooch! Mf265Mind Blowing Vintage Watermelon Heliotrope Rivoli Juliana D&e Brooch!!! S5552Vintage Juliana D&e Art Glass Golden Cintrine Aurora Borealis Rhinestone BroochDazzling D & E Juliana Bracelet - Madeira A.b. And Smoked Topaz RhinestonesEstate Vintage High End Juliana/weiss Style Rhinestone Green/fall Color BraceletStunning Vintage Estate Ab Rhinestone Flower Verified Juliana D&e Brooch! S5554Jaw Dropping Vintage Estate Ab Rhinestone Juliana D&e Verified Necklace!!! S5555Vintage Verified Juliana D&e Topaz Amber Ab Rhinestone Pin Earrings SetJuliana Rare Flawed Ruby Rhinestone Golden Flower Clip Earrings Book Piece!Jaw Dropping Vintage Smokey Rhinestone Juliana D&e Verified Necklace!!! S5556Luscious Lime Green D&e (juliana) 14" Rhinestone Necklace - Gold Plated - Vgc!Vintage White Copper Fluss Rhinestone D&e Juliana Clip On EarringsVintage Juliana Orange Topaz Rhinestone Sun Flower Brooch Juliana/d&e Peacock Rhinestones Feather Pin And Dangling Earrings Book FeatureVintage Juliana D&e Figural Cat Kitty Watermelon Rhinestone Pin Brooch RepairD&e Juliana Huge 4 Inch Open Back Green & Ab Rhinestone Brooch Pin Fabulous Vintage Smokey Grey And Clear Juliana Rhinestone BraceletVintage D&e Juliana Open Back Blue Teal Ice Blue Rhinestone Brooch Pin Vintage Juliana Rootbeer Rhinestone NecklaceVintage 1960s Ice Crystal Exploding Blossom Brooch Pin Unsigned JulianaLarge Turtle Pin & Matching Earrings Juliana Orange & Pink Rhinestone Brooch PinVintage Rhinestone Bracelet Set Green/azure Blue Lg Juliana Style Sets GorgeousJuliana Style Red & Ab Rhinestone Brooch & Earrings Gold Tone Set J2048 Delizza Elster~juliana *5 Link Bracelet Quartz & Ab Rhinestones~Stunning Vintage High End Juliana D&e Green Rhinestone Earring Brooch Set! S5610Vintage Juliana Style Clear Glass Rhinestone Petals Stemmed Flower Floral BroochVerified Juliana Ice Blue Rhinestone Aurora Borealis Stone Heart Brooch Pin Vintage Juliana D&e Carnelian & White Rhinestone Bracelet & Dangle Earring SetJuliana Necklace & Bracelet~~ Amber/blue Ab Aurora Set~~d & E~~sparkly !! Vtg Juliana (d&e) Light & Dark Pink Chaton Navette Rhinestone BroochJuliana Rare Color Glass Robins Egg Stone With Peridox Rhinestone Brooch Drop Dead Gorgeous Vtg Juliana Amethyst Pearl Rhinestone BraceletVintage Juliana D&e White Rhinestone Gold Cup Brooch Pin Earring SetVintage Juliana Rootbeer Rhinestone BraceletVerified Juliana Faceted Blue Rivoli Stone Ab Rhinestone Brooch Pin Earring Set Stunning Vintage Estate High End Milky Rhinestone Juliana D&e Bracelet!!! S5583Vintage Juliana Green Etched Flower BroochVintage Juliana D & E Ball Chain Moroccan Matrix Elephant Pendant Brooch PinDelizza & Elster - Juliana Coral Splattered Easter Egg Brooch / Pin -no Reserve!Vintage Juliana Blue Navette And Borealis Rhinestone Earrings