Juliana Jewelry

About Juliana Costume Jewelry

Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer William DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster...

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains.

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

About our sources | Got something to add?

▼ Continue reading

Interviews & Articles

An Interview With Vintage Costume Jewelry Collector Carole Tanenbaum

My husband and I have many collections. We were in London at one point in the ’80s, and I saw a fabulous co… [more]

An Interview with Miriam Haskell Costume Jewelry Collector and Author Sheila Pamfiloff

I’ve been interested in jewelry since I was in high school. I’ll be 60 in September, so that’s a lot of… [more]

An Interview With Fine Jewelry and Costume Jewelry Collector Christie Romero

I started out with general antiques and collectibles... I was a dealer for a while and bought and sold all ki… [more]



Best of the Web (“Hall of Fame”)

Researching Costume Jewelry

Researching Costume Jewelry

Jewelry lovers, venture through this amazing database of vintage jewelry articles, catalogs, and brochures, as well… [read review or visit site]

Emerald City Vintage Costume Jewelry

Emerald City Vintage Costume Jewelry

It looks like we're not in Kansas anymore with Elizabeth Rowlands' site on vintage costume jewelry from the 1940s a… [read review or visit site]

Morning Glory Antiques and Jewelry

Morning Glory Antiques and Jewelry

Jewelry collectors, feast your eyes on this internet gem! It's a goldmine of jewelry information featuring all styl… [read review or visit site]

All About Jewels Dictionary

All About Jewels Dictionary

This incredible reference dictionary on jewelry, from Enchantedlearning.com, is both beautiful and comprehensive. S… [read review or visit site]

Cathy Gordon's Jewelry Gallery

Cathy Gordon's Jewelry Gallery

With its vast galleries featuring clear images of jewelry and style, this site really covers it all! Divided up by … [read review or visit site]


Got a site to suggest? Let us know.




Clubs & Associations: Costume Jewelry

Are we missing one? Tell us.

