Founded in 1832 by Auguste Agassiz, the company that would become Longines really came into its own in 1860 when Agassiz’s nephew, Ernest Francillon, took the watch maker’s reigns. Under Francillon, the company moved to a site called Les Longines on the river Suze in 1867, trademarked the name Longines in 1880, and registered the famous winged-hourglass logo in 1889.
Of course, Francillon did more than see to the company’s marketing needs. He also oversaw technological innovations that would make Longines one of the world’s most respected watch makers. One of his first decisions was to introduce anchor escapements into Longines timepieces. Then, in 1888, he presided over Longines’s first certified chronometer.
By 1909, Longines had enough experience with small-caliber movements that it could devote more of its attention to the jewelry watches and wristwatches that would make it famous. Two years later, it introduced a barrel-shaped wristwatch that is considered the precursor of the Longines Evidenza line, which flourished in the 1920s.
As it turns out, the winged-hourglass was a prescient symbol for a company that created numerous timepieces for pilots. In 1919, Longines became the official supplier to the International Aeronautical Federation; in 1925, a Longines accompanied aviator Antonio Locatelli on a flight to the North Pole region; and in 1926, Walter Mittelholzer wore a Longines when he flew from Switzerland to Iran.
But the association really took off, if you will, in 1927, when Charles Lindbergh made his solo flight across the Atlantic. A Longines measurement device at Roosevelt Field in Long Island marked the moment he took off; a similar Longines timepiece at Le Bourget Airfield in Paris where he landed recorded the time of the flight: 33 hours, 30 minutes, 29.8 seconds.
While in the air, Lindbergh had a lot of time to think about a lot of things, including the perfect watch, which he eventually designed for Longines. His Longines Lindbergh Hour Angle, introduced in 1932, used high-frequency quartz regulators to aid in the navigation of transatlantic flights by showing both Greenwich Mean Time and the corresponding hour angle. Needless to say, a Lindbergh Hour Angle from the 1930s is one of the most collectible antique Longines wristwatches available today.
The introduction of a wrist chronograph in 1936 allowed the aviation connection to continue in 1938, when Howard Hughes broke the speed record for a flight around the world. By t...
Calendars, water-resistance, and self-winding mechanisms were added as features to Longines watches during the 1940s. Gold and diamonds became more common as post-war prosperity allowed Longines to go after the luxury market.
And then, in 1954, Longines introduced one of its most enduring sports-lifestyle brands, the Conquest. The handsome Flagship followed in 1957. A vintage Conquest or Flagship from the 1950s is as prized by collectors today as it was by customers in the mid-20th century. Another collectible wristwatch to look from the late 1950s is the Jamboree.
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The Princess Royal to be honoured at the Longines Ladies Awards 2016Venture Magazine, April 26th
Longines is proud to announce the attendance of Her Royal Highness The Princess Royal at the fourth running of the Longines Ladies Awards ceremony, during which she will be honoured for her achievements at the very highest level of global equine sport...Read more
California Chrome, Winx Top Longines World's Best Racehorse RankingsPaulick Report, April 14th
Postponed (IRE)  also posted a memorable performance in Dubai when he defeated Japanese champion Duramente (JPN)  by two lengths in the Dubai Sheema Classic Presented by Longines (G1). Last Impact (JPN)  was third. Postponed had ...Read more
Longines — Début du Longines Global Champions Tour 2016WorldTempus, April 11th
En plus d'être le Partenaire Titre et le Chronométreur Officiel du Longines Global Champions Tour 2016, Longines a également présenté la compétition clé de ce premier rendez-vous, le Longines Global Champions Tour Grand Prix de Miami Beach, ...Read more
Georgina Bloomberg competes in showjumping contest Longines Global Champions TourDaily Mail, April 10th
She has now found love with ESPN SportsCenter anchor Steve Weissman, and has shared a number of gushing pictures on social media. But she has said getting engaged is not something at the fore front of her mind. She said: 'I'm not against marriage, ...Read more
Terry Biviano and Ksenija Lukich attend Longines DolceVita launch in matching ...Daily Mail, April 8th
Sleek black and white seemed to be the key colour trend when it came to the fashion at the Longines DolceVita Asia Pacific launch in Sydney on Friday evening. But eyebrows were certainly raised on the red carpet when Terry Biviano and Ksenija Lukich ...Read more
Terry Biviano rejects her usual splash of colour at the Longines DolceVita launchDaily Mail, April 8th
But the designer rejected her bright hues in place of basic black on Friday, sporting an off-the-shoulder jumpsuit as she attended the Longines DolceVita Asia Pacific launch in Sydney. The 41-year-old cut a demure figure in the sophisticated ensemble...Read more
Aishwarya Rai Bachchan stuns in off-shoulder gown at Longines DolceVita launchDaily Mail, April 8th
But it was brand ambassador Aishwarya Rai Bachchan who really showed what timeless elegance is all about, as she arrived at the Sydney event in an off-shoulder white tulle gown. The 42-year-old Bollywood beauty walked the black carpet at the Museum ...Read more
Longines — Dubai World CupWorldTempus, April 5th
Chronométreur Officiel des événements organisés par le groupe Meydan, Longines a chronométré les neuf courses de la Dubai World Cup, qui s'est tenue samedi 26 mars à l'hippodrome de Meydan. Cet événement marque la fin de la saison 2016 de ...Read more