Founded in 1832 by Auguste Agassiz, the company that would become Longines really came into its own in 1860 when Agassiz’s nephew, Ernest Francillon, took the watch maker’s reigns. Under Francillon, the company moved to a site called Les Longines on the river Suze in 1867, trademarked the name Longines in 1880, and registered the famous winged-hourglass logo in 1889.

Of course, Francillon did more than see to the company’s marketing needs. He also oversaw technological innovations that would make Longines one of the world’s most respected watch makers. One of his first decisions was to introduce anchor escapements into Longines timepieces. Then, in 1888, he presided over Longines’s first certified chronometer.

By 1909, Longines had enough experience with small-caliber movements that it could devote more of its attention to the jewelry watches and wristwatches that would make it famous. Two years later, it introduced a barrel-shaped wristwatch that is considered the precursor of the Longines Evidenza line, which flourished in the 1920s.

As it turns out, the winged-hourglass was a prescient symbol for a company that created numerous timepieces for pilots. In 1919, Longines became the official supplier to the International Aeronautical Federation; in 1925, a Longines accompanied aviator Antonio Locatelli on a flight to the North Pole region; and in 1926, Walter Mittelholzer wore a Longines when he flew from Switzerland to Iran.

But the association really took off, if you will, in 1927, when Charles Lindbergh made his solo flight across the Atlantic. A Longines measurement device at Roosevelt Field in Long Island marked the moment he took off; a similar Longines timepiece at Le Bourget Airfield in Paris where he landed recorded the time of the flight: 33 hours, 30 minutes, 29.8 seconds.

While in the air, Lindbergh had a lot of time to think about a lot of things, including the perfect watch, which he eventually designed for Longines. His Longines Lindbergh Hour Angle, introduced in 1932, used high-frequency quartz regulators to aid in the navigation of transatlantic flights by showing both Greenwich Mean Time and the corresponding hour angle. Needless to say, a Lindbergh Hour Angle from the 1930s is one of the most collectible antique Longines wristwatches available today.

The introduction of a wrist chronograph in 1936 allowed the aviation connection to continue in 1938, when Howard Hughes broke the speed record for a flight around the world. By t...

Calendars, water-resistance, and self-winding mechanisms were added as features to Longines watches during the 1940s. Gold and diamonds became more common as post-war prosperity allowed Longines to go after the luxury market.

And then, in 1954, Longines introduced one of its most enduring sports-lifestyle brands, the Conquest. The handsome Flagship followed in 1957. A vintage Conquest or Flagship from the 1950s is as prized by collectors today as it was by customers in the mid-20th century. Another collectible wristwatch to look from the late 1950s is the Jamboree.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Longines L.2.614.4 World Time Zone Wristwatch Stunning Vintage Longines Automatic Date @ 12 Stainless Steel Watch Caliber 341Longines Nautilus-ref.6921 Original Bakelite Bezel Rare Diver1959s Vintage WatchVintage 1960's Men's Longines 14k Solid Gold Watch Beautiful Condition RunsLongines Evidenza Efcº 18k Rose Gold L2.642.8 Wristwatch Mens 1935 Longines Machine Age Stainless Steel Art Deco Swiss Wire Lug Watch A+Swiss Vintage Men's Longines Conquest Quartz Date Black Dial Analog Dress WatchVintage Longines Cal. 9l 17jewels 14k Gold Handaufzug Art DecoVintage Dealers Lot 3 Mechanical Wrist Watches Spares & Repairs Omega LonginesMint Longines Admiral 5 Star 18k Pink Gold !!Longines " Le Grande Classicque " Chronograph St.steel Silver Dial QuartzSwiss Women's Rare Vintage Longines Conquest Quartz Blue Dial Analog Dress WatchLongines Big Size Vintage Men Wristwatch Swiss Watch Caliber 12.68 Z Large CaseLongines St.steel Manual Winding White Dial RoundRare Big Military Longines Swiss Wristwatch Case Aviator Pilots WwiiVintage " Longines " Soleil Dial & Manual Wind Mint Condition From 1968!!!! 1950 Longines 17 Jewel 23 Zs 24 Hour Military Dial Stainless Steel Watch Rare Big Military Longines Swiss Wristwatch In Steel Case Aviator Pilots WwiiMens 1902 Antique Longines Private Label 15j Swiss Hinged 10k Gf Wire Lug WatchMens Longines Golden Wing Chronograph St.steel White Dial W/bracelet1950s Gents 10k Gold Filled Longines Wittnauer 11sr Gold Rotor Automatic 1954 Vintage Longines Auto Men's St/st Full Size Original 2 Tone Dial 19asUnworn Mens Longines Dolce Vita Stainless Steel Watch Box PapersVintage Longines Cal. 12.68z 17jewels Handaufzug Stainless Steel Black DialAutentic Longines Chronograph Date "master Collection".l2.693.4.Longines Conquest S/s & Gold Caped Automatic Vintage Men's Wristwatch 291 As IsLongines Conquest L3.687.4.76.6 L36874766 Automatic 14k Longines Fully Serviced Cal. 8ln Mens Watch $1nrElegant 60s Longines Admiral 1200 10k Gf Automatic With 17 Jewel MovementMen's Longines Vintage Watch From 1966Superb Ladies Les Grandes Classiques Des Longines Wristwatch Beautiful Longines-wittnauer Qtz Gents Watch.fab Case/textured Date Dial 1990'sVintage Longines Gold Filled Grand Prize Automatic Date Running GreatWw11 C 1942 Longines 12/24 Hour Dial St/steel Case Vintage Men's 12l ClassicBeautiful Longines 150th 18kgp & St.steel Sub-seond Arabic Dial QuartzWonderful Elegant Vintage Rarity Longines Men's Dress Watch From 1970's Years!Longines Unisex Mechanical Watch. Gold Dial And Bezel. Lovely ConditionMens Tonneau Art Deco 1954 Longines Vintage Solid Gold 14 Karat Retro WatchMen's Longines Vintage 1957 10k Gold Flld Case Bold 2 Tone Dial 23zs Runs WellVintage Ww2 1945 Longines Record Solid 9ct Gold Officers/trench WatchVintage 1942 Longines Military Style 17 Jewel Hacking Watch Nice Cond. RunsSwiss Men's Vintage Longines Conquest Quartz Date Blue Dial Analog Dress WatchCirca 1952 Longines 23z 17 Jewel Hand Wind 14 Karat Gold Men's Dress Watch E801960 Longines 7366620 Dial Arabic Numerals Stainless Steel Case And Back.htLongines HydroconquestLongines Evidenza L2.643.4.78.6 - 35mm Case - Brown Dial - Men's Wrist WatchLongines Conquest Vhp Quartz Date Ladie's Watch St.steel & 18kgp Silver DialLongines Vintage Gold Filled Gents 10l Watch No ReserveMens Vintage 1937 Longines 11l 15j 10k Gf Wristwatch,bumper Side Case,runs,33mmA Vintage 1960’s Longines Man’s Wristwatch MovementVintage Men Longines 18k Solid GoldVintage Longines Flagship Mens Wristwatch Circa 1955 Excellent Nr!Longines Vintage Ladies 14k Gold Filled Wristwatch Movement Cushion Back Longines Conquest Ti Vhp Ladies Watch Quartz Titanium & Gold Gray Dial [993]Longines Unisex Quartz Watch. Silver Dial And Gold Bezel. Lovely Condition1955 Longines 17 Jewel 23z 10k Gold Filled Watch & 10k Gf Top Band...runningLongines Hydroconquest Men's Watch L3.644.4.56.2Vintage 1939 Ww2 Art Deco Longines Tank Style 14 K Twin Gold Wristwatch 17jwlsGents Vintage Steel Longines Admiral Automatic 17 Jewel 3 Adjustment MovementLongines Vintage Mens Wristwatch W/g Filled Automatic & Running!

