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1957 Schlitz "Schlitzerland U.S.A." Beer Tray.

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wickencrafts's loves36 of 266Wise Featuring Peppy the OwlDIXIE DAIRY...GARY INDIANA...QUART WAR SLOGAN TANK
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    Posted 11 months ago

    Retrofutura
    (99 items)

    From Uncle Gilbert's garage, here's a family heirloom beer tray!
    Schlitz created its own little connected community: Schlitzerland, U.S.A.!
    This is a really fun U.P.A.-style cartoon illustration featuring all sorts of people engaging in various summer vacation activities while enjoying an ice-cold Schlitz! There's folks floating in the pool, bicycling, hot-air balloon enthusiasts (with an ample supply of Schlitz hanging in orange-&-yellow coolers below the basket), two cops trying to decide whether to arrest the masked burglar or head to the local pub that is taking a new delivery of fresh kegs, a scuba diver trying to figure out how to drink underwater and even a guy 'milking' what could very well be the original Schlitz Malt Liquor Bull!
    Those yellow coolers with the orange lids seem to be EVERYWHERE!
    Wanna have some fun?
    Try counting how many times the Schlitz logo appears on this tray!

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    Comments

    1. Vynil33rpm Vynil33rpm, 11 months ago
      Wow 1957
      It’s Fulla stuff to look at
      No brushoff
    2. Newfld Newfld, 11 months ago
      Cute & very creative
    3. wickencrafts wickencrafts, 11 months ago
      I Love it

      You made me go lookin online to buy one today
      Thanks 4 Sharing Schlitzerland
    4. Retrofutura Retrofutura, 11 months ago
      Thanks for the love and comments, Vynil33 and Newfld!
      Thanks also to
      dav2no1,
      fortapache,
      officialfuel,
      Ben
      and to the MarmorealMaiden, wherever she may be!
    5. Retrofutura Retrofutura, 11 months ago
      Thank you, wickencrafts!
    6. Retrofutura Retrofutura, 11 months ago
      I hope you find yourself a good one, wickencrafts!
    7. wickencrafts wickencrafts, 11 months ago
      Thank YOU

      You did not show the whole underside is also covered with the graphics COOL

      The few I found were rusted or damaged so far. Thanks for a new obsession...
      LOL
      Cheers
    8. wickencrafts wickencrafts, 11 months ago
      OOPS you did show the bottom... My bad

      Thanks again
      w

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