Juliana costume jewelry was produced by DeLizza & Elster, which was founded in 1947 to manufacture everything from buttons and buckles to pins and pendants for such venerable costume jewelers as Hattie Carnegie, Hobe, Kenneth J. Lane, and Weiss.

In 1967, chief designer Frank DeLizza and business partner Harold Elster decided to create a brand of their own by placing paper tags with the Juliana trademark on some of their pieces. The brand lasted barely two years, but it became synonymous with DeLizza & Elster.

Vintage Juliana pieces (which include unlabeled pieces created before 1967 as well as those with Gloria and Tara hang tags) typically feature vibrantly colored rhinestones such as aurora borealis, clear crystals, faux hematite, and fake opals. Striking colors such as purple and teal or green and pink are routinely combined. In other Juliana pieces, large speckled (or "Easter egg") cabochons are set within rings of smaller, colored stones.

Unlike much of the vintage costume jewelry from this period, Juliana pieces are almost all stone, with very little metal showing. Cluster settings for brooches are popular. In addition to such basic stone cuts as pears, baguettes, ovals, and rounds, some of the more fancy vintage Juliana pieces have stones cut into the shapes of keystones, arrows, anchors, and hearts.

Brooch designs range from flat to domed to tiered, while earrings are arranged in clusters, cascades, or clumps with dangling jewels swinging free. Some pieces suggest natural forms like leaves on a branch, flowers, and crystals. Some pieces resemble birds; others looks like snowflakes or shooting stars. Milk glass is occasionally used as a cool accent or centerpiece, as are so-called watermelon rhinestones, which catch light and return a rainbow of colors to the beholder’s eye.

The hardware on vintage Juliana helps collectors identify real piece from fakes. Earrings are mostly clip-backed; screw backs are rare. Necklaces tend to be clasped with J-hooks, which allow the wearer to adjust the length. Light necklaces have single hooks, heavier ones use double hooks, and some hooks are even adorned with rhinestones in closed-back settings.

Juliana's vintage bracelets usually have fold-over clasps, some with ridges or stripes, some with arrow patterns, and some with rhinestones. Box-and-tongue clasps are used on flat-backed bracelets, clamper bracelets are hinged, and bracelets of all types frequently have safety chains...

Key terms for Vintage Juliana Costume Jewelry:

Cabochon: A stone that has been shaped and polished instead of faceted. It usually has a flat back and a shape that is round or oval.

Milk glass: An opaque glass, first made in Venice in the 16th century, that gets its rich white color from fluorite and tin dioxide.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Researching Costume Jewelry

Researching Costume Jewelry

Jewelry lovers, venture through this amazing database of vintage jewelry articles, catalogs, and brochures, as well… [read review or visit site]

Emerald City Vintage Costume Jewelry

Emerald City Vintage Costume Jewelry

It looks like we're not in Kansas anymore with Elizabeth Rowlands' site on vintage costume jewelry from the 1940s a… [read review or visit site]

Morning Glory Antiques and Jewelry

Morning Glory Antiques and Jewelry

Jewelry collectors, feast your eyes on this internet gem! It's a goldmine of jewelry information featuring all styl… [read review or visit site]

All About Jewels Dictionary

All About Jewels Dictionary

This incredible reference dictionary on jewelry, from Enchantedlearning.com, is both beautiful and comprehensive. S… [read review or visit site]

Cathy Gordon's Jewelry Gallery

Cathy Gordon's Jewelry Gallery

With its vast galleries featuring clear images of jewelry and style, this site really covers it all! Divided up by … [read review or visit site]



