Founded in 1832 by Auguste Agassiz, the company that would become Longines really came into its own in 1860 when Agassiz’s nephew, Ernest Francillon, took the watch maker’s reigns. Under Francillon, the company moved to a site called Les Longines on the river Suze in 1867, trademarked the name Longines in 1880, and registered the famous winged-hourglass logo in 1889.

Of course, Francillon did more than see to the company’s marketing needs. He also oversaw technological innovations that would make Longines one of the world’s most respected watch makers. One of his first decisions was to introduce anchor escapements into Longines timepieces. Then, in 1888, he presided over Longines’s first certified chronometer.

By 1909, Longines had enough experience with small-caliber movements that it could devote more of its attention to the jewelry watches and wristwatches that would make it famous. Two years later, it introduced a barrel-shaped wristwatch that is considered the precursor of the Longines Evidenza line, which flourished in the 1920s.

As it turns out, the winged-hourglass was a prescient symbol for a company that created numerous timepieces for pilots. In 1919, Longines became the official supplier to the International Aeronautical Federation; in 1925, a Longines accompanied aviator Antonio Locatelli on a flight to the North Pole region; and in 1926, Walter Mittelholzer wore a Longines when he flew from Switzerland to Iran.

But the association really took off, if you will, in 1927, when Charles Lindbergh made his solo flight across the Atlantic. A Longines measurement device at Roosevelt Field in Long Island marked the moment he took off; a similar Longines timepiece at Le Bourget Airfield in Paris where he landed recorded the time of the flight: 33 hours, 30 minutes, 29.8 seconds.

While in the air, Lindbergh had a lot of time to think about a lot of things, including the perfect watch, which he eventually designed for Longines. His Longines Lindbergh Hour Angle, introduced in 1932, used high-frequency quartz regulators to aid in the navigation of transatlantic flights by showing both Greenwich Mean Time and the corresponding hour angle. Needless to say, a Lindbergh Hour Angle from the 1930s is one of the most collectible antique Longines wristwatches available today.

The introduction of a wrist chronograph in 1936 allowed the aviation connection to continue in 1938, when Howard Hughes broke the speed record for a flight around the world. By t...

Calendars, water-resistance, and self-winding mechanisms were added as features to Longines watches during the 1940s. Gold and diamonds became more common as post-war prosperity allowed Longines to go after the luxury market.

And then, in 1954, Longines introduced one of its most enduring sports-lifestyle brands, the Conquest. The handsome Flagship followed in 1957. A vintage Conquest or Flagship from the 1950s is as prized by collectors today as it was by customers in the mid-20th century. Another collectible wristwatch to look from the late 1950s is the Jamboree.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Rare Vintage Longines 13zn Waterproof Umbrella Pushers Mushroom Steel 1937Wittnauer Longines Rare Vintage Professional Chronograph Crimson Bezel 7004Vintage Mens Wittnauer By Longines Chronograph Two Register Watch Swiss Vintage Men's Longines Conquest Quartz Date Black Dial Analog Dress WatchCool 1942 Wwii Military 1268n Longines Sweep Seconds Mens Wrist Watch Vintage Circa 1958 Longines Large Size S/s Cal 12.68zs White Dial With Box VgcLongines Hydroconquest Automatic 41mm Blue DialLongines Hydroconquest Automatic Gentlemen's Watch / Blue DialLongines 18kt GoldA Longines Flagship Automatic Calender Wristwatch C.1961Fabulous Men's Longines 1953 Vintage Long Lug Case Superb Nr Mint Dial 23zC. 1960's Longines Grand Prize Automatic 10k Gold Filled Men's Dress Watch Longines Legend Diver Automatic L3.674.4 - 42mm Longines Charles Lindbergh Watch Automatic ChronographLongines Gmt Gents Watch Automatic 40mm SizeMen's 1950 Vintage Longines Auto 22a Runs Well + Rare Original Blue Card BoxVintage 1960's? Longines Automatic Watch With Date, 10k Gold Filled 1260 CaseVintage Rare **** Longines Hand Winding, Subsecond Gf In Original Condition 1945 Vintage Longines 23m 17j Military Pilot Ww2 Style Men Swiss Watch Authentic Longines Black Dial Gold Hands Automatic Mens Wrist WatchDapper~vintage 60s Longines~wittnauer Men's Automatic~stunning Sunburst Dial!!Excellent! Longines "conquest" Gp/ss Two-tone Quartz Men's Watch & Display BoxLongines Slim Caliber 10.68 Z Swiss Made Manual Vintage Top Wristwatch For MenMens Original 1953 Longines 19as Automatic Wind 17j Swiss Stainless Steel WatchVintage Mens Longines 23z Serviced Dress WatchLongines 9ct Gold Watch Cal 6952Longines Vintage Military Wrist Watch Cal. 10.68n Circa 1945 Rare!!Longines Lindbergh Chrono Day/date Auto Blue Mens Watch - Great Deal - Nr Vintage Longines Automatic Day Men's Watch Swiss Made Vintage Longines "ultra-chron" Chronometer Automatic- Date Cal.6652 25 Jewels Vintage Very Rare Longines Military Style, 1944 Stainless Steel Cal.12.68zGents Longines Electronic WristwatchVintage 1960-70's Longines Automatic Watch [admiral 5 Star] Sr.15824184Rare Military Longines Swiss Wristwatch In Steel Case Aviator Pilots WwiiGents, Longines 6312 Admiral Ultronic, Beautiful Condition, Rare Blue Dial36.7mm1966 Longines Grand Prize Automatic Cal.352 10k Gf & S/s Watch &10k Gf Mesh BandGents Longines Dolce Vita Automatic Wristwatch Vintage Longines Automatic Wrist Watch-17 Jewel 22a Movement-made In SwitzerlandLongines Conquest Modele Depose GentsLongines Men's WatchRare Longines Up Down Wind Indicator Navigation Master Us Army Air Corp!Vintage Longines Grand Prize Automatic Cal. 342 Mens Watch 10k Gold Filled Longines Diver Ref# 8229-2 Three Register Chronograph Stainless Steel Case $1Vintage Longines Charleston Calender - Moon Phase Gents Wristwatch Vintage Longines Admiral 5 Star Automatic Texture Dial Stainless St. Dress Watch Longines Wittnauer Cal. 11b Gold Watch Vintage Sub Seconds Fancy Lugs & DialLongines Cuervo Y Sobrinos Six Grand Prix Paris Silver Case Excellent+1940's Longines 9l 17j 10k Gold Filled Rectangular Men's Watch Runs & StopsLongines Automatic 10kygf Case Is Vg. The Original Dial Is Exlt. Cira.1958 High Grade Longines Wristwatch With Patek Philippe Quality Movement Cal 18.50 NVtg 1966 Longines Flagship Ss Mens Watch Cal: 30l Ref: 8903 Second At SixLongines Conquest Automatic Watch Waterproof Swiss Made 18k Gold PlatedLot Of 2 Vintage Wrist Watches-longines Ultronic-tissot Quartz-estate-nrVintage -1951 - Efco Longines 12.68z Calibre Military Model Steel Wristwatch Longines Quartz Men's Watch St.steel Silver Dial Mesh Bracelet 150/3344Museum Important Historic Antique Longines Silver&niello Watch Award By AtaturkVintage 14k Longines 23zVintage 1970's Longines Mechanical Watch Sr.17648049Longines Admiral Cap-gold Automatic Silver DialVintage 1970's Longines Thin Automatic Dress Watch [l994.1] 25j

