As the first wristwatches designed by a luxury fashion brand, Gucci wristwatches are known for their daring mix of haute couture and classic watch styling. The roots of Gucci wristwatches are relatively recent—in 1970, a chance phone conversation connected company head Guccio Gucci with Swiss watchmaker Severin Wunderman. Gucci partnered with Wunderman to produce the world’s first designer-label watches, and by 1972, the Severin Montres company was the official licensee for all Gucci wristwatches, manufacturing its designs in the horological center of La Chaux-de-Fonds, Switzerland.

Wunderman’s greatest innovation for Gucci was the decision to combine diamonds with stainless steel cases. Gucci’s new watches had the desirable look of upscale brands like Longines and Omega, which produced timepieces in gold and silver, but Gucci wristwatches were much more affordable because of their steel fabrication.

In 1997, Gucci acquired Severin Montres and released the first wristwatch in its famous “G-watch” line, a series that incorporated the company’s recognizable “G” logo into the timepiece's face. In the following years, Gucci created its first fully mechanical watch, using traditional Swiss technology, as well as its first automatically winding watch, which was part of 2007’s Pantheon collection.

One of Gucci’s most iconic watch designs, the 6800, plays off the brand’s famous bamboo-handled purses from the 1940s. Bracelets for this women’s watch were either fashioned out of actual bamboo or made in precious metals shaped to resemble the natural wood. The company’s latest models include the “I-gucci,” its first ever digital timepiece, and the “Twirl,” a solid metal cuff design with an inset face that rotates towards the wrist. The “I-gucci” was recently adapted for a special edition “Grammy Awards” design in black and gold, featuring a subtle Grammy logo engraved on the watch’s band.

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Gucci Mens Timeless Pvd Black Dial Diamond WatchGucci Unisex Quartz Watch. 34 X 34mm Black Dial. Very Good Condition.Nice Authentic Gucci Petite Bangle Ladies Watch Swiss Wristwatch 1500l Gold ToneStunning Gucci Mens 7700 M Silver Dial Diamond WatchGucci Ladies 9000l Quartz Diamond Numeral Date Window Two Tone WatchBeautiful Ladies Gucci " 6400l " St.steel Black Dial QuartzMens, Vintage Gucci, Enameled Edge Case, Original Leather Band, Quartz. Swiss. Gucci S.s Womens 1900 L Black Dial Diamond WatchGucci 2047l Authentic Mother Of Pearl Bangle Bracelet Vintage Gold-plated Watch Gucci Men's Watch Silver Swiss MadeGucci Women's 9000l Quartz Watch. Date. Good Condition.Vintage *nos* Gucci 3000.2m 18k Gold Plated Swiss Quartz Men's Dress Watch B&pGucci G 8600m Silver Black Dial Men's Wristwatch Chronograph Water ResistantAuthentic Vintage Gucci Unisex 2000m 3000m Mens Ladies Watch Wristwatch Gorgeous Ladies Gold-tone Gucci Watch! Excellent Condition! With Date! #y7Gucci G-timeless Stainless Steel Rectangle Wrist Watch, Black Dial Ya138401Gucci 1600 Women's Quartz Watch. Black Dial And Gold Bezel.fairly Good ConditionLadies Gucci Watches.....four Different Gucci 2000m Gold Plated Quartz Men's Watch, Black DialLadies Vintage Gucci Bangle Watch 1100l 12 Bezels And Gucci BoxGucci 8000m 18kgp/st.steel Quartz W/braceletGucci Authentic 18k Gold Womens WatchGucci Tonneau Ladies Black Dial 1500 L Gold # 0635133 Watch $1***genuine Stylish Gucci Mens Wristwatch Reference 8500m****gucci* 11/12 18k Ygp Bangle White Dial W/ No Bezels Lds Swiss Watch *nr* Gucci Ladies Signoria Steel Quartz Bracelet Watch Black Pearl Dial (6 1/2)Gucci 3300l Swiss Quartz Gold Plated Stainless Steel Dress Men's WatchMen's Gold Tone Gucci Watch With Date! 58.4 Grams! Excellent Watch! #y6Gucci 1100l Watch Gold Tone White Dial Change Link 6 Bezel Ladies Women'sGucci 9000l Gold Stainless Steel Two Tone Time Date Ladies Vintage WatchGucci Men's Ya126229 G-timeless Black Stainless Steel Watch With Striped Nylon BAuthentic Gucci Women's Dress Watch 5500l Stainless SteelChic Gucci White Dial Ladys Gold Plate Pink Bangle 11/12.2 Watch $1Authentic Ladies Gucci 5400 Series 5400l Gold Plated Wrist Watch Gucci 1900l Swiss Made Stainless Steel Ladies Watch - Silver Dial Gucci S.s Mens 5500 Xl Black Dial Diamond WatchGucci Ya055501 Women's Diamond Mother-of-pearl Dial 5500l Series Watch $1,250Men's Gucci 9750m Stainless Steel Dive Sport Watch 9750 - UnisexPaolo By Paolo Gucci Women's Silver Tone Austrian Crystal Bracelet Watch Preowned Womens Gucci Gp Quartz Watch++ Ivory W/red & Green Stripes++ Works++Gucci $1150 5500 Xl Series Mens Two-tone Stnlss Steel Swiss Dress Watch Ya055214Gucci 3001l Women Quartz Watch Sherry Line Dial 18kygp Roman Numeral Bezel SwissAuthentic Vintage Gucci Ladies Watch Wristwatch Timepiece 2047l BraceletAuthentic Gucci WatchGucci Watch Code Ref. 1142 Unique Serial # 119126656 Pantcaon Swiss MadeA Classic Gucci Wristwatch On A Metal Bracelet Also Includes A Leather Strap.Gucci 109 Steel Swiss Ladies Wrist Watch 6 1/2" Bracelet J2779Genuine Gucci Watch GoldStunning! Authenthic Gucci Luxury Swiss Watch Men's Women Black Dial & Gold Gucci 112 The Twirl Womens Watch Brown Gg Logo Rubber And Stainless SteelGucci Ladies Watch W/ BandGucci Watch Mens Gucci Dmnd WatchGucci 6400l Gold Tone Swiss Ladies Watch W/ Bracelet Band (7 Inches)Gucci Ladies Watch With Day, Date, Moon Phase, Calander Authentic Men's Paolo Gucci Black & Gold Quartz Dress Watch Runs Just Serviced!Mens Geniune Gucci Watch-gold Tone With Black Dial-gucci Leather Strap /buckleGucci Gold Plated Quartz Men's Watch Model 3000m, Gold Dial - No Reserve Price!Gucci Quartz Ladies Watch 7700l, Green/redAuthentic Vintage Gucci Women's 11/12 Interchangeable 12 Bezels Bangle Watch