As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci 6300l Gold/black Lizard/authentic Ladies Luxury Dress Watch! (2269)Mens Gucci 9300 Chronograph St.steel White Roman Dial QuartzAuthentic Vintage Gucci Unisex 8000m Unisex Mens Ladies Watch Wristwatch Good Pre-owned! Authentic Gucci 10-colors Change Bezel Watch Ladies WatchGenuine Ladies Gucci 112 Twirl Bangle Watch...genuine..rrp £695!!Ladies Gucci Vintage Authentic Interchangeable Color Bezel Bangle WatchGenuine Ladies Gucci 112 Twirl Bangle Watch...genuine..rrp £695!!Authentic Vintage Gucci Ladies 2200l Bracelet Watch Wristwatch Stainless SteelGucci 101m Chrono Black Pvd & Diamond Men's WatchMen's Gucci WatchGucci - Ya102511 Mini-g Diamond Luxury Bracelet WatchAuthentic Gucci 2200m Black Dial Roman Numerals Gold Plate WatchAuthentic Gucci 1500 Gold Plated Watch Black Dial Bangle Style Bracelet Women'sGucci 116 Signoria Horsebit Ya116301 Mop Stainless Steel Bracelet Watch Rare Vintage Gucci Watch 100% Genuine Full Working Order, Needs BatteryGucci $1450 Mens Big 101 Chronograph Leather Strap Swiss Watch W/ Date Ya101312Gucci 120 Tornabuoni Collection Stainless Steel Swiss Made Quartz Ladies WatchGucci Triple Calendar Mens Watch Moonphase QuartzLadies Fantastic Gucci Swiss Gold Plated Original Quartz Immac # A2381Authentic Gucci 5500xl Men's Diamond WatchChic Gucci Ladys Roman Dial Ss 5500 L Quartz Dress Watch $1Vintage Gucci 1100l Gold Bangle Watch With 8 BezelsGucci G Timeless Ya126406 Brown Dial 126.4 Series Silver Tone Band Men's WatchGucci 109-series Stainless Bangle Black Diamond Dial Women's Watch W/ Box, BookVintage Gucci Quartz 18k Gold Plated Case Back Dial Roman Numeral Mens WatchVintage Gucci Men's Watch 3600m G Face Brown Leather Straps In Box Gold Tone Vintage Gucci Women’s Watch 11/12.2 With 11 Different Colored BezelsGucci Mens Watch 9200 M Date Gp QuartzGucci Twirl 112 Stainless Steel Watch Ya112401Gucci Womens Twirl Made Quartz Bangle Watch Brown Sun-brushed Ya112432Men's Genuine Gucci 18kt Yellow Gold Plated Model 3300 M WristwatchGucci 5400l Women's Gold Tone Date Stainless Steel Swiss Made Watch Near Mint !Beautiful Complete Collection Famous Gucci All Original Band,buckle,bezel & BoxGucci 3400fm Gents Quartz Watch Very Gold Condition.Stunning Gucci S.s Mens 101 M Chronoscope Black Dial Diamond WatchGucci 101l Stainless Steel Women's Watch!Gucci 6100 Series Ladies Black Dial Link Bracelet Swiss Watch Ya061504Paolo Gucci Womens Gold Dial Gold-tone Stainless Steel Chain Watch Pg876ycip ~Ladies Watch Lot,gucci 4.84 Seiko Anne Klein Fossil Nicolet Citizen Wittnauer ++Gucci 7700 Chrono Mens Watch Swiss Made Vintage Gucci 7 Interchangeable Bezels Womans Rice Band Watch For Repair Beautiful Mens Gucci Watch In BoxGucci Watch BoxGucci 7900m Black Dial Stainless Swiss Made Quartz Mens Date WatchGucci Men's $995 Big Black Ion Steel 126 G-timeless Swiss Watch Ya126202Gucci 101j Stainless Swiss Made Quartz Mens Date WatchLot Of 2 Mens Gucci Guess Wristwatches Genuine Gucci Tonneau Ladies Black Dial 1500 L Ss # 1183574 Watch $1Authentic Gucci Men's Watch, Water Resist, Swiss Made, Stainless Steel, 5100mGucci G-timeless Men's Brown 44mm Swiss Made Quartz Watch Ya126219Gucci 6100 Ladies Gold Tone Oval Link Chain Bracelet Swiss Quartz Watch Ya061508Ladies Vintage Gucci Watch. Chic Gucci White Dial Ladys Gold Plate Pink Bangle 11/12.2 Dress Watch $1Stunning Gucci S.s Mens 101 M Pvd Chronograph Black Dial Diamond WatchGucci 9040m Stainless Steel Black Face Men's WatchGenuine Gucci Tonneau Ladies Black Dial 1500 L Ss # 0507488 Watch $1Gucci Mens Watch Quartz 3001 M Black LeatherGucci Round Ladies Black Dial 1400 L Ss Dress # 0152463 Watch $1Men's Vintage Gucci Swiss Made Quartz Dress Watch W/ Genuine Eel Skin Band! Wow!Vintage Gucci Ladies Bezel Watch 1100-l Gold Tone!