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Founded in 1832 by Auguste Agassiz, the company that would become Longines really came into its own in 1860 when Agassiz’s nephew, Ernest Francillon, took the watch maker’s reigns. Under Francillon, the company moved to a site called Les Longines on the river Suze in 1867, trademarked the name Longines in 1880, and registered the famous winged-hourglass logo in 1889.

Of course, Francillon did more than see to the company’s marketing needs. He also oversaw ...

By 1909, Longines had enough experience with small-caliber movements that it could devote more of its attention to the jewelry watches and wristwatches that would make it famous. Two years later, it introduced a barrel-shaped wristwatch that is considered the precursor of the Longines Evidenza line, which flourished in the 1920s.

As it turns out, the winged-hourglass was a prescient symbol for a company that created numerous timepieces for pilots. In 1919, Longines became the official supplier to the International Aeronautical Federation; in 1925, a Longines accompanied aviator Antonio Locatelli on a flight to the North Pole region; and in 1926, Walter Mittelholzer wore a Longines when he flew from Switzerland to Iran.

But the association really took off, if you will, in 1927, when Charles Lindbergh made his solo flight across the Atlantic. A Longines measurement device at Roosevelt Field in Long Island marked the moment he took off; a similar Longines timepiece at Le Bourget Airfield in Paris where he landed recorded the time of the flight: 33 hours, 30 minutes, 29.8 seconds.

While in the air, Lindbergh had a lot of time to think about a lot of things, including the perfect watch, which he eventually designed for Longines. His Longines Lindbergh Hour Angle, introduced in 1932, used high-frequency quartz regulators to aid in the navigation of transatlantic flights by showing both Greenwich Mean Time and the corresponding hour angle. Needless to say, a Lindbergh Hour Angle from the 1930s is one of the most collectible antique Longines wristwatches available today.

The introduction of a wrist chronograph in 1936 allowed the aviation connection to continue in 1938, when Howard Hughes broke the speed record for a flight around the world. By the end of the 1930s, Longines had many steel-case watches designed specifically for pilots in its product line.

Calendars, water-resistance, and self-winding mechanisms were added as features to Longines watches during the 1940s. Gold and diamonds became more common as post-war prosperity allowed Longines to go after the luxury market.

And then, in 1954, Longines introduced one of its most enduring sports-lifestyle brands, the Conquest. The handsome Flagship followed in 1957. A vintage Conquest or Flagship from the 1950s is as prized by collectors today as it was by customers in the mid-20th century. Another collectible wristwatch to look from the late 1950s is the Jamboree.

Key terms for Antique and Vintage Longines Wristwatches:

Chronograph: A watch that also records time intervals, like a stopwatch.

Chronometer: A watch that has been certified by the Official Swiss Chronometer Testing Institute not to lose more than four seconds per day, nor to gain more than six.

Escapement: A device that converts the pressure of a spring or coil into a fixed release of movement.

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Recent News: Longines Wristwatches

Source: Google News

Longines Opens Shop in New York City
NEWS.GNOM.ES (press release), January 31st

ES/ — Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company Longines and Tourneau on January 24th, 2012, at Tourneau's flagship location in New York City for a special ribbon cutting ceremony...Read more

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By Lara Faure Dubai (UAE), 14th January, 2012 – The elegance of Longines was discernible at the elite His Highness Sheikh Mohammad Bin Rashid Al Maktoum Endurance cup that was held on Saturday 14th January 2012. In its fifth year, the prestigious Cup...Read more

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PR.com (press release), January 21st

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