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Founded in 1905 as Wilsdorf and Davis, the company that would become Rolex has British and Swiss roots. It was established in London as an importer of Swiss Aegler wristwatch movements, which Wilsdorf and Davis inserted into cases and sold to jewelers, who would then put their store name on the dial. The word "Rolex" was trademarked in 1908 so that Wilsdorf and Davis would have a name of their own to put on some of these watches.

It is not precisely clear where the word "Rolex" came from. Most authorities say the name ...

And then there’s the story of how Hans Wilsdorf’s partner and brother-in-law, Alfred Davis, wanted his watches to have the quality of a Rolls Royce and the ubiquity of a Timex. Borrowing the beginning and end of those two venerable brands, Davis created a new one of his own, or so the legend goes.

Whatever its origins, the name stuck, but wristwatches were still a curiosity at the beginning of the 20th century. To gain the public’s trust, Aegler had its movements tested by timing laboratories in Bienne, while Wilsdorf and Davis did the same at the Kew Observatory in England. In 1914, the movement was awarded a Class A Certificate, Kew’s first chronometer rating for a wristwatch.

In 1920, Rolex relocated to Geneva, where it remains headquartered to this day. But the major event of the 1920s for the growing company was the introduction of the Rolex Oyster in 1926. This waterproof wristwatch was given a serious test (and garnered much publicity) a year later when a young stenographer named Mercedes Gleitze wore a Rolex Oyster when she became the first British woman to swim the English Channel.

The vintage Oysters from the late 1920s and throughout the 1930s are among the most collectible Rolexes on the market today. Especially rare is the original Oyster from 1926, with its classic cushion-shape case, and the first Rolex Oyster Perpetual, a self-winding wristwatch developed in 1931.

Other vintage Oysters to look for are the Piccolinos from the 1930s, the "bubble-back" models from the 1940s, the cloisonné-dial watches from the 1950s, and the commemorative Rolex Oyster Observatory Chronometer "Kew A" Certificate from 1953.

Another Rolex watch model to gain prominence in the late 1920s and throughout the 1930s was the Prince, a slender, rectangular dress watch with cases made of sterling silver and various combinations of pink, white, and yellow gold — the striped cases are particularly handsome.

After the war, in 1945, Rolex celebrated its 40th anniversary with the Datejust, the first self-winding chronometer to show the date in a window on the dial. The 1950s brought the Submariner (1953) and GMT (1954) lines, the latter a favorite of Pan Am pilots and test pilot Chuck Yeager. The Explorer also appeared in the 1950s — its most famous customer was Sir Edmund Hillary, who wore a Rolex Explorer when he summited Mt. Everest in 1953.

Finally, in 1961, Rolex introduced its Cosmograph Daytona line to mark the 24 Hours of Daytona race (Rolex was one of the race’s sponsors). The most collectible watches in this vintage Rolex line are the so-called Paul Newman Daytonas, whose sub-dials are in a contrasting color from the main dial, and whose sub-dial faces feature blocks instead of lines to mark unnumbered minutes and decorative crosshairs at their centers. Paul Newman Daytonas can be further verified by making sure they have any of the following Reference numbers: 6239, 6241, 6262, 6263, 6264, or 6265.

Key terms for Vintage Rolex Wristwatches:

Chronometer: A watch that has been certified by the Official Swiss Chronometer Testing Institute not to lose more than four seconds per day, nor to gain more than six.

Cloisonné: A technique in which filaments of metal (often gold or copper) are soldered to a surface to create compartments that are then filled with ground enamel, fired, and polished.

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Recent News: Rolex Wristwatches

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GRANDAM: Porsche Motorsport releases specs for 2013 Porsche 911 GT3
Motorsport.com, February 6th

February 6, 2012 – Fresh from the Porsche 911 GT3 Cup's GT podium sweep at the Rolex 24 at Daytona, Porsche Motorsport North America, Inc. (PMNA) has announced that the 2013 version of the Cup race car will be virtually unchanged from the current model...Read more

Allmendinger enjoys success at Rolex 24
Nevada Appeal, February 4th

By Roger Diez Well, the seal on the 2012 racing season was broken last weekend with the Rolex 24 at Daytona. AJ Allmendinger did an ironman final stint of almost 3 hours and brought his Mike Shank Racing Riley/Ford home first...Read more

Pod Rods - A closer look at the 50 years of the Rolex 24, and what will be a ...
Florida Times-Union, February 3rd

Twenty nine past winners of the Rolex 24, from the first one to the recent past, assembled on the track for a high speed exhibition on Jan. 28. Get the free local car news and events app from Jacksonville.com. Search "pod rods" in your phone's app...Read more

We Are the Champions: Winning Men and Machines Reunite for 50th Anniversary of ...
Car and Driver (blog), February 1st

Just a few hours before commencement of the Rolex 24 on Saturday, the vintage machinery took to the track, shaking out cobwebs and blowing out carbon, creating a spine-tingling sight for fans of racing history. The once-in-a-lifetime event was enjoyed...Read more

Vintage car expert's global search lands winning cars for parade
Daytona Beach News-Journal, January 27th

put together a reunion of the champion cars for this year's Rolex 24 At Daytona, the 50th anniversary, he took the challenge. Pendergast grew up around historic cars, working with his father, the late Joe Pendergast, in the vintage racing business...Read more

Rolex parade through Daytona Beach a thrill for race fans
Daytona Beach News-Journal, January 27th

(NJ | JIm Tiller) Despite overcast skies, about 50 people gathered at Atlantic Avenue and Seabreeze Boulevard this morning to watch as the vintage cars that have won the Rolex 24 rocketed around the corner. Many snapped pictures as the cars passed...Read more

At Work: Vintage timepieces make San Pedro repair shop tick
Daily Breeze, January 26th

I buy and sell high-grade watches, specializing in vintage and modern Rolexes. Jerry does all the clock work. For the general public, we do a lot of minor repairs like battery or band adjustments. But the core would be repairing and restoring quality...Read more

Fingers That Turn Back the Clock
New York Times, January 16th

For them, particularly those who need repairs on the vintage Cadillacs of the trade, like a Rolex or a Patek Philippe, there is Dimitrie Vicovanu's meticulously arranged booth in Manhattan's diamond district. Mr. Vicovanu, 73, a courtly Old World...Read more