Founded in 1832 by Auguste Agassiz, the company that would become Longines really came into its own in 1860 when Agassiz’s nephew, Ernest Francillon, took the watch maker’s reigns. Under Francillon, the company moved to a site called Les Longines on the river Suze in 1867, trademarked the name Longines in 1880, and registered the famous winged-hourglass logo in 1889.
Of course, Francillon did more than see to the company’s marketing needs. He also oversaw technological innovations that would make Longines one of the world’s most respected watch makers. One of his first decisions was to introduce anchor escapements into Longines timepieces. Then, in 1888, he presided over Longines’s first certified chronometer.
By 1909, Longines had enough experience with small-caliber movements that it could devote more of its attention to the jewelry watches and wristwatches that would make it famous. Two years later, it introduced a barrel-shaped wristwatch that is considered the precursor of the Longines Evidenza line, which flourished in the 1920s.
As it turns out, the winged-hourglass was a prescient symbol for a company that created numerous timepieces for pilots. In 1919, Longines became the official supplier to the International Aeronautical Federation; in 1925, a Longines accompanied aviator Antonio Locatelli on a flight to the North Pole region; and in 1926, Walter Mittelholzer wore a Longines when he flew from Switzerland to Iran.
But the association really took off, if you will, in 1927, when Charles Lindbergh made his solo flight across the Atlantic. A Longines measurement device at Roosevelt Field in Long Island marked the moment he took off; a similar Longines timepiece at Le Bourget Airfield in Paris where he landed recorded the time of the flight: 33 hours, 30 minutes, 29.8 seconds.
While in the air, Lindbergh had a lot of time to think about a lot of things, including the perfect watch, which he eventually designed for Longines. His Longines Lindbergh Hour Angle, introduced in 1932, used high-frequency quartz regulators to aid in the navigation of transatlantic flights by showing both Greenwich Mean Time and the corresponding hour angle. Needless to say, a Lindbergh Hour Angle from the 1930s is one of the most collectible antique Longines wristwatches available today.
The introduction of a wrist chronograph in 1936 allowed the aviation connection to continue in 1938, when Howard Hughes broke the speed record for a flight around the world. By t...
Calendars, water-resistance, and self-winding mechanisms were added as features to Longines watches during the 1940s. Gold and diamonds became more common as post-war prosperity allowed Longines to go after the luxury market.
And then, in 1954, Longines introduced one of its most enduring sports-lifestyle brands, the Conquest. The handsome Flagship followed in 1957. A vintage Conquest or Flagship from the 1950s is as prized by collectors today as it was by customers in the mid-20th century. Another collectible wristwatch to look from the late 1950s is the Jamboree.
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Guerdat gallops to victory in second-leg thriller at Longines FEI World Cup ...Benzinga, April 18th
Switzerland's Steve Guerdat showed exactly why he's the reigning Olympic champion when coming out on top in the gripping second leg of the Longines FEI World Cup™ Jumping 2015 Final at the Thomas & Mack arena in Las Vegas, USA tonight. Anthony ...Read more
Irish wonderboy, Bertram Allen, wins first round of Longines FEI World Cup ...Benzinga, April 17th
Ireland's Bertram Allen and the brilliant grey mare, Molly Malone, won the opening Speed competition of the Longines FEI World Cup™ Jumping 2015 Final at the Thomas & Mack arena in Las Vegas, USA tonight. With a performance that mirrored his surprise ...Read more
Can't Make It To Vegas? Follow the Longines FEI World Cup™ Jumping Final ...Practical Horseman Magazine, April 16th
April 16, 2015--Explore the action of the Longines FEI World Cup™ Jumping Final in Las Vegas through April 19, 2015 with #WorldCupJumping15 as Practical Horseman magazine brings you exclusive rider interviews, action-packed photos and on-the-spot ...Read more
Horse racing news: Longines unveil timekeeping systemSkySports, April 13th
Swiss watchmaker Longines have unveiled a "game-changing" development for timekeeping and tracking technology in racing, the Longines Positioning System (LPS). The technology was installed and used for the first time on Longines Queen Elizabeth ...Read more
Longines Queen Elizabeth StakesWorld Tempus (press release), April 13th
On Saturday 11 April 2015, Craig Williams riding Criterion won the Longines Queen Elizabeth Stakes, the richest weight for age race over 2000m on turf in the world. The Swiss watch brand Longines is the Title Partner of the Longines Queen Elizabeth...Read more
The sophisticated Longines Positioning System takes timekeeping and track ...Herald Sun, April 10th
The system, which will be used for the first time at the Queen Elizabeth Stakes Day, is a game-changing development for timekeeping and track technology in thoroughbred racing, according to Longines vice-president and international marketing boss, ...Read more
Horse riders accept threat of injury in showjumping at Longines Global ...MiamiHerald.com, April 4th
The stereotype of equestrian as an activity for the effete elite crashes against a truth harder than the ground off which every rider often will bounce. That's every rider, from beginner to those participating in the Longines Global Champions Tour...Read more
Beach Buzz: Longines Show horse jumping event set for South BeachMiamiHerald.com, March 25th
First it was Polo on the sands of South Beach; now comes show jumping. The Longines Global Champions Tour comes to the USA for the first time April 2-4 at 2100 Collins Park (behind the Setai). More than 220 horses and their riders will participate in...Read more