Recent News: Longines Wristwatches

Source: Google News

The Prix de Diane 2015
World Tempus, May 20th

The highlights of the day are the nine races including the Prix de Diane Longines, the world's top race for fillies, held during the afternoon on the Chantilly Racecourse. Longines will renew the Prix Longines Future Racing Stars where talented young...Read more

Guerdat wins Longines Grand Prix as Allen claims hat-trick of wins in La Baule
Eurosport, May 20th

The Longines Grand Prix had a field of 50 riders, of which was narrowed down to 10 who after completing a clear rounds in the first round qualified for the jump-off. With several speedy riders such as Patrice Deleaveau, Kevin Staut and Michael Whitaker...Read more

Longines Future Tennis Aces 2015
World Tempus, May 16th

For the sixth successive year, Longines is inviting 16 promising young tennis players under the age of 13 - coming from 16 different countries - to showcase their talent in a competition worthy of the very greatest professional players: the Longines...Read more

Borrowed Time: Kentucky Derby Weekend with the Longines Conquest Classic ...
Watchtime.com, May 12th

Longines - Kentucky Derby Ticket When Longines invited me to attend the Kentucky Derby, the crown jewel of horse racing's Triple Crown, as a guest of the brand, I was very intrigued. When it agreed to let me wear and review one of its new timepieces...Read more

Stage set in Shanghai for fourth leg of Longines Global Champions Tour
Eurosport, May 7th

Other top names set to compete include legendary brothers John and Michael Whitaker from Great Britain, two-time LGCT champion Edwina Tops-Alexander from Australia, recent Longines Global Champions Tour of Antwerp champion Simon Delestre of ...Read more

Who Do You Like? Betting The $1 Million Longines Kentucky Oaks, 2015
Forbes, April 30th

On Friday at about 5:45 pm, 14 fillies will line up to run for the lilies in the Grade I, $1 million Longines Kentucky Oaks. Horse racing is the only sport in the U.S. on which you can bet legally online, and even a $2 win bet makes watching the race...Read more

Friday's $1 Million Longines Kentucky Oaks, 2015: Field, Odds, Stories
Forbes, April 29th

I teach English and I write, mostly about horse racing, for the Blood-Horse, New York Breeder, the Saratogian, Hello Race Fans!, Mid-Atlantic Thoroughbred, The Racing Biz, and the Brooklyn Heights Blog. My work has also appeared in the Daily Racing...Read more

Longines FEI World Cup Show Jumping Finals Return to Las Vegas
HorseChannel.com, April 27th

Last week I headed to Vegas to cover the Longines FEI World Cup Show Jumping Finals. On the approach to land at McCarran International Airport, which is only a couple of miles from the aptly named Vegas "Strip”, I could see through the jet's window ...Read more