Even before Edmond Jaeger and the Jacques-David LeCoultre joined forces in 1926 and unveiled the Jaeger-LeCoultre brand in 1937, the LeCoultre name was an important one in the Swiss watch making world. That’s because Jacques-David’s grandfather Antonie was a pioneer of the industry, inventing everything from the machines that made precision watch pinions to a device called the millionometer, which, in 1844, was the first tool to accurately measure a thousandth of a millimeter.
LeCoultre’s millionometer was so important that it led to the adoption of the metric system by the entire Swiss watchwatching industry. Indeed, from the late 18th century to the early part of the 20th, there was a little bit of LeCoultre in most of the best Swiss watches. LeCoultre produced movement blanks for Patek Philippe, made entire watches for Cartier, and supplied Vacheron Constantin, IWC, Breguet, Omega, and Audmars Piguet with key components.
Jaeger brought expertise of his own to the LeCoultre table. In 1925, he designed a tiny movement that LeCoultre would manufacture as the Duoplan, a popular ladies wristwatch during the 1920s. Four years later, in 1929, the two partners produced Calibre 101, the world’s smallest movement (then as now), with 74 parts that together weighed less than a gram. The company put the Calibre 101 in its 2 Ligne ladies wristwatch, which was diminutive and discreet enough to be worn by Queen Elizabeth II during her coronation.
Another Parisian, René-Alfred Chauvet, supplied the design for Jaeger-LeCoultre’s most famous antique watch, the Reverso, which debuted in 1931. According to company legend, the Reverso was developed for a group of polo-playing British officers stationed in India, who wanted a watch whose face would not be damaged during play. Jaeger-LeCoultre’s solution was a wristwatch whose face could be flipped over to protect the crystal. The backs of these Art Deco-style Reversos were often monogrammed for their owners or decorated in enamel and other materials.
Phases of the Moon watches in the 1940s followed the Reversos from the 1930s. After World War II Jaeger-LeCoultre introduced its first automatic watch, and in 1950 the gold-cased Memovox arrived — with a built-in alarm. By 1953, Jaeger-LeCoultre’s automatic watches had evolved into the popular Futurematic. This handsome self-winder featured a power-reserve indicator on its dial. An automatic Memovox followed in 1956.
Diving watches, including the Geophysic Chronometer, were introduced in 1958. Jaeger-LeCoultre even made a waterproof version of the Memovox called the Deep Sea Alarm in 1961, but for the most part, the company focused on dress watches, leaving the sports market to Omega, Rolex, and others.
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Jaeger-LeCoultre is Official Timekeeper of British Polo Day Abu DhabiHaute Living, March 25th
The prize for Best Playing Pony' – sponsored and presented by Jaeger-LeCoultre, the Official Timekeeper for British Polo Day – went to Despreciada, ridden by Clemente Zavaleta of Ghantoot Polo Team presented by Marc de Panafieu, Brand Director of ...Read more
Artketing: Jaeger-LeCoultre Latest Tribute to Gustav KlimtBLOUIN ARTINFO, March 17th
To commemorate the 80th anniversary of its Atmos clock in 2008, Jaeger-LeCoultre launched a new limited-edition version cocooned in a crystal glass case and housed in a cabinet decorated with splendid wood marquetry. Inspired by Gustav Klimt's...Read more
Ringing in the New Jaeger-LeCoultre Master Grande Tradition Minute RepeaterWatchtime.com, March 17th
Jaeger-LeCoultre Master Grande Tradition Minute Repeater 150 Jaeger-LeCoultre provided watch fans with a special treat last week, when it announced its new minute repeater. The Master Grande Tradition Minute Repeater is a member of the Master ...Read more
Miami's Newest Resident: Haute Horlogerie Manufacture, Jaeger-LeCoultreForbes, March 9th
Say hello to Jaeger-LeCoultre. jlc3 In celebration of their new, magnificent boutique, Jaeger-LeCoultre hosted a spectacular party. Philippe Bonay (JLC North America President), Daniel Reido (JLC CEO), Eduardo Novillo Astrada (JLC Brand Ambassador ...Read more
Jaeger-LeCoultre Opens a Chic New York FlagshipArchitectural Digest (blog), March 6th
Since 1833 Jaeger-LeCoultre has been known for invention and luxury, which are effortlessly reflected in its new Manhattan flagship. The storied Swiss watchmaker celebrated the store's opening earlier this week with actors Clive Owen and Sarah Gadon, ...Read more
Clive Owen Welcomes New Jaeger-LeCoultre Store to Madison AvenueHollywood Reporter, March 5th
Jaeger-LeCoultre has waited many years to open a New York boutique, so when the stars ultimately aligned, the Swiss watchmaker wanted to commemorate the moment in a fitting fashion. That included inviting the stars with which this house is aligned, ...Read more
Clive Owens Cuts the Ribbon at the First Jaeger-LeCoultre Shop in NYCHaute Living, March 4th
On March 3rd, Jaeger-LeCoultre inaugurated its opening of its New York flagship at 701 Madison Avenue with a star-studded celebration. Actor Clive Owen and actress Sarah Gadoni cut the ribbon at the ceremony marking the arrival of Jaeger-LeCoultre in ...Read more
Jaeger LeCoultre Unveil New Addition to 'Master Compressor' CollectionSuperyachts.com, March 4th
serves to adjust all functions without involving the inevitably delicate operation of pulling out the crown. Other notable features include a double alligator strap and a secure double pin buckle. Founded in 1937, Jaeger-LeCoultre has grown to...Read more