As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Mens Black Pvd Stainless Steel Gucci Ya101331 101g WatchAuthentic Vintage Gucci Ladies Stacked Watch Wristwatch 2000lMens Gucci WatchGucci 6300l Gold/brown Leather/authentic Women's Dress Watch! (0996)Gucci 316l Rubber Band Diamond Watch - 7.75", 43mmGucci Ladies 4600l Ladies Quartz Watch With Box & Certs Superb L@@k ServicedStunning Gucci 101 M Pvd Mens Chronograph Black Dial Diamond WatchGucci Men's Dress Watch 9000mAuthentic Gucci 3000.2.l Ladies Gold Plated/leather 26mm Beige Dial_163669Ladies Gucci Ya125408 G-gucci Brown Dial Gold Tone Steel Square "g" WatchStunning Gucci Mens 8600 M Silver Dial Diamond WatchGucci Women's G Logo Vintage Leather Strap Swiss Watch 100% AuthenticLadies Gucci Ya055501 "g-class" Diamond Mother Of Pearl Stainless Steel Watch*jcr_m* Gucci 7200 Auto Gold Plated Automatic 35mm *excellent* Gucci Pantcaon 1142 Men's Wrist Watch AutomaticAuthentic Gucci Ref.9000l Ladies Watch Quartz Black Dial 11p W/warranty_173471Gucci 127.5 Ladies Stainless Steel Watch - 6"Original Gucci Quartz Swiss Made Ladies Womens Dress Art Deco Wrist WatchAuth Gucci Gold Luxury Watch For Women, 11/12Gucci 1900 18k Gold Women's Watch!Men's Vintage Gucci G Wactch Ltd Edition Bronze Face 100% AuthenticAuthentic Gucci Ladies Wrist Watch Quartz Stainless Steel/leather 21mm_167358Rare Gucci 200 Ss Table Watch Port Hole Bezel Alarm Quartz Watch $1Gucci Women's 6700l Quartz Watch. Very Good Condition.Gucci Midsz Unisex Watch 8900 Meters Swiss Date Stainless Analog Battery Modern Authentic Gucci 9200l Quartz Gold Dial Date Ladies Wrist Watch_224207Gucci Gold Plated Ladies Classic Watch 9700lGucci 18k Gold Plated Roman Dial QuartzGucci G Watch G Series 3600m Stainless Steel MenGucci Womens Watch 3000.2.1 Signature Striped Dial Black Band 15830Auth Vintage Womens Gucci Italy Gold Changeable Bezel Bangle Quartz Wrist WatchAuthentic Gucci G Watch Watch 3600m Mirrored Stainless Steel/ss MenLadies Gucci Watch Bracelet Bangle Stainless Steel 2400 S Silver FaceRare 100% Authentic $950 Gucci G Timeless Mens Watch Ya126224 SportAuthentic Gucci Ladies Wrist Watch 5200l.1 Quartz Case Size 27mm_222091Authentic Gucci Ladies 5400l Quartz Gold Plated/leather Case Size 27mm _224934Gucci Sync Unisex Swiss Black Striped Rubber Strap Watch 46mm Ya137101Gucci 7700 Chrono Chronograph Watch - Swiss-made - Stainless - Black Dial - EucAuth Gucci Ladies 3000l quartz Gold Plated/leather 26mm _190540Gucci 3600l G Series Stainless Steel Watch - 6"Authentic Vintage Gucci Ladies 3000l 3001l 2000l Watch Wristwatch Authentic Gucci 1400l Ladies Silver Dial Stainless Quartz Wrist Watch_138134Gucci Tonneau Ladies Gold Dial 1500 L Gold # 0492253 Rare "s Size" Watch $1Gucci Men's Ya126406 "g-timeless" Stainless Steel Bracelet WatchVintage Gucci Watch Bracelet W/box & PapersGucci 3000.2.l Ladies Gp/leather 26mm Gold Dial Wrist Watch W/box&g_218305Gucci Bezel Lot Of 9 With Gucci Box And Tags !Auth Gucci Women's G Frame Swiss Quartz Watch Ya128502 Sliver Brown $695 NwtGucci 1100l 031-753 Bezel Bangle WatchGenuine Gucci Tonneau Ladies Black Dial 1500 L Ss # 1364347 Watch $1Quartz Gucci Swiss Army Eta Movements Vintage Watchmakers Stock Watch Parts StemGucci 5500m Stainless Steel Watch - 6.5"Vintage Swiss Gucci Men's Pantheon Watch - Black Leather StrapGucci 1100 L Ladies Watch Gold With Brown BezelGucci G Ya126231 Timeless Striped Nylon Strap Mens Date White Dial Swiss WatchMen's Gucci Wrist Watch Gucci Ladies Gold Tone Black Dial Quartz Wrist Watch, Swiss MadeGucci 3900 Women's Solid Ss Watch In Its Gucci Box/papers!Gucci 114 I-gucci Men's Stainless Steel Watch With Box & CertificateGucci Ya112501 Twirl Bracelet Watch Women