Tissot was also a big part of the quartz-watch revolution, contributing in-depth research into the magnetic clutch, which helps accurate and automatic time-zone changes, and developing the first analog quartz watch combined with a digital display that served multiple purposes.

In the '80s, the quartz analog Navigator watches were the first to show the local time in all time zones around the world. The Tissot PR Sonor was installed with a microprocessor that allowed for truly accurate time-zone changes, as well as alarms. The Tissot PR100 would withstand water at depth of 300 foot, available in steel, gold plate, and two-tone metal.

The 1987 TwoTimer was another landmark, a piece that combined the movement and the case, thereby reducing the parts by 10 percent. It also displayed the day and date in English, French, or Spanish; featured a timer with visible countdown; and boasted a 24-hour alarm. The RockWatch, introduced in 1985, had a case made out of Swiss granite that's millions of years old, which is why no two models are the same. The 1988 WoodWatch was carved out of Corsican briar, a wood traditionally used in pipes, and 1987 PearlWatch was crafted from mother of pearl.

In the 1930s, Tissot merged with the Omega watchmaking family, and now Tissot-Omega watches from that time period are highly collectible. Over the years, Tissot watches have been the official timekeeper for notable sporting events such as downhill skiing at the Alpine World Ski Championships in Switzerland in 1938, as well as the Davis Cup in 1957. They’ve also been used for road biking, circuit racing, fencing, cycling, and ice hockey competitions.

Tissot, now a member of the Swatch Group, hasn’t quit making watches worthy of James Bond, as its T-Touch watches have sapphire glass touchscreens that access compasses, barometers, altimeters, and thermometers. The supercharged (and rechargeable) High-T is like a wrist computer that can tell atomic time on downloadable watch faces, set a vibrating alarm, show dual time, run a stop watch and countdown timer, give the weather forecast, show lottery results, movie listings, headline news, and even receive email and instant messages.

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