Swiss watch maker Edouard Heuer founded the company that still bears his name in 1860. He began as a manufacturer of chronographs for sportsmen, and his early interest continues to be a hallmark of Heuer timepieces today.
It took half a century for Heuer’s firm to add wristwatches to its line of stopwatches, pocket watches, and dashboard chronographs. That occurred in 1913 and was instigated by the late founder’s sons, Jules and Charles.
The earliest Heuer wristwatches were made for women and featured gold or leather bands. Men’s chronograph wristwatches soon followed. A typical antique men’s Heuer wristwatch from the late 1910s and throughout the 1920s had a round stainless-steel case, gold numerals on a white dial, and hands that suggest an Art Nouveau influence. A button set within the crown (the winder) controlled the watch’s chronographic functions.
During this period, in 1916, Heuer made the first timer to record tenths of a second. That led to Heuer’s selection as the official timekeeper for the Olympic Games of 1920, 1924, and 1928.
Despite the Great Depression, the 1930s were a busy decade for Heuer. In 1930, it invented a flyback mechanism for its chronographs and patented a waterproof case. Functions such as automatic winding came shortly thereafter and in the middle of the decade, it produced steel Flieger chronographs for the German Air Force.
By the 1940s, triple-calendar chronographs began to appear. Cases came in steel or gold, with dials ranging from black to copper to white. These are among the most collectible vintage Heuers around. By the end of the decade, Heuer would introduce the Solunar, its first wristwatch to give tidal times.
The 1950s saw the introduction of the first of the so-called "poor man’s" Heuers, which were Heuer wristwatches either manufactured for third parties or for Heuer itself under a different brand. Aristo, Clebar, and Zodiac are examples of the latter, but Heuer also made wristwatches for U.S. watch maker Hamilton and retailers Sears (under the Tradition brand) and Tourneau...
Heuer’s most famous third-party client was undoubtedly Abercrombie & Fitch, whose early 1950s line of Seafarer and Auto-Graph wristwatches were heavily promoted by the clothing retailer. The nautically themed Seafarer featured blue-and-while indicators on white or black dials, giving wearers information on tides and the phases of the moon. The wristwatch design was so popular that Heuer repurposed it some years later as the Mareographe under its own label.
A&F’s Auto-Graph was introduced in 1953. This stylish watch was a triple-calendar chronograph, with numerals around the outside rim of the dial to help wearers calculate miles-per-hour and functions designed to calculate miles-per-gallon.
Another auto-themed wristwatch was the 1962 Autavia, which took its name from Heuer’s dashboard timers from the late 1950s. The elegant Carrera chronograph line was introduced the following year—both it and the Autavia featured movements manufactured by Valjoux.
Changes in Heuer’s ownership structure consumed much of the rest of the 1960s, but the company also produced a number of new models, including the Regatta in 1965, the Bundeswehr in 1967 (a brand picked up when Heuer acquired Leonides in 1964), the Camaro in 1968, and the square faced Monaco, which Steve McQueen made famous when he wore it in the 1971 racing film, Le Mans.