As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci Ladies 5400l Gold Tone Stainless Steel Round White Dial WatchGucci 9000l Swiss Made Yellow Gold Stainless Steel Women's Luxury Dress WatchBeautiful Mens Gucci 101 M Chronograph Black Dial Full Case Diamond WatchStunning Gucci Mens Timeless 126 Pvd Black Dial Diamond WatchGucci $750 6800 Womens Petite Steel & Black Leather Bangle Swiss Watch Ya068512Gucci 126.4 Mens Stainless Steel Swiss Made WatchStunning Gucci Mens Timeless 126 2 Tone Silver Dial Diamond WatchGucci G Round 101m Chronograph Black Pvd Steel Mens Watch Ya101331Gucci Women's Watch 11/12 Interchangeable Rice Link Bezel Watch *vintage *retroGucci 101m Chrono Men's G Watch Rare Gucci 2000 18k Gold Men's Vintage Watch!Gents Used Never Worn Gucci 7200m C/w Genuine Strap Non Original Box 99p Start !Stunning Gucci Mens Timeless 126 Black Dial Diamond WatchGenuine Gucci Swiss Made Twisted Cable Bangle Ladies Wrist WatchGucci 3900 18k Gold Women's Watch In Its Original Box/papers! Ladies Gucci 3600 J G Face Stainless Steel Cased Quartz Dress Wrist WatchGucci Big G 3600m Mens Watch Stainless Steel Pre-owned Nr!!!Gucci 3000.2.l Ladies Women's Quartz Gold Black Dial Watch Swiss Made WorksGucci $895 6100 Series Womens Gold Plated Chain Bracelet White Dial Swiss WatchMens Gucci Timeless Sport Watch Ya126229 Black Dial W/ Green Indexes 44mm Swiss Authentic Gucci 11/12 Interchangeable Bezels Bangle Women's Watch With 12 BezelsGucci Grammy Special Edition Extra-large Interlocking Watch Inner Outer BoxWomen's Gucci Gold Toned Bangle Watch 1500!!Ladies Gucci 1100-l Gold Plate Watch W/ (11) Interchange Color Bezels - K3411Gucci Ladies Women's Quartz Gold Black Dial Watch Swiss Made WorksAuthentic Gucci Men's G-timeless 126.2 Watch Gucci 3900 Women's Solid Stainless Steel Watch! Gucci I Watch With 2 Layers Of Black Iced Diamonds. Rare Gucci 6800 Women's Solid Ss Watch With Its Papers!Beautiful Authentic Vintage Gucci Mens WristwatchNice Ladies Gucci Quartz Wristwatch 11/12.2 Interchangeable BezelGucci Ladies Watch Thirteen Interchangeable Bezels In Original BoxAuthentic Vintage Gucci Ladies Gold Watch Black Face 4200lGucci Date Quartz Two Toned Wristwatch Men's Watch ***not Working***Men's Gucci 3300m Mother Of Pearl Dial Gold Plated Dress Watch With Box & PapersAuthentic Gucci Ladies Bangle Bracelet Swiss Watch W/13 Interchangeable Bezels! Genuine Gucci Mens 3300m Black Dial18k Yellow Gold WatchGucci Womens 23mm Twirl Made Quartz Bangle Watch Black Ya112431Gucci 18k Gold P 3000l Lady's WatchGucci Quartz Stainless Steel Ladies Wrist WatchGucci 5500l Stainless Steel Womens Watch!2015 White Dial Women's Leather Fashion Watch Usa Seller Free ShippingGucci 9040l Swiss Quartz Stainless Steel/18k Gep Ladies Dress WatchAuthentic I - Gucci Ya114207 Swiss Watch In Excellent Condition W Box & ManualAuthentic Vintage Womens Gucci 3001l Gold Plated Swiss WatchVintage Men's Gucci 3000.2.m WatchRare Gucci 6800 Series Women's Bamboo Bangle Bracelet Swiss WatchGucci Women's Watch 11/12.2 Gold With Interchangeable BezelsGucci Mens Watch Gucci Rubber Strap Men's Watch Lot Of 3 Watch's Gucci, Movado & Citizen .....not Working!Gucci Womens 23mm Twirl Made Quartz Bangle Watch Black Ya112431Gucci 126 G - Timeless Ya126201 Stainless Steel Quartz Men's WatchGucci $1050 2400 Series Womens Petite Stainless Steel Swiss Dress Watch Ya024602Mens Authentic Gucci 5500m Roman Numeral Black Dial Date Stainless Steel WatchVintage Gucci Watch Mother Of Pearl Face 2700l Twisted Bangle Gold Tone WomensBeautiful Gucci 7900l Ladies Quartz WatchGucci Womens 125 G Made Quartz 24mm Watch Black Sun-brushed Ya125504Vintage Gucci Watch Mother Of Pearl Face 2700l Twisted Bangle Gold Tone WomensGucci Men's Ya055302 5505 Series Watch