Swiss Army and Victorinox Watches

Karl Elsener’s cutlery factory adopted the name Victoria in honor of his mother in 1909. That same year, Elsener first registered his company's classic cross and shield logo. The firm's name was updated to Victorinox in 1921, merging the former title with “inox,” an abbreviation of the French phrase “acier inoxydable,” meaning stainless steel. From its foundations in the manufacture of folding knives, the Victorinox business grew to incorporate watchmaking in 1989.

First available in the United States, Victorinox’s Swiss Army wristwatches were modeled af...ter traditional military timepieces, with waterproof dials, nylon bands, and composite cases. These first watches were simple in design, but quickly developed a popular following for their reasonable price and practical aesthetic.