Even before Edmond Jaeger and the Jacques-David LeCoultre joined forces in 1926 and unveiled the Jaeger-LeCoultre brand in 1937, the LeCoultre name was an important one in the Swiss watch making world. That’s because Jacques-David’s grandfather Antonie was a pioneer of the industry, inventing everything from the machines that made precision watch pinions to a device called the millionometer, which, in 1844, was the first tool to accurately measure a thousandth of a millimeter.
LeCoultre’s millionometer was so important that it led to the adoption of the metric system by the entire Swiss watchwatching industry. Indeed, from the late 18th century to the early part of the 20th, there was a little bit of LeCoultre in most of the best Swiss watches. LeCoultre produced movement blanks for Patek Philippe, made entire watches for Cartier, and supplied Vacheron Constantin, IWC, Breguet, Omega, and Audmars Piguet with key components.
Jaeger brought expertise of his own to the LeCoultre table. In 1925, he designed a tiny movement that LeCoultre would manufacture as the Duoplan, a popular ladies wristwatch during the 1920s. Four years later, in 1929, the two partners produced Calibre 101, the world’s smallest movement (then as now), with 74 parts that together weighed less than a gram. The company put the Calibre 101 in its 2 Ligne ladies wristwatch, which was diminutive and discreet enough to be worn by Queen Elizabeth II during her coronation.
Another Parisian, René-Alfred Chauvet, supplied the design for Jaeger-LeCoultre’s most famous antique watch, the Reverso, which debuted in 1931. According to company legend, the Reverso was developed for a group of polo-playing British officers stationed in India, who wanted a watch whose face would not be damaged during play. Jaeger-LeCoultre’s solution was a wristwatch whose face could be flipped over to protect the crystal. The backs of these Art Deco-style Reversos were often monogrammed for their owners or decorated in enamel and other materials.
Phases of the Moon watches in the 1940s followed the Reversos from the 1930s. After World War II Jaeger-LeCoultre introduced its first automatic watch, and in 1950 the gold-cased Memovox arrived — with a built-in alarm. By 1953, Jaeger-LeCoultre’s automatic watches had evolved into the popular Futurematic. This handsome self-winder featured a power-reserve indicator on its dial. An automatic Memovox followed in 1956.
Diving watches, including the Geophysic Chronometer, were introduced in 1958. Jaeger-LeCoultre even made a waterproof version of the Memovox called the Deep Sea Alarm in 1961, but for the most part, the company focused on dress watches, leaving the sports market to Omega, Rolex, and others.
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Scatti da cinema in mostra a VeneziaVanity Fair.it, August 28th
Il 2 settembre è il giorno di inizio della 72esima edizione della Mostra del Cinema di Venezia che anche quest'anno vede come partner ufficiale il marchio svizzero Jaeger-LeCoultre. Una collaborazione, questa, che dura da ben 10 anni e che il brand di ...Read more
?????????Jaeger-LeCoultre???, August 27th
Jaeger-LeCoultre?Reverso?????????????????????????????????????????????????????????????Reverso???????????????Duoface????????????????966A??? ...Read more
Jaeger-LeCoultre la mostra per i 10 anni di partnership con la Mostra Internazionale d'Arte Cinematografica di VeneziaGQ.com, August 25th
Jaeger-LeCoultre ha deciso di rendere omaggio alla propria dedizione decennale al cinema e agli artisti che hanno contribuito con originalità allo sviluppo della cinematografia moderna, con una mostra fotografica esclusiva, allestita al Lido di Venezia ...Read more
The Duomètre Unique Travel Time by Jaeger-LeCoultreSuperyachts.com, August 12th
Swiss luxury watchmakers Jaeger-LeCoultre have created a new addition to their Duomètre collection of lavish timepieces. Called the Duomètre Unique Travel Time, the new watch uses a decorative hand engraving technique to create a rough but delicate ...Read more
Jaeger-LeCoultre Master Calendar Meteorite: It's Out Of This World!Quill & Pad, August 7th
During a recent visit to the Jaeger-LeCoultre factory in Le Sentier, product director Stéphane Belmont revealed that watches containing moon phases are always among the brand's bestselling timepieces. So, aside from depicting the moon, how else does...Read more
Jaeger-LeCoultre launches special-edition Grande Reverso Ultra Thin 1931 to ...South China Morning Post (subscription), August 6th
Swiss luxury watch and clock maker Jaeger-LeCoultre introduced a special London edition - the Grande Reverso Ultra Thin 1931 - to celebrate the recent opening of its flagship store in Britain. Only a few lucky ones will get their hands on the exclusive...Read more
Jaeger-LeCoultre Duomètre Unique Travel Time “Métier Rare” (Ref 6063540)Perpetuelle.com (blog), August 4th
The Duomètre Unique Travel Time by Jaeger-LeCoultre is one of the most user-friendly and precisely-adjustable traveller's watches available today as far as mechanical luxury watches are concerned. As you can tell from the decorated dial seen here, this ...Read more
• 'We want to excited people about polo'Telegraph.co.uk, July 31st
"As if all roads lead back to polo for Jaeger-LeCoultre, our Flagship store on Old Bond Street in London is hosting a special exhibition of artistic photographs by Astrid Munoz this summer, shot behind the scenes during the 2015 UK high goal polo season."...Read more