Baccarat expanded quickly, and it already had an overseas market in 1841 when it released its flat-sided Harcourt set—this signature Baccarat designs continues to be produced today. In 1846, the company began producing millefiori paperweights, whose interiors held captive everything from flowers to birds. Today collectors struggle to definitively date Baccarat paperweights from that era, as they are considered some of the greatest examples of the form ever made.

By 1855 Baccarat was an industry leader. At the Exposition Universelle in Paris that year, it was awarded the Grand Medal of Honor. In 1860, Baccarat added a brand signature to the bottom of every piece. This mark can be found on all vintage Baccarat glass made between 1860 and 1936.

The design of a particular Baccarat piece can usually be closely tied to the era when it was made. For example, Baccarat glass and crystal from the 1870s reflect the influence at the time of Japanese design. At the turn of the century, Baccarat produced curvy Art Nouveau glassware; in the 1920s, Baccarat glass featured geometric Art Deco cuts.

Aided by the development of a new workshop, the 20th century also brought a boom in the production of perfume bottles for Baccarat. In 1907, the company was producing more than 26 times as many perfume bottles a day than it had just ten years earlier. By the middle of the century, Baccarat was expanding globally, opening a retail outlet in New York in 1948, among other places.

Despite being more than two centuries old, Baccarat continues to innovate. In 1979 it released its Massena cut-crystal stemware and tumblers, and in 1993 Baccarat produced its first line of fine jewelry.

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