Clubs & Associations

Most watched eBay auctions    

Vintage Juliana D&e Aurora Borealis Beaded Rhinestone Bracelet Earring SetD&e Juliana Confirmed Book Aqua Glass Navette Rose Transfer Brooch Earrings Set!Stunning Vintage Estate Verified Juliana D&e Rhinestone Flower Brooch!!! G5745Vintage Juliana Rhinestone Pin And Earrings SetHuge D&e Juliana Peacock Blue Watermelon Stone Rhinestone Brooch Pin Earring SetVerified D&e Juliana Honey Malachite Stone Topaz Rhinestone Bracelet Earrings Vintage Juliana Delizza Elster D&e Five Link Blue Rhinestone NecklaceVerified Juliana Watermelon Rivoli Margarita Stone Rhinestone Brooch Pin EarringWow Vtg Rare Juliana Watermelon Peacock Ab Rhinestone Bracelet B154Minty Book Piece D&e Juliana Pin Earring Set Montana Blue Rhinestone Ab GorgeousVintage Juliana Rhinestone Pin Brooch / Pendant D&e Juliana Confirmed Rare Amber Glass Rhinestone Roadrunner Figural Pin Brooch D&e Juliana Large Tiger Striped Stones Amber & Ab Rhinestones Brooch Pin Vintage D&e Juliana Peridot Blue Topaz Crystal Rhinestone Turtle Brooch PinStunning Vintage Estate Juliana D&e Ab Rhinestone Flower Brooch!!! G5794Juliana Book Piece! Blue & Ab Rhinestone Vintage PinMinty D&e Juliana Layered Brooch Pin Emerald Green Ab Rhinestone Navette Large!Vintage Juliana Teardrop Rhinestone BraceletVintage D&e Juliana Pink Watermelon Rhinestone Figural Turtle Brooch Book Piece!Juliana Vintage Brooch Pin Amber Glass Rhinestone Marquis Ab Cluster Flower N117Vintage Brooch Pendant D&e Juliana 1960s Glass Cameo Crystal Goldtone JewelleryJawdropping Vintage Estate Juliana D&e Pink & Purple Rhinestone Necklace! G5712Rare Verified Juliana Pressed Glass Flower Pin Iridescent Blue Rhinestone Evc!Stunning Vintage Estate Juliana D&e Ab Blue/green Rhinestone Flower Brooch G5832Vintage Aurora Borealis & Milk White Glass Cabochon Rhinestone Juliana BroochVintage Estate Juliana D&e Rhinestone Caramel Moonstone 5 Link Bracelet!!! G5768Vintage D&e Juliana White & Gold Foil Murano Glass Ab Rhinestone Spray EarringsJuliana Pink Orange Red Rhinestone Watermelon Rivoli Stones Tiered Brooch PinVintage Juliana Rhinestone 5 Panel Link Bracelet ~ Multi Colored Stones ~ EstateSpectacular Huge 3 7/8" Vtg Juliana D&e Emerald Glass Rhinestone Brooch! Me585Stunning Vintage Estate Juliana D&e Pinkish Rhinestone Flower Brooch!!! G5718Juliana White Milk Glass Vintage Bracelet Earring SetStunning Vintage Estate Juliana D&e Pink & Purple Rhinestone Necklace! G5775Juliana Frosted Cobalt Blue Rhinestone PinStunning! Huge Vtg Juliana D&e Emerald Givre Glass Christmas Tree Brooch Me585Stunning Vintage Estate Juliana D&e Ab Rhinestone Flower Clip Earrings!!! G5786*rare* Vintage Juliana D&e Ab Rhinestone Flying Winged Insect Bug Brooch! G5793Juliana Cha Cha Nugget Necklace By Delizza & ElsterJuliana Cha Cha Nugget 5 Link Bracelet By Delizza & ElsterVintage Juliana Blue Heliotrope Rhinestone Clip-on EarringsD&e Juliana White Opaque Rhinestone Pink Moonstone Brooch Pin PendantVintage Estate Juliana D&e Ab Pink Rhinestone Cha Cha Flower Brooch!!! G5755Vintage Juliana Pink & Red Rhinestone Tiered Starburst Brooch & Earrings SetVintage Estate High End Juliana D&e Green Confetti Rhinestone Necklace!!! G5707Stunning Vintage Estate Juliana D&e Ab Rhinestone Flower Brooch!!! G5831Stunning Vintage Estate Juliana D&e Layered Ab Rhinestone Flower Brooch!!! G5618Vintage 1950's Juliana Ruby Red Pear Shape Rhinestone Necklace Earrings 3 Day NrStunning Vintage Estate Juliana D&e Ab Rhinestone Gold Tone Bracelet!!! G5807Stunning Vintage Estate Juliana D&e Ab Rhinestone Flower Clip Earrings!!! G5690Rare Juliana D&e Heliotrope Watermelon Rivoli Navette Rhinestone Collar NecklaceVintage Juliana Dangle Brooch Pin Vintage Juliana Blue Cats Eye Art Glass & Crystal Rhinestone Bracelet #571aVintage Juliana Pink Green Purple Watermelon Rhinestone Brooch Pin Earring SetVerified D&e Juliana 3 1/8 " Clear & Ab Rhinestone Open Back Stone Brooch Pin Verified D&e Juliana Pink Iridescent Lucite Cameo Pink Rhinestones Brooch Pin Gorgeous Huge Vtg Juliana Autumnal Ab Glass Mesh Rhinestone Brooch Set! Me585*rare* Vintage Verified Juliana D&e Ab Blue Rhinestone Flower Brooch!!! G5839Elegant Juliana Brooch In Autumn Color Rhinestones All Prong-set Gorgeous!Lovely Huge Vtg Juliana Ab Glass Rhinestone Brooch Demi Set!! Me585Lovely Huge Vtg Juliana Ab Glass Rhinestone Brooch Demi Set!! Me585