Recent News: Longines Wristwatches

Source: Google News

Longines reissues iconic chronograph as part of its Heritage collection
MoodieReport, September 2nd

The chronograph - a watch that is used both as a display and stopwatch - features a 41mm diameter transparent steel case back showing the Longines' signature watch movement and blued finish column wheel. A single push-piece is said to reinforce the ...Read more

O'Shea wins Longines Cup at the Hampton Classic
Eurosport.co.uk, September 2nd

During Friday's $50,000 Douglas Elliman Grand Prix qualifier, O'Shea fell when riding Skara Glen's Sienna and as well as being eliminated from that competition was in some doubt for the Longines Cup. However the Irishman, an international competitor...Read more

Win Longines Irish Champions Weekend Tickets!
98FM, September 1st

Well, good, because you just might be bringing 5 of your BFFs to the Longines Irish Champions Weekend – the most Prestigious weekend in Irish Horseracing! We're giving away weekend tickets for you and 5 friends AND we're also throwing in a €100 Tote ...Read more

Longines Grand Prix de St. Moritz
World Tempus (press release), August 31st

The new Longines CSI St. Moritz belongs to the most altitudinous show jumping events of Switzerland and Europe. The Longines Grand Prix of St. Moritz was won by Laura Kraut from the USA and her gelding Deauville S. She was followed Niklaus Rutschi ...Read more

WEG 2014 CEO moves to new role with Longines Masters
Horsetalk, August 28th

Established in three of the biggest cities – Los Angeles, Paris and Hong Kong – the Longines Masters series is recognized by the FEI and is one of the most prestigious equestrian competitions worldwide. The concept of the Masters was born in 2009 with...Read more

Noel Asmar Equestrian Presents Longines FEI World Cup Show Jumping
EquiSearch, August 27th

Rich Fellers August 27, 2015--Vancouver-based equestrian fashion designer Noel Asmar was delighted to serve as the presenting sponsor of the $126,000 Longines CSI3* at Thunderbird Showpark on August 16th, 2015. This FEI North American League ...Read more

Strong Entries Confirmed For Longines Irish Champions Weekend Handicaps
SportsNewsIRELAND, August 27th

The entries for the four €150,000 EBF-sponsored handicaps on Longines Irish Champions Weekend at Leopardstown and the Curragh on September 12th and 13th, including a total of 56 horses from Britain, have been announced today. The Irish Stallion ...Read more

Video. Simon Baker at Royal Ascot 2015
World Tempus (press release), August 18th

Longines is the Official Timekeeper as well as the Official Watch and Official Partner of Royal Ascot with the brand having enhanced on course presence including a branded chronometer close to the winning post. Renewing a partnership that began in 2007...Read more