As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci Men's G-timeless 126.4 Silver Stainless-steel Swiss Quartz WatchGucci S.s Mens 5200 M Black Dial Diamond WatchAuthentic Gucci Sport G-chrono Collection Men's Watch 126.2Gucci 2400l Swiss Made Stainless Steel Leather WatchGucci $745 1500 Series Womens Diamond Stainless Stl Bangle Swiss Watch Ya015563Gucci Watch For Men I-gucci Analog Version Rolex Micheal Kors Invicta G Shock Ladies Watch Lot Omega Gucci Esq Chanel Citizen Raymond Weil Seiko Authentic Gucci 3000m Stripe Dial Roman Numeral Bezel Watch Mens 34-321Mens Gucci WatchWomen's Gucci Bangle Watch 1100l With Interchangeable Coloured Bezels And BoxGucci G Dive 45mm WatchMens Gucci 5500 M Stainless Steel Watch Quartz White Dial Roman NumeralsMen's 35 Sport Watch Mixed Lot~euc~citizen~invicta~seiko~~casio~esq~gucciGucci Blue Sync Stainless Steel & Transparent Nylon Case WatchGucci Gold Plated Quartz Men's Watch Model 3000m, Gold DialGucci $1150 5500 Xl Series Mens Two-tone Stnlss Steel Swiss Dress Watch Ya055214Men's Gucci 7700 Chronograph. Stainless Steel. Excellent Condition. No Reserve.Genuine Gucci Watch 5500m Stainless Steel Gents Wristwatch Gucci Wrist Watch For MenGucci Date 2-tone Quartz Men's Watch Model 9000mGucci Mens Watch Red/ Green Dial 3000m Great Condition 100% AuthenticGucci Mens Wristwatch, St. Steel, Automatic (self-winding) Nib, Runs, 8600m Mens Gucci Watch 80s Vintage Mens Watch Gucci 3001 M Gold Plated Swiss MadePre-owned Gucci Mens Watch N14Gucci 3600l Silver Black Dial G Series Ladies Women's Quartz Swiss WatchGucci 1900l Silver Black Dial Ladies Women's Stainless Steel Quartz Swiss WatchMens Black Pvd Stainless Steel Gucci Ya101331 101g WatchVintage Authentic Gucci Interchangeable12 Bezels Bangle Women's Watch Box Works2015 Black Dial Women's Leather Watch Fashion Plaid Usa Seller Free ShippingGucci G Ya126231 Timeless Striped Nylon Strap Mens Date White Dial Swiss WatchGucci 8500l Women's Silver Dial Silver Tone Date Swiss Made WatchGucci 9040l Two Tone Stainless Steel Ladies' Quartz Watch2015 Green Women's Geneva Leather Fashion Relogio Watch Usa Seller Free ShippingGenuine Gucci Tonneau Ladies Black Dial 1500 L Ss # 1044533 Watch $1Gucci 101m Chronograph Watch Black Quartz 3atm With Box [1303]Gucci 6700l Silver Buckle Bracelet Watch Gucci Watch Square Dial Green/red With Brown Leather Band *no Reserve*Chic Gucci White Dial Ladys Gold Plate Silver Bangle 11/12.2 #1412841 Watch $1Gucci 5500m Stainless Steel Watch - 6.5" Please Read For Parts Or RepairGucci Watch WomenMens Gucci Diamond WatchWhite Igucci Watch Text For Best Price 630-923-6354 I Gucci 114 Ya114207Gucci 112 The Twirl Womens Watch Brown Gg Logo Rubber And Stainless SteelChic Gucci White Dial Ladys Gold Plate Ss Bezel Bangle 11/12.2 Watch $1Genuine Gucci 2889l Quartz Women's Ladies Small Wrist WatchGucci 9000m Men's Quartz Watch Gold Plated / St.steel Date Beige Dial Swiss NrVintage Gucci Stainless Steel Silver Swiss Quartz Dial Ladies Watch P10mdw. 5400Authentic Gucci Ladies Watch, 5500l Quartz Case Size 27mm_222108Gucci Mens Watch Quartz BlackAuth Used Gucci 9040m Wrist Watch For Men - Two ToneGucci Goldplated Gold Dial Woman's Bracelet Watch – 3300. 2lGucci Vintage Men's Watch (16 R)Gucci Mens Watch Quartz Cream/green DialVintage Ladies Authentic Gucci Watch (running Great) 2047 1lMens Gucci Ya133208 Latin Grammy Special Edition Black Swiss Made WatchNice Gucci 1100-l 1100l Gold Tone Ladies Watch W/ 6 Colored Bezels In BoxAuthentic Gucci 3001m Mens Wristwatch For Parts Or Repair - As IsGucci Mens Watch Quartz 8000 M CreamVintage 1980's Women's Genuine Gucci Black Face Watch With Gold Plating