Cartier was founded in 1847 when Louis-François Cartier, then an apprentice to Parisian jeweler Adolphe Picard, took over the business when his master passed away. By 1853, young Louis-François had become a favorite of Napoleon III’s cousin Princess Mathilde, who helped Cartier gain entry to Parisian society.
For the next quarter century, Cartier was strictly a jeweler, but in 1874, Louis-François’s son Alfred gained the company’s reins. He in turn brought his sons, Louis, Pierre, and Jacques, into the firm—it was this third generation of Cartiers that would make the Paris jeweler’s name synonymous with luxury wristwatches.
The first Cartier wristwatches were diamond-studded bracelets for ladies, which were introduced in 1888 and languished until Parisian fashions changed enough in the mid-1890s to encourage the adornment of a bare wrist with a watch.
But the real wristwatch breakthrough came in 1904, when, according to Cartier lore, a Brazilian aviation pioneer named Alberto Santos-Dumont complained to his friend Louis Cartier of the shortcomings of fumbling with a pocket watch on a short test flight. Cartier made his friend a flat, square wristwatch called, appropriately, the Santos. In the process, Cartier popularized wristwatches in France and throughout the world.
In 1912, Cartier introduced the oval Baignoire and tortoise-shell shaped Tortue models, followed in 1917 by Cartier’s most famous early wristwatch, the Tank, which was reportedly inspired by the design of Renault tanks used during World War I. Rudolph Valentino wore a Tank in the 1921 silent classic The Sheik.
In the early 1920s, Cartier partnered with fellow Frenchmen Jaeger and Breguet to produce movements for its watches. Other illustrious Cartier collaborators included Swiss makers Vacheron Constantin, Patek Phillipe, and Audemars Piguet.
During the 1920s, Cartier started stamping its watches with four-digit reference numbers—today, knowledgeable collectors know to look for and verify these codes before purchasing...
By 1940, Cartier had introduced a motoring watch, with a curved shape that was designed to be worn on the inside of the wrist—the winder was on the back of the watch, against the wearer’s skin, rather than the side. And then, in 1942, after the death of Louis Cartier, the company began several decades of stagnation.
Countless variations of the Tank appeared (in the Chinoise, horizontal bars at the top and bottom of the dial rest on the Tank’s vertical "treads"), and in 1965 there was even a watch whose body was shaped like a parallelogram. But it was not until the Must de Cartier in 1976 and the reissue of the Santos in 1978 that the firm was able to reestablish itself as a player on the wristwatch scene.
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Certified Timepieces Unveils the Men's 18k White Gold Black Arabic Dial Rolex ...PR Web (press release), December 6th
Whether the buyer is buying a pre-owned Rolex Datejust or a Cartier watch on sale, they have to demand for the watch's authenticity certificate. 2. Determine the Return & Refund Policy Return and refund policies vastly differ from retailer to retailer...Read more
People Power to the quickSaipan Tribune, December 4th
I lost two items of commercial value: an Italian handmade pair of comfortable loafers, and an old Cartier watch, gifts from a previous lifestyle. What a liberating incident the conflagration was, for not only did I no longer had to worry about the...Read more
Black Friday Sale; Certified Timepieces Introduces the Ladies' Rolex Stainless ...PR Web (press release), December 3rd
Whether it is a Rolex or a Cartier watch, the buyer should narrow down the options to save time. From the Rolex Datejust to the Rolex Presidential, Certified Timepieces has multiple pre-owned Rolex watches to choose from. No matter what the buyer has...Read more
Cartier watch exhibition opens in Dubai MallArabianBusiness.com, November 26th
“The Secrets of Cartier Precious Watches”, a fully dedicated exhibition to the Maison's latest watchmaking collections is open to the public until December 3 at Dubai mall's Grand Atrium. This exhibition portrays Cartier's watchmaking philosophy since...Read more
Top 5 Cartier Watches for Men for Black Friday, Cyber Monday and Christmas ...SBWire (press release), November 22nd
A good investment is a Cartier Watch for men. Cartier has been around for quite a while and has provided good timepieces to customers. Hottydeals.com now announces its top 5 Cartier Watches for Men for Cyber Monday, Black Friday and Christmas...Read more
Cartier travels to 1920s Paris with magical characters in latest Winter Tale videoLuxury Daily, November 22nd
After the pair admire their work, the scene changes to show the page placing two Cartier watch boxes on a piano. The panther cub steps on the piano keys, is shushed by the page and begins pawing at an ornament on the floor. Winter Tale still. The page ...Read more
Cartier watch stolen from gym locker, police investigateEssex Enquirer, November 13th
Cartier watch stolen from gym locker, police investigate. Cartier watch stolen POLICE are appealing for witnesses following the theft of a £6,500 Cartier watch from a gym locker. The locker at David Lloyd, in Snakes Lane, Southend, was forced open at...Read more
What to Know Before Selling A WatchParamusPost.com, November 12th
When the owner of a Rolex or a Cartier watch doesn't have a Certificate of Authenticity, it won't sell for its true value. However, it is relatively easy to get a copy of this document because a watch manufacturer can reissue it. An official dealer...Read more