In 1887, L. B. Martin and W. S. Brady founded the Fostoria Glass Company in Fostoria, Ohio. When the area’s natural gas deposits ran out, Fostoria moved to Wheeling, West Virginia, and then to Moundsville, West Virginia, in 1891, where it remained until it closed in 1983.
The factory in Moundsville opened with a furnace that could fire 14 pieces of glass at once, which was quite impressive at the time. Fostoria’s first products were kerosene lamps and lamp parts, but the company’s line soon expanded to include “tableware, colognes, stationers’ glassware, and candelabra,” as one of its advertisements touted.
In 1915, Fostoria introduced the American pattern of glassware, which was not discontinued until the factory shut its doors in 1983; this remarkable 68-year run makes American the longest continually produced pattern in the domestic glassware industry. Fostoria’s early tableware pieces, including these early American items, were generally either needle etched or wheel cut.
By 1920, Fostoria had expanded to a large factory with five furnaces, producing stemware, decorative lamps, container glass, and tableware. The company’s management—headed by president W. A. B. Dalzell—realized it had to think strategically in order to keep customer demand high enough for the factory to produce at capacity. With this motivation, Fostoria began an advertising campaign the likes of which had never been seen before in the glass industry—Fostoria’s marketing style would later be imitated by many of its major competitors.
While most firms sold their glassware through sales representatives, who would sell the products of multiple companies, Fostoria created its own closed system. The company chose which stores could sell its goods and trained its salesmen to be experts in the product.
In 1924, Fostoria expanded its product line by introducing colored glassware. The inaugural colors included green, amber, blue, and canary. The colors were a huge hit, and, with the strength of a national advertising campaign behind it, Fostoria products began appearing in influential magazines like “Good Housekeeping” and “Ladies’ Home Journal.”
Colored glassware fit snugly into the market—due to the rise of industry and the workdays it entailed, fewer American families were having luncheons and afternoon teas than in th...
In 1925, Fostoria employed 650 workers and was second in the industry, behind the Cambridge Glass Company. Building on its success, the company continued to introduce new colors of glassware, including orchid (1927); rose (also known as dawn) and azure (1928); and regal blue, empire green, and burgundy (1933).
At the same time, carnival glass was having its heyday, so Fostoria produced two lines: Taffeta Lustre, which included bowls, candlesticks, and console sets, and its Brocaded designs, which included Brocaded Acorns, Palms, Summer Garden, and more.
With its strong market position, Fostoria was in good shape when the Great Depression struck. While the company was not immune to the downturn, it weathered the economic climate and emerged still in business. During the Depression, Fostoria produced glassware that was still of high quality, especially in comparison with the cheaper, budget products of its competitors.
Just a few years later, World War II cut Fostoria’s workforce almost in half, but that did not stop the company from continuing to innovate. In the early 1940s, Fostoria released several new patterns of glassware, including Chintz (1940), Colony (1940), Romance (1942), and Holly (1942). These followed on the heels of the distinctive Baroque style, which was introduced in 1937 and featured a signature fleur-de-lis in its design.
After World War II came to a close, Fostoria began its most aggressive period of expansion. The company’s size and production peaked in 1950, with more than 900 workers and about eight million pieces of glass sold that year. The company continued to introduce new styles, including Century (1950), Rose (1951), Wedding Ring (1953), and Jamestown (1959).
Throughout the 1960s, Fostoria sold millions of pieces of glass each year to American consumers, including a few particularly noteworthy figures: Presidents Lyndon B. Johnson and Richard Nixon both obtained exquisite glass ashtrays engraved with their signatures from Fostoria.
Always a leader in marketing, the company expanded its efforts yet again by adding company boutiques and display rooms to department stores. Even more innovative was the company’s new consumer-direct magazine, “Creating with Crystal,” which was highly successful as a marketing tool.
Faced with increasing competition from foreign companies, however, Fostoria began to decline in the 1970s—the Lancaster Colony Corporation eventually bought the company. The factory closed altogether in 1983, though some of its patterns—including American—continued to be produced by Dalzel-Viking, thanks to a contract with Lancaster Colony. The early 1990s saw the last trickle of Fostoria pattern production.
In general, Fostoria’s colored stemware and dinner pieces are more prized by collectors today than their clear counterparts. Some people like to amass entire sets of Fostoria products in one color, while others focus instead on specific pieces in a variety of colors. In particular, early pieces from the American set are especially popular with contemporary collectors.
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Recent News: Fostoria Glass
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Plan It calendar: 4-21Toledo Blade, April 20th
Glass Heritage Gallery: 109 N. Main St., Fostoria; 435-5077; Fostoria glass: on permanent view; Hours: today-Sat., Tue.-Wed., 10 a.m.-4. Hancock Historical Museum: 422 W. Sandusky St., Findlay; 423-4433; Movies, Memories, and Main Street: Remembering ...Read more
Community News column for Saturday, April 16Huntington Herald Dispatch, April 15th
BREAKFAST: Good morning! A buffet breakfast hosted by Lesage Lions Club is from 8 to 11 a.m. today at 6020 Kyle Lane. The menu includes scrambled eggs, bacon, sausage, biscuits and gravy, fried apples, fried potatoes, coffee, orange juice, milk and ...Read more
Fort Myers offers opportunities for finding traditional antiquesFlorida Weekly, April 5th
1, Fort Myers; 489-2127), where I saw booth after booth filled with the Fenton, Fostoria and Heisey glass I love, as well as some lovely art pottery and silver, all beautifully displayed. The same was true at Antiques and Memories (1788 Fowler St...Read more
Vintage Pyrex takes center stage at glass showHometownlife.com, October 30th
In addition to the club's booth, 25 vendors will sell glass from the early 1900s through the 1960s by such makers as Fostoria, Heisey, Fenton, Imperial, Camridge, Anchor Hocking, Hazel Atlas, Indiana, Jeannette, Paden City and others. Representatives...Read more
100 years of Fostoria's American Pattern to be featuredLebanon Democrat, June 21st
This year's show celebrates the 100th anniversary of the start of production of Fostoria Glass Co.'s American pattern. American is one of Fostoria's best-known patterns, and it was manufactured continuously from 1915 until the factory closed in 1986...Read more
Lions Learn Fostoria Glass Moved to Moundsville From OhioWheeling Intelligencer, January 24th
It is only fitting that this year's Fostoria Glass Society of America Convention and Elegant Glass Show will feature the American pattern. The main reason for this pattern being showcased is that in 1915 it was first produced and it became the best...Read more
Fostoria looking for glass pageant contestantsTiffin Advertiser Tribune, April 7th
Unlimited access to all stories from The Advertiser-Tribune on your computer, tablet or smart phone. Access Advertiser-Tribune.com, view our digital edition or use or All Access apps. Get more information at www.Advertiser-Tribune.com/AllAccess...Read more
Nashville Glass Show To Feature Display Of Fostoria Crown CollectionThe Chattanoogan, June 17th
A colorful glass display, seminars, and a building full of American-made glass and pottery will highlight the 14th annual Elegant and Depression Glass Show and Sale in Nashville. The show will be July 20-21 in the Exhibitor Building at the Tennessee...Read more