Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer Frank DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster.

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains...

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Researching Costume Jewelry

Researching Costume Jewelry

Jewelry lovers, venture through this amazing database of vintage jewelry articles, catalogs, and brochures, as well… [read review or visit site]

Emerald City Vintage Costume Jewelry

Emerald City Vintage Costume Jewelry

It looks like we're not in Kansas anymore with Elizabeth Rowlands' site on vintage costume jewelry from the 1940s a… [read review or visit site]

Morning Glory Antiques and Jewelry

Morning Glory Antiques and Jewelry

Jewelry collectors, feast your eyes on this internet gem! It's a goldmine of jewelry information featuring all styl… [read review or visit site]

All About Jewels Dictionary

All About Jewels Dictionary

This incredible reference dictionary on jewelry, from Enchantedlearning.com, is both beautiful and comprehensive. S… [read review or visit site]

Cathy Gordon's Jewelry Gallery

Cathy Gordon's Jewelry Gallery

With its vast galleries featuring clear images of jewelry and style, this site really covers it all! Divided up by … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Vintage De Lizza & Elster Juliana Multicolor Rhinestone Peacock Bird Pin Brooch Vintage Juliana D&e Red Watermelon Heliotrope Necklace Pendant & Earrings Stunning Vintage Estate Verified Juliana D&e Ab Rhinestone Brooch!!! G7844Vintage Verified Juliana D&e Smokey Topaz Rhinestones 5 Link Classic BraceletJuliana Vintage Brooch Pin Flower Tier Blue Crystal Rhinestone Sparkle G122Rarest Authentic D&e Juliana Rhinestone Set Pendant/pin & Earrings Ab Pink Ec NrD&e Juliana Confirmed Amber Fruit Salad Winged Insect Bee Figural Pin Brooch!Vintage Verified Juliana D&e Blue Ab Rhinestones 5 Link Bracelet Book Piece!Vintage Juliana D&e Green/pink Watermelon Rhinestone Brooch/pin (book Piece)Vintage Clip On Earrings Rhinestones Juliana ? Unsigned Big!!Vintage Juliana Book Piece Rare Ruby Red Glass Rhinestone 5 Link BraceletVerified Vtg Juliana D & E Sapphire Blue Ab Rhinestone Filigree Ball Pin BroochJuliana Book Piece Gorgoeus Green Cameo Pin Earring SetVintage Juliana Ice Rhinestone BraceletVintage Juliana Rarest Blue Rainbow Givre Art Glass Rhinestone Dangle BraceletJuliana D&e Capri Blue Glass Navette Ab Pave Rhinestone Pin Brooch Beautiful!Vintage Earrings D&e Juliana Large 1960s Amber Crystal Goldtone Bridal JewelleryVintage Brooch Juliana Large 1960s Dark Amber Aurora Borealis Bridal JewelleryVintage Juliana Rhinestone BraceletStunning Vintage Estate Juliana D&e Rhinestone Butterfly Brooch Minty!!! G7843Vintage Rare Juliana D&e Huge Lions Head Rhinestone Pendant Brooch "book Piece"Vintage Juliana D&e Dimensional Pin Brooch Aurora Borealis & Purple RhinestonesSpectacular Vintage D&e Juliana Blue Art Glass Rhinestone Earrings Vintage D&e Juliana Large Frosted Pink Rhinestone Floral Fan Gold Earrings Clip Vintage D&e Juliana Rhinestone Bracelet & Brooch Set Demi Parure Ravishing Red !Vtg D&e Juliana Amber Cabochon & Smokey Topaz Rhinestone BraceletStunning Vintage High End Juliana D&e Blue Iridescent Rhinestone Earrings! G7874Verified D&e Juliana Earrings Rhinestone Pillowcase Ab Borealis Green Blue GivreStunning Juliana D&e Huge Sapphire Ab Smoky Topaz Glass Rhinestone Brooch Jl661Vintage Juliana? Brooch Pin Light & Dark Blues Rhinestone Unique Diamond Shape Vintage D&e Juliana Navette Ab Rhinestone Grape Cluster Brooch Pin StunningVerified D&e Juliana Brooch Pin Swirl Topaz Orange Hyacinth Rhinestone Navettes!Vintage Brooch Pin Juliana ? Heliotrope Watermelon Rhinestone Silver Domed 3dJuliana Smokey Gray Hexagon Rhinestone Vintage Pin TlcJuliana (d&e) Aurora Borealis Bead & Rhinestone Tassel NecklaceVtg D&e Juliana Rainbow Iridescent Aurora Borealis Rhinestone BraceletVintage Jewellery Opulant Marquis Rhinestone Flower Brooch Pin D&e JulianaVintage Juliana D&e Molded Glass, Rhinestone & Ab Brooch Pin Verified D&e Juliana Earrings Rhinestone Pink Ab Borealis Carved Glass Clips Evc.99 Estate Sale Rare Beautiful Pink Baguettes Juliana Vintage Waterfall BroochVintage Red Navette & Clear Rhinestone Silver Tone Pin Brooch Juliana?Vintage Juliana D&e Rare Mesh Rhinestone Pink Porcelain Cab Wide Bracelet Wow Delizza & Elster Juliana Brooch & Earring Set Gold Cabochon RhinestoneVtg Juliana Sky Blue Rhinestone Necklace Earring Set Demi ParureVintage Cat & Mouse Pin Brooch Rhinestone Cabochon Unsigned Juliana ?Juliana? Antique Green Enamel Leaf Blueberry Rhinestone Gold-t 2 1/8" Vtg BroochVintage Juliana D&e Cab And Ab Rhinestone Brooch Pin Jewelry M10Stunning D & E Juliana Siam And Clear Rhinestone Dual Level BroochJuliana Art Deco Purple Aurora Borealis Rhinestone Burst 2 1/8" Vtg BroochJuliana Gold-tone & Sparkling Rhinestone Brooch Pin 'booked Piece'Gorgeous Vintage Juliana Estate Flower & Stem Rhinestone Silver Tone Brooch !!!Vintage D&e Juliana Watermelon Margarita Rivoli Crystal Rhinestone Gold EarringsJuliana (d&e) Large Pinwheel Brooch With Aurora Borealis, Faux DiamondsVintage Purple Navette Clear Rhinestone Bracelet Chunky 7 1/8” Amethyst JulianaJuliana Vtg Brooch Pin Flower Tier Green Rhinestone Swirl Gold Tone Pretty I450Juliana Vtg Brooch Pin Star Flower Black Clear Rhinestone Cabochon Sparkle I398Stunning Vintage Estate High End Juliana D&e Ab Blue Rhinestone Earrings! G7872Stunning Vintage Estate High End Juliana D&e Black Rhinestone Earrings!!! G7876Stunning Vintage Estate Hi End Juliana D&e Ab Yellow Rhinestone Earrings! G7877Gorgeous Juliana D&e Amethyst Navette Crystal Ab Rhinestone Floral Spray Brooch