As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.


Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

£1 No Reserve Gold Lady Swiss Gucci Mini G Gucci 102 Quartz Bracelet Watch BoxedGucci 112 Twirl Ladies Watch Ya112518 Black Rubber Cuff Bangle Patterned SwissMen's Gucci Brown I-gucci Collection WatchVintage Gucci And Vintage Chanel Watches Ladies Lot Of 2Vintage Gucci 3000m Gold Plated Men's WatchGucci Twirl Ladies Watch In Stainless SilverStunning Gucci Mens Pvd 101 M Chronograph Black Dial Diamond WatchAuthentic Vintage Gucci Ladies 3000l 30001l 2000l Watch Wristwatch Gucci Ya101309 Mens Watch Stainless Steel Chronograph Black Dial Box And PapersVintage Gucci 9000m Mens Quartz WatchGucci 3600 "g" Men's/women's Ss Watch In Its Gucci Box!Gucci Ya126406 Gents 38mm Silver Steel Bracelet & Case Date Sapphire Glass WatchGucci Wrist Watch For MenBeautiful Men's Diamond Gucci 115.2 Pantheon Stainless Diamond Watch Ya115214£1 No Reserve Gucci ® Lady Swiss Gucci 6100l Chain Bracelet Watch Y Gold Plate£1 No Reserve Mans 18k Gold & Steel Swiss Gucci 9000m Quartz Bracelet Date WatchVintage Working Gucci Men's Watch 3000m 18k Gold Plated Reg & Green Dial Ladies Fantastic Gucci Swiss Gold Plated And Stainless 7000l Immac # A703Gucci 9000m Vintage Mens Quartz Watch With Date Authentic (e29)Gucci - 101 M Chronoscope - Stainless Steel - 148.7 Grams - Men's WristwatchGucci 3400f M 18k Gold Gp Watch Mens Black Dial Ladies Fantastic Gucci Swiss Made Stainless Cocktail Watch Immac # A702Swiss Made Gucci 101m G Chrono Collection Black Pvd 44mm Wrist Watch For MenStunning S.s Gucci Mens 7700 Chrono Black Dial Diamond WatchGucci 8900m Gold & Stainless Steel Mens Watch!Gucci Men's $1450 Pantheon All Stainless Steel Luxury Swiss Watch Ya115210Gucci 3001l Gold Plated Womens Watch!Gucci Mens Watch 126.2Gucci Womens Watch Powder Blue 1500 LGucci Gold Plated Quartz Men's Watch 4500mAuthentic Gucci 3000 M G/r/g/ Dial 33mm Roman Numerals 18k Man's Swiss WatchGucci 6100 Ladies Gold Tone Oval Link Chain Bracelet Quartz Swiss Watch Ya061508Gucci Stainless Steel Men's Chronograph Watch 7700Gucci Diamond Stainless Steel # 4600l Wristwatch No ReserveGucci 11/12.2l Regular Silver Nwot Bangle Watch 17 Bezels Incl Diamond Cut & SigRare Collector Classic Mens Swiss Gucci Gold Plated Timepiece # A705Gucci G Timeless Two Tone Mens Watch 126.4 Black Face Box, Paper And Extra LinksVintage Estate Stainless Steel Gucci Ladies Bangle Watch 105Vintage Gucci 1100l Gold Bezel Bangle WatchLadies Fantastic Gucci Swiss Gold Plated Original Quartz Immac # A766Gucci 9000 M Men's Two Toned Stainless Steel WristwatchBeautiful Complete Collection Famous Gucci All Original Band,buckle,bezel & BoxDesigner Gucci Mens Quartz Watch Orig Band Signed Buckle Black Dial Golden CaseRare Collector Classic Unisex Mens Or Ladies Swiss Gucci Gold Plated # A721Authentic Gucci Men's Vinatge Watch Gold Face Red & Green Accents Gucci Signature Red/green Bezel For Gucci Watch 1100 1200Ladies Gucci 3600 L "g" Face Black Dial Swiss Quartz Movement Wrist Watch *worksGucci Men's WatchWomens Vintage Gucci Bezel Bracelet Watch Works Perfectly Gucci Colorway Silver 5200 L.1 Timepiece Leather Bracelet Strap Watch Italy Vintage Gucci Watch 4500m Black Gold Two Toned Men WristwatchLot Of 25 Used Mens & Womens Watches: Gucci, Fossil, Seiko, Kessaris, Bora+Gucci 9000 L 18kgp/stainless Steel Quartz Ladies WatchGucci Watches Mens And Womens Pair Stainless Steel Vintage Style Great ConditionGucci 7800 Ladies Gold Tone Beige Cuff Bracelet Swiss Watch Ya078508Gucci Men's Watch 3000mMen's Gucci 3000m 18k Gold Plated WatchGucci 2000g "rare" Grande Limeted Eddition "mens" Gucci Watch Case Box Gucci 3400m Gold Plated Mens Watch!