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A costume jewelry pin or brooch can say a lot about a woman. If she's wearing a rhinestone-studded Christmas pin, she has immediately communicated her fondness for the season. If her coat is decorated with a colorful Bakelite brooch, she's signaling her affection for 1930s styles. And if her blouse is weighted down by an over-the-top floral display, dripping with fake rubies, emeralds, and sapphires, maybe the message is simply that’s it’s time to have a bit of fun.
Early on, costume jewelry manufacturers understood the pin’s powers of expression. Trifari designer Alfred Phillipe created crown-shaped pins from the late 1930s to the 1950s. The crowns were so popular that Trifari incorporated a crown into its mark around 1937. Some of the Trifari crown pins feature eye-catching, brightly colored cabochons. Others are composed entirely of clear crystal rhinestones for a monochromatic effect...
Trifari was also one of several companies to make Jelly Belly pins of animals, whose bellies were formed from a solid Lucite “pearl.” In the 1940s, Trifari fashioned Jelly Belly pins of seals, roosters, and other creatures—its poodles are especially rare.
Beyond the Jelly Bellies and crowns, other types of vintage Trifari pins and brooches to look for are the floral displays of the 1930s and the fruit and vegetable pieces from the 1950s. In particular, collectors like the miniature fruit pins (apples, pineapples, grapes, and strawberries) from the late 1950s through the 1960s. Also popular are Trifari’s patriotic pins from the 1940s of American flags or red-white-and-blue eagles.
Phillipe’s counterparts at competitor Coro were Adolph Katz, who became the company’s design director in 1924, and Gene Verri, who designed for Coro from 1933 until 1963. Katz created Coro’s en tremblant floral pins, which featured tiny metal springs that allowed elements of the pin to vibrate when its wearer moved.
Among the most collectible vintage Coro pins are the Coro Duettes from 1931 to the 1950s. The first Duette designs were Art Deco and monochromatic in style, but subsequent pins include pairs of enameled owls with aquamarine eyes and pavé-set rhinestone bodies, crowned cherubs, horse heads, and an Indian brave and squaw. Though their popularity ebbed in the 1950s, today a vintage Coro Duette, particularly one that trembles like the Quivering Camellia, is highly prized.
Coro’s Corocraft brand was a step up in quality, price, and prestige. Corocraft had its own line of Jelly Belly pins that were very similar to those made by Trifari. Whereas most pieces of vintage costumer jewelry were built on metal frames, vintage Corocraft pins and brooches were often made of sterling silver or plated in gold.
Vendome replaced Corocraft in 1953 as the top of the Coro line. This was serious, simulated bling—by the 1960s, Vendome’s Helen Marion had designed a set of six gold-plated pins inspired by the work of the great Cubist artist Georges Braque.
Equally collectible are the Christmas tree pins of Stanley Hagler, who began his career as a business advisor to Miriam Haskell before starting his own jewelry company in the late 1950s. Hagler’s Christmas tree pins ranged from squat, triangular pins dripping with Murano glass beads to trees made of mother-of-pearl and red-glass flowers.
Another former Haskell associate to excel in the art of Christmas brooches was Larry Vrba, whose tree pins were wonderfully outrageous, resembling medals honoring yuletide achievements more than jeweled depictions of actual trees.
The vintage pins and brooches created by Eisenberg & Sons in the 1930s and ’40s were festooned with aqua, ruby, and crystal glass. Many Eisenberg pins were abstract and vaguely organic, but others resembled kings, queens, mermaids, and ballerinas. Animals were also Eisenberg favorites. Some were relatively straightforward embellishments of horses, zebras, birds, and butterflies, but other Eisenberg brooches told mini-stories, like the one depicting Puss in Boots.
Another important, vintage costume jewelry designer to excel in the art of pins and brooches was Marcel Boucher, who designed for Cartier and Mazer Brothers before going solo in 1937. His abstracted animal figurals of owls and elephants are classics—many were made by hand rather than being mass produced, which makes them highly collectible today.
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