As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.


Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci 1100-l Ladies Quartz Bracelet Watch + Interchangable Bezels & Box EstateCollectable Gucci 6300 18k Gold Women's Watch. Vintage Authentic Gucci 11/12.2 Interchangeable Bezels Bangle Women's WatchWomen's Gucci Charm Watch 107Gucci 112 Twirl Diamond Ladies Bangle Swiss Quartz Watch Ya112514Gents Gucci 9000-m Quartz Watch With Original Bracelet, Buckle & Box In Gwc.Gucci Quartz 3000 M Wrist Watch - 4913Gucci 5500m Swiss Made Men's Stainless St Quartz Luxury Dress Watch C2000 J230Gucci Mens Watch Quartz Red/greenLadies Genuine Gucci WatchGucci Bangle Ya068540 Wrist Watch For WomenGucci Men's Dive Watch Model Ya136301 Black Dial Stainless Steel Swiss Quartz Gucci 101m Chronoscope Swiss Watch Luxury Brand- Stainless SteelGucci 3400 Gold Mother Of Pearl Men's Watch Beautiful Vintage (relisted)Gucci Stainless Steel Men's Watch Model 126.4 Original Box And Owners ManualVintage Gucci 6000l Classic Ladiesleather Dress Watch No ReserveGucci 100m Men's Silver Dial Diamond WatchGucci 7200m Swiss Made Men's Luxury Gold Plated Quartz Dress Watch C 2000 F167Gucci 3000m Swiss Made Classic Gold Plated Men's Luxury Dress Watch C1990 F140Men's Gucci Timeless Two Tone Gold Sapphire Ya126409 Serviced GenuineWomens Gucci Swiss Interchangeable Bezel Round Golden Quartz Watch 11/12Gucci 9000l18 Kgp & Ss Women's Two Tone Watch - VintageGucci Interlocking Brown Dial Brown Leather Ladies Watch Ya133319Ladies' Gucci Quartz Bracelet Watch 9 Changable Bezels Original Box Swiss 1100-lGucci Womens 24mm Twirl Made Quartz Bangle Watch Goldtone Ya112440Gucci 5600m Swiss Made Men's Luxury Quartz 2000s Stainless Steel Watch F204Gucci G-timeless Men's Stainless Steel Bracelet Watch BnwtGucci 9000 L, 0105161, 3 Atm Water Resistant, Women's Wristwatch.Excellent Ladies Gucci " 4600l " St.steel Black Dial QuartzGucci Pantcaon Watch Mens/womens Automatic Day & Night Indicator WorkingGucci Pantheon Mother Of Pearl Dial & Diamond Bezel & Dateladies Watch $5,390Gucci G-timeless Men's Stainless Steel Bracelet Watch BnwtGucci Ya114207 Wrist Watch For MenGucci 125 Black Stainless Steel Link Band Ladies Swiss Watch Box Black G FaceGucci 126 Ya126221 Stainless Steel Quartz WatchGucci Date 2-tone Quartz Men's Watch Model 9000mGucci Sync Xxl Ya137102 Watch Gucci Swiss Made Luxury Ladies Gold Plated Quartz Dress Watch C2000 F179Gucci Diamantissma Ladies' Rose Gold Pvd Leather Strap Watch BnwtMens Vintage Gold Plated Swiss Gucci Wrist WatchGucci Quartz 9000m Men's Wrist Watch W00312-estate Auction For Parts Fix Or Use Watches & Jewelry! Gucci & Sector Gucci Mens 3001 M Gold Tone Black Dial Diamond WatchGucci 6800l Stainless Steel Bamboo Link Signature Logo Dial Ladies Watch 16mm NrGucci Diamond Watch Ya101324 Wrist Watch For Unisex - Barely UsedGucci Ya101201 Men's 44mm G-chrono Swiss Made Quartz Chronograph WatchGucci Signoria 116.5 Series Blue Mother-of-pearl Dial Women's Watch Gucci 2400l Swiss Made Ladies Or Unisex Luxury Quartz Fashion Dress Watch F121Gucci Women's Silver Watch With Black FaceAuthentic Gucci Swiss Made Men's Watch W/ Box - Working Great!Gucci Quartz 9000m Men's Wrist Watch  w0032Gucci 5500m Swiss Made Men's Stainless St Quartz Luxury Dress Watch C2000 F170Gucci Silver Tone Bamboo Trim Wrist Watch In BoxGucci Quartz Gold Case Blue Leather Band Analog Women's Swiss WatchLadies Genuine Gucci 9000l. Not Running. Offered For Spares Or Repair Only,Vintage Gucci Italy Manual Wind Changeable Bezel Ladies Watch Not WorkingGucci Quartz 9000l Ladies Wrist Watch  w0033Gucci 2000l 18k Gold Plated Women's Stack Watch - Good Condition #3004Men's Vintage Gucci,4500m,7j,quartz...not Running...parts Or RepairBeautiful Gucci G Face 3600l Ladies Watch