As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.


Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci G-chrono Ya101331 Wrist Watch For MenGucci 121 Stainless Steel Marina Chain Ladies Ss Swiss Watch Black Face BoxGucci Womens Twirl 112 Black Dial Diamond WatchGorgeous Men's Gucci Two-tone S-steel / Gold Plated Watch. Gwo Clasp Needs AttGucci Pantcaon Mens WatchGucci Aprox .80ct Diamond 101m Chrono Men's Watch Free Ship!Gucci Swiss Made Men's Stainless Steel Quartz Precision Dress Watch C2010 C74Watch Gucci 133.3 Ya133305 Ladies Woman Swiss Made Diamonds Black LeatherAuthentic Vintage Gucci Men's Ladies Unisex 4200m 3000m 2000m Watch Wristwatch Authentic Gucci 7700m Silver Dial Men's Watch - Quartz MovementStunning Gucci 104 G Gucci Logo Stainless Steel Woman's Wristwatch, No Reserve!Beautiful Ladies Gucci " 6400l " 18kgp/st.steel Mop Dial Quartz (7-1/8 Inches)£1 No Reserve Yellow Gold Ep Ladies Swiss Gucci 4600l Quartz Bracelet Watch NrLadies Watch Lot,citizen Elgin Fossil Pulsar Gucci Armitron Swiss Army Lorus++++Gucci Swiss Quartz 1400 L Ladies Watch 3 Atm 10k Gold Electroplate Bangle SignedAuthentic Gucci 5200l.1 Black Embossed Dial Quartz Ladies Wrist WatchMens Gucci WatchGucci Vintage Swiss Mens Watch Good Working Order 99p No ResGucci Ladies Wristwatch, 11/12.2Gucci Mens 8900 M Stainless-steel Gray Dial Diamond WatchVintage Gucci Ladies Watch Model 2600 All Stainless Steel Ladies Gucci WatchGucci Round Ladies Black Dial 1400 L Ss Dress # 0969571 Watch $1Gucci Ladies Quartz WatchGucci 3600l 0172554 Ladies SizeGucci Goldtone Delicate Round Interchangable Bezel Covers Quartz Wrist WatchVintage Watches Lot Of 21 For Parts Repair Fix As Is Ariel.gucci,,chaz,crotonGucci Mens 7700 M Stainless-steel Silver Dial Diamond WatchGucci G-gucci Silver Dial Stainless Steel Ladies Watch Ya125411 Authentic Gucci Womens Wrist Watch With Interchangeable Bezels 1100-lAuth Gucci 1500l Women's Watch Goldtone Horsebit Band 1980-1990 Not WorkingWomen's Gucci Swiss Luxury Watch 2200l, Roman Numerals, Swiss Made, Gold Plated Gucci 5500m Men Date Blackdial QuartzGucci 9200m Wrist Watch Yellow Gp White Dial Extra LinksVintage Gucci Red & Green Dial Square Case Enamel Case Screw Lug WatchGucci Date 2-tone Quartz Men's Watch Model 9000mGucci Vintage WatchGucci Silver Wrist Watch WomenGucci G-chrono Ya101345 Wrist Watch For Men And WomenGucci Signoria All Ss White Dial Women's Quartz Wristwatch 116.5 SstGucci Ladies 1900l Wrist WatchGucci Men's Ya114208 'i-gucci' Blue Rubber Watch - Gently UsedWomen's Gucci 5500 Bracelet WatchWomens Gucci Two Toned Quartz Wrist WatchRare Authentic Gucci Watch 3000m Grg One Owner Beautiful Hardly Worn With Boxes Gucci 3000.2-m Gold Plated Dial Roman Numerals Man's Swiss Watch Leather StrapGucci Ladies Gold Plated Steel Black Dial Quartz Watch 3300.2.lAuthentic Vintage Gucci Stainless Steel /watch Bezel 12 CoversVintage Auth. Gucci Swiss Made Quartz Black Dial Gold Plated Watch Designer Mechanical Gucci Pantcaon Swiss Made Watch Rubber Red Green BlackMen`s/unisex Gucci 3000.m Quartz Watch. 33mm Red And Green Dial. 18k Gp Gucci 3000m Gold Plated Swiss Made Quartz WatchWatchmakers Tool Lot, Marshalls, Dutcher & Bestfit Gauges, Gucci, Stakes Vem Co Beautiful Vintage Gucci Watch Not Working Authentic Vintage Gucci Gold Plated Quartz Ladies WatchAuthentic Gucci 6000.2l Swiss Watch Signature FaceGucci Men's Stainless Steel Water Resistant Watch Gucci~swiss Made Watch Stainless Steel Cubic Zirconia Stones Stunning Euc!Vintage Woman Gucci Watch Sweet Gucci Watch