Panerai began making watches in Florence, Italy back in 1860, but it wasn’t until the 1930s that the firm produced its first wristwatch. By then its roots in Florence were as deep as those in Switzerland, where Panerai watches were produced.

The breakthrough for the company was an order for diving watches from the Italian Navy, for whom Panerai had been creating instruments of various types since the turn of the century. With a war coming on, the navy was keen to outfit its elite corps of frogmen with wristwatches.

Featuring a Rolex movement, the limited-edition Panerai Radiomir (only 300 were made) was designed for use by commandos and torpedo riders—frogmen who rode a slow-moving torpedo toward a target before attaching a timed mine to the underside of a ship and then riding away. The watches had a cushion-shaped case, a screw-down crown to keep water out of the movement, and oiled-leather straps that were long enough to be worn on the outside of a diving suit. Given their limited supply and the tough conditions they were subjected to, these watches are very highly prized by collectors today.

The watch took its name, Radiomir, from the luminous material that Panerai first developed in 1910. Made of zinc sulphide and radium bromide, Radiomir allowed the numbers and hands on a watch to be read in dark conditions. It was replaced in 1949 by Luminor, which glows thanks to the presence of tritium, a less-dangerous compound than radium bromide.

Throughout the 1950s and ’60s, Panerai continued to produce wristwatches for the Italian Navy in regular and destro (left-handed) versions. Some watches from this period were known as Trittico watches, thanks to their trio of features, which included a depth gauge.

Panerai also made Kampfschwimmer watches, some with so-called California dials (numbers on the bottom, Roman numerals on the top), for Germany’s only postwar commando unit. And in 1956, Panerai created a large-face Radiomir watch for the Egyptian Navy.

Panerai might have remained a military diving watch in the minds of the public had it not been for Sylvester Stallone, who, in 1995, purchased a Luminor while on location in Italy. Sales of the watches jumped after its debut in Stallone’s “Daylight,” and Sly even had some watches—dubbed Slytech—made with his signature engraved on the back. These he gave as gifts to friends, including fellow action hero Arnold Schwarzenegger.


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Recent News: Panerai Watches

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Une nouvelle adresse parisienne pour Panerai
Men's Up, September 16th

Une nouvelle adresse parisienne pour Panerai. Le 16/09/2014 par Carole Huyvenaar. Un nouveau concept de boutique pour Panerai - Une des nouveautés de l'année, la Luminor 1950 Chrono Monopulsante Left-Handed 8 Days Titanio. Credit Photo - DR...Read more

Officine Panerai : un week-end de Voiles d'Epoque à Imperia
Montres-de-luxe.com, September 16th

Entre Panerai et la voile d'époque, c'est un lien qui s'exprime aussi par la création de la Luminor 1950 Regatta 3 Days Chrono Flyback Titanio, le chronographe imaginé par la marque pour calculer -avec simplicité-, les temps qui précèdent le signal de ...Read more

Régates Royales – Trophée Panerai 2014 at the heart of history
Boxscore, September 15th

Sprinkle over some sportsmanship, a dose of fighting spirit, add a pinch of gentleman's attitude and you'll have the perfect recipe of the 2014 Régates Royales de Cannes – Trophée Panerai. From September 20 to 28 more than one hundred classic boats and ...Read more

IMPERIA – CALA IL SIPARIO SULLA 18° EDIZIONE DELLE VELE D'EPOCA ...
IMPERIAPOST, September 14th

IMPERIA - È terminata questo pomeriggio con la premiazioni delle varie categorie in gara la 18° edizione delle vele d'epoca Panerai Classic Challenge 2014. Sul palco a premiare i vari equipaggi il sindaco Carlo Capacci e il presidente di Assonautica ...Read more

Régates Royales – Trophée Panerai - At the heart of history
Sail World, September 11th

Régates Royales – Trophée Panerai - Take a world-famous bay with varied and unpredictable weather conditions. Take an army of genius designers who created the most stunning sailing yachts of the last two centuries. Sprinkle over some sportsmanship, ...Read more

Well-trodden path for Panerai
THE BUSINESS TIMES (subscription), August 21st

CHRONOGRAPHS are the main attractions of Officine Panerai's 2014 novelties, which include pendulum clocks and pocket watches. The two new models launched this year extend an already wide range of Panerai chronographs, one with a history that ...Read more

Harrods to host vintage Panerai exhibition
WatchPro.com, August 21st

The watches that will be on show at the Panerai boutique in the department store's Fine Watch Room have been provided entirely by private collectors. The exhibition will launch on Friday 29 August and run until Wednesday 24 September. The exhibition...Read more

Panerai Luminor 8 Days PAM590
Perpetuelle.com (blog), August 20th

Exclusive to the North American market, the Luminor 8 Days, otherwise known as the PAM590, is powered by one of Panerai's newest calibres, the P.5000. As the name implies, the watch is capable of running for 192 hours once fully wound, making it a ...Read more