Top eBay Auctions  Help | Get weekly Juliana Jewelry email

Sorted by        
Vintage Juliana Red Red Red Rhinestone Parure$252.49 Ends in 19 hours 2 bids 12 watchers
Vintage Juliana Blue Glitz Silvertone Bracelet 99 Cents$158.50 Ends Monday 10 bids 26 watchers
30pc Collection ~ Castlecliff~juliana~coro$155.00 Ends Sunday 23 bids 66 watchers
Vintage Lrg Topaz Rhinestone Art Glass Juliana Necklace$151.00 Ends in 18 hours 33 bids 54 watchers
Vintage D & E Juliana Blingy Black Parue !! Wow !!$129.49 Ends in 19 hours 3 bids 11 watchers
Fabulous D&e Juliana Bauble & Rhinestone Parure$125.00 Ends Sunday 2 bids 16 watchers
D & E Juliana Rhinestone Cascading Dangle Necklace$99.00 Ends Tuesday 1 bid 6 watchers
Huge Juliana Vintage Rhinestone Pin Verified D & E$85.00 Ends Sunday 1 bid 6 watchers
Vintage D&e Juliana Confirmed Road Runner Rare Brooch$56.99 Ends Sunday 2 bids 4 watchers
Vintage Lavender Demi + Juliana Confirmed Butterfly$55.00 Ends Sunday 1 bid 3 watchers
Juliana B&w Silver Easter Egg Art Glass Bracelet Er Set$53.21 Ends Sunday 10 bids 51 watchers
D&e Juliana Watermelon Rivoli Rhinestone Bracelet$53.00 Ends Tuesday 3 bids 45 watchers
Vintage D&e Juliana Fancy Red Rhinestone Demi Parure$52.00 Ends Sunday 2 bids 22 watchers
Vintage D&e Juliana Red Rhinestone Cab Brooch Er Demi$49.99 Ends in 16 hours 1 bid 17 watchers
Big Chunky Vintage Rhinestone Juliana Bracelet !!!$49.95 Ends in 15 hours 1 bid 35 watchers
Vtg Juliana Green Jade Rhinestone Bird Pin Nice!$46.99 Ends Sunday 7 bids 14 watchers
Juliana Purple Rhinestone Clamper Bracelet Ears Set$46.89 Ends Sunday 12 bids 25 watchers
Vintage Juliana Aqua Blue Topaz Rhinestone Bracelet $41.00 Ends Monday 8 bids 34 watchers
Juliana Necklace Fruitsalad Brace& Brooch Rhines 1950s$40.95 Ends Friday 2 bids 14 watchers
Vintage D&e Juliana Confirmed Rhinestone Dragonfly$40.59 Ends Sunday 2 bids 8 watchers
Vintage D&e Juliana Art Glass & Rhinestone Bracelet$39.99 Ends Sunday 1 bid 8 watchers
Breathtaking Juliana Jewelled Pin Brooch$39.00 Ends Sunday 3 bids 13 watchers
Vtg D&e Juliana 5-link Rhinestone & Art Glass Bracelet$37.05 Ends in 16 hours 8 bids 26 watchers
Vintage Autumn Juliana Brooch Rhinestone Brooch Pin$34.99 Ends Tuesday 1 bid 5 watchers
Vintage 1950 Ygt Juliana Green Rhinestone Wide Bracelet$33.80 Ends in 12 hours 5 bids 9 watchers
Vintage Juliana Cornflower Blue Rhinestone Bracelet $33.00 Ends Monday 7 bids 19 watchers
Vintage Juliana Opal Rhinestone Chunky Bracelet$32.78 Ends Sunday 4 bids 4 watchers
Juliana Vintage Rhinestone Pin & Earrings Set D & E$32.00 Ends Sunday 1 bid 14 watchers
Vintage Juliana Montana Aqua Blue Rhinestone Bracelet $31.00 Ends Monday 8 bids 37 watchers
Vintage Juliana Chunky Ab Rhinstone Blue Bracelet $31.00 Ends Tuesday 6 bids 25 watchers
Vintage Pink Juliana Easter Egg Rhinestone Brooch Set$31.00 Ends Tuesday 6 bids 56 watchers
Vintage Juliana Topaz Ab Rhinestone Pin Necklace Ea.set$31.00 Ends in 13 hours 3 bids 6 watchers
D & E Juliana Blue Art Glass Rhinestone Demi Parure Set$29.00 Ends in 19 hours 7 bids 35 watchers
D&e Juliana Watermelon Rivoli Rhinestone Earrings$28.99 Ends Tuesday 10 bids 40 watchers
Gorgeous Vintage Rhinestone Juliana Necklace Set Long$28.99 Ends Monday 4 bids 16 watchers
Vintage Teal Blue Green Rhinestone Big Brooch Juliana$28.00 Ends in 17 hours 14 bids 61 watchers
(k) Vintage Juliana Rhinestone Cat Brooch Pin W/tag$26.59 Ends Tuesday 4 bids 25 watchers
D&e Juliana 5 Link Bracelet & Earring Demi-parure$26.00 Ends Sunday 3 bids 11 watchers
Massive Purple & Ab Rhinestone Juliana Pin Earring Set$25.99 Ends Sunday 7 bids 10 watchers
Huge Old Vintage Highend Juliana Pink Rhinestone Brooch$23.49 Ends Sunday 4 bids 20 watchers
D & E Juliana Rivoli Art Glass Rhinestone Brooch Huge!$22.50 Ends in 19 hours 10 bids 45 watchers
Stunning Estate Juliana Moonstone Bib Necklace Earrings$22.49 Ends Tuesday 4 bids 20 watchers
Verified D&e Juliana Butterfly Brooch Blue Rhinestones!$21.71 Ends in 20 hours 5 bids 4 watchers
Spectacular Vintage Juliana Pink Art Glass Necklace Set$21.50 Ends Sunday 3 bids 12 watchers
Juliana Necklace Delizza & Elster $21.00 Ends in 11 hours 3 bids 3 watchers
Stunning Vintage Juliana Fruit Salad Glass Necklace Set$20.59 Ends in 17 hours 4 bids 26 watchers
Vintage Juliana Stacked Red Ab Rhinestone Brooch Set$20.58 Ends in 18 hours 2 bids 15 watchers
30pc Collection ~ Juliana ~ W Germany, Lisner, Sarah$20.50 Ends Friday 3 bids 1 watcher
True D & E Juliana Vintage Glass & Rhinestone Earrings$20.50 Ends Monday 2 bids 7 watchers
Juliana Rhinestone Figural Brooch~guaranteed!$20.50 Ends Sunday 3 bids 12 watchers
Vintage Rhinestone Juliana Topaz Bracelet$20.49 Ends Sunday 2 bids 10 watchers
Vintage Jet Rhinestone Cuff 1+" Bracelet & Ears Juliana$20.00 Ends in 17 hours 4 bids 16 watchers
Vintage Juliana Purple/magenta Rhinestone Brooch/pin$19.99 Ends Thursday 1 bid 5 watchers
Vintage Juliana Rhinestone Necklace Ears Demi Set$19.50 Ends in 18 hours 5 bids 6 watchers

»» Get our weekly Juliana Jewelry email
Right now on eBay

Costume Jewelry

See also

Tools