Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer Frank DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster.

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains...

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Researching Costume Jewelry

Researching Costume Jewelry

Jewelry lovers, venture through this amazing database of vintage jewelry articles, catalogs, and brochures, as well… [read review or visit site]

Emerald City Vintage Costume Jewelry

Emerald City Vintage Costume Jewelry

It looks like we're not in Kansas anymore with Elizabeth Rowlands' site on vintage costume jewelry from the 1940s a… [read review or visit site]

Morning Glory Antiques and Jewelry

Morning Glory Antiques and Jewelry

Jewelry collectors, feast your eyes on this internet gem! It's a goldmine of jewelry information featuring all styl… [read review or visit site]

All About Jewels Dictionary

All About Jewels Dictionary

This incredible reference dictionary on jewelry, from Enchantedlearning.com, is both beautiful and comprehensive. S… [read review or visit site]

Cathy Gordon's Jewelry Gallery

Cathy Gordon's Jewelry Gallery

With its vast galleries featuring clear images of jewelry and style, this site really covers it all! Divided up by … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Juliana Watermelon, Blue & Gray Rhinestone Vintage BraceletJuliana Book Piece Rare Orange Keystone Rhinestone NecklaceJuliana Watermelon, Blue & Gray Rhinestone Vintage NecklaceJuliana Book Piece Purple & Watermelon Rhinestone Pin Earring SetVintage D & E Juliana Bracelet Brooch Earring Set Amber CameoJuliana Watermelon, Blue & Gray Rhinestone Vintage Clip EarringsJuliana Watermelon, Blue & Gray Rhinestone Vinage PinVintage Juliana Brooch/pin Kitty Cat Glass Rhinestones.Juliana Famous Stippled Easter Egg Cabochon Rhinestone Pin Earrings Separate!Vintage Juliana Tiered Amber Brooch & Earring Set ~juliana Originals Demi ParureJuliana Molded Pink Givre Glass Rose Flower Rhinestone Pin Earring SetJuliana Book Piece Rare Orange Keystone Rhinestone EarringsVintage Juliana Ice Rhinestones Faux Pearls Crystal Beads Necklace Earring SetJuliana Famous Stippled Easter Egg Cabochon Rhinestone Earrings Pin Separate!Verified D&e Juliana Topaz, Clear & Bright Ab Rhinestone Brooch Pin Earring SetVtg Juliana Cats Eye Art Stone Blue Rhinestone Crescent Moon Brooch PinOutstanding Vintage D&e Juliana Rhinestone & Ab Crystal Glass Facet NecklaceJuliana Book Piece Beautiful Blue Rhinestone Butterfly Vintage PinStunning Vtg Juliana D&e Aurora Borealis Rhinestone Bracelet ~ Chunky~ Excellen Vintage Huge Juliana Prong Set Pink Peridot Green Rhinestone Heart Flower BroochVintage Juliana Earrings Glass Cabochon Ab Rhinestone Book Piece Unique! 1216Juliana Sparkling Ice Rhinestone Dangling Crystal Vintage PinJuliana D&e Peridot Green Golden Citrine Orange Rhinestone Butterfly Brooch PinJuliana Beautiful Watermelon Rhinestone Vintage PinVtg Juliana Red Molded Carved Flowers Glass Rhinestone Earrings Screw ClipsVintage Juliana D & E Blue Purple Margarita Glass Navette Filigree Brooch SetFab Vtg.juliana D&e Set Pendant Necklace & Earrings Blue Rivoli,aurora BorealisVintage Juliana D&e Fruit Salad Art Glass Rhinestone Demi Parure SetGorgeous Vintage Juliana D&e Necklace * Clear And Ab Rhinestones And Navettes *Vintage Juliana D&e Golden Citrine Aurora Borealis Rhinestone Demi Parure SetStunning Vintage Estate Juliana D&e Ab Red Rhinestone Floral Clip Earring! 1090d Vintage D&e Juliana Multi Color Rhinestone Figural Butterfly Pin Brooch Nice!Fabulous Vintage 1960's Sapphire Blue/violet Juliana Brooch/pin Juliana Beautiful Topaz Blue Ab & Ice Rhinestone Huge Vintage PinVintage Juliana Clip Earrings Midnight Black Ab Rhinestone Flower Gorgeous 1220Vintage Unsg Weiss Juliana Clear Rhinestone BroochStunning Vintage Estate Juliana D&e Foil Cab Ab Rhinestone Clip Earring!!! 1092tStunning D&e Juliana Blue & Pale Blue Rhinestones Raised Clusters Brooch Pin High End Juliana D&e Vintage Black Glass Layered Brooch Pin & Earrings Set.Vintage D&e Juliana Sky Blue Flower Brooch/pin "open Stone Back"Juliana Gorgeous Cobalt Blue & Ab Rhinestone Vintage PinJuliana Small Vintage Gold Tone Black Pink Navette Glass Rhinestone Brooch/pin Juliana D&e Dramatic Deep Pacific Blue Rivoli Rhinestone NecklaceVintage Verified Juliana D & E Square Rivoli Rhinestone Pin Earring Set Bridal Stunning Vintage Estate Juliana D&e Ab Purple Rhinestone Clip Earrings!!! 1101sFabulous Vintage 1960's Juliana Moulded Amber Glass Western Germany Brooch/pinJuliana Earrings Vintage Opal Rhinestone Cluster Flower Gold Tone Wow! 3618Vintage Multi Color Open Back Crystal Fruit Salad Rhinestone Brooch Juliana D&eVintage Juliana Fuchsia Hot Pink Small Butterfly Rhinestone Brooch Pin Gorgeous Rare D&e Juliana Gold Plated Crystal High End Pin Brooch /pa12Stunning Vintage Estate Juliana D&e Ab Rhinestone Pink Cab Clip Earring!!! 1090gStunning Vintage Estate Juliana D&e Purple Rhinestone Cab Clip Earring!!! 1090zVintage Juliana Black Butterfly Rhinestone Brooch Pin Unusual Mourning DecoVintage Juliana Style Green Blue Rhinestone Dimensional Floral Dangle BroochVtg Juliana Apple Green Frosted Clip Earrings With Ab Rhinestone AccentsVintage D&e Juliana Green Rhinestone Goldtone Brooch PinAntique Jeweled Juliana? Rhinestone Crab Ocean Creature 2 3/8" Long Vtg BroochFabulous Vintage 60's Juliana Moulded Amber Glass Western Germany Clip EarringsStunning Vintage Estate Juliana D&e Smokey Ab Rhinestone Clip Earrings!!! 183cVintage Huge Juliana Topaz Rhinestone & Iridescent Crystal Facet Brooch Set