Juliana Jewelry

About Juliana Costume Jewelry

Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer William DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster...

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains.

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

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Interviews & Articles

An Interview With Vintage Costume Jewelry Collector Carole Tanenbaum

My husband and I have many collections. We were in London at one point in the ’80s, and I saw a fabulous collection… [more]

An Interview with Rhinestone Costume Jewelry Appraiser and Repairperson Rosalie Sayyah

My parents had a second-hand store in Orlando, Florida. They sold furniture and clothing. They would buy estates, a… [more]

An Interview with Miriam Haskell Costume Jewelry Collector and Author Sheila Pamfiloff

I’ve been interested in jewelry since I was in high school. I’ll be 60 in September, so that’s a lot of years. I wo… [more]

An Interview With Fine Jewelry and Costume Jewelry Collector Christie Romero

I started out with general antiques and collectibles... I was a dealer for a while and bought and sold all kinds of… [more]



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Juliana D&e Peacock Necklace Bracelet Earrings Pin Set$555.00 Ends Tuesday 1 bid 18 watchers
Vintage Juliana Watermelon Rhinestone Necklace Parure$212.50 Ends in 14 hours 14 bids 78 watchers
Vintage Topaz Green Blue Rhinestone Necklace Juliana Lg$133.25 Ends Monday 8 bids 49 watchers
Large Vintage Topaz Glass Rhinestone Necklace Juliana$110.43 Ends in 13 hours 4 bids 28 watchers
Vintage Topaz Rhinestone Dangle Juliana Bracelet Wow$104.49 Ends in 13 hours 10 bids 14 watchers
Verified Juliana Easter Egg Necklace And Earrings Rare!$102.50 Ends Tuesday 2 bids 8 watchers
Vintage Rs & Crystal Run Away Necklace Maybe Juliana$102.50 Ends in 8 hours 13 bids 17 watchers
Spectacular Identified Juliana Pendant Brooch $85.00 Ends Sunday 1 bid 1 watcher
Fabulous, Amethyst And Pearl Gaudy Juliana Bracelet$75.00 Ends Monday 1 bid 1 watcher
Juliana Scarce Pink Glass Petals & Rhinestone Bracelet$65.00 Ends Sunday 1 bid 20 watchers
3-d Juliana! Stained Blue Glass 5 Link Bracelet$59.00 Ends in 12 hours 1 bid 10 watchers
Drop Dead Gorgeous D & E "juliana" Three Piece Parure $58.87 Ends Thursday 2 bids 15 watchers
Vintage~ab & Montana Blue~butterfly Brooch~? Juliana$58.00 Ends Sunday 5 bids 6 watchers
Huge Juliana Cranberry Slate Rhinestone Brooch 3d Mint*$57.04 Ends Tuesday 3 bids 11 watchers
Huge Juliana Cranberry & Slate Rhinestone Bracelet 3d *$55.99 Ends Tuesday 5 bids 17 watchers
Vintage Juliana D & E Ruby Red Rhinestone Bracelet$54.79 Ends Tuesday 9 bids 54 watchers
Vintage Topaz Rhinestone Dangle Juliana Bracelet Large$53.75 Ends Monday 7 bids 26 watchers
Vintage Juliana Ab Crystal & Rhinestone Bracelet$49.00 Ends Tuesday 6 bids 27 watchers
Vtg Layered Pools Of Blue Juliana D & E Bracelet Beauty$49.00 Ends Tuesday 1 bid 10 watchers
Vintage Juliana / D&e Purple & Ab Rhinestone Bracelet$48.00 Ends Wednesday 4 bids 28 watchers
Vintage Blue Red Green Rhinestone Butterfly Pin Juliana$42.99 Ends Monday 7 bids 20 watchers
Vintage Juliana Clear Wide 7 Row Rhinestone Bracelet $42.52 Ends Sunday 8 bids 41 watchers
Juliana Vintage Ab Crystal Rhinestone Bracelet $41.99 Ends Sunday 4 bids 16 watchers
D&e~verified Juliana Huge Rhinestone/crystal Brooch~nr$40.25 Ends Monday 10 bids 7 watchers
Vintage Juliana Emerald Green Rhinestone Full Parure $39.12 Ends Sunday 5 bids 22 watchers
Incredible Large Vintage Fruit Salad Juliana Brooch$36.99 Ends Monday 7 bids 32 watchers
Vintage~shades Blues/ab Rhinestone Necklace Set~juliana$36.99 Ends Monday 5 bids 17 watchers
Vintage D&e Juliana Demi Parure Brooch Earrings Clip On$35.00 Ends Sunday 7 bids 18 watchers
Vtg Juliana Book Piece Clamper Bracelet Moonstones$35.00 Ends Tuesday 2 bids 15 watchers
Vintage Juliana Turquoise & Blue Rhinestone Brooch$33.00 Ends Monday 8 bids 11 watchers
Vtg Juliana Blue Borealis Wide Rhinestone Bracelet $31.52 Ends Sunday 3 bids 10 watchers
Vintage Juliana Topaz Smokey Clear Rhinestone Bracelet $31.00 Ends Tuesday 7 bids 14 watchers
Juliana Engraved Flower Earrings Rare$29.99 Ends in 15 hours 5 bids 19 watchers
Vintage Juliana Necklace, Open Back Hugh Stones$27.77 Ends Monday 1 bid 1 watcher
Vintage Juliana D&e Green Rhinestone Bracelet Earrings $27.00 Ends Sunday 3 bids 13 watchers
Vintage Collection Robert Boucher Juliana Lisner Sterli$26.99 Ends Sunday 2 bids 17 watchers
Vtg Juliana D&e Openback Navette Rhinestone Brooch $26.99 Ends Sunday 4 bids 24 watchers
Vintage Juliana Green Rhinestone Brooch Set Rare @@$26.99 Ends Wednesday 2 bids 10 watchers
Beautiful Vintage Juliana Rhinestone Bracelet$26.00 Ends Tuesday 2 bids 13 watchers
Juliana Art Glass Deco Pearl Rs Necklace Set Sumptuous!$26.00 Ends Sunday 3 bids 19 watchers
Vtg Juliana Yellw Pink Aurora Topaz Rs Art Glass Brooch$25.99 Ends in 14 hours 11 bids 8 watchers
Vintage D&e Juliana Figural Owl Brooch Rare Rhinestone$23.50 Ends Sunday 4 bids 25 watchers
Vintage Hi End Rhinestone Flower Brooch Set Juliana$23.49 Ends Monday 3 bids 4 watchers
Vintage Juliana Blue & Green Navette Rhinestone Parure$23.49 Ends Sunday 5 bids 19 watchers
Vintage Delizza & Elster Juliana Rhinestone Donkey Pin$23.49 Ends Sunday 5 bids 16 watchers
Juliana Cranburry & Slate Rhinestone Earrings Mint *$22.99 Ends Tuesday 1 bid 14 watchers
Vtg D&e Juliana Art Glass Rhinestone Brooch Earring Set$22.50 Ends Tuesday 3 bids 22 watchers
Vintage Juliana D & E Pink Watermelon Crystal Bracelet$22.18 Ends Tuesday 2 bids 5 watchers
Vintage Juliana Prong Set Orange Ab Rhinestone Necklace$22.06 Ends Sunday 4 bids 13 watchers
Vintage Juliana Pink & Borealis Rhinestone Demi Parure$21.50 Ends Sunday 6 bids 43 watchers

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